Chapter 364: The Distribution and Reform of Domestic Movies (4300+ Chapters~)
"Abe!"
In the Radio and Television Building, Wu Jianye met Aibe.
"Come, sit down."
After seeing Wu Jianye, Ai Bu also smiled and asked his secretary to pour tea for Wu Jianye.
After Wu Jianye sat down, Ai Bu smiled and said, "Are you a little curious as to why I called you here?"
Wu Jianye said with a smile that was neither humble nor arrogant: "I can think of something."
Seeing Wu Jianye being so confident, Aibe became more interested and said with a smile: "Okay, now that I have guessed it, tell me why I am looking for you?"
Wu Jianye: "It should be Xiangjiang Fengge Entertainment and the film and television city thing I mentioned to Zhao Bu years ago!"
Ai Bu laughed: "No wonder you were able to create such a big foundation in Xiangjiang."
"Yes, I went to the courtyard for a meeting years ago and met Lao Zhao. He told me about this matter. I want to know how your plan will be implemented if it is implemented?"
Wu Jianye was overjoyed. Ai Bu's question meant that the matter was likely to succeed, so he quickly said: "Of course it will be jointly invested by Fengge Entertainment, Xiangjiang ATV, and Tangting Culture. The initial plan is to be divided into three phases.
The most important thing in the first phase is to restore the street scenes of Yangcheng, Xiangjiang and other areas in the late Qing Dynasty and the early Republic of China, as well as the palaces and gardens of the Ming and Qing Dynasties. The most important one is to replicate the Forbidden City 1:1..."
After listening to this, Aibe looked thoughtful and asked, "What if we ask you to join a local Hengdian enterprise here?"
Wu Jianye was slightly startled and asked, "I wonder what Ai Bu means?"
Aibe said: "For such a large project, if domestic enterprises can join in, it will be a very good thing to support the domestic economy. It will be more convenient to publicize, and some procedures will be easier to approve.
..."
Wu Jianye smiled bitterly. In his plan, he did not want to join the local government enterprise, because this would mean that he would have an extra uncontrollable force under his control, and it was a force that could not be ignored.
However, he also knew that this kind of thing could not be refused bluntly, so he asked.
"Aibe, I wonder in what form local companies are planning to join?"
"Local companies will be responsible for the land, while Xiangjiang's Fengge Entertainment and ATV will be responsible for the money. As for the shares? How about each holding 50%?" Ai Bushi said loudly.
Wu Jianye smiled bitterly: "Aibu, I'm afraid this is not good, the land in the country is not valuable."
Land in China is really worthless now...
Aibe smiled slightly, knowing that the other party was unlikely to agree to this shareholding ratio. The purpose of proposing this shareholding ratio was to better pave the way for the following negotiations.
"What's the opinion from Xiangjiang?"
This is actually another test of Aibe for Wu Jianye. He is now directly proposing the participation of domestic enterprises. If Wu Jianye can answer directly, then in other words, as he said, he is in Yaoguang Group
He has a very high status, which will later define the domestic attitude towards Wu Jianye.
Wu Jianye thought for a while and said: "If domestic companies must join, that's fine, but they can only hold 10% of the shares at most. At the same time, they cannot interfere too much in the management of the film and television city. There is another point.
Even if the film and television city is involved in the listing in the future, their equity will be diluted according to a certain proportion!"
"In other words, if this domestic company wants to participate in the matter, then all future actions must be operated according to the business model and cannot engage in the current domestic practice."
Ai Bu glanced at Wu Jianye, thought for a moment, and gave an ambiguous answer: "I understand this matter, and Zhao Bu and I will continue to have meetings to discuss it!"
"Thank you, leader!"
Then Ai Bu asked another interesting question: "Xiao Wu, I heard from Zhao Bu before that Fengge Entertainment in Xiangjiang now belongs to you. It seems that you have no control over the commercial operations of the Xiangjiang film industry.
I know it very well, and I also heard that you once told your students about the commercial operations of foreign films in your class. Now why don't you tell me the rules of commercial operations of foreign films?
There are differences from domestic ones.”
Wu Jianye was slightly stunned. He didn't expect that Aibe would ask about this matter. Before, he thought that Aibe must be asking about something about Style Entertainment. He even hoped that Fengge Entertainment could now add more information to the country.
