Chapter Nine hundred and sixty-two The quarrel at the press conference (Part 2) (4100+ chapters~)
There are a lot of hidden incomes in the film and television industry, which are generally invisible to outsiders.
For example, advertising placement, although at the stage of Wu Jianye's rebirth, advertising placement had reached a crazy level, which aroused the disgust of ordinary viewers, but many times, people only know about advertising placement, but do not know about the advertisement.
How much sponsorship did the implant give the producer?
Why do later generations of film and television works like to use small fresh meat and small flowers? Because their commercial value is large enough. After they join the group, they not only bring their own capital to enter the field, but also help the producers bring a lot of advertising.
Implantation, these are hidden incomes.
Sometimes you will see that a movie with an investment of over 100 million, caused a box office failure due to the addition of Xiao Xianrou, but it did not have much impact on Xiao Xianrou itself. They can still add another movie at a high price
The crew went to Huo Huo.
Why?
It’s because they bring their own traffic and funds!
A movie with an investment of over 100 million yuan has a box office of tens of millions or more than 100 million yuan. Will the studio lose money?
Judging from the box office, it is definitely a loss, but sometimes, just the advertising placement is enough for them to recover the cost!
Of course, the box office failure will definitely have a certain impact on Xiao Xianrou's popularity, but the production company doesn't care, and neither does Xiao Xianrou's agency!
Later generations have calculated that it would cost at least 50 million to cultivate a successful fresh meat combination!
But as long as one or two people are successfully trained, it will take less than half a year to make back the investment, and the shelf life of a fresh meat is only three years at most. Three years is enough for the brokerage company to bring out a few more fresh meats.
Now that the meat is out, there are fans paying the bill anyway, so what are you afraid of?
In the eyes of the fans, the idol is actually a time-limited money printing machine in the eyes of the brokerage company. Once the three-year shelf life is over, whether it is packaged and sold, or the last drop of value is squeezed out, for the brokerage company, it will be a waste.
It's earned.
As for the so-called fans...
Fans are the most fickle. Maybe one moment they are fans of you and want to give birth to monkeys for you, but the next moment they want to give birth to other idols’ babies...
And where did the start-up capital for "Inception" come from?
It’s not that Wu Jianye has made additional investment in Tangting Culture, but it’s from advertising placement!
Unlike "Eternal Night", a fairy tale movie, which has very few implantable advertisements, "Inception", as a science fiction movie, has too many implantable advertising products.
A series of products such as Very Coke, Tunan Computer, Tunan Mobile Phone, Jinxiu Clothing, etc. have almost all been invested here.
In terms of advertising placement alone, "Inception" has already received nearly 100 million yuan in advertising fees.
Coupled with the proceeds from the early settlement of Fengge Cinemas and Tangting Culture, which reporters didn't know about, it was enough to cover the initial investment of "Inception"!
Later, with the arrival of overseas box office, the arrival of overseas video tapes, and the overseas copyright income of the movie "Eternal Night", the peripheral income was enough to cover the next expenses of "Inception"!
When Wu Jianye told reporters this, it seemed as if a new door had been opened for them.
It’s not like Wu Jianye has never done advertising placement before. There were a lot of advertising placements in the previous movie “The World of Chu Xing”, but Tangting Culture didn’t announce them at that time.
When Wu Jianye now represented Tangting Culture and announced these, everyone discovered that movies can still make money in this way?
In fact, just as Wu Jianye expected, when the advertising placement in "Inception" was promoted, domestic studios and film companies began to learn from it, and advertising placement became an important part of them.
One of the benefits!
Tangting Culture has always been leading the domestic film industry in how to make money!
Although there was a time when the process of advertising placement was a bit crazy, comparable to that of later generations, but the same sentence still applies. The market will slowly sum up its own set of rules. When the audience responds to the crazy advertising placement
When it became unbearable, the film industry also began to curb such behavior, and finally slowly returned to a normal and controllable situation!
