Chapter 1033 Lao Xia, I will definitely set up a monument of merit for you (5200 words chapter) gone
The next day, the entire network reported this.
The first episode of "The Voice of China", exclusively broadcast by Jingtong Food, had a ratings of 1.477 during prime time on Friday.
This ratings may not seem high, but for many talent shows of the same type, the ratings for the first episode rarely exceed 1, let alone get infinitely close to 1.5.
Moreover, relevant professionals know very well that judging from the popularity of the launch, doubling later is a sure thing, and it is estimated that even breaking 3 will not be too difficult.
Correspondingly, as the ratings were exposed, the advertising effect it brought began to exert its power.
As the exclusive brand name, Jingtong Food can be said to have taken advantage of the right time, location and advantages at this time.
The words "Authentic good food, Jingtong Food, the leader of good food" were mentioned repeatedly by Hua Shao during the broadcast of the program.
After the first episode was broadcast, more people knew about such a product.
These few words seem to have a special magic power, making people think of "authentic good food, Jingtong Food, the leader of good food" when they are free.
This is a bit like that crazy advertisement: "No gifts will be accepted during the holidays this year, only melatonin will be accepted as gifts."
Under this cyclical effect, younger people started to go to Taobao and JD.com to see if this product was available. Unexpectedly, after searching, they found Taobao flagship store and JD.com official flagship store.
What else is there to say? Hurry up and buy a few snack foods to try and see how it leads the food industry.
Some people also remembered that there seems to be a "Jingtong Baby" store next to their home community, but they rarely go to snack shops and don't buy much. Now they were attracted by the advertisement, and some people thought about going there quickly.
Take a look in the store to see what delicious food there is?
Is it as delicious as advertised online?
Since July 14th, the office areas of the East and West Sales Departments on the second floor of Jingtong Development Co., Ltd. have been busy. Orders from the online Taobao flagship store and JD.com store have come one after another, making Liang Wenxiao and the others in a hurry. Finally,
I had to find people from other departments to come and help temporarily.
At the same time, good news also came from the 'Jingtong Baby' offline direct stores. It was said that the sales volume of each store had increased significantly. Many store managers mentioned one thing. Many of them
Customers who go to the store to buy products will ask them if they are advertised on "The Voice of China".
In any case, starting from this day, Jingtong Development Co., Ltd.'s sales, which had been stagnant for a long time, once again showed a significant increase.
After Yan Jinghua collected the data from the past few days, he conducted a statistical analysis. However, due to the lack of current data, he was not in a hurry to report the situation to Xia Zekai, thinking of waiting for a few more days of data collection.
After the prime-time premiere of "The Voice of China" on Friday night, July 13, it was re-broadcast the next day, and the promotion of this program on the Internet at this time is getting stronger and stronger.
One passed to two, two to four, the power of word of mouth was formed at this time.
As a result, more people are looking forward to this program, which makes it more and more popular.
Many people feel that time passes too slowly, and they can't wait for a week to pass in the next moment.
…
"Zekai, I have to say that you have really good taste. The program you chose is well worth the money spent." After Luo Xiyun watched the replay again, she was still a little bit unfinished and wanted to watch it quickly.
Let’s see in the next period, which contestant will advance.
Not to mention, this 'blind selection' model itself is very novel. It has never appeared before, but now it suddenly appears, which makes people very curious.
Some people are thinking that the next person to come up is an ugly guy, but his singing is very good. Will these instructors choose that one?
But they forgot that before the promotion round, there is a check-up stage of the audition. At least 99% of the people were eliminated in that round. Although the rest are not all handsome men and beautiful women, but
'Ugly' doesn't exist either.
After Luo Xiyun watched Xie Xindi's performances twice in succession, she had to lament that Xie Xindi on the stage and her off the stage were completely different things.
Luo Xiyun feels that she has more tension and desire to express herself on stage.
When Yatou and Tongtong saw Xie Xindi on the TV, they jumped up with excitement. Tongtong shouted: "Mom, Dad, that's Teacher Xindi."
The girl clapped her hands and said, "Dad, Teacher Xindi is so amazing. I will definitely be as amazing as her in the future."
"Okay, come on, girl!" Xia Zekai encouraged her.
