Chapter 419 Mythical drama 'Fengshen Bang' (4100+ chapters~)
China Entertainment started in 198o. Chapter 419 of the text volume of the mythological drama "Feng Shen Bang" "The first thing is that Taiwei Electric Appliances in Shanghai wants to cooperate with our TV station, and our TV station will play advertisements for them in the evening!
"
Zhao Xiaoyan's first words made Secretary Jin unable to sit still.
Taiwei Electric’s current status in Shanghai is comparable to that of cold water drinks!
As a Hong Kong-funded company, once Taiwei Electric was established, their competitors were not domestic manufacturers, but Japanese brands that had entered the Chinese market, such as Panasonic, Toshiba, Sony, Hitachi, Sanyo, Mitsubishi and other brands of home appliances.
At this time, they are all in China or have joint ventures with domestic manufacturers, or have established offices in China.
It can be said that the first ten years of reform and opening up were the most glorious, comfortable and dominant years for foreign home appliance brands in the country.
Especially Panasonic. When it first entered the Chinese market, Panasonic at its peak occupied 20% of the domestic home appliance market share.
However, with the rise of Taiwei Electric, Japanese brands have been impacted to a certain extent. As a domestic Hong Kong-owned brand, Taiwei Electric has grabbed 12% of the share among Japanese and Chinese brands, and is a well-deserved leader in the domestic home appliance industry.
First echelon!
As for the domestic home appliance industry, in the first 10 years of reform and opening up, most companies were still in their infancy. Because the domestic economy was in the early stages of transition from a planned economy to a market economy, the launch of these home appliance projects required approval from relevant central government departments.
Except for a few companies that were initially able to enter the field of home appliances, most of them were companies with state-owned assets. For example, Haier was founded in 1984, Gree was founded in 1985, Changhong was converted from the military to civilians in 1986, and Panasonic TV production lines were introduced, and Chunlan was founded in 1986.
After technological transformation, it entered the field of air conditioning.
Taiwei Electric has been developing steadily since it was spun off from Tunan Technology in 1985. Last year, it introduced advanced foreign production lines through Xiangjiang, a transfer station. At the same time, Taiwei Electric has also stepped up its research and development pace.
This year, the first split wall-mounted machine in China was developed, which was named Snow Lotus by Taiwei Electric. In fact, this was also plagiarism. In another time and space, the first split wall-mounted machine produced in China was Huabao Air Conditioner Factory.
, but it would not come out until 1988.
At the same time, Taiwei Electric will also launch its own color TV brand Color TV this year, which are 18-inch and 22-inch.
It also made a major breakthrough in the refrigerator business and produced its first double-door refrigerator, Haomiao brand refrigerator!
This year can be said to be a big year for Taiwei Electric in terms of technology. The emergence of many brand machines that lead the domestic era is bound to lead to a sales boom in the country.
In order to welcome this sales boom and take advantage of this boom to quickly seize the domestic market, Taiwei Electric decided to broadcast its own advertisements on Shanghai and Hai TV stations!
This advertisement has also changed from the previous vulgarity. Zhou Run and Zhong Chuhong will jointly serve as advertising spokespersons. This also marks the first time that domestic products are endorsed by Hong Kong celebrities.
The advertising effect at this time is much more powerful than it would be a few decades later.
Secretary Jin looked at Zhao Xiaoyan in surprise. Before this, Secretary Jin’s impression of Wu Jianye was still at the level of being the boss of the first cultural company in the country, one of the most powerful directors in the country, and having a very good relationship with Fengge Entertainment in Xiangjiang.
At this time, I heard that Taiwei Electric was also negotiating with me about advertising through Wu Jianye?
At this time, it was difficult for Secretary Jin to connect them together, but soon Secretary Jin thought of the incident that happened a few years ago. However, after so many years, Wu Jianye spent too little time in Shanghai.
There was no news about Wu Jianye here, so the incident passed quickly.
In fact, the most important reason for this is caused by the unsmooth transmission of information in this era. In Yanjing, the senior management actually knew part of the relationship between Wu Jianye and Yaoguang Group for a long time, but in Shanghai, it was only
Staying in the impression of a few years ago.
"Director Wu and Mr. Qin from Taiwei?"
Mr. Qin in Secretary Jin’s mouth is called Qin Li. He is the general manager of Taiwei Electric Co., Ltd. He graduated from Jiaotong University in Shanghai and is among the group known as the third generation. However, after graduation, Qin Li did not stay in the country but went to
He studied in Germany and stayed in Germany after graduation. Yaoguang Group found him through a headhunting company. At that time, something happened to Qin Li's family. His old father was seriously ill. He thought that his mother had died early and there was no one to take care of his old father.
