The aroma of wine is also afraid of deep alleys. The promotion of a film and television drama largely determines the box office and ratings.
Some directors even spend one-fifth of their total budget on publicity. Good publicity may not necessarily be a hit, but no publicity will definitely not make it a hit. This is a truth that has been practiced countless times.
Fang Jing continued to reshoot a few scenes of Lao Jiumen in Hengdian, while Xu Shi was busy looking for TV stations to promote variety shows.
Three days later, Jing returned to the Magic City and came to the studio but did not find Yang Ning.
He didn't forget to travel with Bell, and he still had to settle the score with the culprit!
"This is Mr. Fang! A ruthless man who dares to eat earthworms."
"What's more, you haven't seen the latest trailer, right? They also drink urine!"
"Such a strong taste?"
"Isn't that right? I heard there are three more ones."
As soon as Fang Jing entered the office, several new employees lowered their heads and whispered. They were naturally paying attention to the boss's latest variety show. After all, it was part of the job.
Seeing Fang Jing eating bugs and exploding bull's eyes in the show, their titanium alloy eyes were completely blinded.
"What is Sanzhi?"
"You don't understand this? It's just eating a mouse alive. It squeaks once in the hand, squeaks a second time when it is bitten into the mouth, and squeals a third time when swallowed."
"Ouch! It's so disgusting, stop talking!"
After walking around the entire office, Fang Jing couldn't find anyone, so he asked Wu Jiajia, "Do you know where Sister Ning went?"
"I just left this morning! I said I was on a business trip for a few days and I didn't know what I was doing."
"What a coincidence?" Fang Jing didn't believe it and took out his cell phone to call Yang Ning.
In a community in Shanghai, Yang Ning was lying on the sofa at home in her pajamas, watching TV, and sat up when Fang Jing called.
Traveling with Bei Er was picked up by Wang Jinhua. She was responsible for the review. She didn't say in advance that it would be such a heavy taste. She thought it was a travel show and wanted to make Fang Jing relax a little, so she signed it.
She didn't know how evil it was until after the show was broadcast, and the guests who participated were completely tortured.
She had been on tenterhooks these past few days, fearing that Fang Jing would cause trouble for her. Knowing that Fang Jing was coming back, she would go home and hide after finishing things early in the morning.
"Ahem!!"
After clearing her throat, Yang Ning pretended to be calm and said, "Hey! What's the matter? I'm busy!"
"What are you busy with? I have something to discuss with you. When can you come back?"
"Didn't I invest in Big Fish and Begonia before? With so much money, there will always be splashes. I will check the filming progress and financial expenses.
"I don't know when I will come back. After I finish my work here, I have to go to Yanjing to talk about some endorsement products for you. You have a rest these days. If you need anything, please see Wu Jiajia."
"If there's nothing else, just hang up! I'm a little busy!!"
"Hey! Hey!!" Fang Jing was furious as the call ended, "This woman makes him so angry."
…
The editing of Lao Jiumen was completed one after another, and the dubbing personnel were in place. Three days later, a trailer came out, and despite repeated bombardment by the studio, it ranked among the top three hot searches.
The audience has not seen the finished film, but this two-minute trailer is very attractive.
Main actors such as Zhao Liying and Cheng Weiting also retweeted it, four or five a day.
"Wow! I finally saw it released! I can't wait for it!"
"The trailer is okay and the suspenseful atmosphere is on point. I just hope it won't be like Tomb Raiders and become a love idol drama disguised as a supernatural being."
"I felt relieved when I saw that the producer was Sanshu and the starring actors were Fang Jing and others. They invested in this drama themselves and there were no other investors involved. I believe it will be fine."
"Confess to Cheng Weiting, this military uniform is very handsome! This is a must-see!"
"A fan of Tomb Raider books for ten years, I support you for the last time. Third uncle, don't let everyone down again!"
In a hotel in Shanghai, Fang Jing frowned when looking at the copywriting materials handed over by Xu Shi, "There are only two interviews with reporters and none from variety shows?"
"Try your best!" Xu Shi sighed, "Big variety artists look down on us, and small publicity channels are not well-known. One of the two reporters interviewed was supported by iQi Video."
"By the way, they also promised to recommend it to the home page for a week starting from the day after tomorrow. If the broadcast effect is good, they will continue to recommend it. If it is not good, there will be no discussion. It will be the same as our code writing, and it will depend on the results."
"That's the same shit!" Fang Jing laughed, "It's not because they are not famous. Look at those platinum masters. No matter how bad their writing is, they are still ranked as high as Sanjiang."
"If we were a big company, I'm afraid iQi Video wouldn't have this attitude. Forget it, let's not talk about this. What are the small promotions you mentioned? I will screen it and put as much as possible. No matter how small a grasshopper is, it is still meat."
"By the way, Zhang Mingen and Ying Haoming are our employees after all. Let's take this opportunity to show their faces."
"Yeah! Thank you for your hard work!" Xu Shi nodded and sent all the information he had discussed in the past few days to Fang Jing.
After a while, the four or five variety shows that Fang Jing selected were all small channels. Not to mention first-tier stars like Fang Jing, even third-tier stars were unwilling to participate.
He was helping Zhang Mingen and Ying Haoming increase their exposure.
"Have you thought clearly? You have to go to these in person." Xu Shi frowned, "Although the stage is small, if you are not there, I will definitely not let Ying Haoming and the others go."
"I know! If you are idle, you are idle. It doesn't matter if you go." Fang Jing continued to look down at the information until he received an invitation from Shark Platform, "What is going on? Do you want me to play games?"
"Didn't I send out the publicity together? I just received this news. They asked you to go to the most popular live broadcast room to live broadcast with the anchor, and you can do the advertisements."
"But I didn't reply, which is a polite rejection. Going to the live broadcast room with your status is too cheap."
The live broadcast industry these days is not accepted by most people, and it is called out by relevant departments every day.
When it comes to anchors either playing games or torrenting, regardless of whether they are male or female anchors, my family is very opposed to it. Once they hear that they are in this industry, they feel that they are not doing their job properly.
It was too low-end, too low-grade, which is why Xu Shi turned it down without even thinking about it. Not to mention Fang Jing, even if someone like Zhang Mingen, who has not yet debuted, was asked to go to the live broadcast room to promote with the anchor, he would probably not be happy.
"You arrange the time, I'll do this!" Fang Jing said, pointing to the shark platform.
"Really or not, you don't have to work so hard, do you?"
"Don't underestimate this industry. A well-known anchor's fans are no less than those of a second-tier star, and he makes no less money than them."
"They are live broadcasting basically every day, 365 days a year, to maintain exposure at all times, and the fan base is very strong."
"Unlike us, it's common to not see anyone for three to five months during filming."
"If you name a second-tier celebrity, ordinary viewers may not recognize it, but if you name a popular anchor, the audience will definitely have heard of it even if they don't know it."
In the previous life, before Fang Jing traveled through time, the live streaming industry was already on the right track, and a large number of celebrities began to target this high-traffic industry.
Some went to play games, some went to sing, and interacted with popular anchors. There was a guy selling lipstick who was so popular that dozens of celebrities went to him to advertise.
Besides, compared to the entertainment industry, the live streaming industry is pretty clear.