Chapter 693 European and American market strategy (4000+ chapters~)
"Congratulations!"
"Thanks!"
Wu Jianye and Bruce Robin received the Oscar statuettes from the hands of the presenters. The Oscar organizing committee was quite generous in this regard. They produced two statuettes in total, so there is no need to worry about it.
The question is who takes the statuette.
Jodie Fortes and Anthony Hopkins handed over the stage to Wu Jianye and Bruce Robin.
Wu Jianye motioned to Bruce Robin to speak first!
Compared with Wu Jianye's calmness, Bruce Robin seemed much more excited. On the stage, he bent over the microphone and said thank you several times with a very excited expression.
"Thank you, thank you. In fact, I just thought of such a story, and the screenwriting content of the entire movie was completed by Director Wu. I thank Director Wu for putting me in the position of the screenwriter instead of the story provider!
"Finally, Bruce Robin emphatically thanked Wu Jianye.
After Bruce Robin finished speaking, Wu Jianye came to the microphone. When everyone thought that Wu Jianye was going to give some impressive acceptance speech, after all, when Wu Jianye won the European Film Festival Award before, but
Delivered a classic acceptance speech.
As a result, I saw Wu Jianye holding the Oscar statuette and saying: "Thank you!"
Then he turned and left the stage...
Everyone was stunned for a while. Even Bruce Robin didn't expect Wu Jianye's acceptance speech to be so concise and concise, just saying thank you?
But no matter what, when the acceptance speech is over, those who deserve to be applauded should still be applauded!
Zhang Yimou sat in his seat and looked at Wu Jianye's personal answer with a wry smile. He had talked with Wu Jianye and knew that Wu Jianye was venting his dissatisfaction, even though Wu Jianye had been saying it himself
No matter whether he wins or not, the Oscar academy will definitely not award the Best Picture Award to Wu Jianye, which still makes Wu Jianye very dissatisfied!
After all, under equal circumstances, Wu Jianye would not have no chance!
This is just a small episode. After the incident is over, the Oscar awards will continue.
Wu Jianye knew what happened next, so he had nothing to do with him. He smiled and chatted with Isabel Adjani. Only when the best foreign language film was announced, Wu Jianye became concerned, even though he was the last one in Time and Space.
He didn't get this award, but this time Phantom paid for his public relations expenses, so maybe he might have a chance!
At the same time, Wu Jianye could also see Zhang Yimou and others, and their expressions at this time were also very nervous.
Unfortunately.......
"The winner of the 63rd Academy Awards for Best Foreign Language Film is the Swiss film "Journey of Hope"!" With the announcement by award presenter Dustin Hoffman, Lao Mouzi's first trip to the Oscars ended in failure.
Got it!
The final award for Best Picture was awarded to Kevin Costner's "Dances with Wolves."
With the announcement of the best picture, this Academy Awards has officially come to an end. As usual, everyone has to go to the hotel to hold an Oscar dinner!
At the dinner, Wu Jianye comforted Lao Mouzi who did not win the award.
"Actually, you don't need to take this thing so seriously. Make your own movie properly. It's just an Oscar. If you don't get it, you won't get it!" Wu Jianye said.
At this time, Wu Jianye really no longer cares about awards. When he first debuted, he needed awards, not because he wanted to win these awards, but because he wanted these awards to give him bonuses. At that time, these things were recognized in China
At that time, Wu Jianye's own strength was not as strong as it is now, so he needed these honors to give him corresponding status and treatment in the country.
But now Wu Jianye's own strength and the huge network of connections behind him make him no longer need to care about these awards!
Zhang Yimou showed a wry smile and said: "You think, everyone is just like you, able to be so calm and calm!"
Wu Jianye laughed and said, "You'll be fine once you get used to this kind of thing!"
Zhang Yimou: "..."
Wu Jianye, who was comforting Zhang Yimou just now, suddenly welcomed the person who comforted him.
"Wu, don't be sad, I think your "The Love of Ghosts" is no worse than "Dances with Wolves"!" Michael Jackson came over with a smile at this time!
Wu Jianye laughed and said, "Michael, don't worry, I'm not sad at all. I know very well whether "The Last Love" can win the award."
