Zhou Xingchi wore a normal suit and walked out of the headquarters of Standard Chartered Bank with a suspicious expression on his face.
"Click!"
Wu Jianye stopped the filming at the right time.
This is just a shot of switching lenses, and it’s not difficult at all, so I’ll pass it by the way!
As for why it was Standard Chartered Bank, it was naturally arranged by Wu Jianye.
In later generations, how to insert advertisements into movie plots without leaving any trace has always been a headache for some movie producers. They want to make money without making the audience feel awkward.
This in itself is a relatively difficult matter.
Of course, except for those producers who don't want to be ethical, they can make a movie look like a commercial.
But the movie "Chu Xing's World" is different. The plot of the movie allows them to legitimately embed advertisements into the movie, because in the movie, Chu Xing's world is originally a variety show, and so is product placement.
Things that should exist in movies.
And this also created convenient conditions for Wu Jianye's industries.
Standard Chartered Bank, Very Coke, Luck Sports, Tunan Technology, Taiwei Electric, and a series of other products will appear in this movie.
If Tesla cars hadn't been developed yet, Wu Jianye would have even wanted all the cars in the movie to be Tesla-branded.
Of course, these companies should pay no less for advertising fees to Tangting Culture.
Just these advertising revenue have allowed Tangting Culture to recover its investment cost, and there is still a surplus!
These are actually extra income from movies. With the development of the film industry, what Wu Jianye has to do is to give domestic studios a different idea, that is, movies are not just about box office revenue!
In fact, when the filming of the movie "The World of Chu Xing" started, advertising recruitment work had already begun.
After this news came out, many studios were paying attention to the operation of Tangting Culture.
Leaders of major studios across the country also called Wu Jianye, wanting to know first-hand news. Wu Jianye once taught a cadre training class at the Film Academy, and these people have now become directors of major production companies.
The leadership of the studio, relying on the teacher-student relationship they had established with Wu Jianye, were not very polite.
Regarding their questions, Wu Jianye did not hide them!
The advertising revenue of "Chu Xing's World" is as high as 33 million yuan!
The investment in the movie "The World of Chu Xing" was only 10 million yuan!
In other words, the movie has not yet been released. Tangting Culture has not only recovered the production cost, but has already earned 23 million yuan!
This kind of income makes every major studio envious.
Here is a set of data that allows everyone to clearly see the current predicament of major domestic studios.
Yanying Factory has a working capital of 3.8 million yuan, Huying Factory has a working capital of 4 million yuan, Changying Factory has a working capital of 8.6 million yuan, Tianshan Factory has a working capital of 878,000 yuan, and Xiaoxiang Factory has a working capital of 1.75 million yuan!
These are the most well-known state-owned studios in the country!
Nowadays, major studios basically rely on loans to survive. The annual loan interest of Yan Film Factory is about 900,000 yuan, the annual loan interest of Changying Film Factory is about 700,000 yuan, and the annual loan interest of Shanghai Film Factory is about 700,000 yuan.
About 1.5 million yuan.
The most important thing is that the country has been tightening the scale of loans in recent years, which means that it is difficult for several major studios to get loans.
With the early announcement of Document (3), major studios are now also undergoing reforms. First of all, they have also adopted a system of survival of the fittest and elimination, because a group of old directors can no longer keep up with the trend of the times, and previous producers
Most studio systems adopt a system based on seniority, which has greatly restricted the development of domestic films. Nowadays, the system of survival of the fittest and the slightest elimination has been adopted, which also provides many opportunities for young people.
At the same time, studios have also begun to absorb funds from the society, which is actually cooperating with private capital to produce films.
In addition, major studios have begun to develop their own tertiary industries to supplement the film development route.
Among them, Shanghai Film Studio was the first to take this step. In 1979, Shanghai Film Studio had already begun to focus on developing sideline production besides the film industry.
For example, developing special products, daily cosmetics, publishing cassette tapes, shooting advertisements, etc.
In the four years from 1980 to 1983, diversified operations created a total profit of 1.31 million yuan for Shanghai Film Factory, with an average annual profit of 330,000 yuan. Although it was insignificant compared with the profit of 9.6 million yuan achieved by Shanghai Film Factory at that time, it was
Judging from the figure, the average cost of a single film in a studio is 380,000 yuan.
330,000 yuan shows the possibilities of diversified business.
