After Wu Jianye came to Phantom Entertainment, he saw Linda and Johnson there.
This time, without Wu Jianye asking, Linda had already started to report to Wu Jianye on the publicity work of "The Love of Ghosts".
After last night's box office came out, Linda couldn't calm down for a long time. Although Wu Jianye had been showing her his confidence, Linda still had her own doubts, but yesterday's first-day box office made it clear.
Many questions, coupled with today's major media reports on the movie "The Last Days" and the responses from ordinary audiences and film critics, are enough to make Linda look forward to the future of this movie.
At the same time this morning, Linda also got another good news from Johnson.
"The first-day box office of "The Last Days" in Europe has been calculated, and it was as high as 25.29 million US dollars!"
This is why during the preparation of this movie, even if the Hollywood production company was not optimistic about the prospects of this movie in North America, they still wanted to obtain the distribution rights of the movie "The Last Days" in Europe.
The combination of Wu Jianye and Isabelle Adjani has a very strong appeal in Europe. In their view, even if the film Wu Jianye made is a bit nondescript, the relationship between Wu Jianye and Isabel Adjani is
With the right combination, they can also bring enough popularity to this movie in Europe in the early stage!
Facts have proved that what they thought was correct. On the first day of its release in Europe, the box office actually exceeded its box office in North America.
"By the way, I just received a call from Jiang Zhiqiang. The box office statistics of the movie "The Love of Ghosts" in Southeast Asia are also available, which is as high as 9.62 million US dollars!" Linda continued to say happily.
Johnson laughed and said: "You have also forgotten that the box office in South America, although not comparable to other places, still reached 5.37 million US dollars."
Wu Jianye did the math in his head and said: "That means the movie "The Last Days" grossed over 50 million US dollars at the global box office on its first day!"
Johnson laughed: "It should be said to be 57.64 million U.S. dollars!"
Wu Jianye said: "Then let's continue according to the publicity plan we made a long time ago."
As the movie enters the release stage, it's natural for the actors to go on roadshows to promote it.
For example, Isabelle Adjani and Mel Gibson will be responsible for the film's promotion plan in Europe, while Whoopi Goldberg and Tony Goldwyn will be responsible for the promotion plan in North America.
As a recognized goddess in Europe, Isabel Adjani naturally goes to Europe for promotion. Mel Gibson's original intention of participating in this movie was to expand his popularity in Europe. Now the box office of this movie is a hit in Europe. He
Naturally, I also want to go to Europe to promote.
However, considering that if both of them go to Europe, Whoopi Goldberg and Tony Goldwyn will not have enough buzz in North America, so before going to Europe, Isabelle Adjani and Mel Gibson will still be at the box office in North America.
I'll go around the big city first, but the time itinerary will be faster than Whoopi Goldberg.
As for Wu Jianye, he will take the entire "The Love of Ghosts" crew to Asia to promote it when the movie is halfway through its release!
After finalizing the publicity plan for "The Love of Ghosts", Wu Jianye began to inquire about the preliminary special effects preparations for "Jurassic Park".
Linda knows the importance of the movie "Jurassic Park" to Wu Jianye and Phantom Entertainment.
Therefore, the answer was very detailed. When talking about the latter part, Wu Jianye was even brought to the digital field studio to personally inspect the various processes of the special effects production of "Jurassic Park".
In the digital field, Wu Jianye met Stan Winston, Fertippe and others who were responsible for the special effects of "Jurassic Park", as well as Jack Horner, a paleontologist specially invited by Phantom Entertainment.
This is not the first time that everyone has met. When they were responsible for the special effects of "Jurassic Park", they had already held several meetings. After understanding Wu Jianye's creative ideas, they began to follow Wu Jianye's ideas.
Upon request, we began to create special effects and models of dinosaurs.
After chatting with them for a while, Wu Jianye left very satisfied.
Back in the office, Linda asked Wu Jianye about the future promotion direction of "Jurassic Park".