Michael Jackson was stunned for a moment, then understood what Wu Jianye meant, and said with a smile: "Why don't you come to my Neverland Ranch tomorrow and let's have a party!"
Wu Jianye naturally had no objection to this, and smiled and agreed to Michael Jackson's invitation, and then introduced Zhang Yimou and others to Michael Jackson.
After the Oscar dinner, Wu Jianye and others took the car directly back to the manor.
In the following days, Wu Jianye had nothing to do except taking Zhang Yimou and others to attend Michael Jackson's invitation. Zhang Yimou and others also returned to China on the third day after the Oscars!
When the time entered April, Wu Jianye once again welcomed several guests!
Zhou Tao, Ding Cuicui, Zhao Chengzhi and Chen Haichao!
Among them, after Zhao Chengzhi served as the deputy general manager of Hanshui Beverage for a year, he successfully succeeded Lu Yiming and became the general manager of Hanshui Beverage. Chen Haichao was also the general manager of Tunan Technology at this time, and was also in the talent reserve of Yaoguang Group.
Talents coming out of the room!
Wu Jianye met the four of them in the study!
"I asked you to come here this time because there are a few things that need you to deal with!" Wu Jianye said straight to the point.
"First of all, the previous agreement between Hanshui Beverage and Luck Sports and Phantom Media can now be carried out." Wu Jianye continued.
When they first acquired the sports club, it was to allow Very Coke and Luck Sports to smoothly enter the European and American markets, so this time Ding Cuicui and Zhao Chengzhi came to Los Angeles mainly to formally sign an equity purchase and sale agreement with Phantom Media!
According to the previous agreement, the two companies will respectively occupy 20% of the shares of the Los Angeles Lakers, Los Angeles Dodgers, Los Angeles Rams and English League One Manchester United!
After nearly a year of operation, fans of the four major clubs have slowly begun to accept Phantom as their boss.
"After the two companies settle in the club, they can seize the European and American markets. The first thing to do is to establish their own branches in North America and sign their own spokespersons."
Ding Cuicui asked from the side: "Angkor, the reputation of our two companies in Europe and the United States is very low. I'm afraid it will be difficult to sign top stars!"
Zhao Chengzhi also nodded. The two companies are based in Southeast Asia, and their popularity in Europe and the United States cannot be compared with local companies.
Very Coke's opponents are naturally Pepsi-Cola and Coca-Cola, and Lucky's opponents are even more, including Nike, Adidas, Reebok, etc., all of them are their competitors!
Wu Jianye said: "This is the first and most important step for the company to enter these products into the European and American markets, so we must proceed steadily. The company's development plan has been handed over to you.
First of all, Luck Sports needs to set up its own flagship store in major cities in North America and decorate the best flagship store in the best location!"
After listening to this, Ding Cuicui said: "If this plan is implemented, the company will have to spend at least 300 million US dollars to do this!"
Zhao Chengzhi nodded. Although Coke does not need to set up its own flagship store to operate in North America, it still requires a lot of money to break into the mainstream market in North America!
Zhou Tao said from the side: "Don't worry about money. The development of your companies has been very smooth in the past few years, and the cash reserves are sufficient to cope with this operation!"
Although Luck Sports has been established for a relatively short time and has insufficient cash reserves, Jinxiu Garments has sufficient cash reserves. Jinxiu Garments is the earliest company established by Yaoguang Group. Since its establishment, it has firmly occupied the domestic share and will continue to expand in the future.
Coupled with the profits brought by the Southeast Asian market, Jinxiu Garment has already become the largest garment company in Southeast Asia!
Cold water drinks are even more exaggerated. The current domestic beverage tax is not as exaggerated as in later generations. The success of Jianlibao has accumulated original funds for cold water drinks. At the same time, Very Coca-Cola has already become the largest domestic brand through the indiscriminate advertising bombardment in the past two years.
The Coca-Cola Company can also compete with Coca-Cola and Pepsi-Cola in the Southeast Asian market!
Although US$300 million is a large investment, it is not a huge expenditure for the company's cash reserves!
Ding Cuicui and Zhao Chengzhi nodded.
