A person's life is a process of appearing one problem after another and then solving another problem.
The post-production of "The Love Between Humans and Ghosts" was just about to begin when Wu Jianye heard a piece of news from Linda.
"Universal has decided to release "Back to the Future 3" ahead of schedule?" Wu Jianye looked at Linda in surprise.
He didn't know the conversation between Spielberg and Lucas, so he didn't know what they were thinking. However, one thing that is certain is that the early release of "Back to the Future 3" must be aimed at "The Last Days".
"this movie.
Otherwise, the two movies would not be released on the same day.
"Yes, it is said that Spielberg personally discussed this matter with Universal. It seems that they are also taking action!" Linda's expression was a little solemn.
Although several years have passed since the release of "Back to the Future", the achievements of this movie at that time are obvious to all, and the sequel of this movie is a series that many movie fans are eagerly looking forward to.
Now the third part of the final episode is released on the same day as "The Last Days", which will inevitably divert some of the viewers of "The Last Days".
Wu Jianye smiled and said: "It seems they are really confident!"
Looking at Wu Jianye's smile, Linda felt helpless again: "You are still in the mood to laugh. According to the news I got, they have contacted many theaters and studios. This time it is
I came here for "The Love Between Ghosts and Humans"."
Wu Jianye said confidently: "Don't worry, although "Back to the Future" is a classic series, the second and first parts were released only three months apart, which will inevitably create a diversion for the audience.
It’s not yet certain who will win and who will lose!”
Linda has a different opinion: "This is not necessarily true. I heard that the two movies were shot together, which means they are connected in plot. If they are released in advance, the audience's expectations will still be there.
There are definitely higher expectations for this movie!”
"And coupled with the secret help of other studios, it will also have an impact on "The Love of Ghosts" in theaters by then!"
Wu Jianye turned the ballpoint pen in his hand and asked: "Then let me ask you, before "Back to the Future 3" did not announce the advance schedule, how did we negotiate with other studios? They had already made it clear at that time
expressed that they will not participate in the release of "The Last Days" in North America. In other words, even if the film is not announced for release, we still need to contact the theaters ourselves. Do you think other studios will make it easy for us?
Have you contacted the cinema?"
Although antitrust policies have been introduced in North America due to the previous 'Paramount Judgment', studios and theaters have always been complementary to each other. Although they no longer belong to the same company, the connection between them is still the same.
Close, that is to say, each studio has its own theater chain with which it has a cooperative relationship.
Now that Phantom Entertainment is rising strongly, it will naturally become the rival of several major studios. Since they are rivals, they will naturally form a pincer attack for the release of Phantom Entertainment's movies.
In the past, Phantom Entertainment was allowed to release some films on its own because Phantom was not really strong yet, but it is different now. Phantom is obviously developing in the direction of the media group. At this time, we are both partners and competitors.
Several major studios need to know what kind of changes the theater chains in Southeast Asia will bring to them, and they also need to curb the development of Phantom in North America.
Therefore, even if "Back to the Future 3" is not announced, Phantom Entertainment's "The Last Days" will still receive a lot of attacks when it is released in North America.
"Is this why as soon as you came to North America, you had to acquire Oceanwide Cinemas and let Johnson be responsible for expanding the scale of Oceanwide Cinemas?" Linda suddenly smoothed out Wu Jianye's plans after coming to North America this time.
Plan, "Have you thought that something like this would happen?"
Wu Jianye nodded and said: "The growth of every company will be a bloody battle. The market cake is only so big. If your side grows, other people will naturally not be happy, and these things will naturally not work.
avoided!"
Linda looked at Wu Jianye in admiration. At this time, she suddenly sympathized with the studios. Meeting an opponent like Wu Jianye was really a headache for them.
"But there are still two things here that are beyond your control!" Linda was not without some ability. In just this moment of admiration, she thought of two other important issues.
"What's the problem?" Wu Jianye asked without changing his expression.
"That is, which of the two movies "Back to the Future 3" and "The Last Days" can attract the audience more, and even if the movie "The Last Days" is more popular with the audience, then
The release of "Back to the Future 3" will definitely divert some viewers!" Linda said.
Wu Jianye looked at Linda with some relief. In fact, although the entertainment industry is full of various conspiracies, the fundamental core problem is the quality of the works.
As long as the film does not violate any principled issues, then in the end, the two equally powerful forces will compete for the quality of the work.
In North America, the principle issue that cannot be touched by film works is that the film cannot discriminate against racial issues. However, in China, there are relatively few restrictions on film works. As long as the film is approved by the radio and television, then the original identity of the film will not be affected by the individual.
Unforgivable questions will do.
The domestic entertainment industry has always been fond of praising movie stars and singers as saints. This means that you can have some minor flaws, such as being a foodie or a confused person. These don't matter and can deepen your rapport, but
If this star has some male-female problems, then the film starring this star will actually be over. What's more serious is the operation of capital.
This star's acting career is over. Wu Bo and Huang Haibo are the most obvious representatives. To be honest, both of them have no faults in their acting skills and they are both qualified actors. However, they were criticized because of personal issues.
After grasping the infinite magnification, the two people became completely indifferent in the entertainment industry.
The mistakes they made are different from other real crime actors, but there is no way, everyone hopes that the chaotic entertainment industry is a place that produces saints...
In the battles in the entertainment industry, when you remove all the side effects, in a battle between two forces of similar strength, the most important thing is the quality of the work.
