PARKnSHOP operates a large supermarket, with only dozens of stores in the entire Xiangjiang area.
PARKnSHOP is owned by Watsons. Watsons first started out as a pharmacy, and later started making distilled water and soda. This is a company that originated after the Opium War. It has a long history and is relatively devoted to charity. It once provided supplies for Sun Yat-sen when he was studying in Hong Kong.
Passed scholarship.
Watsons is also affiliated with Hutchison Whampoa.
Hutchison Whampoa consists of two parts, one is Hutchison Matheson and the other is Whampoa Dockyard. After World War II, Hutchison Whampoa was reorganized several times and fell into the hands of the Qi Dezun family, one of the four major families in Hong Kong at that time. Later, due to excessive expansion and high debts, it was no longer allowed to
It did not sell one-third of its shares to HSBC Group, and then HSBC reorganized it into Hutchison Whampoa.
At this moment, Li Chaoren set his sights on Hutchison Whampoa.
He did not directly acquire Hutchison Whampoa, but acquired Wharf, the largest freight port in Hong Kong. Jardine Matheson, which controlled Wharf, immediately launched a counter-takeover upon seeing this, and also enlisted the help of HSBC, which was also a British-owned foreign bank.
Li Chaoren knew that he could not defeat Jardine and HSBC on his own, so he secretly approached the chartering king who was jealous and longed for a cargo port. The two agreed to join forces to fight against Jardine and HSBC. After the end, Wharf returned to the latter, and
Huang returned to him, and the two of them helped each other and fought side by side during the acquisition.
Next, Li Chaoren made various tricks. First, he showed favor to HSBC and gave up the acquisition of Wharf. HSBC also reciprocated by selling 90 million Hutchison shares to him at half the market price of HK$7.1 per share. Moreover, HSBC
He also agreed that he only needed to pay a 20% deposit first, which was equivalent to using US$24 million as a deposit to purchase assets worth more than one billion US dollars.
In this way, together with the stocks purchased from the chartering king, Li Chaoren holds a total of 39.6% of Hutchison Whampoa, thus achieving the goal of successful control.
Li Chaoren's Cheung Kong Holdings has assets of only 693 million, but controls Hutchison Whampoa, which has 6.2 billion Hong Kong dollars.
This can be said to be the true way of using small things to make big things happen.
Li Chaoren thus became the first Chinese to control a foreign bank in Hong Kong. At the same time, the success of this acquisition also laid the foundation for him to become the richest Chinese businessman.
He ate the fat, but gave the hard nut to the chartering king, which made the latter complain endlessly. In the following two or three years, after many twists and turns, he took control of Wharf. In these two acquisitions by Chinese businessmen, the former had both sides.
, Effortlessly using a small amount of effort to make a big difference, the latter worked hard and suffered a lot, and in terms of dedication and reward, the judgment is clear.
The truth inside makes people sigh.
Lin Xiaoguang knows very well that Cheung Kong and Hutchison have engraved Li Chaoren's business philosophy. Take this cooperation between PARKnSHOP and Qinhuai Food and Beverage. Last year, Qinhuai Food and Beverage took the initiative to come to the door, but PARKnSHOP had a cold attitude.
The lion opened his mouth, and the matter of cooperation came to a deadlock and came to a standstill.
But this was not the end. Seeing this, the parent company Watsons began to enter related fields based on its own business, such as soda and purified water.
Watsons has its own soda and purified water brands. Based on this, Watsons has entered the beverage field and competes with the juice, coffee, black tea, purified water, and carbonated drinks of the famous Qinhuai Food and Beverage.
Because the cost is higher, the effect is average, barely a tie.
In addition, in some industries that Watsons is not involved in, it also aims to invest in some potential investments and provide support, such as instant noodles and coffee. However, after a period of time, the sales situation is not very good, and it is incomparable with Qinhuai products.
After these two incidents, PARKnSHOP's attitude relaxed somewhat, but there were still different opinions on the purchase price and selling price, as well as the settlement date, so there was still no major progress in the cooperation.
