Chapter 548: Fighting in the same room (4000+ chapters~)
Wu Jianye did not stay in Yanjing for too long, and returned to Xiangjiang on the third day, just in time to catch up with the first wave of advertisements for Very Coca-Cola.
Very Coke's first commercial was co-produced by Zhou Xingchi and Fu Yiwei.
The very cola can packaging is also very stylish, consisting of red and blue colors. The meaning it represents is naturally self-evident. It has the style of both Coca-Cola and Pepsi-Cola.
Nowadays, the mainstream cola market in Hong Kong is still dominated by Coca-Cola. Last year, Coca-Cola's sales in Hong Kong reached 25 million boxes, followed closely by Pepsi-Cola, which hired Zhang Guoyi as its spokesperson. However, Pepsi-Cola is a latecomer, so its sales volume is only 1,000.
10,000 boxes, which is 10 million boxes less than Coca-Cola. This is because Zhang Guoyi is the spokesperson.
As for Very Coke, which was launched in Xiangjiang this year, even with the sales channels of Jianlibao, it still has no way to compete with the two major cola brands. It only sold 300,000 boxes in two months!
Many media outlets in Hong Kong are pessimistic about the market of Very Coca-Cola in Hong Kong, thinking that this is a failed product of cold water drinks.
However, all this changed after the news came out that Very Coca-Cola invited several film and television stars with strong market appeal in Hong Kong as the advertising spokespersons of Very Coca-Cola.
However, as the world's top beverage groups, Coca-Cola and Pepsi-Cola do not take all this seriously. Coca-Cola is obviously confident as it sits at the number one position in the world, while Pepsi-Cola's number two position in the world is untouchable.
In addition, the management of the two major companies is very cumbersome, so they did not pay any attention to the news that Very Coca-Cola has landed in the Hong Kong market.
In the commercial, Fu Yiwei was wearing a cool summer dress, standing in Victoria Square in Hong Kong. Zhou Xingchi, who was playing chess with the old men, saw Fu Yiwei from a distance and immediately revealed that he was in "Gambling".
That expression when I saw Zhang Min in "Saint".
In the scorching sun, Fu Yiwei wiped the sweat with his hands. An exaggeratedly tall refrigerator was placed on the street. Even if Fu Yiwei stretched out his hands, he still couldn't reach the drinks on it.
Zhou Xingchi came over, clasped his hands, stretched out his index finger and middle finger and put them together. Audiences who have watched the movie "The Gambler" will naturally know that this is Ah Xing using his special powers.
Then the audience saw a can of Coca-Cola appear out of thin air in Fu Yiwei's hand.
When seeing this scene, the audience in Xiangjiang showed curious expressions. Isn't this a very Coke advertisement? Why does Coca-Cola appear?
At this time, Zhou Xingchi was sitting at home, watching this advertisement with his mother, sisters and sisters.
Zhou Xingchi's sister Zhou Xingxia was as curious as other viewers and asked: "Brother, what is going on?"
Zhou Xingchi smiled proudly and said, "You'll know just by looking down!"
Regarding Zhou Xingchi's appetizing behavior, Zhou Xingxia rolled her eyes at her brother.
On TV, I saw Fu Yiwei holding a Coca-Cola with a hint of dissatisfaction, shook his head, and put it directly on the ground.
Seeing this, Zhou Xingchi used his special function again, and then a can of Pepsi appeared out of thin air in Fu Yiwei's hand.
Zhou Xingchi looked at Fu Yiwei flatteringly, but Fu Yiwei still shook his head and put the Pepsi on the ground. Zhou Xingchi seemed a little helpless and didn't know what to do.
Then I saw Fu Yiwei stepping on top of Coca-Cola and Pepsi-Cola, opening the refrigerator, and there was very Coke at the top.
Fu Yiwei took out two cans of Very Coke, handed one to Zhou Xingchi, and then took one for himself. As the sound of opening the cans was heard on the TV, both Fu Yiwei and Zhou Xingchi took a sip of Very Coke. Through the sound effects, they let
People felt cool, and Zhou Xingchi gave Fu Yiwei a thumbs up.
The last shot of the advertisement is that Zhou Xingchi and Fu Yiwei are gradually walking away with a can of Super Coke in their hands, leaving only a back figure for the audience in front of the TV and Coca-Cola and Pepsi-Cola on the ground that no one cares about.
Finally, a line of words "Desire for Infinity" was printed on the TV screen!
"This..." Zhou Xingxia looked at the advertisement on TV and didn't know how to describe the very cola advertisement, but in the end he said: "This advertisement is so interesting!"
Zhou Xingchi also showed a proud smile. The fame of "The Gambler" gave Zhou Xingchi a taste of fame, but the time was still short after all, and his income did not match his fame.
