After the game, Wu Jianye invited Michael Jordan and also called Michael Jackson. The three of them plus Zhou Huimin had dinner together in the evening.
At this time, Michael Jordan was at the peak of his power. After breaking through the Bad Boys, Michael Jordan officially ascended to the throne of the number one player in the NBA.
There is really no need to elaborate too much on Michael Jordan's future achievements. He is truly the first man in history and no one can shake him.
Six finals, six championships, six MVPs, and none of them reaching the tiebreaker. This is a truly hard-core achievement.
In terms of achievements in the business field, Michael Jordan is even more powerful. In fact, before Michael Jordan, sports brands favored individual human sports, such as golf and tennis.
Only with Michael Jordan did sports brands discover the sports value of basketball stars.
Magic Johnson and Bird were considered the top players in the NBA before Michael Jordan, but their contracts with sports brands were only one to two hundred thousand dollars!
When Michael Jordan retired for the first time, it directly caused a shock in the American stock market. When he made his first contribution, the then President of the United States bluntly said that Michael Jordan's comeback provided more than 10 million job opportunities for the United States.
....
"What a pity!" Wu Jianye looked at Michael Jordan and said helplessly.
Michael Jordan looked at Wu Jianye with a smile and asked, "What's the pity?"
"It's a pity that you have a contract with Nike. If you were not with Nike, I would have asked Luck to sign you at any cost, and then set up a special sub-brand for you!" Wu Jianye said with a smile.
There is no need to go into details about how popular the Air Jordan brand is. Later, the shoes of this brand even became some collectibles.
But as Wu Jianye said, it's a pity.
Michael Jordan smiled. His relationship with Nike can be said to be unbreakable now, and it is impossible to give up cooperation with Nike at this time.
In fact, if it was when Michael Jordan first joined the NBA, if Wu Jianye had already become lucky sports at that time, he would be able to compete with Nike. After all, Michael Jordan himself was not interested in the design of Joe 1 and Joe 2.
Very satisfied.
In fact, at that time, Michael Jordan wanted to leave Nike, but although Joe 1, Joe 2, and Jordan himself didn't like it, they were sold like crazy, so Jordan didn't say much.
Of course, Luck Sports is not unknown in the United States now. With the sponsorship contract signed with the NBA and the cooperation with Phantom Sports, Luck Sports has gained some fame, but it still cannot be compared with Nike and Adidas.
But now Luck Sports has begun to make plans in the football market.
For example, members of Manchester United's 1992 golden generation, Giggs, Beckham, Scholes, Gary Neville, Philly Neville, Butt and others have signed ten-year endorsement contracts.
At the same time, he also signed sneaker endorsement contracts with Ronaldo of Cruzeiro of the Brazilian League, Zidane of Bordeaux of the French Ligue 1, Figo of Sporting Lisbon of the Portuguese League... these young players.
.
I believe that when these people grow up, Luck Sports’ status in the football field will also rise.
As for the basketball field, it can be said that the current football team is very good, but now the football team is not without action. They have set their sights on the current American university field.
Wu Jianye set two goals for them.
One is Penny Hardaway of Memphis State University, and the other is Grant Hill of the University of Kentucky.
In fact, both of them are unparalleled talented players. When Michael Jordan retired for the first time, the NBA wanted to promote the two of them as Jordan's successors.
They can also be regarded as the first generation of Jordan's successors.
But unfortunately, both of them eventually succumbed to injuries.
Because of the regulations of the American University League, players are not allowed to enter into commercial contracts before entering the NBA, and they are not even allowed to accept gifts from some brand companies.
So now Luck Sports can only have side contact and cannot formally negotiate a contract with them.
In fact, many sports brands operate this way, such as the little emperor James of later generations. At that time, James was killing everyone in the high school league and became famous for a while. Nike, Adidas, Reebok and other companies found James one after another. Although they could not
Offering James a contract, but also cultivating feelings in various ways.