Luo Xiyun asked: "Zekai, how is the sales of your company's products now? Is there any improvement effect?"
Xia Zekai said 'hmm' and said: "The effect must be there. When the program was not officially launched a few days ago, there was a significant increase in sales during the warm-up period. I'm afraid the sales increase now will be even greater."
"But now I want to know more about how the development of the sinking market is going with this advertising campaign." Xia Zekai said.
Luo Xiyun pondered for a while and said: "According to what you said, it shouldn't be wrong. After all, the ratings of this show are not low, and there will definitely be growth in the future."
Xia Zekai nodded: "Let's take a look at the data in two days."
In Xia Zekai's view, everything else is false, but data does not lie.
Everything is proceeding in an orderly manner. After the first episode of "The Voice of China" was broadcast, this program has been fermenting on the entire network for a whole week, accumulating energy and preparing for the next big explosion.
, come up with a blockbuster.
After the second episode was broadcast during prime time at 9 o'clock in the evening on July 20, more and more people participated in the text message interaction on TV and commented under the video on Tencent Video.
This also means that the popularity of the program is getting higher and higher.
Sure enough, the ratings of the program exposed on the 21st had reached 2.917, just one step away from breaking three.
The ratings doubled compared to last Friday when the first episode was aired.
This makes many people find it incredible, but at the same time they think it is reasonable.
But they still didn't expect that the ratings would grow so fast, and it would reach this point in just one week.
As the exposure of this program continued to increase, the exposure of the exclusively named Jingtong Food also continued to increase. The company's sales data changed every day, and the increase ratio further expanded. Later, the increase increased to
People look sideways.
Lu Gao was still producing at two-fifths of the planned full production capacity. Yan Jinghua called him directly: "Mr. Lu, the third factory must reach full production in the shortest possible time. We would rather
I need to stock up on goods first, and I can’t be timid anymore, otherwise I’m afraid that sales will grow too fast in the future and production capacity won’t be able to keep up.”
"Mr. Yan, is the sales growth so big?" Lu Gao asked.
He has been spending time in the third factory during this period, because he is afraid that this is a new factory and there will be problems in the rush to produce, which will not be easy to solve.
Yan Jinghua said to him very seriously: "Mr. Lu, our company's sales in the first few days were relatively stable and increased, but the sales growth in the past two days has been stronger. We still have some inventory and can deal with unexpected situations. It's not a big problem.
, but if the production capacity is delayed, I am afraid that we will not be able to withstand the pressure in the market, and when someone wants the goods, we will not be able to deliver them."
"Okay, I'll do it as soon as possible, but Mr. Yan, you also have to arrange for people to purchase the raw materials as soon as possible. If there is a shortage of materials later, there is nothing I can do." Lu Gao said.
"This is no problem. The procurement side has arranged people to go to surrounding districts and counties and local rural cooperatives to connect with temporary purchase points to purchase dried fruits. If nothing else, the volume purchased this time will be very large. We will purchase the dried fruits in the second half of this year.
There’s no need to worry about raw materials,” Yan Jinghua said.
Lu Gao didn't care about that aspect. He said, "Mr. Yan, let's leave it at that. I will arrange for someone to arrange the delivery now."
Judging from the overall full production situation, the third factory is now responsible for more than 60% of the dried fruit production capacity of Jingtong Development Co., Ltd.
…
At the same time, at Xia Zekai's hometown, Xiazhuang.
The village party secretary Lian Jian's family, Gao Qiang, Lian Yuzhu, Xia Zecheng, and Wang Jun came over together after making phone calls.
This time I came here to discuss with Lian Jian about selling their bumper harvest of dried fruits.
The four of them have an incompatible relationship with Xia Zekai, so they must be embarrassed to contact Xia Zekai.
But their village party secretary Lian Jian and Xia Zekai had a quarrel with each other. The two of them wore crotchless pants to play together, and they grew smaller because of the dirt.
Besides, Lian Jian's family grows the most dried fruits in their summer village. I think Lian Jian must be more anxious than them at this time.
But when the four of them came over, Lian Jian was not at home. Lian Jian's grandfather, Lian Kunsheng, was feeding chickens at home. When he saw them coming, he put down the basket and stood up quickly: "Gao Qiang, Yu Zhu, you have something to do.
