Xia Yang smiled slightly and looked down at the plate in front of Liu Ruixuan, "Oh?"
"Ahem," Liu Ruixuan cleared his throat, "You are giving an example about the issue of personal brand building."
"Yeah." Xia Yang laughed, "Brother is right."
"Famousness and reputation have been made very clear." Liu Ruixuan laughed, glanced at the plate in front of him, and then looked at Xia Yang, "What else should I say? Loyalty?"
"Haha." Xia Yang laughed, stopped tapping the table with his hand, and put it back in his pocket, "Yeah."
After a slight pause, he spoke again, "Brother, keep eating."
Ahem, Liu Ruixuan, who was looking down at the dinner plate, instantly raised his head and took a deep look at Xia Yang.
All right!
He raised his hand to pick up the spicy chicken.
If you say we want to eat, we will eat! If you don’t want to eat, he will!
"Pan Jinlian is notorious because her brand reputation is too low." Xia Yang's voice came over again.
What? Pan Jinlian? Liu Ruixuan shook his hand and the chicken nuggets fell down.
What about the Three Kingdoms Zhuge Liang said? Why is it suddenly mentioned in the Water Margin?
"A person can become famous overnight and quickly increase his popularity, but reputation needs to be established through long-term and careful personal management and maintaining a good personal image for ten years."
Xia Yang's voice came again.
.
Oh! Liu Ruixuan breathed a sigh of relief, glanced at Xia Yang, raised his hand and picked up a slightly larger piece of spicy chicken, retracted it, stuffed it into his mouth, and chewed it slowly.
Fortunately, we didn’t continue talking about Pan Jinlian!
He almost thought just now that he would talk about Jin Ping Mei next.
He has never seen this book!
He was thinking too much. Liu Ruixuan was chewing chicken nuggets silently. Liu Ruixuan was chewing chicken nuggets silently. He would still take time to walk around the library tomorrow and find a psychology book to read.
Second brother, what did you just say?
After swallowing the chicken nuggets, Liu Ruixuan rolled his eyes and looked towards Xia Yang.
It seems to say that I must insist on maintaining my image for ten years.
ten years?
Liu Ruixuan thought of Xia Yang's ten years of bitter love again.
I couldn't help but feel sad again.
He just wanted to persuade Xia Yang to give up. It turned out that Xia Yang was building his own brand image of being infatuated and dedicated!
"About the three dimensions of personal brand, there is also loyalty, which my elder brother also mentioned just now." Xia Yang's voice came over again.
"Yeah." Liu Ruixuan responded, thought for a moment, and stretched his chopsticks towards the spicy chicken again.
He knew about loyalty. Liu Bei's entrustment was actually, in a sense, a test of Zhuge Liang's loyalty.
But Zhuge Liang perfectly composed a song of loyalty and righteousness, which will be commented by future generations.
"Loyalty refers to the extent to which an individual receives continued attention, recognition, support, and opportunities. Just like Zhuge Liang's loyalty to Liu Bei. Personal brand loyalty is the ultimate goal of personal brand building."
Huh? Four last, one goal!
So well said!
Liu Ruixuan's hand froze midway, and he looked towards Xia Yang and nodded heavily, "I remember, you must be consistent on the outside and be loyal and trustworthy."
"Brand is character, and personal brand must be based on inner moral cultivation." Xia Yang's voice came over again.
What? Character? The chicken nuggets Liu Ruixuan just clamped fell down again.
Character? His character is very good!
He has a correct attitude and his motto is: A positive attitude is the prerequisite for achieving goals.
He is perseverant and believes in persevering until he succeeds.
Ahem, love cannot be forced upon others, except for this.
He was honest and trustworthy, and kept his word. He was down-to-earth and never set high goals. He really couldn't pursue beauty, so he quit decisively, although he was sad and sad.
Ahem, I’m thinking too much again.
Liu Ruixuan nodded, picked up a chicken nugget, retracted his hand, and said, "Yeah. Got it."
"When we build our own brand, we should work hard to remove the moral stains on ourselves and comprehensively improve our overall quality."
Huh? Liu Ruixuan took a bite of the spicy chicken, glanced at Xia Yang, and thought of Pan Jinlian just now.
"Otherwise, no matter how attractive your personal brand is, it is just a thin layer of window paper that will break when you poke it, and then your true colors will be revealed, and you will become a "rat crossing the street that everyone shouts to beat."