But it’s different now. Very Coca-Cola’s advertising fee was very considerable, allowing Stephen Chow to get a large amount of money. After the commercial ended, Stephen Chow immediately stood up and said, “Mom, let’s go. We agreed to go there before.
Buying a house!”
Zhou Xingchi's advertising remuneration for Hanshui Drinks has been transferred to his personal account. Although he can't buy a big house, there is still no problem in buying a smaller unit that is smaller than the room he lives in now.
.......
At this time, Wu Jianye was sitting in the villa in Repulse Bay and had just finished watching the commercial. Also watching it was Zhou Tao.
After Zhou Tao saw this advertisement, he showed a hint of worry: "If we do this, will there be any problems with Coca-Cola and Pepsi?"
Wu Jianye smiled and said, "What's the problem?"
"I'm worried they will sue us?" Zhou Tao said.
Wu Jianye asked back: "How about you tell me about this advertisement first?"
Zhou Tao said with a smile: "There is nothing to say about this advertisement. I dare say that as long as this advertisement comes out, it will be remembered immediately by the citizens of Xiangjiang!"
Wu Jianye nodded: "That's right. The main function of advertising is to make the audience remember this product. Obviously we have done it."
Zhou Tao: "But where are Coca-Cola and Pepsi?"
Wu Jianye said nonchalantly: "You can sue if you want. To be honest, I hope they will sue us. Is there any better means of publicity than filing a lawsuit with them?"
Coca-Cola and Pepsi-Cola are the two largest beverage groups in the world. Any disturbance will attract the attention of reporters. But what Coca-Cola lacks now is exposure!
Zhou Tao thought for a moment and understood what Wu Jianye meant, and couldn't help but give Wu Jianye a thumbs up.
Wu Jianye asked with a smile: "How is the discussion with Hanshui Drinks and Café de Coral and Happywoods?"
The urban pace of Xiangjiang is very fast, which naturally led to the development of the fast food industry in Xiangjiang. In 1975, McDonald's cooperated with Feng Bingfen Group and Wu Rizhao to establish the first McDonald's in Xiangjiang. It has since become the Western fast food industry in Xiangjiang.
of faucet.
However, the real leader in the fast food industry in Xiangjiang is Chinese fast food. The Chinese fast food industry also has two major leaders, namely Café de Coral and Foxwoods. These two fast food restaurants are more popular than Western fast food such as McDonald’s. The reason is that
Xiangjiang has always been a Chinese city.
Among them, Café de Coral is the originator of the Chinese fast food industry in Hong Kong!
If Coca-Cola wants to open up the market in Xiangjiang, it must find a fast food restaurant to cooperate with it. It is the same concept as Coca-Cola controls McDonald's and Pepsi-Cola controls KFC.
Zhou Tao shook his head and said: "The news from Zhao Chengzhi is not very optimistic, because our Very Coke is a newly launched product, and the two companies have lowered the price very hard, and both companies have responded. Very Coke can only choose to go with
Cooperate with one of the restaurants!”
As the two largest Chinese fast food chains in Hong Kong, the competition between Café de Coral and Fairwood is naturally very fierce, and the founding bosses of these two companies are in the same room!
The founders of Café de Coral are Luo Kaimu and his uncle Luo Shengxiang. They originally ran Cantonese restaurants. After learning about the rise of the European and American fast food industry, they decided to open a Chinese and Western fast food restaurant in Hong Kong to compete with the Western fast food restaurants in Hong Kong.
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In 1972, the first Café de Coral fast food restaurant opened at Ferry Street, Jordan Road, Kowloon.
In order to ensure safety, Luo split the restaurant in half. The upstairs is a Cantonese noodle shop, serving wonton noodles and beef breast noodles. It is still an old-school operation, where you eat first and then pay (checkout), and the waiter serves.
Downstairs is a replica of Western fast food, in the form of a buffet. Customers buy tickets first and then use the tickets to pick up drinks, hamburgers, hot dogs, and French fries.
Because of its low price and fast delivery, it is very popular among students and office workers.
Facts have proved that Roche's approach of using Chinese style to preserve Western style is unnecessary. The business downstairs is more prosperous than upstairs. Therefore, in 1974, Café de Coral opened 4 fully self-service branches in Vaughan City. In 1975, Café de Coral entered the market.
Central. Central is home to wealthy people and high-income earners, and Café de Coral is once again a success.
"Lunch is quick and full, dinner is about good taste" - this is the truth.
The 1970s was the era when Western-style fast food, led by McDonald's, aggressively attacked Hong Kong.
The original Café de Coral was basically an imitation of McDonald’s. Luo’s uncle and nephew knew very well that the key to standing out in the competition was to have its own characteristics. The specialty of Café de Coral was the Chinese and Western style of service – catering to Chinese diners.
route.
