Chapter 399 Big Brother and Advertising (Daily Change 12,000~)
In fact, in the original time and space, the investment for the TV series "Desire" was 10,200,000, but now prices are not that high, and Tangting Culture has complete equipment, so the cost is relatively much less.
However, many viewers did not expect that although this TV series caused a huge sensation at the time, it did not actually sell much money.
The most important thing is that TV stations now purchase TV series based on minutes, so in another time and space, this TV series only sold about 500,000.
However, this TV series has entered the hands of Wu Jianye, and the advertising promotion he represents is the most important.
In fact, CCTV did not suffer a loss. Although it was only 50% of the income, which was almost hundreds of thousands of income, CCTV gained its own influence.
Of course, Tangting culture will also gain their influence.
The last advantageous condition is that the reason why both TV and movies can be called classics is because they allow the audience to watch more. When other TV stations want to buy the second and third round broadcast rights,
The investment capital will be returned.
The whole country mourned Liu Huifang, the whole country cursed Wang Husheng, and everyone lamented Song Dacheng!
This is the impact the TV series "Longing" has had in China!
Zheng Xiaolong and Zhao Baogang happily left with the script of "Desire".
.......
Jingle Bell!
The phone in Wu Jianye's office rang.
"Who is that?" Wu Jianye asked after picking up the phone.
"Old Wu, it's me." Zhou Tao's voice came from the other end of the phone, but I don't know where he made the call. The voice was a little unclear, and there was a lot of noise on the phone.
"What's wrong?" Wu Jianye asked.
"Haha, guess where I am calling you now?" Zhou Tao's voice sounded very excited on the phone.
"If you have something to say, you will fart if you have something to say!" Wu Jianye hated guessing questions the most.
Zhou Tao didn't care at all: "Haha, I'm at the airport now. I'll be flying to Yanjing in a moment. Please find someone to pick me up!"
Although Wu Jianye wondered why Zhou Tao didn't ask someone from Yaoguang Group's Yanjing office to pick him up, he still said: "Okay, I know, I will arrange someone to pick you up later."
"Okay, I'll show you a gift when I get to Yanjing!" Zhou Tao said excitedly, and then hung up the phone.
Although he didn't understand what the gift Zhou Tao was talking about, Wu Jianye still asked Xia Xiaohong to arrange for someone to pick up Zhou Tao.
In the evening, Wu Jianye was sitting in his office, drawing the storyboard of "New Longmen Inn".
Although "New Dragon Inn" does not have as many characters as "The Last Emperor" and the scenes are not as grand as "The Last Emperor", the pressure on Wu Jianye is no less than that of "The Last Emperor".
When filming "The Last Emperor", Wu Jianye invited almost all the top behind-the-scenes and directors in the country. With their protection, they provided a lot of help in the filming of "The Last Emperor", but
This time it's different.
The subject matter of "New Dragon Inn" is relatively unfamiliar to many people in China. Although many martial arts films have been made in China, the domestic martial arts films in this era are really too rough.
Therefore, many details had to be arranged by Wu Jianye himself, which also greatly increased his psychological pressure.
Soon Zhou Tao's hearty laughter came from outside.
"Haha, Lao Wu, here I come!"
Wu Jianye rubbed his head and put away the storyboards he had drawn. Zhou Tao also walked into Wu Jianye's office.
Zhou Tao also carried a handbag in his hand, which was bulging with money.
"Old Wu, this is the gift I brought you. Guess what it is?" Zhou Tao shook the handbag in his hand.
Wu Jianye smiled and said: "Mobile phone!"
"Damn it, Old Wu, you are so amazing, how did you know that?" Zhou Tao showed a surprised expression.
Wu Jianye explained with a smile: "Besides the mobile phone, the thing that can make you so excited at this time is the laptop, but this handbag obviously can't fit the laptop. If you think about the excitement you had when you just made the call,
It’s easy to guess.”
"It's boring, I want to give you a surprise!" Zhou Tao said a little disappointed, took out a mobile phone as big as a brick from his handbag, and handed it to Wu Jianye.
Although Wu Jianye had already seen the era of smartphones, he still seemed a little excited when he saw this phone.
People are nostalgic, especially when they see an item that is similar to a myth.
Although this mobile phone had become an antique when Wu Jianye was reborn, every kid born in the 1980s must have grown up listening to the stories of Big Brother.