At that time, the domestic film industry had already allowed mistakes to occur!
As for the current domestic film industry, the most important thing is to develop this industry first, otherwise all worries will be unnecessary!
Just like a single man, what if he always thinks about how he should compete with each other for favor with so many wives in the future, but he forgets that the prerequisite for competing with each other is that you have to have so many wives...
After the reporters digested this question for a while, they started asking other questions!
"Teacher Zhu, we all know that you and Director Wu have collaborated three times, which is the most in the country. In this matter, are you taking advantage of Director Wu's wife?" -
-The reporter of "Movie Times" has begun to change the question to the direction of gossip.
Zhu Xing smiled and did not avoid the question. He said with a smile: "If you say no, you will not believe it, but if you say that because I am Teacher Wu's wife, I can appear in his movies at will, then
I think I have collaborated with Teacher Wu more than three times!”
"Teacher Chen, this is the second time you and Director Wu have collaborated. Although the movie "Eternal Night" you previously collaborated on was successful at the box office, the reviews from industry insiders did not seem to be very good. What do you think of it?
The movie "Eternal Night"?" The reporters' questions became more and more sharp!
Chen Daoxuan responded calmly: ""Eternal Night" is a very excellent movie!"
His attitude was indifferent and he was not affected by reporters at all.
"But why are so many professional filmmakers not very satisfied with this movie?" The reporter had no intention of letting Chen Daohuan go.
Wu Jianye took the microphone from Chen Daoxuan at this time and said with a smile: "I think as a director, I am more qualified to answer this question!"
The reporters were very excited. In fact, they wanted Wu Jianye to answer this question, but they just happened to ask Chen Daohuan.
"I have actually seen what you are talking about in your magazine. I remember that a total of two people's evaluations of the movie "Eternal Night" were published in your magazine!"
Speaking of this, Wu Jianye took out a small note from his jacket pocket and said with a smile: "I'm sorry, I really have no impression of these two people, so I had to take a piece of paper and write him down first!
"
"The first one is a man named Zhuo Xiangrong. In his introduction, you wrote that he is a well-known director. As a person in this industry, when I first saw his name, the first thing I thought of was, I
You should know this person, after all there are only a few well-known directors in China!"
"It's a pity that no matter how much I recall, I can't recall that there is such a person among the well-known directors in China. At that time, I was wondering if I was ignorant, so I asked people in the company to ask about Zhuo Xiangrong.
Director, it was later discovered that Director Zhuo Xiangrong was indeed a director, a director of Baidao Film Studio. The director only had one film, with a national box office of less than 3 million. At that time
I was thinking, is this an art film?"
"It was later discovered that this film was not nominated for any film festival awards, and director Zhuo Xiangrong had no experience in directing films after this film."
"Then the question is, how did this so-called well-known domestic director get his title?"
"Don't explain yet, wait until I finish." Wu Jianye waved his hand to stop the reporter from "Movie Times" from asking questions.
"Then there is the second screenwriter Lin Wei. You wrote in his introduction that he is a well-known domestic screenwriter!"
"I really don't understand why you are so willing to add a name to someone's career?"
"Then, I don't know this well-known screenwriter either. I have no choice but to continue to find people in the company to see what kind of works this famous screenwriter has written. But fortunately, this screenwriter is much more reliable than the director.
He has written at least two TV series and one movie, but the two TV series he wrote, one of which was the previous one played by Teacher Zhang and his four masters and apprentices, I remember that it seemed that Zhejiang TV Station broadcast a few
Was the episode canceled? The other episode wasn’t even aired on the TV station.”
"As for that movie, it seems that after it was released, everyone didn't like the content of the story very much. Many viewers were criticizing the plot of the movie?"
After saying that, Wu Jianye threw the piece of paper with Zhuo Xiangrong and Lin Wei on it directly to the ground, looked at the reporter of "Movie Times" with disdain, and said: "Just two things talking about it, how can you still speak so openly?"