Compared with Shanghai Film Studio, other studios started relatively late, but with Another Time and Space, they were at least a year ahead of schedule.
At the beginning of this year, Zhuying Factory opened 24 tertiary industry units in one go, with a total investment of 7.596 million yuan.
Xiying Factory even established Xiying Industrial Development Corporation in February this year to conduct unified management of the extension enterprises that were originally engaged in diversified operations.
Since 1985, Xiying Studio has successively established 16 companies, including Chang'an Cinema Co., Ltd., Chang'an Hotel, and Xiamen Bailu Film and Television Company. Its business projects involve tourism, commerce, film and television production, service consulting and other industries.
Now Xiying Tertiary Industry has a total fixed assets value of more than 30 million yuan and a total working capital value of more than 2 million yuan.
While Yan Film Studio was actively establishing the profitable Beijing Film Audio and Video Company, it also co-organized the Yanjing Film Tourism City with Tianma Tourism Development Co., Ltd., mainly based on some of the antique architectural scenes that Beijing Film Studio already had.
After investing money to develop it into an entertainment venue for people to play, Yanying Factory is also actively preparing to establish Tianpeng Industrial Development Company, using new technologies in polymer technology to produce arts and crafts simulations and the application and development of electronic computers (mainly for the production of cartoons and
home software).
In fact, in later generations, everyone has seen the desolation of several major state-owned studios. In fact, they did not know that in the 1990s, several major studios also launched self-rescue measures. However, the general environment of the domestic film industry, coupled with the
Due to various problems that they have accumulated for a long time, as well as the fact that they cannot keep up with the reform trend of the times, they finally become lonely.
What’s going on here cannot be explained clearly in just one or two sentences!
As for inserting advertisements into movies, it is actually a good attempt for several major studios. Their annual film production plans are almost ten or more, as long as there are two or three modern films among them.
Of course, it is simply impossible for them to achieve the advertising revenue of the movie "The World of Chu Xing".
The reason why "Chu Xing's World" can get such high advertising placement is not because Wu Jianye is the boss behind these companies.
It was caused by Wu Jianye's fame.
The market for these products is almost not just the domestic market. These products are now sold in the global market.
The movie "The World of Chu Xing" is also destined to be released globally. This is why the advertising cost of this movie can reach such a high level.
Li Jing, the president of Standard Chartered Bank in Qiong Province, was also on the set watching Wu Jianye's filming.
Li Jing has a very good resume. She graduated from Fudan University in Shanghai with a major in finance. After graduation, she joined the talent reserve room of Yiwang Group.
After studying in the talent reserve room of Yiwang Group for a year, I was promoted to the personal credit officer of Standard Chartered Bank in Shanghai Branch. In the following two years, my work performance has been the first in Shanghai Branch. Now Standard Chartered Bank in Qiong Province
A branch was established. After discussions between Standard Chartered Bank headquarters and Shanghai Branch, Li Jing was assigned to the Qiong Branch as president!
Sitting next to Li Jing is his assistant named Sun Peng.
"Mr. Li, you don't need to come in person to shoot a movie, right?"
In the movie "The World of Chu Xing", the headquarters of Standard Chartered Bank's Qiong Province Branch is just a borrowed sales office in this community, not the real headquarters of Standard Chartered Bank's Qiong Province Branch.
Li Jing came here in person today. In fact, she made a special trip to visit Wu Jianye.
Sun Peng didn't know Wu Jianye's true identity, but Li Jing knew that no matter who was in the talent reserve room of Yaoguang Group or the talent reserve room of Yiwang Group, they would be told who they were when they entered the talent reserve room.
He is their real boss.
At the same time, Wu Jianye will also be there in person to speak to them during their onboarding!
"You don't understand this. Remember what I told you. Just wait here honestly. If Director Wu doesn't finish, we can't go over and disturb you!" Li Jing said seriously.
Sun Peng looked at Li Jing in confusion. As Sun Peng's assistant, Li Jing naturally knew what kind of existence his boss was in Qiong Province.
Although the Qiong Province branch never provided loans to real estate companies in Qiong Province, it once became a joke in the banking industry in Qiong Province.
But the reputation of Standard Chartered Bank is so great that even if it does not provide loans to real estate companies, it still provides loans to many other companies, such as the tourism industry in Qiong Province.
