Chapter 658 Negotiations with Stern (Daily Change 12,000~)
The reason why Stern is called the most successful president in NBA history is because he helped the NBA open up the global market.
This is also the reason why the NBA, which can only rank third among the four major professional leagues in North America, can make the salary of league players the highest among the four major professional leagues.
In 1989, Stern went to Yanjing with a video of an NBA game. He waited for two hours in the corridor of the CCTV building before meeting CCTV outsourcing specialist Li Zhuang. After three
After a ten-minute meeting, CCTV and David Stern signed a contract, and CCTV also started broadcasting in China.
In fact, before 1996, all the NBA we saw in China was broadcast!
Now that Stern was talking about Wu Jianye's influence in China, Wu Jianye's first thought was that Stern wanted him to negotiate with CCTV to change the broadcast to a live broadcast!
However, Wu Jianye knows that this kind of thing is basically impossible. Although CCTV can no longer be described as poor, it still involves countless technical and financial problems if it wants to broadcast NBA games.
Although the price given by Stern is free, other costs are still not something CCTV can afford now.
"Mr. Stern, the situation at CCTV is a bit complicated. Even if I open my mouth, some problems cannot be solved right now!" Wu Jianye said seriously.
Since he has acquired the Lakers, Wu Jianye does not want the relationship with Stern to become too tense, so he definitely cannot agree to this kind of thing.
Stern smiled slightly and said: "Director Wu misunderstood. In fact, inviting you here this time is not about China, but about ATV, a subsidiary of Xiangjiang Fengge Media!"
Wu Jianye suddenly realized that he had been thinking about the domestic situation before, but he had forgotten that ATV was now the largest cable TV company in Southeast Asia.
If Stern wanted to promote the NBA, he would naturally not miss the Southeast Asian market.
In this case, what is better than cooperating with ATV!
Wu Jianye smiled and said: "It turns out to be ATV. ATV does have its own sports channel. If possible, we would also like to cooperate with the NBA, but I don't know how Mr. Stern plans to cooperate?"
NBA needs ATV to expand its influence in Southeast Asia, and Wu Jianye also hopes to cooperate with NBA to increase ATV's influence.
In fact, this matter is a win-win situation for both Wu Jianye and Stern. The choice of timing also determines the relationship between the two parties.
If it were ten years later, ATV would definitely have to compete with many TV stations for the right to broadcast the NBA. However, the influence of the NBA has not yet spread beyond North America. It only has a supreme position in the professional basketball circle.
What really brought the NBA to the world was the 1992 Atlanta Olympics. The emergence of the Dream Team allowed the world to see the NBA's top stars and realize that basketball can still be played like this.
When Stern heard that Wu Jianye had no objection, he immediately smiled and said bluntly: "Of course we hope that ATV can broadcast NBA games live!"
Now the two parties are basically at the stage where Lang is in love with his concubine, but Wu Jianye has no intention of just agreeing to Stern's suggestion. If possible, he would like to get more benefits.
For example, Hanshui Beverage’s sponsorship of the NBA, or Luck Sports’ sponsorship of the NBA.
However, it is a bit difficult to get these two sponsorships. The current beverage sponsor of the NBA is Coca-Cola and the sports sponsor is Adidas. It is not easy to defeat these two opponents.
"Mr. Stern, I do have some connections in Fengge Media, but if we want them to broadcast NBA games live, the league had better show more sincerity!"
David Stern was also a cunning and cunning person. He immediately understood what Wu Jianye meant and asked with a smile: "I wonder what else ATV needs?"
Wu Jianye laughed and said: "ATV has always had a good partnership with Xiangjiang Hanshui Beverage and Luck Sports. I wonder if these two companies can become the exclusive sponsors of the NBA?"
David Stern was slightly stunned. He didn't expect that Wu Jianye had such a big appetite and wanted to become the exclusive sponsor of the NBA. Now that the influence of the NBA is increasing day by day, there are countless companies that want to become the exclusive sponsor of the NBA.
