Bald Long and Wu Tong were stunned when they heard this, their smiles froze and they were confused.
After working hard to get the snowflake salt, it became famous again. At this time, it was supposed to be a big sale and make a fortune, but what does the king mean by this?
Don't sell for the time being, don't offer a price yet, let merchants bid?
Isn't this a big joke? Merchants value profits and naturally want to buy at low prices and sell at high prices. How can they bid with conscience?
If it were normal, the bald dragon would definitely scold the prince for his nonsense, but after all the previous incidents, and the snowflake salt was created by the prince, he was obviously much more cautious in his words:
"Your Majesty, what do you mean? Don't make things worse."
Yao Yun smiled and said: "It's so weird to find a place to live in a rare place. Doesn't Uncle Long even understand this?"
The bald dragon was dumbfounded when he heard this. It seemed that this was really the case. It was not a rare commodity to live in. It was merchants begging grandpa and grandma, waving money and grain, and treasures to buy snowflakes and refined salt. They didn't need to worry at all.
But why would he ask such an idiotic question?
The bald dragon had an embarrassed look on his face. The Crown Prince had always made shocking remarks before. He thought that the Crown Prince had some evil ideas, so he seemed a little more eager and spoke without thinking. Who could have imagined that he would make a big joke.
Looking at the strange look in the prince's eyes, the old bald dragon blushed.
The bald dragon said angrily: "I thought you had some wild ideas."
"I have an idea, that is, the snowflake salt should be sold sparingly, and the quantity sold should be small. There should not be too many merchants who can buy the snowflake salt. It is best that only a small number of merchants can buy it!"
The bald dragon was immediately puzzled, but after digesting what he had just said, he simply kept silent and pretended to be thoughtful.
On the other side, Wu Tong was leisurely and in a daze, and he was dumbfounded. He made snowflake salt just to sell it to merchants to make money. For those who make food, why is it that the king is reluctant to sell? There is no reason in the world that there is no money in the world.
"Your Majesty, I understand the truth that rare goods can be inhabited, but we can't be too arrogant. Snowflake salt is widely spread outside and is difficult to make, but we all know that this stuff can be mass-produced. It doesn't matter if we sell a little more."
Wu Tong paused, and then said: "I understand the king's reluctance to sell, but we have to sell more or less to each caravan, otherwise people will not be so active next time."
Yao Yun continued: "We cannot feed all the caravans. If every caravan gets snowflake salt, then the lie that snowflake salt is difficult to make will be broken. Even if we sell a small quantity, everyone will feel that it is difficult to make snowflake salt."
He is not that precious, after all, everyone can buy it when he comes, so why should he be precious?"
"Last autumn, Gu used the excuse of lack of food in the city to sell snowflake salt on a large scale. They didn't think there was a problem. If they still sell it on a large scale now, it would be inappropriate."
"It doesn't matter that many merchants can't buy it, it won't hit them. Merchants pursue profit, only profit. They are fearless and never give up. Even if there are ferocious beasts and monsters blocking their way, they can clean them up.
The more precious it is, the more profitable it is, and the more businessmen like it."
"this......"
The second elder Wu Tong pondered for a moment and felt that it made sense: "What the king said makes sense."
Yao Yun continued with a smile: "The more precious and hard-to-find things are, the more they attract the attention of the world. It is one thing for us to make money by selling snowflake salt. The most important thing is to build a reputation and let the surrounding princes know about the snowflake salt, and then they will flock in one after another.
Xiguo Xidu, in this way, Xidu will become more and more prosperous, and this is the most important thing compared to money and food."
Wu Tong and the bald dragon looked at each other.
The bald dragon was stunned: "So, we can't make a fortune?"
Yao Yun said with a smile: "Who said you can't make a fortune? This kind of business, which is the only one in the world, depends not on selling a lot, but on the reputation and rarity of the sale. The less we sell, the rarer it becomes, and the more we earn.
many!"