Wu Jianye thought for a while and said: "The promotion of "Jurassic Park" will be an important test for the Phantom!"
Linda looked at Wu Jianye with some surprise and said, "It's a bit exaggerated. Phantom Entertainment has been established for so many years and has promoted dozens of movies. It already has its own mature promotion team."
Wu Jianye looked at Linda with a smile and said: "This time the promotion of "Jurassic Park" will be all-round. Traditional TV and print media promotions are no longer enough. This time the promotion will be all-round."
, I want to see the promotion of "Jurassic Park" through any channel!"
Linda and Johnson were really shocked by Wu Jianye's request this time. No one expected that Wu Jianye would value the promotion channels of this movie so much.
"If you go by what you said, the promotional costs of this movie will most likely exceed the production costs of the movie itself. The production cost of the movie "Jurassic Park" will exceed 100 million!"
Linda was right. The filming budget of "Jurassic Park" was as high as 63 million US dollars, which was already a very huge investment in North America in the 1990s.
Any production company will be extremely cautious about such an investment. If Wu Jianye's publicity plan is set now, the cost of the entire movie will definitely exceed 100 million, which means that the box office of this movie must reach at least 350 million.
Only if it exceeds USD 100, can Phantom Entertainment be able to recover its costs.
"Batman", which ranked first at the box office in North America last year, only had a box office of about 250 million US dollars in North America!
Wu Jianye nodded and said: "Yes, I plan to set the promotional cost of this movie at 65 million US dollars, and the cost of this movie will reach 128 million US dollars!"
Linda and Johnson looked at each other. Johnson took the lead and said: "Don't look at me. I told Lao Wu last night. Now I believe him even if he says the moon is square. Our family has no objection to these investments!"
When Linda heard what Johnson said, she couldn't help but roll her eyes at him. A few years ago, Johnson's face changed when he heard Wu Jianye's name, but now he has become Wu Jianye's hardcore thug.
.....
However, as Johnson said, since Wu Jianye was able to make "The Love of Ghosts" a success, he had no reason to doubt Wu Jianye's decision, after all, Wu Jianye had repeatedly created miracles before.
"Then do you have a specific plan? I would like to give them more focus when setting up the publicity team!" Since she could not change Wu Jianye's decision, Linda had no choice but to follow Wu Jianye's decision.
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The reason why "Jurassic Park" became the first Hollywood film to break into the global film market is not only due to its stunning visual effects, but more importantly, the film's promotional methods in its early stages.
In another time and space, this movie started its own publicity plan two years before its release.
Wu Jianye suggested: "Phantom Entertainment can establish its own franchise team in each region. From school bags to dinosaur-shaped biscuits, there can be hundreds of product releases, and it can also cooperate with game companies.
Make a video game about the movie, and work with local museums to launch a documentary with them when the movie is released..."
Wu Jianye sat there and talked. At first Linda just listened, but later she simply picked up paper and pen and wrote down everything Wu Jianye said.
After Wu Jianye finished speaking, Linda couldn't help but said: "I don't know how your brain is so big that you can come up with so many ideas. If you were not a film director, you could form a propaganda team by yourself.
company, I believe it will also succeed."
Johnson laughed and said: "Haven't you noticed that if we follow Lao Wu's plan, we won't actually spend too much money, and we can even make a lot of money in this area, just by working with these product companies
If you connect with us, you can get a lot of money."
Linda nodded in agreement.
Wu Jianye smiled and said: "This matter is not over yet. Because of the special nature of this movie, we can choose many product companies for advertising placement. I have already negotiated with Hanshui Beverage under Yaoguang Group. They will
We will spend 10 million US dollars to sponsor the filming of this movie, and then we only need to have a few seconds of very cool scenes in the movie!"
Wu Jianye has always wanted to let Very Coke enter the European and American markets. However, because the European and American cola markets are basically monopolized by Coca-Cola and Pepsi, in order for Very Coke to enter the European and American markets, a suitable opportunity must be found. This is why Wu Jianye
This is because Very Coca-Cola must first consolidate its market share in Southeast Asia.