The NBA is not without a bottom line. If possible, they would naturally hope to cooperate with internationally renowned brands. I have never heard of Hanshui Drinks and Luck Sports in North America, and they definitely cannot be compared with Coca-Cola and Adidas.
The NBA itself also needs to be strong. Although Stern hopes to get the support of ATV, if the NBA league is asked to exchange for exclusive sponsorship, Stern will not agree.
"Director Wu, I'm afraid this matter is a bit difficult. You may not know that our alliance has signed long-term contracts with other companies, and the liquidated damages are quite large." Stern declined politely.
.
Wu Jianye showed a hint of regret, and then said: "What if we just become one of the sponsors of the NBA?"
This is the real purpose of Wu Jianye. It is basically impossible for Very Coke and Luck Sports to become the exclusive sponsors of the league, but it is still possible to become a partner of one of the many sponsors of the NBA!
Previously, he was also worried that Stern would not like Very Coke and Luck Sports, so he opened his mouth first and then waited for Stern to bargain.
Raising the price on the ground and paying back the money upon landing is the essence of negotiation!
Stern really started to think about it seriously, and he was quickly analyzing the pros and cons of this matter.
"Mr. Stern, now ATV is the largest satellite TV in Southeast Asia. Its network is spread all over Southeast Asia. The audience has exceeded 200 million. What kind of influence will such a huge audience group bring to the NBA in the future?
, I think you should be very clear!"
200 million viewers!
This reason attracted Stern. Although he knew that it was impossible for 200 million people to watch the NBA, as long as one-fifth of the people watched, the impact on the NBA would be inestimable!
Compared with this population of 50 million, among NBA sponsors, including Very Coca-Cola and Luck Sports, they seem insignificant.
"Director Wu, you are a very good negotiator. Can we discuss the details now?"
Wu Jianye spread his hands and said with a smile: "I'm just looking for conditions that are beneficial to both you and me!"
The two then began lengthy negotiations.
Although the two have generally agreed, the details will still make them argue, such as the number of years ATV will broadcast the NBA for the first time.
Stern is very confident in the future development of the NBA, so he also believes that the NBA will have a very high influence in the future. Now he is using ATV to increase the league's influence in Southeast Asia, but in the future, the league's influence will increase.
, he naturally also has to consider the interests of the alliance.
Wu Jianye is even more aware of what Stern knows, so he also wants to take this opportunity to increase the number of years of ATV's live broadcast of the NBA, so as to save Stern from raising prices in the future.
At the same time, Wu Jianye also hopes that ATV will have the exclusive live broadcast rights of the NBA in Southeast Asia, while Stern just hopes that ATV will only have the live broadcast rights, not the exclusive live broadcast rights.
After many battles between the two parties, it was finally agreed that ATV would have the NBA's exclusive live broadcast rights in Southeast Asia for five years, and ATV would have to pay the NBA $1 million per year.
At the same time, Very Coke and Luck Sports will also become sponsors of the NBA next season.
Seeing that the negotiation between the two had been completed, Wu Jianye proposed a condition that gave Stern a headache.
"Mr. Stern, I hope to add a clause to the agreement between ATV and the NBA, that is, any player in the league and the team's management. The league's management has a clear rule that they cannot publish any
There are malicious political speculations with Southeast Asian countries and China. If such a person appears, both managers and players will be prohibited from appearing in the NBA!"
Wu Jianye said seriously!
Stern glanced at Wu Jianye in embarrassment and said: "Director Wu, America is a country that values freedom of speech. If this article is added, many people will have bad thoughts about the NBA!"
Wu Jianye shook his head and said: "Mr. Stern, this condition is non-negotiable. What I mean is that the players or managers can express their own opinions, but they cannot maliciously speculate on a country's politics. This is actually
It does not hinder their freedom of speech, and you have to know that if such a person appears in the NBA, it will also be a very detrimental thing to his development in that country. I am actually thinking about your league!"
