One hundred and ninetieth chapters draw from the bottom of the pot
As time goes by, it becomes more and more unfavorable for Jinxin Payment. Jinxin Payment burned a lot of money, but instead of defeating the payment brain, it caused the payment brain to grow rapidly.
If they continue, they will lose this business war. Jinxin Payment, which was already confident of winning, became a little panicked. They never thought that Payment Brain could hire "Liu Wu" as its image spokesperson.
Liu Wu, who is that?
He is a well-known star in the country, and his influence ranks among the top in the country. He has tens of millions of fans on Weibo and tens of millions of fans on WeChat. With a boost from Weibo and a boost from WeChat, there will be tens of millions of fans immediately.
One hundred thousand people paid attention to Payment Brain, hundreds of thousands of people forwarded it, and more and more people knew about it and used Payment Brain.
The situation was unfavorable and Jinxin Payment held an emergency meeting.
"We should have asked Liu Wu to speak for us from the beginning."
"We asked, but Liu Wu's agent refused. Liu Wu is not an ordinary star, and he doesn't endorse us if he has money."
"Then how did the payment brain do it? They are just a start-up company."
"How do I know?"
"I heard that it was because Liu Wu knew the boss of PayNao that he agreed to endorse PayNao without even taking any money."
The meeting was filled with an anxious atmosphere, and soon there was a quarrel.
"Okay, okay, stop arguing. What time has it been and you are still arguing." Liu Zehai slammed the table and said angrily.
The scene quickly became quiet, and someone bravely asked: "Mr. Liu, what should we do next?"
"I want to hear everyone's opinions." Liu Zehai suppressed his anger and asked.
"We continue to burn money. In any case, Payment Brain is just a small company and lacks funds. We can completely kill it." Someone suggested.
As soon as he said this, he was immediately refuted: "No, payment brain has grown up, with millions of active users. Lin Ziman attaches great importance to cultivating user habits, and user loyalty is higher than that of our Jinxin Pay. Even if we
Throwing another 200 million won’t defeat the payment brain.”
"Moreover, we have very little money left in our budget. From the group side, I heard that the board of directors is very dissatisfied." Someone else said.
"If that's the case, then let's learn from the 3Q war and try to drain the firepower without worrying about killing the payment brain. It's just a start-up company. Even if we kill eight hundred enemies and lose one thousand ourselves, we can bear it, but they can't bear it."'
A woman next to Liu Zehai suggested.
Hearing this, Liu Zehai's eyes lit up. This was a good idea. Not only him, but several other people also agreed very much. However, there were also objections, thinking that doing so would offend users and be risky.
"Okay, there's no need to argue, it's decided like this. Even if we Jinxin pays some losses, we can bear it, but the other party can't bear it."
Liu Zehai made a decision and said.
In normal times, Liu Zehai would carefully weigh the pros and cons and would not make a decision easily. But at this time, he was under too much pressure. The board of directors was very dissatisfied with him, and some people had even begun to suggest that he be removed from his position.
If the payment brain cannot be defeated as soon as possible, then he will not be able to survive in Jinke Group.
Therefore, Liu Zehai could only choose to take the initiative and defeat the payment brain as soon as possible. However, what Liu Zehai did not expect was that it was this decision that caused Liu Zehai to lose to the payment brain in just a few days. The payment brain seized the opportunity and rose up strongly in mobile
Gain a place in the payment market.
That evening, users of Jinxin Pay received a notice: "Dear user, hello, we have received many complaints from users that Jinxin Pay has been attacked by a dangerous application of a certain company, their accounts have been stolen, and their deposits have been transferred. We
A report has been made to the police.”
"For your safety, please uninstall this dangerous application immediately. Otherwise, you will not be able to use Jinxin Payment normally."
As long as you use Jinxin to pay, an application that removes the "payment brain" will pop up.
This is tantamount to forcing users to make a choice, choose one of the two, and can only use one of them. It is exactly the same as the original 3Q war.
During this period of money-burning promotion, many people downloaded both Jinxin Pay and the payment brain. Seeing this scene, Jinxin Pay users didn’t think much and chose to uninstall the payment brain. The payment brain and Jinxin payment functions
Pretty much, one is enough.
The beginning was similar to what Liu Zehai thought, but he thought about the beginning and not the end. Unlike the 3Q war, Jinxin Pay is not a must-have product, nor is it a product without alternatives.
At present, mobile payment has just emerged, and there are many mobile payment applications. In other words, many applications can replace Jinxin Payment, and the loyalty of Jinxin Payment is not as high as they imagined.
As soon as this strategy came out, Payment Brain did lose a lot of users, but it also gained a lot of users who were originally from Jinxin Pay. The user experience of Payment Brain is obviously better than the former, and with the endorsement of a heavyweight star like Liu Wu, many people
I fell in love with the payment brain. Instead of removing the payment brain, I removed Jinxin Pay.
The next day, an article on the online news hot search list dominated the headlines, which read "The evil Jinxin kidnapped 100 million users!", pushing Jinxin Payment to the forefront of public opinion.
Every line expressed sympathy for payment brains and criticized Jinxin Payment, which was very sensational. For a time, netizens were furious and cursed Jinxin.
Jinxin Pay has become the target of public criticism, and people have removed Jinxin and switched to payment brain. People who have not used payment brain before are surprised to find that payment brain is much easier to use than Jinxin Pay.
Those who had just started to get rid of the payment brain saw this news and became angry. They joined the ranks of quitting Jinxin Payment and turned to the embrace of the payment brain.
At this time, Pay Brain also reported to the relevant departments that Jinxin Pay abused its market dominance and competed illegally.
After receiving the report, the relevant departments verified the situation and then launched an investigation into Jinxin Payment.
There has been a lot of verbal and written criticism on the Internet, and traditional media have also begun to follow suit. Major TV stations and major newspapers have reported on it.
Of course, Kim Shin also started public relations, but unfortunately, it had no effect. Instead, the more he explained, the darker the situation became. Only a few media related to Kim Shin stood by Kim Shin.
Public opinion was one-sided, and Jinxin Pay suffered a heavy blow. On the contrary, this incident was a huge free advertisement for "Payment Brain".
Payment Brain did not fail, but instead grew into a mobile payment application with tens of millions of active users, with more than 50 million registrations. However, Jinxin’s users dropped by 16%, and its market share was divided by other mobile payment applications.
Two days later, a news report appeared online, in which Jin Xin apologized and the person in charge of Jin Xin, the vice president of Jinke Group, Liu Zehai, was dismissed from his post.