It was not until recently that Qinhuai Food and Beverage once again took the initiative to contact PARKnSHOP Supermarket. It lowered its arrogant head and allowed Qinhuai's products to enter areas where the parent company Watsons has not entered, such as instant noodles, ham, coffee, milk tea, etc., purified water
and carbonated drinks are not in the cooperation list.
PARKnSHOP has dozens of stores and is very powerful. As a terminal seller, it is normal to look down on the manufacturer.
In such a large supermarket, there are tens of thousands of products, of which Qinhuai Food and Beverage accounts for less than one thousandth, with only a handful of products, the bulk of which are instant noodles, ham, coffee, and milk tea.
After a week of cooperation, the results are quite good, but the sales can only be considered average.
Currently, the sales of Qinhuai Food and Beverage in China are 6.75 million per month, Qinhuai Food and Beverage's payment is 4.5 million, and the total business area of 100 convenience stores is 50,000 square feet.
Jia Supermarket has dozens of stores with a total business area of nearly 100,000 square feet, but its sales per week are only 750,000, and just over 3 million a month.
The business area of the former is one-half of the latter, but the sales volume is less than one-half of the latter. Comprehensive calculation, Huarun Wanjia's sales per unit area is four times that of Parknshop Supermarket.
This is also the effect of the dual effects of promotion and advertising.
However, Lin Xiaoguang does not think that this is because his own products are not good, but there is another hidden reason. Comparing the sales data of Qinhuai Food and Beverage's products in Huayuan Wanjia and PARKnSHOP supermarkets, it can be seen that processed food is more popular in the two sellers.
The situation is not much different.
Excluding processed foods, the rest is ready-to-eat cooked food.
Yes, at present, ready-to-eat cooked food accounts for more than two-thirds of Qinhuai Food and Beverage's total product revenue.
"The advertising lasts for one month, and the promotion lasts for one week. The advertising spent 200,000 yuan on the budget, and the promotion also invested 300,000, for a total of 500,000, which has exceeded the usual normal expenses. If this continues, the payment for this month will be 200,000.
Ten thousand, if the profit is calculated at 36%, there are 720,000, 500,000 versus 720,000, barely making a profit, let’s keep up the good work.”
Lin Xiaoguang flipped through the report and closed it directly.
Just after Qinhuai Food and Beverage began to cooperate with Parknshop Supermarket and Qinhuai's products went on sale, 20 stores of China Resources Vanguard Supermarket and 50 stores of Huayun Vanguard convenience stores were officially opened.
The opening ceremony was grand, with many guests gathering at the supermarket flagship store in Central, Hong Kong Island.
With an area of over 50,000 square feet, it is superior to PARKnSHOP and Wellcome.
At the opening ceremony, almost all representatives of Chinese-funded enterprises were present. The newspaper media front included Xiangjiang Commercial Daily, Ta Kung Pao, and Wen Wei Po. The film front included Great Wall Movies, Phoenix Pictures, Xinlian Pictures and Shuangnan Cinemas. The bank trust front included China
Banks, China International Trust, and the industrial sector include Huarun and China Merchants Group.
In addition, many patriotic Hong Kong businessmen and representatives of Chinese businessmen from Hong Kong, Macao and Nanyang also came.
Huo Yingdong family Huo Xing Real Estate, Li Chaoren family Cheung Kong Holdings, chartered Wang family Global Shipping, Li family Henderson Land, Kwok family Hongji Real Estate, Zheng family New World, Shaw Brothers Shaw Brothers Pictures all sent representatives
come over.
Even though Li Chaoren's PARKnSHOP supermarket is a competitor to Huarun Wanjia, they still send people over.
Wellcome is owned by Jardine Matheson Land, a British-owned company, and a competitor, so of course they will not come here.
The opening ceremony was grand, low-key, and very high-profile. It was broadcast live on TVB, which was a big deal.
Therefore, Lin Xiaoguang could see this scene on TV without going to the scene in person. Cai Wenjing asked him before if he wanted to attend the opening ceremony. This may be because Luo Yaoguo was a little embarrassed, so he entrusted her to come forward to invite him, but he was still invited.
Refused.
At this moment, he was watching TV and muttering to himself.
"Luo Chu, if you make such a big move, if something goes wrong, it will start but end, and your future will be ruined."