Fang Jing is a top domestic star with top traffic, and no one doubts his box office appeal. Even if he is not the leading actor, there are still a large number of viewers who are willing to pay for tickets to go to the cinema because of his name.
When it comes to monetizing traffic, this is what we are doing now.
Have you seen how many directors look for people to shoot movies based on whether they have traffic or not? The traffic should match the drama, good looks, and good acting skills. As long as the filming doesn't look like shit, they basically won't lose any money.
But Fang Jing’s approach is a bit excessive. Just make money by making money. No one has any objection, but don’t treat the audience as fools. If you invest 4 million and shoot something for 20 days and just show it to the audience, this is not burying people.
?
"On how Fang Jing became the degenerate of capital."
"Fangjing Company has been investigated. He is preparing to make the last profit and then run away abroad."
"The conscience of the past has become the capital of today. People will indeed change."
Many big Vs on Weibo posted articles analyzing the reasons why Fang Jing made movies. I don’t know where the gossip came from. They said that from the beginning, they were unilaterally displeased, but Fang Jing was in debt, changed his nationality and ran away.
After reading online comments for a while, Fang Jing couldn't help but smile. These people are really good at brainstorming. Due to the pressure of public opinion, he still posted an explanation.
"The decision to shoot Flash Girl was not a sudden one. I had the idea a few months ago. Although the shooting period was short, the preparation period was not short. From writing the story to adapting and shooting, it took a lot of effort."
"Also, I have not changed my nationality. If you are worried that I am making money and running away, don't worry. Half of the net box office proceeds of this movie will be donated to the foundation to help more people."
"This is my first time directing. I have put in a lot of effort and learned a lot. I hope everyone will support me. Let me tell you in advance that this is a movie about music."
I didn't want to make money, I made this movie just for fun.
After posting this Weibo post, Fang Jing found Glitter Girl’s promotional data and posted the screenshots as well.
9.6 million. This is the publicity cost, which is twice as much as the production cost of the entire film. In total, the total investment in Flash Girl is more than 13 million.
As soon as it was posted, netizens who had been waiting for a long time expressed different opinions.
"Is it true? The cost of publicity and distribution is so high."
"Please give me a knowledgeable explanation as to why the movie's promotion is so much higher than the production cost? Isn't it money laundering?"
"Stop guessing. Fang Jing's data is correct. Promotion costs money, and the promotion of more than 9 million is not high at all, okay? Most movies are much higher than this. Which of the several movies in the Lunar New Year holiday this year will be announced?
Isn’t the cost over 100 million?”
Finally meeting a few sensible people, Fang Jing nodded comfortingly and replied, "Publicity includes publicity and distribution. Friends who don't understand can check it online. The 9.6 million I mentioned is publicity and does not include distribution.
"
Conventional promotions for movies include domestic basic website promotions, Du Niang, Zhihu, Weibo, Penguin, Toutiao, Big Fish and dozens of other websites, as well as dozens of video websites, ranging from the three giants Acton and You, to Tomato
, micro videos and the like.
There are also major live broadcast platforms, urban large screens, horizontal screens, subway, and bus exit advertisements.
Nine million and six million seems like a lot, but it is just a drizzle of money if it is put into these channels across the country. Fangjing Studio has many marketing accounts and they can do many things by themselves. Otherwise, even doubling the money will not cover half of the country.
As for distribution being outsourced to other companies, Nanjing cannot handle this business.
…
In early July, the sun was blazing. Fang Jing, Fang Hui, Fu Xiaotang and others had just gotten off the plane in Shacheng. A rush of heat hit their faces instantly, and they felt like they had fallen into a hot bed. They were covered in sweat.
Shacheng is one of the four hottest places in the country. Although it is a first-tier city, the weather is really hot.
"Go quickly, walk quickly, the sun is too poisonous!"
"No, I would have brought an umbrella if I had known earlier. Does anyone have a hat that I can borrow?"
Girls have long hair and are inherently hot, and wearing short sleeves also requires one more piece of clothing than boys. Fu Xiaotang wiped the sweat off his head and jumped up to grab Fang Jing's peaked cap when he saw it.
But her height was a congenital flaw, so Fang Jing dodged slightly to prevent her from succeeding, and said with a smile: "Hurry up, someone will come to pick you up. It's not hot anymore in the car."
Wu Jiajia arrived a day in advance, and the handover between the hotel room and the station had been completed long ago, not to mention sending a car to pick her up.
Amidst a group of students chirping and complaining, Fang Jing and others left the airport.
On the road at the door, a middle-aged man carrying a bag stood on the roadside and looked around. He saw a private car approaching. Before the car stopped, he stepped out and fell to the ground.
This is a blind corner, there are no cameras, and cars have to slow down here, so safety is guaranteed.
In the private car, the driver didn't panic at all. He took out his cigarette, lit it and took a long puff. He exhaled the smoke and said softly, "1, 2, 3,."
"Ouch!" Suddenly, the middle-aged man on the ground jumped up and rubbed his butt hard, his face distorted, "This place is so hot."
With the corner of his mouth raised, the driver opened the window and shouted: "Are you from out of town? I admire you for lying down in this kind of weather!"
After saying that, the driver threw out half a pack of cigarettes and said that we were destined to meet each other and it was not easy for everyone.
"Thank you, brother!" With the cigarette in his pocket, the middle-aged man approached and smiled: "Actually, I sell driving recorders in the Automobile City. You said that if it weren't for the hot weather today, brother, wouldn't you have been blackmailed? You said it with eight mouths.
Not clear."
"So, buy a driving recorder. It has a high-definition camera. The data will be automatically deleted within ten days. An ant from more than ten meters away can see clearly. Today's activities in the store don't cost ninety-eight yuan, nor ninety-eight yuan. Just nine hundred and ninety-eight yuan."
"
"roll!"
With a laugh and curse, the driver stepped on the accelerator and walked away. It costs a thousand yuan to break the dash cam. Why do you lie to a fool? I started my business by selling dash cams.
If it hadn't been for the broken calf that time, I would have reached the peak of my life by now.
Fang Jing didn't know what was going on here. After leaving the airport, the group got in the car and headed directly to the hotel. They originally planned to visit nearby attractions, but looking at the weather, no one was interested.
The next day, Fang Hui was left alone to watch Lin Qiuyue's game in Taiwan. Fang Jing took the cast and crew to the recording location of Longing for Life.
"Teacher Huang, Teacher He, long time no see!"
The layout of the Mushroom House is the same as last time. The difference is that there are air conditioners in the room and living room, which makes you feel much more comfortable after entering.
After taking their luggage, He Ling took several girls upstairs to choose rooms, leaving Huang Lei and Fang Jing in the living room.
After pouring a glass of cold dish for Fang Jing, Huang Lei chuckled: "Congratulations, Fang Jing, I didn't expect you to become a director. How does it feel for your first time?"
"I'm very tired. I have to take care of everything. I don't want to try it a second time."
Fang Jing told the truth. Being a director is really tiring. He lost a lot of hair during filming. Only now does he understand the director's difficulties.
It turns out that not all bald directors lose their hair because they discuss scripts with actresses late at night.
"Hahaha, you know how good a director can be. But it's good to try it once. You can learn a lot, which will be good for you in the future."
Huang Lei didn't take Director Fang Jing's "Flash Girl" seriously. He just thought it was Fang Jing's work on a whim. He didn't expect it because of the box office. Letting him appear on the show was based on personal relationships.
"Longing for Life" is now a popular program, comparable to Kuaibin. Who can come to it if they want to?