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Chapter 616 Advertisement Implantation (12,000 daily updates~)

Regarding Li Xiu Ming's request to return to New York to raise the baby, Wu Jianye was also quite troubled. Although Zhu Xian had already accepted the fact that Gong Ying and Zhou Huimin were together, Wu Jianye had also told Zhu Xian about Li Xiu Ming.

Now it's not a question of whether Zhu Xi will accept Li Xiu Ming, but that Li Xiu Ming is not ready to face Zhu Xi yet.

"Let's talk about this matter after we get back!" Wu Jianye could only appease Li Xiuming first. Anyway, it would still be some time before Zhu Xian came to North America. Wu Jianye thought that he still had time to persuade Li Xiuming. After all, Li Xiuming was left alone.

In New York, Wu Jianye was not very relieved either.

Li Xiuming nodded and said nothing more, but her arms holding Wu Jianye tightened. She did not regret it, but was a little helpless...

After the shooting location was confirmed, Wu Jianye did not leave Hawaii directly, but continued to visit the scenery of Hawaii with Li Xiuming.

.......

When Wu Jianye was looking for a shooting location in Hawaii, the North American film market also ushered in its first wave of boom!

After four years, the sequel "Back to the Future 2", the classic "Back to the Future" that created a box office hit in North America in 1985, is finally released!

Amid the overwhelming publicity from Universal, everyone regarded this movie as the first to kick off the North American year-end schedule, and countless movie fans were eagerly looking forward to it.

After the movie was released, it lived up to everyone's expectations. In the first three days of the first weekend, the box office of "Back to the Future 2" has reached 38.3 million U.S. dollars!

When Universal announced the news, newspapers and media in North America began to report on the matter. Based on the North American box office records, many newspapers and media predicted that the performance of this film in North America would be infinitely close to that of "Back to the Future"

The box office of the first part.

It is very likely to become the second movie in this series to have a box office of over 200 million in North America!

"Spielberg and Zemeckis once again create brilliance, "Back to the Future 2" returns the king!" -- "Los Angeles Report"!

"Never doubt Spielberg!" -- "Variety"!

""Back to the Future 2" will become a strong contender for this year's box office championship!" -- "Los Angeles Times"!

.......

Although countless newspapers and media have praised this film, many fans have praised this film for its imagination and interesting predictions about the future.

But Spielberg himself was not so happy.

This is because the box office of this movie has actually dropped over the three days. Although the magnitude is not large, it indicates that the movie will experience a certain degree of decline in the second week, and may even exceed the normal decline line.

At this time, Spielberg had just hung up the phone with his old friend Lucas. The box office of the movie "Back to the Future 2" will directly affect the release of the third movie, and "Back to the Future 3" is what they

The most important weapon used to snipe the movie "The Future of Love".

Looking at Zemeckis sitting on the sofa next to him, Spielberg smiled. Although he was a little worried, it seems that everything is still under control for this movie. After all, the first weekend of 35 million

The box office record is already a very remarkable achievement.

The most important thing is that this movie was shot in 2 or 3 consecutive episodes, so the cost has been reduced a lot relatively speaking.

"Robert, don't worry too much. The box office of this movie seems to be very good. The box office of the first weekend has exceeded the investment of these two movies!"

Since "Back to the Future 2 and 3" were shot continuously, the total cost of the two movies was only 40 million U.S. dollars in production expenses. Now, the first weekend box office of "Back to the Future 2" has exceeded 35 million U.S. dollars. Although

For Spielberg's Amblin Entertainment, it is impossible to get all the box office, only about 40%, but this is already a perfect result.

Coupled with the income from advertising placement and other revenue, the cost of "Back to the Future 2 and 3" has been recovered.

The reason why Spielberg is called one of the most successful directors in the history of Hollywood is not only because of his achievements in movies, but also because of his commercial operations in Hollywood movies.

The so-called advertising placement is actually not uncommon in Hollywood for a long time. Why did Coca-Cola acquire Columbia Pictures in the first place? Wasn’t it because it wanted to embed its own products in the movies produced by Columbia Pictures?

