"Boss Xia is really a genius. He can use such despicable methods with great proficiency. He does this kind of thing all the time." Jack Ma has been paying close attention to the news of "Xiao Ai Classmate" recently.
When he saw this pre-sale, the discounts and discounts in the pre-sale link, and the daily random draws and free gifts, he was in awe.
On Taobao, the ‘full discount’ promotion is nothing new.
However, the daily random draws in this pre-sale session are very new. It has never happened before. Seeing that the pre-sale orders exceeded 50,000+ on the first day, Jack Ma was very convinced.
To be able to do business as good as Xia Zekai's is, it's really amazing!
"Chongxin, what do you think?" Jack Ma asked his old partner Cai Chongxin.
When Cai Chongxin saw this scene, he had nothing to say: "What a pity!"
"Hurry up and put away your tricks. What a pity. If he comes to Taobao, maybe I will have to give up my seat." Ma Yun knew what the 'pity' Cai Chongxin meant.
He doesn't feel it's a pity at all. The world is very big, with many talents and geniuses. Is it possible that they all belong to Taobao?
If you are timid, is Taobao successful?
"Chongxin, now that the popularity of 'Xiao Ai Classmates' has increased, I will work harder and continue to promote it vigorously. I will create a miracle that has never been done before in this month." Ma Yun said.
Cai Chongxin nodded and went about his business.
He knows very well that Jack Ma is not biased in this matter. Many products are not what you want to sell, and some products have their own popularity.
Just like this "Xiao Ai Classmate", from the pre-sale order today exceeding 50,000 pieces, we know how popular it is!
It's still summer vacation, and most of the children are still playing at home. Some are playing there with their father's and mother's mobile phones. I accidentally came across this video and was immediately attracted by the 'Xiao Ai' in the video. I couldn't help but ask my parents to buy one.
Things like this happen often these days.
…
In Beijing, over at Xiaoai Technology Co., Ltd., Zhang Xu has been thinking about putting it on TV stations for advertising since he got the finished advertising video.
At this stage, there are still many people who are exposed to a certain product through TV advertisements.
However, several popular entertainment programs this summer have already started airing. The advertisements were originally negotiated before the programs were aired. If he suddenly intervenes at the right time, the program owners may not be happy.
Unable to find a better starting point from popular programs, Zhang Xu began to think about other time periods and finally chose which TV station.
In addition, there is another difficulty. Xiaoai Technology Co., Ltd. does not have that much money. The budget for this advertising fee exceeds the plan, so it needs to find money!
Zhang Xu explained this matter to the four shareholders of the company through internal emails.
To maintain the normal operation of Xiaoai Technology Co., Ltd. in the next period of time, at least 30 million are needed.
Xia Zekai, Zhang Yiming, and Liang Rubo all have no money now. Only Kaiyun Investment still has a lot of money.
They discussed internally and approved Kaiyun Investment's capital increase plan. Otherwise, they would have to get money through external channels, but that was not their original intention at this stage.
This amount of money is the first step in Xiaoai Technology's planned capital increase this year. The second step will be a large-scale capital increase after Xia Zekai, Zhang Yiming and Liang Rubo have their funds in place. The additional funds at that time will mainly be used for the long-term development of Xiaoai Technology development, production capacity expansion, even including but not limited to self-built production lines, etc.
With the money invested by Kaiyun, many things will become easier to implement.
After Zhang Xu reported the advertising plan he had thought up to the four shareholders, he quickly implemented the plan.
…
During this time, Luo Xiyun also called people from Kaiyun Investment to discuss investing in Jingcheng Health Biopharmaceuticals with Hao Shaobo.
Because Hao Shaobo wants to introduce the shareholder ‘Xia Zekai’, it is not that difficult to negotiate from all aspects. The main link is to conduct asset evaluation of ‘Jingcheng Health Biopharmaceutical’.
Both parties have each entrusted a third party to conduct a comprehensive assessment of Jingcheng Health Biopharmaceutical's real estate, assets, debts, market and new drug prospects. This process cannot be completed in a month or two.
After the two parties reached a preliminary agreement, the third-party evaluation of Jingcheng Health Biopharmaceuticals began.
In the villa area of Honolulu, Luo Xiyun stretched and looked at her husband with a smile: "Zekai, you don't know, this Jingcheng Health Biopharmaceutical is really a good project."
"Tell me." Xia Zekai said.
Luo Xiyun said: "Their various mechanisms are quite comprehensive, and they are also very capable in the research and development of new drugs..."
Luo Xiyun recounted several aspects of what she saw.
For her, the biggest gain from this trip to Beijing is investing in the company Kangjian Biopharmaceuticals.
However, Luo Xiyun also has her own difficulties: "Zekai, you have to give me money as soon as possible. By then Kaiyun Investment will have to increase capital in Xiaoai Technology and invest in health biopharmaceuticals. Funds will be very tight."