The release of "Jurassic Park" can be said to be a grand event in the global film industry, and this is also an opportunity for Very Coke to enter the European and American markets.
As mentioned before, because of Spielberg, advertising placement in Hollywood is no longer a rare thing, and in the movie "Jurassic Park", there can be many companies' advertising placements in the park.
Income, this is another invisible income for Phantom.
Linda also understood and immediately said: "Yes, we can also contact large multinational companies such as McDonald's, Shell Oil, Marks and Spencer, etc. I estimate that by then, advertising placement alone will be able to recover almost 40 million in investment."
cost!"
With the cost of advertising placement, Linda's worries were finally not that big.
Linda then asked Wu Jianye about some specific promotional issues, such as the release time of each promotional advertisement, and the promotion of trailers...
It was already afternoon after the three people talked. Johnson wanted to invite Wu Jianye to have dinner, but Wu Jianye refused. Although the movie has been released now, the focus of publicity will also shift to Isabelle Adjani and other starring actors.
, but Wu Jianye is the director of this movie.
At the same time, he was one of the hottest topics before the movie was released. Naturally, he had to participate in the early promotion, so he didn't stay in Los Angeles for too long, and he would also follow the crew on the road show.
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So he wanted to take advantage of this time to spend more time with Zhu Xian and Li Xiuming.
When Wu Jianye returned to the Beverly Hills Manor, he saw Zhu Yan and Li Xiuming chatting in the living room. After experiencing the initial embarrassment, the two accepted the current situation.
"Is the movie good?" Wu Jianye asked with a smile.
Linda has sent someone to deliver the tape of "The Love Between Ghosts" to the manor. The manor has its own theater that can also play it.
Zhu Xian smiled and said, "Don't I want to wait for you to watch it together?"
Wu Jianye then remembered that when he left this morning, he promised them that he would watch it with them.
So he smiled and said: "Then let's eat first and then go watch a movie together after dinner!"
Although Wu Jianye has watched this movie several times, watching it with his beloved woman has a unique flavor.
Because of the existence of Master Chen, they can eat authentic Chinese food in North America, so Zhu Xian did not feel the pain of those who were in a foreign country and could not eat Chinese food.
The tastes of the three of them are similar, but compared to Wu Jianye, Zhu Xie and Li Xiuming's tastes are still lighter.
After dinner, the three of them went to the manor's cinema and started watching the movie "The Love of Ghosts".
The reason why a classic is a classic is that it can cross both the boundaries of time and race. Zhu Hao and Li Xiuming were also deeply moved by this movie.
Wu Jianye sat between the two of them and was responsible for passing tissues to them, especially Li Xiuming, who was now eight months pregnant, so naturally she couldn't get too excited.
The two hours of watching the movie passed quickly.
Zhu Xian wiped his tears with a tissue and said, "That Molly is so pitiful!"
Li Xiuming nodded and said, "That's right, I thought you would let the two of them be together at the end!"
Although the ending of this movie seems happy, it is actually tragic. After all, in the end, Molly and Sam are still separated by yin and yang.
Wu Jianye smiled and said: "Tragedy can touch people's hearts even more."
"Disgusting!" Li Xiu gave Wu Jianye an understanding look.
Zhu Xian asked from the side: "Will this movie be released in China?"
Hearing Zhu Xian's question, Wu Jianye showed a wry smile. Although Phantom had been saying it would be a world premiere when promoting the movie, the movie still failed to be released in China.
This is also related to the subject matter of this movie. Even though Wu Jianye personally called the domestic leaders, he still failed to pass the review. In fact, there is another important reason for this, which is the domestic environmental problem, which has just been experienced
At the last hurdle of reform and opening up, domestic nerves are still relatively sensitive. During Wu Jianye's phone call with the leader, he could realize that this was the main reason why the movie could not be released in China!