And Spielberg is even more outstanding. The "et" directed by him is a classic of advertising placement. Just like Hansel and Gretel following the bread crumbs home in "Grimm's Fairy Tales", the protagonist is a little boy.

In order to guide the alien e.t. to follow him out of the forest and back home, Elliot planted jelly beans along the way.

The Hershey's Reese's Pieces jelly beans used by the little boy in the film became so popular that some scholars said that the film truly marked the "birth of product placement" and became an unavoidable classic case in the history of the film industry.

"e.t." was a huge success in all respects: in terms of box office alone, it became the highest-grossing film of the 1980s in the United States.

At the same time, it also made Hershey's Reese's pieces become the star of advertising placement, although this result was not expected at the beginning.

The script was originally scheduled to star M&M beans, the star product of Mars. The movie has already started shooting. However, the conservative Mars declined the invitation from the film studio. Only then did they contact Hershey's Company. It can be said that it was a mistake.

Jack Dodd, Hershey's marketing director at the time, recalled that he had a day of discussions with the film crew. At that time, Reese's pieces had only entered the North American market for two years. It was really a risky decision to invest US$1 million in this cooperative promotion.

As for him, he didn't even reimburse the company for the expenses of this business trip.

As a result, the filmmakers were able to use the Reese's pieces brand in the movie. The product first appeared in a sequence of about 90 seconds. The little boy first ate a few jelly beans by himself and then used them to lay a clue to guide E.T. to the front of the house.

In a later 4-minute plot, E.T. returned some jelly beans to the little boy, and then followed the clues into the house. After the movie was released, many cinemas began to sell Reese's pieces, and even launched guessing activities to let the audience guess.

The number of jelly beans in a glass jar. The Hershey Company invested $1 million to promote the movie, using it to produce posters, stickers and other promotional materials.

This cooperation model is so typical and routine that no one thought it would bring such a great success. The film studio used this to promote it among potential audiences. After the film was released, Hershey gained rapid market success.

According to feedback, sales of Reese's pieces surged by 66%. Dodd said that it would normally cost US$15-20 million to achieve such a result.

It was because of this case that Spielberg also began to try this type of operation many times in his own movies and movies produced by his company. When the "Back to the Future" series came around, Spielberg

I have long been playing with these things with pure passion.

In the "Back to the Future" series, the most successful advertising placement was for Nike's products. Everyone remembers Nike's pair of technologically charged sneakers.

Zemeckis smiled and said: "Well, don't worry, I'm just a little unwilling. This movie can actually be more successful!"

Spielberg said: "It will work!"

In fact, in the second week, the box office of "Back to the Future Part 2" dropped to a certain extent. Although it is not a cliff-like drop, no one anymore expected that the box office of this movie in North America could be achieved.

It has reached 200 million, and now the box office record they are looking forward to is 150 million!

By the time Wu Jianye and others returned from Hawaii, it had been more than a month since "Back to the Future 2" was released, and at this time everyone knew that it would be impossible for the movie to earn more than $150 million at the box office.

It's possible. Looking at the current box office trend, the final box office should be around US$120 million.

This box office is actually quite good for "Back to the Future 2". Both Amblin Entertainment, which produced the film, and Universal, which is responsible for distribution, have received considerable returns. Although taxes in North America are relatively heavy, these companies have

My own reasonable tax avoidance means, let alone theirs, even Phantom Entertainment has its own tax avoidance means.

How to reasonably avoid taxes is something that any company in North America must seriously study. For this reason, they will hire lawyers and accountants with very high salaries.

The global release date has also been arranged by Universal. After all, this movie is still very profitable.

However, there is a saying that the greater the expectations, the greater the disappointment. Although they made money, they did not meet their expectations. This is the disappointment of Amblin Entertainment and Universal.

However, this movie has a box office of over 100 million in North America, which still makes many people have great expectations for the third part. This is the success of a series of movies, they will accumulate their own fixed audience group.

, this is the basic box office of this movie.

Although it is no longer a blockbuster movie, in the eyes of many people, such a movie is enough to snipe Wu Jianye's "The Love of Ghosts"!

Naturally, Wu Jianye would not pay attention to what these people thought. He was now busy spending his first New Year's Day in North America with Li Xiuming.

