At the same time, the entire Hong Kong film and television circle knew the news that Wang Xuan would sponsor a fashion drama, not only providing money, but also costumes and props, but the prerequisite was that there must be big stars and big productions.
Film advertising placement is relatively new in Hong Kong. The first film to be moderately successful was Chow Yun-fat's God of Gamblers. Currently, there are not many businessmen willing to place advertising in movies.
If Wang Xuan has this intention, people in the film industry will naturally welcome it.
On the other hand, Wang Xuan found Lord Shao. He is not the same person he was when he begged that dead old woman Fang Yihua. Now the dead old woman regrets that she should have spared Wang Xuan a favor.
Fang Yihua could actually make the decision to insert advertisements into TVB programs, but Wang Xuanyi wanted to meet Lord Shao and was just disgusted by Fang Yihua.
Of course, Wang Xuan definitely doesn’t think he is being petty!
As for the advertising fee, Wang Xuan didn't bargain, and Sir Shao was fine, too. With his status, he couldn't do such a shameful thing.
After everything was settled, Wang Xuan began a large-scale publicity bombing. At the same time, all TV stations in Southeast Asia and major programs could see advertisements shot by the top ten actresses, either individually or in collaboration, with a total of more than 40 advertisements.
The version, coupled with the endless propaganda in newspapers, detonated the news in Southeast Asia in a short period of time.
This kind of explosive publicity method is unprecedented in this era. The investment is too great. Most companies still pay attention to an era of word-of-mouth. Wang Xuan's eyeball economy has not yet been recognized by people.
However, that beautiful advertisement is deeply imprinted in everyone's heart.
Although among the real upper-class people, this brand owned by Wang Xuan is still too immature, at least among ordinary people, it is an absolutely famous brand.
In a short period of time, sales have experienced a growth like a volcanic eruption, and the clothing factory has started working overtime to produce.
Just when everyone thought that Wang Xuan was focusing on legitimate business, he began to arrange for his veterans to monitor every move of all the big guys in Dongxing.
It is necessary to annex Dongxing. Only by annexing them can Wang Xuan be regarded as the biggest and true boss in Hong Kong Island!
After these things were arranged, Wang Xuan no longer cared. Looking back, he focused on conquering the Qiu family.
The Qiu family has been having a hard time in the past two years. The old man has always been fond of TV movies, but his children are opposed to continuing to waste time and money on it.
What's more, the recent turmoil in the real estate market has caused heavy losses to the Qiu family's bank. After repeated blows, Mr. Qiu prepared to sell ATV.
Wang Xuan first contacted Mr. Qiu through Boss Zou’s introduction, and visited him directly.
At this time, Wang Xuan was far different from Mr. Qiu in terms of wealth and social status, but Wang Xuan still seemed more respectful.
"Hello, Mr. Qiu!"
"Sit down, old man. I won't get up. My health is getting worse."
"Mr. Qiu, you're welcome. There's nothing wrong with your health. You'll be able to relax in a few decades."
"I don't dare to think about it. I heard from Zou Wenhuai that you want to buy my ATV shares?"
"Mr. Qiu, I attach great importance to the media industry beyond imagination. In my plan, the media industry will be the center of my future development, so it is the first real multinational company in my hands."
"The security business is just the foundation. My investment in the media industry will be even greater in the future. In my expectation, ATV will not be limited to Hong Kong in the future, but satellite TV will radiate across Asia, at least covering the entire Southeast Asia!"
"I know that Mr. Qiu himself has feelings for the film and television industry, so I will not say how much money I have to impress Mr. Qiu. I would rather use my sincerity to impress you."
After all, Mr. Qiu is an old Jianghu, and he will not be fooled by Wang Xuan's casual words. Instead, he asked with a smile: "Tell me what you think."
"It is certain that it will be a star. With the population of Hong Kong, it is impossible to support a truly large-scale TV station!"
"The other thing is focus. I don't think TV stations should be big and comprehensive. The Chinese population in Southeast Asia is limited, and the market is also limited."
"Having too many channels will not expand the market. In my opinion, three channels are completely enough, one comprehensive channel, one entertainment channel, and one English channel."
"A separate entertainment channel?" Mr. Qiu interrupted Wang Xuan and asked curiously.
"Yes, alone!"
"I think people's lives are already very stressful now, and they don't have much time to watch TV. The limited time should allow viewers to relax and relieve stress, so entertainment is more important!"
After Wang Xuan finished speaking, Mr. Qiu fell into deep thought. Wang Xuan's ideas were different from his. In his opinion, TV was a platform for people to obtain information about domestic and international events, policies related to him, etc., etc.
News is the foundation of a TV station’s survival.
However, it has to be said that the ratings of news time have dropped significantly compared with before, while TV dramas have become a real prime time.
In recent years, the reason why ATV has been profitable is inseparable from its breakthroughs in TV series and the success of the Miss Asia beauty pageant. Both of these programs can be planned into entertainment, so maybe what the young man in front of me is talking about is
That's right!
To be honest, selling the TV station in exchange for cash flow is one thing. At the same time, Mr. Qiu does not want the TV station he has devoted his efforts to make the same mistake again. The name ATV itself expresses his expectations for the TV station.
Be an Asian TV station!
"Okay, how are you going to acquire it?"
"All-cash acquisition! Acquisition of all the shares held by Mr. Qiu!" Even though Wang Xuan doesn't have much property, his net worth is more than ten times worse than these tycoons, but in terms of cash, Wang Xuan is really as good as anyone else
!
Whether it is an entertainment company or a tail goods business on Huayuan Street, it can bring in a large amount of cash flow every day.
What's more, once the acquisition of ATV is completed, the share price of Wang Xuan's Kingdom Group will immediately rise significantly. At that time, if some shares are sold, the cash flow can make up for the current deficit.
I dare not say that it is too much, Wang Xuan can come up with 300 million in cash at any time!
"Okay! I hope you can do what you say and make ATV truly an Asian TV station!"
"I will work hard. Please rest assured, Mr. Qiu. Once the acquisition is completed, Mr. Qiu will be able to see my actions!"
Now that he has reached an agreement with Mr. Qiu, Wang Xuan does not need to worry about the remaining details. Naturally, there will be two teams to negotiate. At this time, it is still in the confidentiality stage, and Wang Xuan does not want to cause any complications.
Because he clearly knows that the Lin family has always wanted to completely control ATV, especially Mr. Lin’s son, Lin Jianyue. He is not a stable person in his early 30s. He has many scandals, not even compared to Liu Xiong, who is good at using golf balls.