This theater will officially open at 8 pm on September 30. At that time, "The World of Chu Xing" directed by the famous Chinese director Wu Jianye will be screened in the 10 screening halls of this theater!
At the same time, our theater chain has also reached an agreement with Tangting Culture to launch a special lottery!
"Chu Xing's World" will be released in three theaters in this city. There will be two types of tickets: family tickets and couple tickets. During the screening period of "Chu Xing's World", our theaters will draw eight lucky viewers every day. The awards are as follows
!
One special prize: a Tesla car, priced at (149,999 yuan!)
Five first prizes: a Tunan mobile phone, priced at (29,999 yuan!)
Ten second prizes: a Tunan computer, priced at (19,999 yuan!)
Fifty third prize winners: a seven-day trip to Xiangjiang, priced at (7999 yuan!)
One hundred fourth prize winners: a 21-inch Taiwei color TV, priced at (3,999 yuan!)
Five hundred fifth prize winners: a piece of Coca-Cola, priced at (60 yuan!)
ps: This lottery is only available for family tickets and couple tickets, and is only valid during the release of "The World of Chu Xing"!
ps2: The final interpretation right of this event belongs to our company!
Seeing the lottery above, both Ren Xiaonian and Liao Jiamin saw surprise in each other's eyes. Both of them were top students. They just made a simple calculation in their minds and came to a conclusion. If all this lottery was successful,
, it will cost at least 1.1 million!
"The three movie theaters in Yanjing are going crazy!" Liao Jiamin couldn't help but say.
Ren Xiaonian on the side also nodded.
Ren Xiaonian couldn't help but ask the staff at the Fengge Cinema next to him, "How much does a ticket to your cinema cost?"
Ren Xiaonian still knows a little about Fengge Cinema. This is a cinema chain company in Xiangjiang, which means it is a private cinema chain company. Movie tickets are definitely higher than ordinary state-owned cinemas!
The service staff smiled and said: "Hello, sir, the movie tickets in our theaters are 8 yuan a piece!"
Ren Xiaonian nodded. Although it was a bit more expensive than the tickets for state-owned theaters, it was still within the affordable range.
It’s not just livelihood items that have skyrocketed in price. The price of movie tickets has also skyrocketed. When "Shaolin Temple" was released, the ticket price was just over ten cents per ticket. By the early 1990s, the price of a movie ticket had risen.
It’s almost 5 yuan. Now Fengge Cinema has set the price of movie tickets at 8 yuan. In fact, it has not increased much.
Liao Jiamin asked curiously: "I saw on the announcement that only family tickets and couple tickets are available, so how many people are counted for a family ticket?"
The staff looked at Liao Jiamin with some surprise. You should know that this question is rarely asked. He smiled and said: "Hello, lady, family tickets are not calculated per head. You can come as a family of three, or as a person."
If you come with an elderly person, our conductor will give you a ticket based on the actual situation!"
Liao Jiamin nodded, and when he wanted to ask what kind of car Tesla was, he was pushed away by an old man.
"Comrade, let me ask, is what you are saying true? Is it true that you only need a car to watch a movie?"
Although the staff had answered this question countless times, they still explained with a smile: "Uncle, this is true, but you have to watch the movie first and then participate in the lottery. Only if you win the special prize
It’s possible to get a Tesla car!”
Ren Xiaonian and Liao Jiamin could no longer ask questions at this time, because the old man and the old aunt were too powerful and they had been squeezed out of the way.
After the two left the crowd, Ren Xiaonian looked back at Fengge Cinema and said: "It's not that no one watched the movie this time, it's that too many people watched it!"
Liao Jiamin nodded.
Someone once said that the Chinese people's gambling nature is the greatest in the world. Although Wu Jianye didn't know whether this conclusion was accurate, he knew that the Chinese people's gambling nature must be very great.
Otherwise, the sales of welfare lottery tickets would not be so good.
Now Wu Jianye is giving everyone such hope. A movie ticket is 8 yuan, and a couple comes to watch a movie, which is only 16 yuan. And using 16 yuan to gamble on a car and get 150,000 yuan, such a temptation
Very few people can resist it.
Even the family ticket is the same, it’s only 24 yuan for a family of three!
Ren Xiaonian suddenly slapped his head and said regretfully: "Oh, I just forgot to ask them when they will start selling tickets!"