He has a bp machine in his waist and a mobile phone in his hand, the standard equipment of the domestic rich in the 1990s!
In fact, Big Brother is just a special name in China, and the origin of the name Big Brother is actually related to the Hong Kong movie.
At that time, the gangsters in Hong Kong movies often carried the eldest brother in one hand and a beautiful woman in the other, with a group of younger brothers beside them shouting: Big brother!
Then Mobile Phone replaced the term mobile phone in China.
"This is the Tunan 11oo produced by our Tunan Technology. We have already negotiated with Shanghai, Guangdong, Pengcheng and other places. It is for him that I came to Yanjing this time!"
"Okay, I won't keep you!" Wu Jianye waved his hand, leaving the eldest brother behind and letting Zhou Tao leave.
"Whatever the situation, this is your attitude. This is our Tunan Technology's most important project in the next few years!" Zhou Tao said dissatisfied.
"You were the one who wanted to manage Tunan Technology back then, and you have already handed in the report on Tunan 11oo. What do I have to worry about?" Wu Jianye glanced at Zhou Tao.
"By the way, let me remind you that the main market for Tunan's mobile phones is not in China, but in Hong Kong, Hong Kong, Korea, Singapore and other places."
Tunan 11oo sells for 19,000!
This is the price set by Wu Jianye himself, because in November this year, Motorola's Mobile Phone 32oo was the first to enter China from Guangdong Province, with a price of 20,000 and an Internet access fee of 6,000. In this era, the number of people in China who can afford this price is
Definitely not too much.
When Motorola first entered China, it only provided 700 units. Now Yaoguang Group has taken advantage of its first entry into the country and its advantages with domestic senior executives to launch mobile phones first, and at the same time, it has surpassed Motorola in terms of quantity.
Shanghai, Pengcheng, Guangdong, Pearl River and other places are 1,000 stations respectively.
This time Zhou Tao came to Yanjing and launched 1,000 units, but before that he had to communicate with the Yanjing Telephone Bureau.
In its implementation stage, Tunan Technology is more important to occupy the market. Although in later generations, Motorola has withdrawn from the top ranks of global smartphones due to policy mistakes, Wu Jianye clearly knows the history of mobile phone development.
What Wu Jianye wants to do is not only the mobile phone industry, but also the research and development of all supporting equipment.
Let’s put it this way, just because of the production of a mobile phone at this time, Tunan Technology has already spent US$3,000,000 on the patent purchase alone, not to mention other research and development expenses.
At this time, the two major scientific research laboratories under Tunan Technology are the most expensive among all Wu Jianye's industries. From last year to this year, the two major scientific research laboratories burned US$5,000,000!
This is 50 million in 1987!
It's fucking dollars.
According to Zhou Tao, every time he sees people from the scientific research office walking to his office, he wants to run away!
"This mobile phone can only be used in Shanghai, Pengcheng, Guangdong Province, Pearl River and other places. If you want to use it, you have to wait until I finish talking with Yanjing!" Zhou Tao said.
"It's okay, I'll just treat it as a decoration!" Wu Jianye said with a smile. It's good to be rare, but if Wu Jianye goes out and wanders around with such a turning head, he really can't do it.
It's no different than holding a brick in your hand.
Don’t tell me, it really does exist!
It is more expensive than bricks.
"By the way, what's your mobile phone number?"
"9o1o88!" Zhou Tao glanced at Wu Jianye proudly, "How about it!"
In this era, mobile phone numbers were still six digits, and 9o1o, like 139 and 13o in later generations, cannot be changed.
Wu Jianye nodded: "Okay, let's leave it here!"
Soon, an eye-catching signboard appeared on the streets of Yanjing. On the signboard was the pager and mobile phone Tunan 11oo produced by Tunan Technology.
Although the pager will soon be driven to the corner of history by the mobile phone, from now on, it still has a golden period of development for at least eleven or twelve years.
Therefore, Wu Jianyerang did not let Zhou Tao really give up the research of pagers. This time, the Tunan pager and the Tunan mobile phone 11oo were matched.
As for the content of the billboard...
To be honest, it was a bit vulgar. An elite man wearing a black suit and gold-rimmed glasses, who was classified as a successful person in this era, was holding a photo of Tunan 11oo talking on the phone.