I also took some time to attend the premiere of Cheng Long's "The Dragon of the Western Regions".

Cheng Long's "Western Dragon" is officially released in North America. This schedule is already a very good schedule for Cheng Long.

The production cost of "Dragon of the Western Regions" in another time and space is very high, reaching 55 million US dollars, but it is naturally impossible now. First of all, Cheng Long's salary cannot be so high. At that time, Cheng Long had already relied on his

"Rush Hour 1" officially promoted him to Hollywood's first-line movie star, and his salary was naturally higher.

Coupled with Owen Johnson's salary, the two people's salary directly shared more than half of the production costs. Now it is different. Cheng Long is no longer partnered with Owen Johnson, but another white movie star with a high status in Hollywood.

It's just a second-tier job, so the pay naturally won't be too high.

In addition to factors such as commodity prices, the production cost of this movie is only 30 million US dollars, but even this has exceeded the 23 million production cost of "The Last Love".

The movie's first weekend box office also came out during New Year's Day, reaching 33.5 million U.S. dollars, which exceeded the production cost. The most important thing is that the box office trend over the three weekends was also very good. According to the current trend, this movie is the best in North America.

The box office is capable of hitting the 100 million yuan mark!

This makes Cheng Long very happy. If his movie can achieve such results in North America, it will be a very successful campaign for him.

In fact, in North America, there are many festivals before New Year's Day. For example, the previously released "Back to the Future 2" was actually scheduled for Thanksgiving.

However, Wu Jianye was mostly indifferent to American festivals, so he only spent a romantic Christmas with Li Xiuming and the New Year's Day with Cheng Long and others.

After New Year's Day, Wu Jianye left for home!

In the end, Wu Jianye still failed to convince Li Xiuming. When Wu Jianye left to return to China, Li Xiuming also returned to New York.

Wu Jianye did not return directly to China, but used Xiangjiang as his intermediate stop.

Zhu Jian had returned to China, and Wu Jianye went directly to Repulse Bay. Gong Ying had never been to Wu's house. In fact, Wu Jianye bought Gong Ying a villa in Mid-Levels, but Gong Ying seemed to like it more.

Live in Repulse Bay.

Wu Jianye didn't say anything about this.

Gong Yin was holding Wu Qichen in the living room waiting for Wu Jianye at this time. Wu Qichen was already more than a week old at this time and could already speak, but when he saw Wu Jianye, he was still a little jerky.

Gong Yin complained at the side: "Look at you, you have been away from Xiangjiang for such a long time, and the children almost don't know you anymore!"

Wu Jianye smiled and said, "It's okay, children are easy to coax."

After saying that, Wu Jianye asked Chen Le to take out the gift he had prepared for Wu Qichen from his bag. After teasing Wu Qichen for a while, the little guy's feeling of unfamiliarity was no longer so strong.

Then Wu Jianye went to take a bath, and then he started to hug Wu Qichen and start teasing him. He didn't hold one at first because he was on the road. Wu Jianye was worried that the bacteria on his body would be transmitted to Wu Qichen, and the other one was him.

If he wants to hug her, Wu Qichen probably won’t let him hug her.

It took an entire afternoon for Wu Qichen to become familiar with Wu Jianye and call out "Dad"!

This made Wu Jianye very happy.

When it was time to go to bed at night, the little guy was beside them and insisted on sleeping with them, which made Gong Yin give Wu Jianye a roll of his eyes.

A breakup is better than a wedding, even a son is in the way at this time.

However, children are always easy to coax to sleep. After Wu Qichen fell asleep, Gong Yin asked the nanny to come over and take the child away!

.......

The next day!

Gong Yin, who was sleeping, felt the glare of the sun, opened his eyes in a daze, and saw that Wu Jianye was no longer around him. He turned to look at the window, and Wu Jianye was already standing in front of the window, pregnant.

Holding Wu Qichen in his arms.

Looking at the scene in front of him, Gong Yin showed a happy look on his face.

"Wake up, I can't stay in Xiangjiang for a few days. I have to go back to pick up my mother. It's time for Xiaochen to meet his grandma!" Wu Jianye hugged Wu Qichen and said to Gong Yin with a smile.


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