"Today, I want to introduce you to a heavyweight. She is the president of our company. Everyone welcomes her with applause, President Jin."
In the company, Zhang Cheng said to almost all company employees present.
Below, there was continuous applause. Everyone looked at the elegant woman in a black coat on the high platform with some curiosity. The boss said that this woman was a senior executive who had been recruited from a listed company with great difficulty.
"Hello everyone, my name is Jin Jinxiu, from Jin Jin, from Jinxiu Heshan. From now on, we will be colleagues. When you first come here, please don't bully me, a newcomer." Jin Jinxiu introduced himself in a very friendly manner.
Hearing this, many people laughed.
Jin Jinxiu continued: "I heard from your boss that newcomers are required to receive red envelopes when they come here. No, I have prepared a red envelope for each of you."
"Tell me, okay?"
Yelled loudly.
Sure enough, as Jin Jinxiu expected, everyone cheered.
"good!"
"Sister Jin is so generous."
"Haha, I am a rich person, how can I not be generous?"
The people below laughed and said that just the opening ceremony had brought them closer together. They had a very good impression of the CEO poached by the boss, and some of them had already begun to call Sister Jin.
Zhang Cheng was a little surprised and then laughed. I didn't say anything about giving out red envelopes. It seemed that she had done it on her own initiative and the effect was very good. She was indeed a talent that was highly valued by Yi Rong. Now, the team's running-in period has been resolved.
.
"When you called me this morning, I was a little surprised. I didn't expect you to make up your mind so quickly." Zhang Cheng said.
"I can't help it. You only have one chance. If you find someone else, I'll regret it to death." Jin Jinxiu joked.
"Is it so easy for Yi Rong to let you go?" Zhang Cheng knew that she had resigned to Yi Rong this morning, and Yi Rong had agreed.
"What else can we do? Of course it's coercion and inducement." Jin Jinxiu shrugged and said.
Zhang Cheng understood and could imagine how angry Yi Rong was at that time. When Jin Jinxiu stepped out of Yi Rong's office, there was no possibility of going back.
"Don't worry, Jinxiu, I won't disappoint you." Zhang Cheng patted her shoulder and said seriously.
"I also believe in you, Brother Zhang." Jin Jinxiu smiled.
…
One month has passed, and Nanhai Mobile Internet has been very busy during this period. Jinxin Pay spent 200 million to promote offline and online, hoping to defeat the rising star of mobile payment "Payment Brain".
Within Jinke Group,
He even shouted to kill the payment brain and throw it into the trash can.
With the support of 200 million yuan, Jinxin Pay carried out carpet bombing on Nanhai online and offline. The streets and alleys were full of Jinxin Pay advertisements. All new users of Nanhai can get at least ten yuan and up to three hundred yuan.
With Jinxin Red Envelope, all Nanhai users can enjoy instant discounts in major shopping malls.
For a time, users in Nanhai began to use Jinxin Payment, and the payment network suffered a heavy blow. Active users and newly registered users immediately dropped sharply, with the former suddenly reducing by as much as one-third, and the latter’s new users being only one-thirtieth of the usual number.
Less than.
If this continues, payment brains will disappear from the South China Sea.
Faced with this massive war, Lin Ziman did not lose his cool and did not compete to burn money. Lin Ziman's funds are limited, and a direct money-burning war with Jinxin Payment would be self-destruction.
In the end, Lin Ziman adopted a steady and steady strategy. She thinks this way: "In the mobile payment market, the short-term effect of burning money is very significant, the medium-term effect is greatly attenuated, and the long-term effect is not good. If you want to win the favor of users, you still have to Look at the user experience. Only by improving the user experience can we cultivate users’ long-term usage habits and retain users.”
Therefore, Lin Ziman continues to optimize the user experience and strive to achieve the best user experience. In Lin Ziman’s words, our application payment brain must be so that even a fool can use it at a glance.
Of course, Lin Ziman cannot sit still and let Jinxin Pay spend money to capture users and take away users.
After Jinxin Pay's first round of money-burning offensive was over, Lin Ziman also started promoting it. Her funds were limited, so she was ready to concentrate all her efforts on promoting the "balance group" business.
This is her new business. In the past, she was engaged in online financial management. She integrated online financial management to form a "balance group". For any money that is in the mind of payment, you can use the balance group to get higher interest than banks. .Moreover, the money in the balance group can be transferred out at will for easy withdrawal.
Lin Ziman's strategy is a typical "point-based plan" in business wars. She pools all funds together to promote the "balance group".
This is a huge bet. As long as Lin Ziman succeeds, he can break through the siege of Jinxin Pay and obtain a source of funds. If it fails, the payment brain will lose the funds to fight back. At that time, Pay The brain also loses.
As a result, the effect was unexpectedly good, and Lin Ziman succeeded. As Lin Ziman thought, in the field of mobile payment, burning money only has a short-term effect. For cultivating users' usage habits, the only way is to open up the situation and want to To retain users, you have to rely on user experience.
Once the "Balance Group" was launched, the response was very good. The evaluation of this feature in the application download store exceeded 9.5, which is a very high evaluation.
In just a few days, thanks to advertising and promotion, it attracted a large number of registered users, and the user activity that had dropped suddenly surged, surpassing the best period in the past.
The function of "Balance Group" is very good. The interest rate of the above online financial management projects is obviously higher than that of banks, and you can freely transfer in and out. It is fast and convenient, which is not comparable to traditional financial management. Many users transfer part of their money into it, and sure enough, the first The next day, I saw the interest. So, more users transferred money into it...
In fact, this function is also available in Jinxin Pay and other mobile payments, and the interest rates are higher than that of Pay Nao. The interest rates of financial management projects such as Pay Nao are not high or low among mobile financial management, but they are very simple, easy to use, and have gained users. The number of likes cannot be matched by Jinxin Pay.
As a result, Lin Ziman received more and more financial support and more and more users.
One month later, Jinxin Pay did not defeat the payment brain. Instead, the payment brain became more powerful and attracted a large number of users, from hundreds of thousands to more than two million.
Moreover, Lin Ziman can extract some of these financial management funds to invest in advertising and promotion, so as to attract more new users, download and use the payment brain, invest in financial management, obtain funds, and the cycle repeats. Jinxin Pay wants to burn money to defeat payment in the short term. The brain is already very difficult.
Lin Ziman understands, and Lin Ziman’s opponent Jin Xinpay also understands.
Therefore, Liu Zehai immediately ordered the implementation of a second round of money-burning promotions. This time, the momentum was even greater, more aggressive and targeted.
The danger of payment brain has not been eliminated, but the situation has become even more dangerous.