"Don't worry, after the road show is over and Alibaba Group is listed, I will mortgage my shares."
Xia Zekai was very relaxed. He didn't realize that this was a problem, and emphasized again: "It's too cheap to get a mortgage now, and you won't get much money."
More importantly, mortgages are not allowed at this time.
Luo Xiyun said 'hmm': "That's OK!"
The girl came out of nowhere. She held two red apples in her hand and handed them to Xia Zekai and Luo Xiyun one in each hand: "Dad, mom, grandma just bought the apples for you to eat."
"Oh, the girl is so good!" Xia Zekai rubbed her little head and scattered the girl's hair.
The girl was so angry that she raised her hand and slapped her father: "Dad, you are so annoying, my hair is messed up."
"Wouldn't it be over if I tie you up again?" Xia Zekai said easily.
"Huh, I'm ignoring you." The girl ran away again.
Grandma also bought a lot of delicious food, she had to hurry up and eat it, otherwise Tongtong would eat them all.
She ran to another room in a few steps. Before she entered the door, she saw Tongtong grabbing a piece of food and stuffing it into her mouth.
Seeing her coming, Tongtong quickly stuffed the snack in his other hand into his mouth without caring that the food in his mouth had not yet been chewed and swallowed.
But if she wasn't paying attention, Tongtong choked. She opened her mouth and beat her chest hard, her face turned red from holding back.
"Tongtong, what are you doing!" The girl was so angry that she was going crazy. How could she have such a bad sister!
Zhou Yinghong saw her granddaughter choking badly and quickly patted her on the back. Fortunately, it was not serious. She patted her a few times and Tongtong spit out the contents of her mouth into the trash can on the ground. She took a few big breaths.
Sitting weakly on the chair next to her: "Grandma, water, water!"
"Hey, you little devil, there is no one to fight with you, why are you eating in such a hurry?" Zhou Yinghong couldn't even get angry with her.
Tongtong laughed "hehe" for a while, pointed at the girl and said, "Sister, are you robbing me?"
"You really deserve a beating!" Zhou Yinghong scolded with a smile.
The girl was also angry. She came over and hugged Zhou Yinghong's arm and shook her hard: "Grandma, look at Tongtong like this, she is really annoying."
"That's right, grandma will help you spank her!" Zhou Yinghong said, and gently slapped Tongtong on her back, coincidentally burping her.
But the girl didn't know. She was very happy when she saw her grandma beating Tongtong. She was very happy.
…
As time goes by, the advertising effect of "Xiao Ai Classmates" becomes more and more obvious.
Through comprehensive promotion through TV stations and major Internet channels, more and more people know about "Xiao Ai Classmates".
Watching the interesting way of communication between the two little girls and ‘Xiao Ai’ in the commercial video, many parents felt their eyes light up.
When they saw this, they felt that their wooden child had a playmate.
After another check, I can only go to the ‘Xiaoai Technology Tmall Flagship Store’ to place a pre-sale order. The manufacturer will ship the goods according to the order time of the pre-sale order on August 25.
Generally speaking, it is first come, first served.
Moreover, after placing an order, you will have the opportunity to participate in a random drawing of 10 free places every day. As long as you are selected, the manufacturer will immediately mail "Xiao Ai Classmates" for free, which attracts more and more parents to place orders.
This also led to the fact that after the sales volume of "Xiao Ai Classmate" exceeded 300,000 units in the pre-sale stage, many people thought that the sales growth would slow down, but who knew that it would surge again at this time.
…
In Yancheng, Zhu Xinhai is a miserable man. He divorced his wife early and lives alone with his son.
He usually has to go to work and earns a lot of money, but as the saying goes, he gets paid for whatever work he does. The more he earns, the more time he spends at work.
As time went by, he had no more time to spend with his son, and there was a serious lack of communication between father and son.
Especially the fact that the couple divorced caused irreversible damage to their son.
His son is already eleven years old, but every time he comes home, he sees his son in a daze at home like a bored gourd.
When he saw this situation two years ago, he felt very sad, but he had no better way.
I also thought about changing to a lighter job, but the problem is that the job is lighter and the income is lower.
He had to ensure the daily expenses of the two of them, and also had to save a sum of money for his son. After much hesitation, he still did not change. He only hoped that as he grew older, his son would be able to understand his good intentions.
.
But it was obvious that his idea was too naive. Instead of becoming cheerful, his son became even more silent.
Until my son was playing with his mobile phone that day and suddenly saw a video advertisement about "Xiao Ai Classmates". My son pointed at the advertisement and proactively said to him: "Dad, please buy me a Xiao Ai Classmate. It can also
Let’s chat!”
At that moment, Zhu Xinhai burst into tears!
In his son's eyes, he is not someone to chat with.