Liao Jiamin said: "I just saw it, and it says on the poster of "The World of Chu Xing" that tickets will go on sale at 8 a.m. on September 30!"
Neither of them asked the other party if they would come to watch a movie. Watching a movie is a must because they themselves want to see a movie directed by Wu Jianye. Now that Fengge Cinema has introduced such an attractive offer, how could they not watch it?
Now they are thinking about how many times they have to watch it!
Ren Xiaonian said: "No, I have to go back to school quickly. Let's not go shopping today!"
Liao Jiamin looked at Ren Xiaonian curiously and asked: "There is still more than half a month before the ticket sales, why are you in a hurry?"
Ren Xiaonian smiled and explained: "You have forgotten that Zhang Ke from our dormitory has been pursuing Wu Meiwei from your dormitory. This is a good opportunity. When the time comes, if Zhang Ke invites Wu Meiwei to watch a movie, won't the relationship between the two be established?"
Yet?"
Liao Jiamin rolled her eyes at Ren Xiaonian and said: "It's not that simple. But when you said it, I thought of it. There are still loopholes to be caught in Fengge Cinema's approach. When the time comes, any man and woman will say that they are partners. They
There’s no way to tell the difference!”
Ren Xiaonian said nonchalantly: "Whatever, Fengge Cinema is not ours anyway!"
Liao Jiamin nodded with a smile and said: "Nacheng, you go back to school, and I'll go home!"
Ren Xiaonian looked at Liao Jiamin in surprise and said, "What are you doing when you go home?"
"Silly, tell your family about this. When the time comes, let's go see a few more shows. Maybe we can actually win a prize!" Liao Jiamin said with a sweet smile.
Ren Xiaonian gave Liao Jiamin a thumbs up!
.......
At this time, Huang Jianxin was also sitting in Wu Jianye's office, asking the same question as Liao Jiamin.
Wu Jianye smiled and said: "Don't worry, how could I not think of such a thing? I will naturally have a way to identify their identities by then. Besides, what's the problem even if they are not a couple? Our movie tickets are sold anyway
Got it!"
Only then did Huang Jianxin come to his senses and said with an embarrassed smile: "I just lost my mind. Just doing this, we spent close to 30 million this time!"
At first, Huang Jianxin thought that 5 million was already a very high number, but he did not expect that Wu Jianye would directly spend nearly 30 million to do this this time, which surprised him and Wu Jianye's courage!
Wu Jianye smiled: "These are all necessary. As long as you bring the audience back to the cinema, are you still worried that you won't be able to make money back in the future?"
Huang Jianxin smiled bitterly and said: "I'm afraid that this time everyone went to see the movie for these prizes. When the event is over and other movies are released, there won't be so many viewers!"
Wu Jianye smiled and said: "This process must be involved, but it must be a good start at the beginning. As long as these audiences' memories of watching movies are aroused, they will slowly go back to the cinema in the future. You have to
Know that movie audiences can be built!”
Wu Jianye has actually thought of this for a long time, but it will not be a roadblock for him. Fengge Cinema is not just an ordinary cinema, there will be various small shops and beverage shops suitable for falling in love.
, there are also places suitable for children to play, as well as places for the family to eat.
After these stores come out, they will greatly solve the problem of modern people having no place to play. Cultivating audiences not only requires excellent movies, but also requires complete supporting facilities.
Children will never forget the place where they played, and young people also have an extra place to fall in love.
These are potential consumer customers.
Huang Jianxin was fully involved in the layout of Fengge Cinemas in China. He said: "Now we have established Fengge Cinemas in 25 cities in China, which can accommodate more than 190,000 viewers. If calculated according to this ratio, by then, all of us will
If "The World of Chu Xing" is shown in all theaters, the box office will exceed 15 million in one day!"
When he said this, Huang Jianxin couldn't help being surprised!
Wu Jianye smiled and said: "You are basing this on the calculated data. It will definitely not be so high by then!"
Huang Jianxin also smiled: "Even if it's not like this, it's already pretty good. And I haven't calculated the benefits brought by the stores in our theater. If we add up all these data, it will be almost the same!"
Wu Jianye smiled and said nothing more.