, Qin Li agreed to the invitation of Yaoguang Group and returned to China to serve as the general manager of Taiwei Electric.
Zhao Xiaoyan replied: "My brother and Zhou Tao of Yaoguang Group are from the same hometown, and they have always had a good relationship. This time Yaoguang Group wanted to advertise, so my brother recommended our TV station!"
Secretary Jin felt his body swaying slightly. He originally thought that contacting Taiwei Electric would be a great joy, but he didn't expect that the real relationship was with the entire Yaoguang Group.
"Oh, I didn't expect that you and Mr. Zhou are from the same hometown. Xiao Zhao, I have to criticize you for this. Since I know Mr. Zhou, I should introduce Mr. Zhou to our station as soon as possible."
Zhao Xiaoyan smiled sheepishly. To be honest, before coming to Shanghai, she didn't know how big her cousin's business was. But when she came to Shanghai, she realized how powerful Yaoguang Group was.
.
After joining Shanghai TV Station, I knew it even more clearly.
"I heard from my brother that Zhou Tao has been staying in Xiangjiang and rarely returns to China!"
"Well, I know about this, but there must still be a chance. Xiao Zhao, now Taili will give you a task. When Mr. Zhou returns to Shanghai in the future, you must help Taili introduce him!" Secretary Jin
Said seriously.
Zhao Xiaoyan nodded: "I know Secretary Jin, what about the advertisement?"
Secretary Jin smiled and said: "No problem, I have approved this matter. Just tell your brother and ask the people from Taiwei Electric to come directly!"
Zhao Xiaoyan: "Thank you, leader."
"Why are you being polite to me? Since you are from the station, we are a family. If you have any difficulties in the future, you can come to me directly." Secretary Jin was sure at this time that Zhao Xiaoyan was the treasure hidden in their Shanghai TV station.
.
"Thank you, leader!" Zhao Xiaoyan thanked her again.
"Then what's the second thing?" Secretary Jin smiled.
"The second thing is that my brother is planning to join forces with his Tangting Culture, Hong Kong's ATV, and our TV station to film a mythological TV series..."
The mythical TV series that Wu Jianye is planning to co-produce is naturally the 9o version of "Feng Shen Bang". In another time and space, this version of "Feng Shen Bang" was co-produced by Shanghai TV Station and Hong Kong's ATV. Among them, the most impressive one is
Of course it is Daji and Fu Yiwei.
As for Wu Jianye's decision to cooperate with Shanghai TV this time, he actually has other concerns. After all, Yanjing TV and CCTV are both in Yanjing, and the local atmosphere is so "large-scale" for a TV series like "Feng Shen Bang".
There will definitely be concerns.
On the contrary, it is not as open as the one in Shanghai, and many of the people behind the scenes in the TV series are from Shanghai. For example, the director of this TV series, Guo Xinling, is the director of Shanghai TV and the section chief of the TV series department.
Furthermore, Shanghai TV Station also has experience in cooperating with ATV. Another classic domestic mythological drama "Eight Immortals Crossing the Sea" for the post-80s generation was actually co-produced by Shanghai TV Station and ATV.
As for Mr. Lan Tianye, who is currently participating in "Desire", there is actually no need to worry. The filming of "Desire" has already started and I believe it should be completed after the Chinese New Year. The preliminary preparations for "The Legend of the Gods" will definitely take a month or two.
time, Mr. Lan Tianye should have completed the filming of "Desire" by then.
Of course, Wu Jianye will not have much interference in the filming of this TV series, and will leave it entirely to Guo Xinling and the people from ATV to operate the project. If they don't choose Mr. Lan Tianye by then, Wu Jianye will
I won't say anything.
Just stuff Fu Yiwei in!
In fact, "Feng Shen Bang" was made twice in China in the 1980s and 1990s, one of which was the classic 90's version of "Feng Shen Bang".
The other one is the Shaanxi Province version of "Feng Shen Bang". This version of "Feng Shen Bang" was originally planned to shoot 52 episodes, but it was urgently stopped after less than 10 episodes were aired.
Only the first six episodes can be found online in later generations!
As for the reason why it was stopped, Wu Jianye had seen it before, and I can only say that the TV stations of this era were too bold. Not to mention the extremely scary atmosphere, there were even scenes of Lu Dot.