Adidas was the first to contact James, but in the end it was acquired by Nike. In fact, there was such a relationship. At that time, because it could not provide actual benefits to James, Nike's staff directly bought a house next to James' home, and
James set friendship.
In the end, the reason why Nike was able to win James was because it agreed to let James' good brother Carter (not Flying Carter) enter Nike headquarters for an internship. You must know that Nike was already the world's largest sports brand company, and it was not necessary to enter Nike as an intern.
An easy thing is to come from an Ivy League or a business school. There are very few people with a background like Carter. At that time, Carter, like James, was a small figure at the bottom of society.
In the end, Nike finally won James.
Among the news Wu Jianye received was that Penny Hardaway was interested in signing a contract with Luck Sports, but Grant Hill was a little reluctant!
This is also related to the background of the two people.
Penny Hardaway comes from a poor family and lived with his grandmother in the slums of Memphis when he was a child. For him, it does not matter which brand of sporting goods he signs with. What matters is which sports brand can let him get more money.
money.
But Grant Hill is different. His family background is very superior. Grant Hill is a gentleman when he puts on a suit. He has a clearer understanding of his career plan, and naturally he will not act hastily for his own livelihood.
Signed with a sports brand.
"Although there is no way for us to cooperate with each other anymore for sports brands, have you ever thought about signing your beverage endorsement to Very Coca-Cola!" Wu Jianye said to Michael Jordan.
Jordan's beverage endorsement is about to expire, which is what Wu Jianye hopes to get.
"Don't worry, the cost of the advertising endorsement contract will definitely be higher than what you are paying now!" Wu Jianye continued.
Then Wu Jianye looked at Michael Jackson again and said: "I remember that your advertising endorsement with Pepsi-Cola is almost up. Have you ever thought about changing to a beverage company to be your spokesperson? The endorsement fee is higher than your current endorsement fee.
It can be 30% higher!”
The two Michaels looked at each other. It was impossible for them to reply to Wu Jianye now. After all, this kind of advertising was very important to them. At their level, they no longer only valued the endorsement fee.
, they pay more attention to advertisements that are equivalent to their own status.
This means that Wu Jianye is friends with the two of them. If someone else had said this, they would have rejected it directly!
"Let's leave this matter to the agent to discuss!" In the end, both of them said this.
Wu Jianye had no objection to this either.
In fact, it is easier said than done to increase the popularity of a brand, especially a new and profitable brand. As long as you can hire top celebrities to endorse it and are willing to spend a lot of money to promote it, the brand will quickly gain popularity.
Woke up.
Of course, the prerequisite for this is that you must have money, otherwise there will be no way to implement this plan.
Coincidentally, what Wu Jianye lacks most now is money.
The three of them chatted for a long time, but the rest of the time was not about business matters, but about their respective experiences during this period. By about ten o'clock in the evening, everyone separated.
Wu Jianye took Zhou Huimin back to Beverly Hills, Michael Jackson returned to Neverland, and Michael Jordan returned to the hotel...
.......
It was after chatting with Michael Jordan that Wu Jianye suddenly had an idea.
So the next day, Wu Jianye came to the Lakers headquarters.
After meeting Jerry West, Wu Jianye said straight to the point: "Is there any hope of bringing Penny Hardaway to the Lakers?"
Although the Lakers will still enter the playoffs this season, they will only enter the playoffs in the eighth position in the Western Conference. They have already lost the record of the previous two years.
The current Lakers lack a star of their own. In the past, Wu Jianye only hoped to wait until 1996 to call Kobe into the Lakers and start the Lakers' rebuilding journey. But now if he can win Penny Harder in advance,
Wei, and then on to O'Neal.
Think about it, at that time there was Penny Hardaway on the guard who was unwilling to score, Kobe Bryant who was crazy about scoring, and O'Neal at center!
Such a lineup may allow them to win more championships.