Stern naturally understands what Wu Jianye means, but this kind of thing is an unspoken rule. If it is made explicit and becomes an explicit rule, it will still have a certain impact in North America.
"We need to seriously consider this condition!"
Wu Jianye said: "Mr. Stern, I hope you can seriously consider the Chinese market and the Southeast Asian market. If with their help in the future, the NBA becomes one of the most influential sports in the world, what will happen to it?"
How much benefit will it bring to the alliance?"
Finally, Wu Jianye gave Stern a heavy blow and said: "Mr. Stern, you just said that I still have some influence in China, and my relationship with China CCTV is very good. If this
If Mr. Stern does not agree to our conditions, I believe the NBA's expansion in Asia will be even more difficult!"
Stern's face changed. He knew that Wu Jianye was already threatening him. The good situation between the two parties was instantly broken. Stern said calmly: "Director Wu, don't forget the Lakers."
He is also a member of the league, and the development of the league is also the development of the Lakers!"
Wu Jianye laughed and said: "Phantom only spent 80 million US dollars to buy the Lakers. Phantom doesn't care about this little money!"
Stern was shocked...
Are today's rich people so domineering?
80 million US dollars, just pay it back!
"Can Director Wu represent the Phantom's attitude?" Stern asked.
There are not many people speculating on Wu Jianye's current relationship with Phantom. If "The End of the World" does not succeed and Phantom still continues to invest in Wu Jianye's "Jurassic Park", it will definitely make the United States once again
Speculations about Wu Jianye's identity arose, but with the success of "The Love of Ghosts".
These speculations no longer exist.
At this time, Wu Jianye holds the script and can find any production company in Hollywood to cooperate, and they will all be VIPs!
Wu Jianye chuckled and said: "I am personally cooperating with Phantom on a new movie. Both I and Phantom believe that the performance of the new movie will be better than "The Last Love". Mr. Stern, what do you think?
Is cooperation enough to show the relationship between me and the Phantom?"
This kind of relationship is actually not enough for Phantom to choose to give up an investment of 80 million US dollars in order to support Wu Jianye, but Stern knows that Phantom's cooperation with Fengge Media has too many ways to do it. Stern
I dare not make this bet!
After giving both the sweet date and the heavy hammer, Wu Jianye became calmer: "Mr. Stern, this is not our unilateral request, but for the development of the alliance. You don't want the development of the alliance either.
Just because of one rat droppings, the whole pot of soup is ruined!"
Stern fell silent again...
After a long time, Stern still chose to agree to Wu Jianye's request. As Wu Jianye said, he attached great importance to the future development of the alliance and did not want the situation like what Wu Jianye said to happen.
Seeing Stern agreeing to his conditions, Wu Jianye smiled and nodded. Sometimes, did he really doubt the shit in the heads of those players and management?
Don’t you know the consequences of your words?
In fact, this is still due to identity issues.
But this is not something Wu Jianye wants to delve into. Anyway, in his own opinion, those people have shit in their heads!
"In the next two days, ATV will send its own professional team to sign relevant agreements with Mr. Stern. I hope everyone will have a happy cooperation in the future!"
Stern smiled and said: "Happy cooperation!"
After finishing the negotiations with Stern, Wu Jianye is ready to return to Los Angeles. With the filming of "The Last Days", the preparations for "Jurassic Park" have been officially put on the agenda. The first thing to be determined is
As for the cast, as for the behind-the-scenes arrangements, except for finding a suitable assistant director, the rest can just use the same behind-the-scenes team from "The Last Love".
David Fincher, the assistant director of "The Last Days" has already begun preparations for his own movie, so naturally he will no longer serve as the assistant director of "Jurassic Park".
After thinking for a while, Wu Jianye called Zhao Fei. He had returned to China before. Now that preparations for "Jurassic Park" have begun, it is time for him to return to North America.
Zhao Fei heard Wu Jianye's request and said he would go to Los Angeles in the next few days.
At the same time, he mysteriously told Wu Jianye on the phone that he had good news to tell him!