"
Lian Yuzhu took a step forward and said with a smile: "Uncle Kunsheng, is Party Secretary Lian at home? We have something to do with him."
"Then you go inside and sit down first. Xiao Jian went to town for a meeting early in the morning. I guess he will be back soon." Lian Kunsheng said when he heard that several of them came to find his grandson.
After saying that, he added: "I'm going to call him and find out when he will come over. You can have dinner at my house at noon."
As soon as he finished speaking, he took out his mobile phone from the mobile phone bag on his waist and dialed his grandson's number directly.
After a while, the call was connected.
He said "Hey, hey, hey, hey" into the phone for a while, and his voice was basically shouting: "Xiao Jian, Gao Qiang, and your Uncle Yuzhu are here to find you. When will you be back?"
"Grandpa, I'm walking back. I'll be home in twenty minutes." Lian Jian parked his motorcycle on the side of the road and answered the phone.
Lian Kunsheng knew it well and said, "You are still in town now. Then you can pass by the delicatessen later and buy some dishes. I will let them eat at home."
"Okay!" Lian Jian agreed.
When he heard his grandfather mention the names of Gao Qiang and Lian Yuzhu, he guessed that they had something to do with him.
At this time of year, 80% of it is about dried fruits.
After thinking about it in his mind, on his way back, he came across a shop along the street with the sign of "Li's Delicatessen". He went in and bought two kilograms of pork head meat, fried fish, fried peanuts, and mixed with two pieces of pork head meat.
A cold dish was enough. When I left at the end, I just asked someone to order a cucumber.
After returning home, I parked my motorcycle under the gate. As soon as I entered, I saw Gao Qiang and the four of them chatting with Grandpa in the yard. Each of them had a mazaar, and there was a round table in the middle. They were drinking tea and chatting.
I don’t know what happy things were said, but several people couldn’t help laughing.
Seeing Lian Jian come in, Gao Qiang and the four of them quickly stood up and greeted Lian Jian anxiously.
"I told you to come to me because of the dried fruit, right?" Lian Jian didn't play tricks and said it happily.
Several people nodded in response, Gao Qiang said: "I think our dried fruits are almost ripe, and there are still some unripe ones that are about a few days old. We have to add them up. Secretary Lian, take a look."
Then why not contact Boss Xia and discuss the purchase of dried fruits?"
"Okay, I'll call Lao Xia and ask. Let's not divide the batches. When the dried fruits are ripe, you can weigh them and send them to the brigade headquarters to stock up. Let them come and take a look.
, if it can be done, just take him away in one trip." Lian Jian said.
"Later, they will pay the bill, and we will pay according to our weight."
While he was talking, he entered the house with the cooked food he bought.
Lian Kunsheng came in from behind and said, "Jian, go talk to them and I'll just clean up."
"Grandpa, it's okay. You go and sit for a while. I'll get it done right away." Lian Jian didn't agree.
Seeing that grandpa still wanted to talk, he shook a few bags and said: "Grandpa, look, they are all ready-made. Just put them on the plate. You only need to cut everything for a pig head. Why don't you find Erguotou?"
Come out and pour it first."
"Okay, I'll go out first!" Lian Kunsheng agreed.
He went to the south room to search, pulled out two bottles of Niulanshan Erguotou from a box, found six black pottery tea bowls, washed them, and poured a cup for each of them.
"Anyway, it's okay now. You can drink more at my place today." Lian Kunsheng said.
He is an out-and-out old farmer. When he has nothing to do, he likes to drink a few sips of wine by himself. Today, it would be even better if he has someone to accompany him.
Lian Yuzhu quickly stood up and grabbed the bottle from Lian Kunsheng's hand: "Uncle Kunsheng, you are the elder. No matter what happens, I can't let you pour us wine. Sit down quickly, I will do this job."
Dry."
Lian Kunsheng sat down with a smile.
After Lian Jian cut the two kilograms of pork heads, he smashed the cucumbers and chopped them into small pieces with a few knives. He poured sesame oil, soy sauce and vinegar on them, and sprinkled some five-spice noodles to mix.