By the way, Liang Li, who plays Daji in this version, is actually not an ordinary person. In "The Miracle Doctor Xilaile", she played the role of Xilaile's strong first wife...
The reason why Wu Jianye attaches great importance to this TV series is not only the influence of this TV series in China and Hong Kong, but also another reason, that is, ATV has announced that it will officially become a satellite TV station.
All of Southeast Asia will receive ATV's programs.
Next year ATV will broadcast "Journey to the West" simultaneously with China, and after "Journey to the West" ends, it will be taken over by "Feng Shen Bang".
Mythological dramas have always been unique to China. In addition, Chinese mythological stories have a strong audience base throughout Southeast Asia. If you want domestic movies and TV to build a huge audience in Southeast Asia, then mythological dramas are
A good entry point.
When mythological dramas are delivered to the entire Southeast Asia through ATV and establish their own viewing groups, domestic movies of this type will follow.
The reason why Hollywood can dominate the world is because their science fiction movies have greatly satisfied audiences around the world with a visual feast.
Of course, there are also Hollywood action scenes, which are all important types that help Hollywood expand its territory in the global film market.
It is not that there are no rivals in China. Mythological dramas, martial arts dramas, and historical dramas are all unique to China, and even Machiavellian dramas. To be honest, Laomei's "Game of Thrones" is just like that when compared with domestic Machiavellian dramas.
Movies with these themes can actually become pioneers for the domestic film industry to expand its territory around the world.
It's just that the domestic film and television industry has taken too many detours on the road to development. Even when Wu Jianye was reborn, he could not really catch up with North America.
Although domestic films at that time seemed to have great success in the domestic film market, they stopped working when they went abroad.
Even the Asian market around me has no real strategy, and it can't even compare to the Hong Kong films of the 1980s and 1990s. Therefore, if Chinese films want to truly go abroad, they still have a long way to go.
Internally, you can develop your own urban dramas, comedies, and other popular genres. Externally, you need mythological dramas, martial arts dramas and other themes that remove the boundaries between countries to open up new territories for Chinese films. When foreign audiences
Only after we are truly familiar with this subtle change can we launch other types of domestic movies and TV shows.
Twenty or thirty years from now, North America will have its own super heroes, and China will have its own gods and Buddhas all over the sky. Thinking about such a scene is exciting.
""Feng Shen Bang"? The investment for such a mythological drama is not low. I remember that the original investment in "Journey to the West" has already exceeded 7 million, right?" When Secretary Jin heard that Tangting Culture actually wanted to adapt "Feng Shen Bang",
I first thought of investing in "Journey to the West".
As the leader of domestic television stations, CCTV must be cautious and cautious when investing in a 7 million TV series. As for Shanghai TV, it is natural to be even more cautious.
Zhao Xiaoyan said: "My brother said that our TV station will take as much as we have, and the rest will be provided by ATV and Tangting Culture. Then it will be divided according to the proportion!"
Secretary Jin showed a hint of embarrassment: "In this way...doesn't this mean that we are taking advantage of Director Wu?"
Zhao Xiaoyan shook her head and said, "I don't know the specific details. That's what my brother told me!"
As for why Wu Jianye did this?
Li Xiaowan, who was far away in the Gobi Desert, also asked Wu Jianye the reason.
"The reason? It's very simple!" Wu Jianye smiled and explained: "Don't look at the fact that all TV stations are quite poor now..."
Hearing this, Li Xiaowan couldn't help but rolled her eyes and said that the TV station was poor, and Wu Jianye was probably the only one in China who had this qualification.
"However, with the popularity of televisions in the country, the importance of TV stations will become more and more important. Now that we bring Shanghai TV Station, it is actually just an early investment. We have established good relationships with major TV stations in advance now, and we will wait until later
As the influence of these TV stations grows, they will become more and more important to our court culture."
As Wu Jianye said, if you spend hundreds of thousands now to establish a good relationship with Shanghai TV Station, in the 1990s or even the 21st century, everyone will see the importance of this.
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What's more, despite the investment from Shanghai TV Station, the copyright of the TV series is still in the hands of Tangting Culture, and future derivative dramas will naturally be determined by Tangting Culture.
As for plagiarism......
Wu Jianye doesn't care. There is no way to prohibit this kind of thing in China. It is good for a hundred flowers to bloom, and this can also create a sense of crisis for Tangting culture and is conducive to the development of Tangting culture!