Xia Yang's voice came again.
Liu Ruixuan chewed silently, nodded, and glanced at the spicy chicken in front of him. He couldn't order more dishes like that in the future.
It would be bad if someone said you were a loser.
As for today, since I ordered it, I have to finish it.
Shameful waste!
"Personal brand building is not something that can be accomplished overnight. It requires precise positioning and long-term efforts."
Xia Yang leaned forward, stopped knocking on the table, and looked at Liu Ruixuan intently.
"Yes." Liu Ruixuan nodded, swallowed the chicken in his mouth, glanced at the spicy chicken, and then looked at Xia Yang, "It tastes good. Do you want to try two pieces?"
"No." Xia Yang smiled, "I'm full."
"Oh." Liu Ruixuan responded and glanced at the plate of untouched pig's trotters. Did the second brother eat less, or did he eat too much?
However, he clearly didn't feel full!
He must have put in too much effort in the afternoon. Liu Ruixuan glanced at Xia Yang's frost-beaten eggplant face.
If I had known this, I should have used less force when I started.
"Just like Andy Lau's road to fame is a long process of years of accumulation and hard work. It can be said that his qualifications were not recognized by others at the beginning. Some people criticized his poor acting skills, and some said his singing was difficult to listen to."
Xia Yang's voice came again.
"He is the king now," Liu Ruixuan responded.
"Yes, Andy Lau's positioning is very clear, that is, he is positioned in the Chinese community. Many people have invited him to go to Hollywood to develop, but he rejected it. Positioning himself in the Chinese community allows him to do well, and he still has a lot of influence in Asia and even the world.
influence.”
Positioning? Liu Ruixuan was slightly startled and glanced at Xia Yang. This was the first time he heard this word.
"This is the professional value of personal brand, that is, the positioning of personal professional skills." Xia Yang smiled and raised his hand, "Don't waste it."
Liu Ruixuan's mouth twitched slightly. He didn't want to waste it. He paused and stretched out towards the spicy chicken.
Personal professional skills positioning?
What professional skills does he have?
Liu Ruixuan silently considered it in his mind.
"Personal brand image must ultimately be discussed in the workplace." Xia Yang's gentle voice floated over.
Job, workplace? Liu Ruixuan shook his hand and the chicken nuggets fell directly into his mouth.
He is only a sophomore now and has two years left at the earliest before graduation.
After graduation, he will return to Yunling.
His workplace is his familiar alma mater.
Is the second brother thinking too much?
When they graduate, won't there be teachers from the Employment Guidance Center to teach them?
Or is it the second brother who has relatives in the employment guidance center?
"From a workplace perspective, why should an employer or partner choose us? What can we bring to the other party?" Xia Yang's voice came from the other side again.
Liu Ruixuan silently chewed the spicy chicken nuggets in his mouth and rolled his eyes in his heart.
Why?
Naturally, it was because he was the top student in the school back then, and Principal Cao liked him very much.
What can you bring to the other party?
Of course it can be brought, Liu Ruixuan was suddenly startled, yes.
Cao Xiao gave him a job opportunity, what can he bring to Cao Xiao or Yun Ling?
Liu Ruixuan thought about it seriously, and it seemed that he really could not bring much value to Yun Ling.
He can play the piano, and all the students in this class can play the piano!
He can write songs and compose music, but as far as he knows, there are many students in their generation who can also do it.
Liu Ruixuan thought about it again and again, and couldn't help but become worried. It seemed that he had nothing to bring to Yun Ling and to School Cao.
"The issue of personal brand image, in the end, is the issue of personal brand value." Xia Yang paused, "That means the value we bring to our employers or partners."
"Ahem," Liu Ruixuan coughed immediately after hearing this. The spicy chicken in his mouth was so spicy that he almost shed tears because of his choking.
"Be careful." Xia Yang handed over the napkin, half stood up, and prepared to stand up.
"It's okay, it's okay." Liu Ruixuan took the napkin and waved his hand, "I'm okay, I choked a little."
"Oh." Xia Yang responded and sat down again, "Have some soup, that dish is a bit spicy."
"Yeah." Liu Ruixuan wiped the corner of his mouth, took the soup aside, took two sips, and glanced at Xia Yang's concerned eyes.