In fact, Sun Peng could not understand the requirements from the head office. Everyone knew that the real estate industry in Qiong Province was prosperous. If he wanted to expand in Qiong Province and seize the market, he must provide loans for the real estate industry. For this matter, Qiong Province
The leaders of the provincial party committee even personally came forward to discuss the matter with Li Jing.
Unfortunately, Li Jing was still a little tempted at first, but after a trip to the head office, she completely gave up the idea.
Li Jing's schedule today was originally to have a meal with a deputy mayor of Yecheng who was in charge of finance. However, after making a phone call, she canceled the meeting and went directly to the filming of "The World of Chu Xing"
on site.
The filming of "The World of Chu Xing" is also a big news in Yecheng. Many people know that Wu Jianye, the most awesome director in China, has put the filming location of his new drama in Yecheng.
As Li Jing's assistant, Sun Peng also knew that Standard Chartered Bank had advertised in this movie. Although it was not an advertising agreement signed with Qiong Province Branch, they had also circulated privately that this time Standard Chartered Bank was in the movie.
Advertising expenses must be at least 3 million yuan!
This also made Sun Peng a little confused. Is a movie worth 3 million advertising expenditures?
The most important thing is that after he and Li Jing came over at noon today, they saw that Li Jing respected Wu Jianye very much...
Today many of Sun Peng’s things have been subverted!
After the crew rested for five minutes, they continued filming. At this time, Chu Xing already had a vague feeling that he was living in a fictional world.
Start exploring the world you live in.
Chu Xing, played by Zhou Xingchi, broke into an office building again and saw the staff in the elevator. The panic in his heart was vividly performed by Zhou Xingchi.
Wu Jianye, who was sitting in front of the camera, was very satisfied after seeing this scene.
Because the movie starring Zhou Xingchi is a comedy, many people mistakenly think that Zhou Xingchi has no acting skills, but in fact, comedy is recognized as one of the most difficult types of movies to act in in the film industry.
In Wu Jianye's opinion, Zhou Xingchi's acting skills are definitely the best.
At the same time, Wu Jianye was also very satisfied with Zhao Fei's performance in this section. The movie scene in the shot did not change at all because of Zhou Xingchi's running.
Such skills are not something that ordinary people can possess. Nowadays, film shooting equipment is also being updated. Zhao Fei can quickly keep up with the changes in technology and is definitely the top existence in the country today.
The scene behind is the conversation between Zhang Guoli and Zhou Xingchi in the convenience store.
This actually tests Zhang Guoli's performance even more. Chu Xing, played by Zhou Xingchi, is uncertain about everything in front of him, so his feelings are real.
The friend Li Chongnian, played by Zhang Guoli, knows all this. Not only does he have to show the absurdity of the world that Chu Xing tells about in front of Chu Xing, but he also has to use a real sense of reality.
The feeling tells Chu Xing how impossible your current thoughts are.
Li Chongnian, played by Zhang Guoli, while packing up things in the convenience store, told Chu Xing in a nonchalant manner, how absurd what you suspect is.
"Click!"
Wu Jianye stopped filming again.
There was a problem with Zhang Guoli's performance...
Zhang Guoli actually felt it at this time, so when Wu Jianye called for a stop, he quickly raised his hand and said: "Sorry, it's my problem!"
Wu Jianye stood up, walked to the two of them, and said, "Do you know what the problem is?"
Zhang Guoli nodded and said with a wry smile: "I know, my performance just now was a bit too sincere!"
Zhang Guoli's performance just now was a bit too natural. In fact, at this time, Ma Long, played by Zhang Guoli, felt a little guilty in his heart, but this guilt was not necessarily discovered by him.
This is the most difficult part of Ma Long played by Zhang Guoli.
Does Ma Long have a true friendship with Chu Xing?
Zhou Xingchi laughed and said: "You are already very good. If it weren't for you, I wouldn't be able to act so well."
A good actor needs a good opponent, just like playing chess. A good player will improve his chess skills by playing chess with a good player. But if he is allowed to play against bad chess baskets all year round, his chess skills will be improved.
Chess skills are definitely going to decline.
Wu Jianye didn't say much: "Okay, let's get ready and start shooting again!"
After saying that, Wu Jianye returned to his seat and prepared to re-shoot this scene.
Zhang Guoli stood there and began to brew his emotions. After two or three minutes, Zhang Guoli raised an OK gesture in the direction of Wu Jianye!
Then this plot passed smoothly!
When this section is shot, today's shooting task is also over.