In fact, Wu Jianye was able to think of this method because he was actually inspired by the ticket replenishment policy of later generations. In order to compete for traffic, the major online ticketing apps of later generations, and the film producers, in order to compete for the audience, would launch their own ticket replenishment policies.
Compared with them, Wu Jianye's operations are just about the same.
Who said there was no Internet in this era?
This actually has another advantage, that is, it can greatly increase the influence of other brand products. In fact, these reward products launched by Wu Jianye are all products of Yaoguang Group or Yiwang Group.
Especially Tesla Motors. Although Tesla Motors has not yet been officially mass-produced, there is still no problem in producing 25 test vehicles. Of course, these are marked on the announcement.
After chatting with Huang Jianxin, Wu Jianye also got up and went home!
But this time when Wu Jianye returned to Siheyuan Hutong, it would not be so easy to go home.
Obviously, people here also know the news.
Many people gathered around Wu Jianye and asked if Fengge Cinema's announcement was true!
"Of course it is true. It has been reported to the government. It was notarized by the government's notary office!" Wu Jianye explained with a smile.
"Director Wu, your company is too generous. A movie ticket only costs 8 yuan, and you give away a car!" An old lady who was shopping for groceries stopped buying groceries when she saw Wu Jianye and stood there.
There he asked curiously.
Wu Jianye's answer was the same as that of the waiter at Fengge Cinema. As for the cost of taking out these prizes, which was shared by Tangting Culture and Fengge Cinema, there was no explanation, because the explanation meant that there would be more
So many questions....
Although he won't be able to live here for a few more years, Wu Jianye still hopes to have less things to do in these few years.
Wu Jianye had already handed over the matter of building a villa in Xishan to Zhou Tao Land. Originally, it was more convenient to leave this matter to Zhao Lei, but later an incident of reprimanding Zhao Lei happened, and Zhao Lei became a little bit
He was so sensitive that he directly handed over the entire matter to Land and would not participate in it himself!
Even so, Che Zulu still talked a lot, and everyone let Wu Jianye go. By the time Wu Jianye returned to the courtyard, he was already sweating profusely.
At this time, Wu Nianyi and Liu Yifei had not returned from kindergarten, and Zhu Hao was sitting in the yard reading a book.
Seeing that Wu Jianye was sweating profusely, he laughed and said, "Did you get stopped by the uncles and aunties in the alley?"
Wu Jianye smiled bitterly and said, "You know everything?"
Zhu Xian said: "Don't you know that there are several waves of people coming to my house today, all asking about the lottery!"
Wu Jianye asked: "How did you answer?"
Zhu Xian said: "How else can I answer? Just say I don't know!"
Wu Jianye: "You know how to hide yourself!"
Zhu Xian rolled his eyes at Wu Jianye and said, "What are you doing? If you don't know, you have to explain why you don't know. If you had known earlier, you would have said you knew what was going on!"
The enthusiasm of uncle and aunt is incomprehensible to outsiders. You are Wu Jianye’s wife. How could you not know about Wu Jianye?
Zhu Xuan originally thought that he would be free if he said he didn't know, but he ended up having to explain all kinds of other weird questions. Instead, he might as well just say he knew!
Wu Jianye thought about the scene at that time and couldn't help laughing.
Zhu Xian gave Wu Jianye a cup of tea and asked: "Can this really bring the audience back to the cinema?"
Wu Jianye nodded and said: "Absolutely, but I guess you will still experience some pain when the movie is released later, but as long as there is a steady stream of good movies released, you can always come back!"
The rhetoric with Zhu Xie is actually similar to that of Huang Jianxin. On this point, Wu Jianye really thinks so!
Then Wu Jianye and Zhu Xian talked about the movie premiere ceremony again. This time Wu Jianye was planning to use the movie "The World of Chu Xing" for domestic film studios and film companies.
An exemplary one.
So the premiere ceremony is definitely indispensable!
"With such a huge commotion, will there be any opinions from above?" Zhu Xian said worriedly.
Wu Jianye smiled and said: "Don't worry, nothing will happen. I have already discussed this matter with the superiors, and the superiors have no objections!"
Zhu Xian then nodded and said: "That's okay, I'm just afraid someone above may have objections!"
Wu Jianye: "There will definitely be people who are unhappy, but there is nothing we can do about it. It is impossible to satisfy everyone with anything, as long as most people are satisfied!"