It’s done.
He came out with a few plates, and the five people outside started drinking from a bowl of pickled vegetables. There was no one left.
Seeing him come out, Gao Qiang complained to him: "Secretary Lian, why didn't you call me, just let me go over and pick him up."
"You can only speak with your mouth, so why don't you go in and guard?" Lian Jian said to him.
They all have a temper that they know the root of, Lian Jian really dares to scold him.
Gao Qiang giggled and scratched the back of his head with his right hand, not knowing what to say.
Lian Kunsheng said: "Okay, sit down quickly."
"Grandpa, there are three more dishes. I'll bring them over." As soon as Lian Jiang finished speaking, Gao Qiang stepped aside and took a step, then rushed into the house.
"Secretary Lian, just rest while I serve the food."
When he came out after finishing his work, Lian Yuzhu poured another glass of wine for Lian Jian, and several of them drank first.
"Secretary of Integrity, you have to take care of the dried fruit thing. We all are counting on you." Wang Jun, who had been silent since he came in, spoke up.
He said: "We have been busy for a year and a half, and we just hope that we can make some money this time, and let the people in the village who don't look at us open their eyes and take a closer look. It was because they didn't have the courage in the first place that they were destined to make a fortune."
I can’t make this money.”
"Wang Jun, you are the only one with a bright mind. The money you make is your own and your back is straight. Why do you have to let others think highly of you?" Lian Jian said to him.
Wang Jun smiled and stopped talking.
Xia Zecheng said: "Secretary of the Integrity Party Committee, I actually think that we can make money this time, and we can also show other people in the village that growing dried fruits is indeed better than growing food, and even better than going out to work. Then there will be more people."
People are coming here to grow dried fruits with us, which is a great thing for poor people like us in Xiazhuang."
Hearing what he said, Wang Jun quickly said: "Yes, yes, that's the truth. That's what I meant just now, but I'm stupid and can't speak."
"Okay, please stop saying a few words." Lian Kunsheng, as the oldest one, once he opened his mouth, everyone else fell silent.
Lian Kunsheng held up the wine glass and said, "Drink another one."
"Drink." Several people raised their glasses.
Putting down the wine glass and talking about planting dried fruits, Lian Kunsheng glanced at his grandson several times.
Seriously speaking, in the entire Xiazhuang, their family grew the most dried fruits. In order to support his grandson's ideas and ambitions, he stopped planting any more grain. He didn't know if he would be able to make any money this year.
But his grandson kept telling him to relax, and Lian Kunsheng still believed in his grandson, so he didn't make a fuss.
…
In Qicheng, Xia Zekai received a call from Lian Jian.
Listening to Lian Jian's words on the phone, he sounded a little drunk, but he was still very conscious.
Lian Jian told him that the dried fruits grown in his hometown were almost ripe, and asked him about purchasing dried fruits.
Without saying a word, Xia Zekai gave Yan Jinghua's phone number to Lian Jian, and asked him to contact this person and tell the truth about the situation. Then someone would naturally come to buy the dried fruits.
"Old Xia, I won't say much else. This time the people of Xiazhuang can get rich, it's all due to you. I will definitely let them build a merit monument for you in the village!" Lian Jian said.
.
I don’t know if I drank too much or if I really had such an idea.
As soon as Xia Zekai heard about the erection of the monument, he quickly stopped it: "Old Lian, don't erect the monument. My brother is still young. When I am no longer here, you can erect a monument for me again. I promise not to nag you."
"Haha, I won't disturb you anymore, that's it." Lian Jian took the initiative to hang up the phone.
Xia Zekai thought that he and Yan Jinghua didn't know each other, so they wouldn't have any more misunderstandings, so he took the initiative to call Yan Jinghua and explain the situation.
When Yan Jinghua heard that it was a matter involving his boss' hometown, he had to take it to heart.
"Lao Yan, everything should be done in accordance with the principle. Only goods with good quality will be accepted, and goods with poor quality will be rejected." Xia Zekai repeatedly emphasized that this is the bottom line.
－－－－－－Digression－－－－－
My friends have all guessed it. I spent the Children’s Day with my daughter today, so I will write these 8,000 first, and I will write more tomorrow.