It was published and made to look like it has great authority. I really doubt the professionalism of your magazine!"
Wu Jianye's last slap in the face directly made the reporter from "Movie Times" blush.
However, as a reporter, he still had great restraint and said: "Director Wu, I admit that those two teachers are not as good as you in terms of film achievements, but this does not mean that they do not have their own appreciation.
What's more, what they said is right, your "Eternal Night" is indeed not as good as the previous films, can't you accept any criticism?"
Wu Jianye smiled and said: "Of course I can accept criticism, but I don't accept criticism that is made out of nothing or deliberately provocative. Throughout their comments, these two people said that the movie "Eternal Night" has no redeeming qualities.
But in fact, the story content of the movie "Eternal Night" is at least better than most of the current domestic movies. At the same time, the special effects of this movie also provide the audience with an unprecedented visual enjoyment in China. Why do they
Why can’t you see these?”
"Because you are director Wu Jianye, and you are the best director in the country, we should naturally evaluate you with higher standards!" The reporter did not back down.
Wu Jianye laughed and said: "Then what is your evaluation standard? Why don't you show some comments from the audience? Who is the movie for? It is for those few so-called movies.
What professionals watch is for the audience. A movie without an audience, no matter how high its artistic value is, is still a piece of stinky shit in my eyes. Some people like to treat stinky shit as delicacies.
I won’t stop you, but you can’t let me, a cook, make stinky shit against my will!”
The reporter from "Movie Times" turned even redder.
But the other reporters in the audience were even more excited. This situation is what they want to see most. They don't have to be yelled at by Wu Jianye, and they can also capture the hot spots of the news, the best of both worlds!
Several actors on the stage looked at Wu Jianye's expressions and were a little worried. After all, these reporters are the most willing to take quotes out of context. Wu Jianye is now so mercilessly criticizing the reporters of "Movie Times". When they wait
When they reported the content of this press conference later, you can imagine how they tried to discredit Wu Jianye.
"In my opinion, it is understandable for a professional filmmaker to evaluate a movie. But as a professional filmmaker, when evaluating a movie, he should evaluate the movie from two aspects. One is
You should talk about the good and bad of this movie within your own professional field, and at the same time, you should also take into account the ordinary audience's opinions on the movie. Don't always act condescending and disconnected from the audience, they are nothing."
Wu Jianye’s final concluding remarks.
A grand press conference ended under such circumstances.
Because Wu Jianye's speech at the movie press conference was so shocking, the reporters in the audience actually didn't get the chance to ask many questions.
For example, they also wanted to interview Jiang Qian. After all, "Sunny Days" was the most popular movie in China last year, and Jiang Qian was also one of the most popular filmmakers in China last year.
At the same time, there are also some newcomers to this movie. They also have many questions to ask, such as why they were selected by Wu Jianye!
There were many questions, but they had no chance to ask them.
But the reporters at the scene were not disappointed, because Wu Jianye’s speech was enough to give them a lot to write about!
In fact, after the press conference ended, various film magazines had already published their own reports.
Not only that, their magazine covers are also photos of Wu Jianye throwing away the blank paper at the press conference!
"Wu Jianye angrily denounced professional filmmakers as stinky shit!" -- "Movie Times"
"Wu Jianye became so angry that he lost his temper at the press conference!"--"The Movie You Me Him"
"Wu Jianye has an arrogant attitude and bluntly says he looks down on other domestic filmmakers!" -- "Image Dialogue"
...
Just as the actors had worried before, these movie magazines did not objectively report Wu Jianye's overall speech, but only focused on the part of Wu Jianye's speech that was offensive.
This also gave many viewers a biased understanding of Wu Jianye. In the past, when the media industry was not so developed and shameless, the audience and Wu Jianye knew each other more through movies.
, others don’t care, it’s different now, when these media issued such reports on Wu Jianye.
Wu Jianye successfully became an arrogant and arrogant person in the media's description!
This also caused Wu Jianye's reputation to decline like a landslide...