I wanted to collaborate on some things, but I didn’t expect to ask about the commercial operations of the foreign film industry.
Then he thought about the opinions put forward by the major studios a few years ago and some of the things that happened after the Radio and Television took over the film bureau. It seemed that the Radio and Television must have some ideas.
After thinking about it, Wu Jianye said: "The business operations in Xiangjiang are actually not complicated at all. Let's take Fengge Entertainment as an example. After they invest and produce the movie, they will directly contact the theaters to release it.
Regarding the matter, in the past few years, the theater chain in Hong Kong adopted the method of charging rent, which means that they don’t care whether the movie is a hit or not, as long as the production company of the movie pays them enough rent, they will let the movie
One of the disadvantages of continuing to show is that the rents in theaters are too high. Movies produced by ordinary small and medium-sized film companies simply cannot afford the high rents. This also resulted in many movies at that time being only released for about a week.
The consequence of doing the same thing is that theater chains sometimes have to rely on powerful production companies, because only in this way can they have sufficient film sources."
"However, in the past few years, the theater chains in Hong Kong have changed their policy, changing from charging rent to participating in the share of the film. This has liberated the small and medium-sized film companies, which has led to the current situation where hundreds of movies are blooming in Hong Kong.
."
"The current situation in China is that the studio is only responsible for producing movies, and then China Film is responsible for the overall marketing and purchasing. The studio can only obtain funds within the specified range, which also makes the studio lose the opportunity to produce better movies.
power."
"Our domestic standard is that the unit price of each copy is 9,000 yuan, and the purchase quantity must be at least 99. Since a movie can be made with the least amount of money, it can also make money, which naturally eliminates some
The studio’s pursuit of classics.”
"In the final analysis, between the studios and the exhibition industry, since the change of film acquisition to settlement based on the number of copies, the number of copies has become the focus of all conflicts and disputes between the two. This is also the case under the traditional planned economy.
There is an inevitable conflict between the film supply and marketing model and the film market, which is dominated by self-regulation of the economic laws of the film market."
Glancing at Ai Bu, Wu Jianye said in a deep voice: "And now it seems that this conflict is only in its infancy!"
Aibe thought for a moment and said, "Be more detailed!"
Wu Jianye: "Under the method of settlement by copy, China Film Company bears all the expenses for the film licensing fee, the film copy material and development fee, and the printing of film promotional materials, while the provincial companies only take the copies.
The income is turned over and the profits are retained, and they do not bear the corresponding operating costs. Therefore, some provincial companies naturally hope that the more copies the better, the more copies they can show, and the more they show, the more income they will get.
The burden of travel costs will be handed over to China Film Company."
"However, in 1984, China Film Company actually solved part of this problem by delegating the copying fees originally borne by China Film Company to provincial-level companies to share, which solved part of the problem, but this was only part of it.
It’s just a problem.”
"So, you hope that China Film can completely withdraw from the ranks of the industry and have direct contact between studios and provincial companies?" Ai Bu remembered the opinions put forward by several major studios before.
Wu Jianye shook his head and said: "It is impossible to completely put aside China Film. The consequences of doing so will only make the development of the domestic film industry more chaotic. China Film is responsible for the domestic film industry. If we rashly remove China Film
This responsibility will only make the market more chaotic."
"In my opinion, the purpose of reform should be to greatly enhance and update the entire film industry system, the reproduction and redevelopment capabilities of the film production and marketing system, and update the self-improvement mechanism of the industrial system so that it can have sufficient funds.
Technology and scale to produce all kinds of high-quality movies including main themes, and more importantly, to enable them to truly enter the market with a diversified product structure and earn enough profits to maintain a continuous virtuous cycle and expand reproduction!"
As for why Wu Jianye didn't say that he directly asked the studio to bypass China Film and directly cooperate with provincial and even municipal level units to form his own industry network, because that is simply unrealistic. China Film can be said to be deeply rooted in this area, and he wants to take a step forward
If you eat to become fat, the final result can only be to burst yourself.
Why does China Film not like Xi Film Studio? Isn’t it because Xi Film Studio wants to put aside China Film and establish its own network? As a result, now even the films produced by its own film studio cannot participate in the film festivals held in the country.
What else can we talk about?