In fact, the hungry marketing method has been used to death in the past life. It is not surprising to say that, but for Wu Tong and Bald Dragon, it is strangely tight.
One person and one dragon are doubtful and feel that it makes sense, but they have no experience and cannot make judgments and are uncertain.
Wu Tong pondered and said: "Is it true as the king said? If you sell less, you can earn more, which will be more beneficial to Xidu?"
Yao Yun nodded matter-of-factly: "In the long run, there is no doubt about it."
Now, Wu Tong and Bald Long didn't believe it.
It’s no wonder they don’t believe it. In this ancient era, although commercial trade has begun to gradually rise, it is still in a primitive state. Most merchants rely on their own understanding to figure out rare goods, and rely on information asymmetry in various places to make huge profits by reselling things.
If you think about this, you will actually be a qualified businessman.
After all, most businessmen in the world rely on this to make money.
No one thinks about deeper business activities.
Yao Yun, who had traveled through time, thought more than Wu Tong and Bald Long. In his eyes, the money earned from snowflake salt was only superficial interest. What Yao Yun valued most was the caravans that kept arriving in Xidu.
When caravans come to Xidu, they always have to eat, so there are restaurants in Xidu, and the new food in Xidu, such as soy milk, tofu curd, and noodles will spread, which can make money;
When the caravan comes and travels hard, they need to stay in a hotel, so inns are opened one after another, and they can make money;
When the caravan comes, it's impossible to just buy snowflake salt. Other things must be exchanged. This is another profitable business;
...
Snowflake salt is just a tool to attract others to come to Xidu. What can really make Xidu prosperous is the rise of all walks of life. When the people's income is high, Xidu can collect more taxes.
Wu Tong and Bald Dragon did not think so deeply. In their minds, doing business is a one-time deal. If you sell at a high price, you will make a profit, and if you buy at a low price, you will lose. How can they compare the transaction of a mere item?
It is linked to the future prosperity of Xidu.
The bald dragon frowned and asked: "Your Majesty, how are you going to sell the snowflake salt?"
Yao Yun was confident: "Gu Zhao asked the salt factory to stop refining snowflake salt and continue to refine the coarse salt. If the snowflake salt is not produced too much every month, ten stones will be enough."
Stone is a unit of volume. In this world, one stone of rice is about one hundred kilograms. However, the particles of snowflake salt are small and dense. One stone of rock salt is heavier than one stone of rice, generally higher than one hundred kilograms.
Ten shi is more than a thousand kilograms, which is not a small number. However, salt is a necessity and no one can live without it. The consumption is huge, and a mere thousand kilograms is not enough.
The bald dragon said in surprise: "This is too little, only ten stones!"
Yao Yun shook his head: "It's already quite a lot. We harvested so much grain last year and only spent twenty or thirty dan. Most of the food we sold was coarse salt."
Wu Tong: "It's still a little short. Salt is a necessity and is consumed every day. Ten stones sounds like a lot, but it's actually not much at all."
Yao Yun chuckled: "Snowflake refined salt is sold to nobles. It is a luxury item. The smaller the quantity, the more precious it is, and the price will be scary."
The bald dragon frowned: "It's only ten stones. Even if you sell it at a high price, you won't make much profit. It's really nonsense!"
Yao Yun was speechless. It is true that you can earn a lot of money by selling snowflake salt in large quantities, but without its rarity, the greatest value of snowflake salt will no longer exist. It will not take long for the reputation to decline. After all, it is a rare thing in the world.
More often than not, people won’t keep looking at snowflake salt.
He had no intention of making a fortune simply by relying on snowflake salt. What he wanted was to use snowflake salt to attract a large number of caravans and drive the development of the entire Xidu.
It's a pity that Wu Tong and Bald Long couldn't understand Yao Yun's thoughts for the time being. Seeing the strange and questioning looks on their faces, Yao Yun suddenly felt like the whole world was drunk and I was alone.