Since the mid-1970s, Café de Coral has been selling both hamburgers and rice. There are dozens of Chinese dishes and soups. This is a unique trick of Coral de Coral, which attracts all the Chinese and foreign diners passing by.
Café de Coral quickly emerged from Hong Kong’s fast food industry and became the dominant player in the industry.
As for why it is said that Happywoods and Café de Coral are in the same room, it is because the founders of Happywoods are brothers Luo Kaiyang and his father Luo Fangxiang.
Luo Fangxiang and Luo Shengxiang of Café de Coral are brothers, and their eldest brother is the famous Vitasoy boss Luo Guixiang.
Luo Guixiang’s second son is Luo Kaimu. Luo Kaimu founded Café de Coral with his uncle Luo Shengxiang in 1972.
At first, Luo Fangxiang and his son Luo Kaifu also worked at Café de Coral, but not long after, Luo Kaifu insisted on starting his own business, and both he and his father quit Café de Coral. At the end of 1972, they opened a happy restaurant not far from Café de Coral. The details are unknown.
People who see the names of the two stores are so similar think that Joyous is the semicolon of Café de Coral.
In fact, the two stores are completely independent. They only share the same blood lineage. The two stores have been competitors since their opening.
For a long period of time, Great Happiness was no match for Celebrity, and could only follow in its footsteps.
At that time, Luo Fangxiang's other son Luo Kaiyang was studying commercial design at the New York Academy of Art. Before graduation, he planned to open a Chinese fast food restaurant on Wall Street and use the art knowledge and business concepts he learned to instill into the business.
Unexpectedly, his idea was strongly opposed by his father and brother. His brother Luo Kaifu wrote a long letter, advising him not to be motivated by book business, but to work down-to-earth in the fast food industry in Hong Kong with his father and brother.
In 1977, Happy Happiness, which was managed by Luo Kaiyang and was responsible for its own profits and losses, was opened in Tsuen Wan, an industrial city in the New Territories. Luo Kaiyang recalled in an interview with a reporter from "East Weekly": "My brother gave me the opportunity to express myself freely, so I took the opportunity to read it.
The concept of Fanshu is fully applied."
As one of the Happywoods chain stores, the Tsuen Wan branch is quite different from the Happywoods run by his father and brother. The facade style and shop decoration, the placement of tables and stools, and employee clothing were all designed by Luo Kaiyang.
Luo Kaiyang crossed the river by feeling the stones, improving while practicing. When he opened his fourth branch on Yongle Street, he learned from the new style and method of New York fast food restaurants and introduced computer system management.
Happywoods entered the market late. For a long time, some people said that Happywoods was a disciple of Café de Coral and deliberately imitated it. Luo Kaiyang denied this statement. He believed that if we want to talk about teachers, American fast food restaurants are the teachers of our two companies.
, they have been doing it for decades and have accumulated rich experience. It’s just that Café de Coral entered the market earlier, learned first, and was happy later. Luo Kaiyang said again: There are rumors that our two families are at odds with each other, and our private relationship is very different.
Yes, business is never discussed at gatherings, only business is discussed and healthy competition is carried out.
Although the words are nice to say, the competition between Café de Coral and DaHuiHui is obvious to all.
"What's the current situation of the two families?" Wu Jianye asked. Wu Jianye didn't know much about the fast food industry in Xiangjiang.
Zhou Tao laughed and said: "The two families have basically given the management rights of the two restaurants to the next generation. The current manager of Café de Coral is the son-in-law of Café de Coral chairman Luo Shengxiang."
"All the business of Happy Happiness has been handed over to Luo Kaiyang."
Since 1987, Happywoods has expanded at an alarming rate, adding an average of about 10 branches every year.
After Luo Kaiyang came to power, Da Kuai Huo changed from following in the footsteps of Café de Coral to pressing harder and harder, even tit for tat.
The slogan of Café de Coral is: “Always one hundred points.” The challenge of Café de Coral is not only for itself, but also for Café de Coral.
In terms of the layout of the branches, the two branches are very close to each other and are inseparable. Initially, McDonald's was keeping an eye on Café de Coral. Wherever the Café de Coral branch is located, it won't take long before the store logo of Café de Coral will be displayed on nearby streets.
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Café de Coral is “very troubled” by the practice of “cutting off the customer flow” of Café de Coral, and there is nothing they can do about it. Perhaps Café de Coral has lost its wings and does not need to rely on the influence of Café de Coral to expand its stores. Instead, it needs to find another way to open branches in new urban areas.
Café de Coral retaliates in kind by opening branches nearby to divert customers, making Happy Life less “joyful”.
"Are these two catering groups listed?" Wu Jianye asked.
Zhou Tao replied: "Café Coral has been listed in 1987, but Happywoods has not yet!"
Wu Jianye pondered: "According to the current expansion speed of Happywoods, is there any problem with their cash flow?"