The advertising slogan is also very vulgar, the choice of successful people!
However, this set is more recognized by domestic consumers.
As for the advertising slogans in Hong Kong and Southeast Asia, it is naturally impossible to be so vulgar. In order to promote its mobile phones and pagers, Tunan Technology hired Zhou Run in Hong Kong, and rb hired Yuka Miura...
They are all the most famous male stars in their own countries.
Throughout September, the entire Southeast Asia was invaded by Tunan mobile phone advertising...
It was with the advertisement of Tunan mobile phone in China that one person saw the business opportunities in the advertising industry.
"You said you wanted to open an advertising agency?" Wu Jianye looked at Li Xiuming in surprise!
Li Xiuming nodded seriously, "Well, now more and more advertisements are being published, whether on TV or in newspapers and media. We used to have an old saying that the smell of wine is not afraid of the depth of the alley, but it is different now. With the development of the times,
, more and more products are entering our field of vision, I think the importance of advertising will definitely become more and more important."
Wu Jianye did not object to Li Xiuming starting his own company, but he did not immediately agree. Instead, he asked: "How much do you know about the current domestic advertising industry?"
Li Xiu understood and glanced at Wu Jianye: "Are you going to test me?"
Wu Jianye chuckled: "As a teacher, shouldn't you take the test?"
Li Xiuming: "Calculate for yourself, how long has it been since you went to school?"
"Who said that I would go to the college this year when it starts?" Wu Jianye immediately defended.
Yanjing Film Academy has already started, so naturally Wu Jianye went to show his face once and gave a class to the students, but then he never went there again...
But then Li Xiuming didn't make fun of this matter again.
"Now there must be at least 8,000 advertising companies in the country. The turnover of the national advertising industry last year was about 900 million. I believe it will definitely break through the 1 billion mark this year, and the number of employees will exceed 85,000. And now our country's
Advertising companies have broken away from the earliest art design and advertising decoration companies, changed their business methods, and formulated a new business policy of "centering on creativity and providing comprehensive services to customers", and gradually developed from simple media agencies to comprehensive advertising agencies.
, and continue to move towards specialization..."
With the development of economic reform, a series of measures introduced in 1984 brought the commodity economy into the eyes of the public, and China's consumer goods market became increasingly prosperous.
The advertising industry has also entered a state of rapid development.
As for the data mentioned by Li Xiuming before, they are all well-documented, and later generations have statistics on the development of the advertising industry during this period.
The number of advertising companies increased from less than 10 in 1979 to 8,225 in 1987. The total advertising business nationwide increased from 1,000 million yuan to 1.112 billion yuan, exceeding 1 billion yuan for the first time. The number of employees increased from 4,000 to 92,279, with an average of 92,279 employees per capita.
The turnover also increased from 2500 yuan to 12100 yuan.
It can be seen from these data that the advertising industry in China at this time is definitely an emerging and rapidly developing industry.
1984 is known as China’s company year!
And 1979 is known as China’s advertising year.
January 14, 1979, "Wenhui Report" article "Justifying Advertising"
In January 1979, Shanghai TV Station formulated the "Measures for the Implementation of Advertising Business of Shanghai TV Station" and "Domestic and International Advertising Charge Standards"
On January 25, 1979, Shanghai TV Station established the advertising business department, marking the official start of the TV advertising era.
Many firsts in the domestic advertising industry occurred in 1979.
For example, the first print media advertisement: Blue Sky Toothpaste, was published on the third page of "Jinmen Daily" on January 4, 1979.
The first TV commercial: Ginseng Nourishing Wine.
The first radio advertisement: Spring Bud Medicinal Lotion
The first CCTV advertisement: Domestic Happy Coke
The first foreign advertisement: radar table
These are all recorded in the history of China’s advertising industry.
Compared with the domestic advertising industry, which is just advertising, foreign brands have already had other methods.
In 198o, China officially introduced the overseas TV version of the cartoon "Astro Boy" for the first time and became very popular once it was broadcast.
This animation was actually given to CCTV for free by Casio, and the adjustment was to include an advertisement for Casio electronic watches during the broadcast.
After listening to Li Xiuming's description, Wu Jianye did not object and said with a smile: "Okay, open one if you want. I will find someone to help you with the procedures and office space!"