Wu Jianye does not deny that "Back to the Future" is a very classic series, but compared with "The Last Days", it is still inferior. After the release of "Back to the Future 3" in another time and space, although it is said
It didn't hit the box office, but compared with the other two movies, there is still a certain gap. The box office in North America didn't even exceed 100 million!
Such an achievement is a failure for the "Back to the Future" series.
"Although several major studios have their own theater chains that they cooperate with, you have to know that no matter how close their cooperative relationship is, they are not a family. The so-called close relationship in terms of interests is actually not that close. As for what you are talking about,
Which of the two movies I talked about is more popular with the audience. In my opinion, this is not a problem at all. You forget, I have always been very confident in myself!" Wu Jianye said firmly.
Seeing Wu Jianye's confident look, Linda couldn't help but feel a little dazed. In her memory, Wu Jianye seemed to have really not missed anything.
"Well, since you are so sure, let's proceed as planned now!" Linda said.
Wu Jianye did not agree with Linda's statement: "The previous plan is no longer enough. Although I am very confident in my movie, now after all, we have a decent opponent. Strategically, we must despise the opponent, but
Tactically, we must pay great attention to our opponents, and the publicity work on "The Love of Ghosts" should be stepped up!"
"You mean to increase the publicity costs for "The Last Love"? Our current publicity costs are already quite high, a total of eight million US dollars!" Linda said in surprise.
You must know that the production cost of the entire "The Last Days" was only US$23 million!
In another time and space, the production cost of the movie "The Ghost Story" was US$20 million. However, because the starring roles were replaced by Mel Gibson and Isabelle Adjani, the salary increased, so the production cost also increased from the original cost.
increased from US$20 million to US$23 million!
Wu Jianye smiled and shook his head, saying: "Eight million is no longer enough. You have to know that in the future of Hollywood, publicity will be a very important means. If it weren't for various news, this movie would already have
With enough publicity, I am ready to increase the film’s promotional expenses to 23 million!”
In the Hollywood of the future, publicity costs will be a very huge expense for a movie. Everyone knows that the movie "The Ghost Story" has grossed over US$200 million in global box office revenue with a production cost of only US$15,000.
But no one knows how much publicity costs Paramount spent after the initial success of this film, which amounted to tens of millions of dollars. Without this investment, "The Ghost Story" would have been
It is impossible to achieve such great success.
Now that Spielberg and others have launched "Back to the Future 3" to compete with "The Last Days", Wu Jianye will naturally increase the promotional expenses for "The Last Days".
This is why the aroma of wine is also afraid of deep alleys.
In fact, Wu Jianye still took advantage of the promotion. After all, when the film was just being prepared, it had already created enough attention-grabbing news.
First there was the scandal between Wu Jianye and Isabelle Adjani, then there was Wu Jianye’s identity, and finally there was the addition of Mel Gibson, as well as the attitude of the main creators at the press conference, and even at the end of the filming of the movie, Wu Jianye
His attitude towards the media has brought huge popularity to "The Love of Ghosts".
Although most of this buzz is bad news, it has at least made the North American audience aware of the film. These are all invisible publicity, and they cost nothing.
Now that "The Ghost Story" has been filmed, all that's left is to go through formal promotion channels, such as making huge posters, promoting them across the United States, and finding some stories for the film to increase the audience's expectations.
Degrees and the like are all promotional tools for the movie.
"Then how much budget are we planning to spend this time?" Linda asked.
"Eighteen million!" Wu Jianye said.
"Increase it by 10 million?" Linda looked at Wu Jianye in surprise!
Wu Jianye smiled: "This is still the most basic. If needed later, we can continue to add more!"
Linda wanted to object, but thinking of Wu Jianye's attitude, she did not discuss the issue. Then she said: "The company has a plan that hopes you and Isabel Adjani can appear more in public during this period. After all, you two
The scandal between the two has always been the most talked about in this movie!"
In fact, this kind of publicity method has long been a bad publicity method in Hollywood, but the more this kind of bad publicity method, the more effective it is. Even decades later, this method is still one of the important means of promoting a movie.
One, it will even be more excessive than it is now.
For the success of a movie, the male and female protagonists will even fall in love for a period of time before the movie is released, and some even get engaged.
However, Wu Jianye did not agree to Linda's proposal, "Forget it, Isabel and I have separated, and a woman has moved into my manor. Although no one knows about this now, it does not mean that it will not happen in the future.
People know that it will be troublesome when the time comes!"
In fact, there is another worry that Wu Jianye did not mention, that is, Los Angeles is the entertainment capital of North America, and the paparazzi are as crazy as those in England. Before Li Xiuming was in New York, it didn't matter how much scandal he had with Isabel Adjani, but now she
Having already arrived in Los Angeles, it would be bad to spread this news to Isabel, not to mention that she was pregnant, and Wu Jianye did not want these problems to arise again at this time.
Linda glanced at Wu Jianye helplessly. As for Wu Jianye's affairs with women, she had already lazily said: "Then let's use the news that you two have broken up as a publicity tool. You know, even if
If we don’t say it, others will say it!”
Wu Jianye smiled bitterly and said: "Then let's do it!"
It's better to break up than to stay together. Besides, Li Xiuming has been in North America for such a long time, so he should understand these things.
After discussing the promotional methods of "The Last Love", Wu Jianye went to see the post-production of "The Last Love". Although the common value in North America is that a director does not have the editing rights of his own film,
It is the level of performance of a director.
But with Wu Jianye's status, he doesn't care about this at all, so she has handed over the editing of "The Last Love" to the editors of Phantom. They only need to edit the film according to Wu Jianye's requirements.