"Are you talking about Anfernee Hardaway from Memphis State University?" Jerry West is naturally familiar with all the stars in the current university, and Hardaway is now a star in the American College League, even though he is only a freshman.
's new life.
In fact, there is a little story about Penny Hardaway.
This year the Dream Team was officially established. It brought together Michael Jordan, Magic Johnson, Bird Bird, Karl Malone, Gorilla Ewing and others. It can be said that as soon as it was established, it became the focus of the world. Such a team
According to common sense, it is impossible to lose. In fact, when they competed in the Olympic Games, they did not lose, and they did not even take the initiative to call a timeout.
But such an all-star team lost one game when it was established.
The loser was the team formed temporarily by Penny Hardaway, Chris Webber, Alan Houston, Grant Hill and others.
In fact, these people have proven that after entering the NBA, they all became All-Star players.
"Yes, it's him!" Wu Jianye said.
Jerry West shook his head and smiled bitterly: "It's not easy to get Penny Hardaway. I know this player. Although he is only a freshman, he is already well-known. If he participates in next year's draft
If so, he will definitely be selected with a high pick, and it will be very difficult for us to get his pick!"
The NBA draft picks are drawn by the general managers of all NBA teams after the season. Of course, there are some exceptions. For example, the No. 1 pick when Yao Ming joined the Mosaics was drawn by Francis.
The lottery rules of the NBA are that the worse the record, the greater the chance of getting the No. 1 pick. This is why when it comes to a big draft year, there will be many teams trying to do a crazy job in the previous year.
The most famous example is of course the fact that Popovich went crazy to destroy the Spurs last season in order to draft Tim Duncan.
Wu Jianye nodded. The Lakers' performance is not bad now. If they want to get a good lottery, then the next schedule will definitely be crazy. For the Lakers, this is simply impossible for fans to accept.
.
"Then what if we exchange it for an already famous star?" Wu Jianye suggested.
Jerry West did not immediately agree to Wu Jianye. When Wu Jianye left the United States last year, he had already given up the position of general manager of the Lakers to Jerry West and only retained the title of special advisor, so
Now Wu Jianye only advises Jerry West, but cannot order Jerry West.
Of course, if he asked Linda to give an order, even Jerry West would not be able to refuse, but Wu Jianye always believed that professional matters should be left to professional people. When Phantom Media appointed Jerry West
When he came to the United States, we agreed to give him a lot of autonomy.
If we rashly interfere with Jerry West's management now, it is likely to have a bad impact on the Lakers.
Although Penny Hardaway is very good, Wu Jianye is still worried about his glass quality. He has no way to guarantee that Penny Hardaway will not be injured after joining the Lakers.
Therefore, even when Penny Hardaway enters the NBA, Lucky Sports will not sign Penny Hardaway for too long a term.
"I need to observe Hardaway's performance for a period of time before I can give you an accurate reply!" Jerry West said.
Wu Jianye nodded and said: "Of course, the Lakers are still under your management!"
After vaguely reminding Jerry West not to think too much, Wu Jianye left the Lakers.
In the days that followed, Wu Jianye's life in Los Angeles was still mainly focused on promoting "The World of Chu Xing". Basically, there would be an interview every two or three days.
The harder Wu Jianye works to promote "The World of Chu Xing", the more some professionals are not optimistic about the movie.
"When "The Last Days" and "Jurassic Park" were released, Wu Jianye never promoted them so hard!" This is a common understanding among everyone.
Wu Jianye didn't say much about this. In fact, there was nothing to say. The quality of this movie, at this time, is no longer as good as one's own. It will definitely have to go through the baptism of box office.
At the same time, two days before the release of "The World of Chu Xing", Zhou Xingchi, He Qing, Chen Hong, and Zhang Guoli finally arrived in Los Angeles. Wu Jianye took the four of them for another exclusive interview with ABC.
"The World of Chu Xing" has ushered in its release date in North America!