Zhai Ying rolled her eyes: "Can you be more deliberately evasive?"
"What did my dad ask you to do, and you really did it? He is not the boss of Qinhuai Group, so it is not up to you to decide how to do it? Don't think I don't know that you are using my dad as a shield?"
Zeng Yuan came over from the living room with a cup of coffee, then sat aside and listened quietly.
Many times, this cousin is like this. Lin Xiaoguang always listens to everyone's words. At first, he was not used to it, but later he just let him go. Anyway, the things he talked about were not shameful, but
Zeng Yuan is not a person who does not know the importance of things.
He smiled: "You also know that we have the final say in Qinhuai Group?"
His words were not sarcastic, but Zhai Ying still heard a strong sense of joking in them, and snorted: "Why didn't I know?"
"Since we know that Qinhuai Group has the final say, why do we still implement the plan written by your father? Isn't it because what your father said makes sense and we think it is necessary to implement it?"
Zhai Ying was stunned and felt something was wrong: "What do you mean? Do you think this makes sense?"
"Of course it makes sense."
"What's the point? What's the salary level in Xiangjiang and what's the price level. The price of such a simple newspaper is two yuan, which is too high." Zhai Ying shook her head.
"There are too many newspapers in Hong Kong. The more famous ones include Ming Pao, Oriental Daily, Sing Tao Daily, South China Morning Post, plus Ta Kung Pao, Wen Wei Po, and Xiangjiang Commercial Daily. There are seven major newspapers in front of us. These newspapers,
Most prices are one yuan, and most of the five million Xiangjiang citizens only read two to three newspapers a day at most."
"Compared with them, what core competitiveness does Phoenix News have? We can ask them to give up the other seven newspapers and choose Phoenix News for two yuan." She looked at Lin Xiaoguang seriously.
Phoenix News really has no competitiveness and no reputation at all. But as a newspaper, what you need most is reputation.
Lin Xiaoguang even thought about making a free newspaper and publishing it at a loss, but this is inconsistent with the positioning of Phoenix News. What it wants to be is an authoritative current affairs and economic newspaper. Being free would too low its quality.
These days, everyone has a mentality that if it is expensive, it is good.
If a free newspaper is not very famous, it will subconsciously be considered low-end. Just like Pinxixi in later generations, it will be difficult to take off the label of rural e-commerce.
But in fact, the free ones are the most expensive ones.
Therefore, in Lin Xiaoguang's plan, Phoenix News is positioned relatively high-end, but its eight major sections can all be separated and independently established as a tabloid, and then distributed for free. Of course, the content must be separated from Phoenix News to a certain extent.
There can be no similarity, otherwise how can Phoenix News, which charges high fees, be sold?
Free newspapers will open up the market and expand your popularity.
The purpose of paid newspapers is to cultivate advanced users and capture the middle class in Hong Kong.
Free newspapers are for the lower class, and paid newspapers are for the middle class. As for the upper class, they have their own information channels, and a news organization cannot affect their judgment.
That's probably it.
At present, there has never been a free newspaper in the newspaper industry in Hong Kong. Considering this, the free newspaper plan is hidden behind paid newspapers. The real plank road is built in secret. Most people don't know it. Even Zhai Ying was bluffed.
.
When he explained this point, the latter suddenly realized it and thought deeply.
"Once a free newspaper is released, it is destined to suffer losses. Phoenix News has been losing money, the board of directors, and the stock market, so why is it going to cause chaos?" She couldn't help but worry.
"Don't worry, this has also been considered. The board of directors is unanimous. The newspaper must continue to run at a loss. As for the stock market, the opinions of shareholders must also be considered. Therefore, the board of directors wants Phoenix News to become independent from the group and complete privatization.
No one will have an opinion anymore.”
Zhai Ying nodded slowly.
"Phoenix News has eight sections, international politics, global Chinese information, domestic current affairs, local society and people's livelihood, business and finance, culture, sports and entertainment, the seventh section stock market, horse market, real estate market, automobile market, and the eighth section TV, movie and music, these eight sections
Go out independently and set up your own tabloid. Not only that, but also recruitment, fashion, travel..."
"Phoenix News must not only be bigger, comprehensive, strong, but also authoritative. Your work has a long way to go!" Lin Xiaoguang smiled and took a sip of tea.
"I know, if Phoenix News didn't have such great ambitions, I wouldn't come!" Zhai Ying smiled proudly.
Indeed, compared to the mature and prudent Wen Wei Po, Phoenix News is like a young man, keeping his eyes on the future and forging ahead in the spirit of a newborn calf not afraid of tigers.
There is no seniority ranking here, everyone is new, and there are not so many rules, because the rules are made by everyone themselves. If you have any opinions or suggestions, you can put them forward at any time. If you have any ideas, you can go there as long as you get support.
Implement it, not somewhere else, study it, discuss it, and then there will be no news.
"You rock!"
Lin Xiaoguang smiled and praised, then said: "Phoenix News is large and comprehensive. In terms of content, one newspaper can rival several other newspapers. Of course the public is willing to buy this, right?"
"That's not right..."
Zhai Ying frowned and shook her head: "One newspaper costs two yuan, and two newspapers add up to two yuan. Most people should choose the latter, right?"
Lin Xiaoguang smiled. Many people have such a misunderstanding.
"For example, you want to buy a 1,000 ml drink to drink yourself. Now there are two choices before you, one is a cup of 1,000 ml, and the other is two cups of 500 ml each. Which one will you choose?"
Zhai Ying blurted out: "It must be the former. Wouldn't it be troublesome for me to get two cups?"
The next moment, she woke up and thought deeply.
"For homogeneous things, most people need just one kind, so we should try to be large and comprehensive, with everything available to meet the needs of readers from different industries. This is the positioning of Phoenix News."
"Actually, I think two yuan is a bit cheap. I originally planned to sell it for three yuan, but after thinking about it, I decided against it."
"Newspapers only sell for two yuan, but there is a recycling program. If you read the newspapers that are sold on the same day and return them to us in good condition, you can get a yuan back. This is equivalent to one yuan per copy, but most of them
People, for one reason or another, don’t return newspapers.”
"In addition to the recycling plan, there is also a monthly subscription plan. A newspaper with a total price of 60 yuan for 30 days a month can be delivered to your door every morning for 30 yuan at half the price."
Zhai Ying's eyes became brighter and brighter as she listened.
The recycling plan and the monthly subscription plan, in a certain sense, reduce the price of newspapers as high as two yuan to one yuan in a euphemistic way. A yuan for a newspaper is acceptable to most people, so all readers can enjoy it.
arrive.
However, door-to-door delivery requires a lot of manpower. How to solve this problem?
Thinking of this question, she asked directly.
“Phoenix News’ channel partners are not limited to newsstands, but also include convenience stores, supermarkets, and fast food restaurants. Door-to-door delivery services are not limited to newspapers, fast food lunch boxes, coffee and milk tea, fresh fruits and vegetables, and express delivery.
Consumer goods, these are all within the scope of door-to-door delivery, but that is a matter for Qinhuai Catering and Huarun Wanjia, and they will set up a distribution company."
Lin Xiaoguang smiled warmly and answered one by one.