As the helmsmen of the two companies, the two of them naturally understand the company's development situation. They only spent 300 million US dollars at one time as funds to expand the European and American markets, which still made them a little worried!
This is not their home stadium, so naturally they have more worries.
Wu Jianye smiled and said: "The first thing your two companies have to do is to grab spokespersons. Because the two companies are well-known in Europe and the United States, the initial endorsement fees will definitely be higher than those of European and American companies, but don't be afraid of spending money, as long as we can
Rapidly opening up the European and American markets, this amount of money will definitely be a worthwhile investment in terms of future income!"
Seeing that the two big bosses have already made up their minds, Ding Cuicui and Zhao Chengzhi have no opinions!
In fact, the development routes of the two companies in Europe and the United States are similar.
The first thing is to find a spokesperson. Luck Sports is better. It only needs to find suitable spokespersons in sports. As for Very Coke, it is more troublesome. Not only do we need to find sports stars as spokespersons, but we also need to find Hollywood stars.
.
They were not the only ones who came to Los Angeles this time. Three companies, Hanshui Beverage, Luck Sports and Tunan Technology, all brought their own professional teams.
At the same time, after Hanshui Beverage and Luck Sports establish their own branches in North America, they will recruit some Americans to join the company.
All specific matters will be carried out by them, and Wu Jianye will tell them the general direction of development.
In fact, to put it bluntly, the two companies' entry into the European and American markets is a barbaric entry, and they definitely use money to open the way. This means that the sales volume of these two companies in Southeast Asia is really good, and their cash reserves are very complete, otherwise other companies would not be able to do so.
There is no such opportunity.
Of course, in addition to directing in the general direction, Wu Jianye will also come up with some specific ideas, such as knowing what kind of stars will become top stars in the future, and the first two companies in Europe and the United States.
Advertisements will also be created for them by Wu Jianye!
Both companies also have many advantages.
That is the existence of phantom!
Now after defeating CAA, Hera Agency has become one of the three major agency companies in the United States. Now Hera Agency has begun to develop in the sports circle. These are all existences that can bring convenience to the two companies.
.
Both Hanshui Beverage and Luck Sports will cooperate with Hera Agency, and the stars of Hera Agency will also become potential customers of the two companies.
For example, Keanu Reeves, Sandra Bullock and others who have become a new generation of idols in Europe and the United States with last year's "Speed", with the demise of CAA, their management contracts were also transferred to Hera Management.
Wu Jianye had been holding back before, not letting the two of them accept the Coke brand endorsement, just to prepare for Very Coke!
At the same time, don't forget that the phenomenal movie "Jurassic Park" released this year and ABC's highlight "Friends" will cooperate with the two major companies. These have made the two companies start stronger in Europe and the United States than many companies of the same type.
Got it!
What's more, the two companies are not unknown in Europe and the United States. Their previous sponsorship of the NBA was a clever move, so that the consumer groups in North America were at least not completely unaware of them...
If it was slowly permeating before, as time goes by, now the right time, the right place, the right people, and the right people are all on Wu Jianye's side. After accumulation, it will completely explode!
"Where are the headquarters of those two companies in the United States?" Zhou Tao asked.
Wu Jianye said: "The headquarters of Luck Sports is in Los Angeles, and the headquarters of Hanshui Beverage is in New York!"
Among the four major sports clubs, three major sports clubs are in Los Angeles, so Wu Jianye naturally wants to make Luck Sports close to the market.
Ding Cuicui and Zhao Chengzhi nodded.
Wu Jianye continued to give instructions: "At the same time, don't forget to establish the European branch. This time the company's development in Europe and the United States is carried out simultaneously. This year will be an extremely difficult year for you. I hope you will
Two, don't be careless."
Ding Cuicui and Zhao Chengzhi immediately expressed their understanding to Wu Jianye.
Wait until after discussing with the two of them.
Wu Jianye looked at Chen Haichao, who had been silent before!
"Haichao, your task this time is not easy. Although the company has established its own sales network in North America and Canada with the help of Shanmei Computer's sales channels, the sales volume of the company's products in these two places has never been able to match the sales in the local market.
Compared with other companies, it is also because of this matter that I called you here this time!"