Just this year, although Radio and Television rejected the requests put forward by several major studios, it also implemented reforms, that is, providing various settlement methods such as agency banks, one-time sales, and proportional sharing.
But what will be the result? In 1989, we returned to the method of settlement based on copies.
And the most important thing is that there is no formal box office statistics agency in China. In other words, the box office of movies is reported by the provincial, municipal, and even county-level companies. This result is for
To protect your own interests, there will be box office fraud.
Don't think that box office fraud will only happen in future generations. This problem still exists today.
Currently, there are more than 80,000 employees in the screening management departments of film stores across the country. Including the welfare of their relatives, annual personnel expenses require hundreds of millions of yuan. The overly large team makes the film theaters more and more vulnerable in the face of a sharp decline in audience attendance.
The company is faltering and struggling to survive. This has also resulted in policies from above and countermeasures from below. In order to solve their own economic difficulties, lower-level companies have underreported and withheld increasingly serious phenomena...
In the end, Ai Bu did not give Wu Jianye any reply. The two then chatted about the participation of "The Last Emperor" in film festivals abroad. Although the largest investor in this film is the American Phantom Entertainment, this
There are also investments from China Film and Tangting Culture, and most of the people behind the scenes and in front of the movie are domestic.
This movie is still considered to be its own movie in China, so I am still looking forward to whether this movie can achieve brilliant success overseas.
Finally, I asked Wu Jianye about the preparations for the new film.
Now Wu Jianye is a benchmark for domestic film directors. It can be said that every new movie of his touches the hearts of many people.
In addition, Wu Jianye’s film investment is another phenomenon level in China. When domestic film investment is generally around 1 million, Wu Jianye’s investment in a single film has exceeded that of many small film producers.
The studio invested a year.
As a senior executive, it is impossible not to pay attention to it.
When talking about Wu Jianye's movie, Ai Bucai said: "Is this why you set Fengge Entertainment as the largest investment in this movie?"
There are three investors in "New Dragon Inn": Fengge Entertainment from Xiangjiang, Tangting Culture and Xiaoying Factory from China.
The copyright belongs to Fengge Entertainment in Xiangjiang, which means that the overseas screening of this film has actually surpassed China Film and Television, and it has blazed a different path in the domestic film industry.
Wu Jianye smiled bitterly and said: "Aibu, there is nothing we can do about it. The investment in this movie is nearly 20 million Hong Kong dollars. If the copyright is changed to the domestic Tangting Culture, then it is impossible for this movie to make back the money."
Aibe laughed and said: "Don't be nervous, I don't have any opinion on this matter, but I have a suggestion, which can also save you some trouble!"
Wu Jianye smiled quickly and said, "Ai Bu, you give your order."
"You can exchange Hong Kong dollar investments for U.S. dollar investments. This can increase part of the country's foreign exchange earnings, which will also promote this matter!" Aibe said.
Wu Jianye's eyes lit up and he said quickly: "Thank you Aibe!"
Then Aibe asked: "How about taking domestic movies to Southeast Asia for screening?"
Wu Jianye understood why Aibu was so concerned about his "New Dragon Gate Inn". It was obviously waiting for him here, but wasn't this what he had always hoped for?
"Of course, Aibu, you also know that Fengge Entertainment is not only the largest production company in Xiangjiang, but is also cooperating with Yaoguang Group to build the largest theater chain company in Southeast Asia. For domestic movies to be released overseas, eh.
.....At least I can still contribute to the release in Southeast Asia!"
"Haha." Ai Bu laughed, "Mr. Wang really did not misjudge you."
However, Wu Jianye immediately said: "But Aibu, there is no problem if the movie is released in Southeast Asia, but if the movie is released in Southeast Asia and cannot gain a box office advantage, I'm afraid it won't be released for too long."
Aibe smiled and said: "Like you said, slowly explore, I believe that as long as we have the support of this theater chain, domestic movies will be able to find movies suitable for Southeast Asian audiences in a few years!"
Wu Jianye smiled and said nothing more. He hoped that Chinese-language movies would get better and better, but he also knew that all of this was a long way to go.
Maybe now domestic movies will make the entire Southeast Asian audience curious for a while, but under the impact of entertainment-oriented Hong Kong movies, they will definitely have to take a detour, but at least they are on the right path now, which is a good thing.