Following Zheng Ruilin into the workshop, Xia Zekai immediately saw a row of small pumpkin-like toilets on the shelves in front of him. They were exactly the same as the small toilets in Guo Ying's design, and they looked particularly cute.
Each one has the same appearance but different colors, such as red, pink, blue, white, etc., which will attract more children's attention.
It’s really hard for Boss Zheng to be able to create so many colors in such a short time.
"Beautiful!" Xia Zekai couldn't help but admire, he had nothing to say.
As the saying goes, you have to admit that others are good enough!
Zheng Ruilin was also very happy when he heard Xia Zekai's praise: "As long as Boss Xia is satisfied!"
At this point, he sighed: "In order to prepare these colors, I didn't sleep all night, staring at the technicians at work."
"I admire you!" Xia Zekai truly admired him. He didn't think Zheng Ruilin was lying to gain sympathy.
The next moment, Xia Zekai waved, and Xue Chen and Sun Guoqiang, who were following him, went over to check the product details up close.
This kind of thing looks basically fine from a distance, but the key to success lies in the details. If there are too many scum on it, or there are too many bumps and defects on the surface, customers will be annoyed at first sight, and who will buy from you?
of?
Even if the order is placed, the customer will still return the product, or come back to you for compensation, or even destroy the sign that was finally erected, which is not worth the loss.
Xue Chen has worked on OEM projects before and has a clear idea of the quality inspection standards for multiple categories of products. He knows what key points to focus on.
This was considered the first batch of samples. Xue Chen did not follow any random sampling method or systematic sampling method for sampling and inspection. He directly inspected them all from one end to the other.
He singled out a few problems with them and marked out the defects, which were just potholes on the surface. The problems didn't seem big, but customers wouldn't think so after spending money to buy them.
Sun Guoqiang looked at each one and thought it was pretty good. He thought it would be great if he could take one home and give it to his grandchildren when he has them in the future.
After the two of them finished reading, they came back to explain the situation to Xia Zekai. Xia Zekai and Zheng Ruilin went to look at the products selected by Xue Chen. Indeed, as he said, there were some small dents on the outer surface of the toilet.
Zheng Ruilin thought for a while and said: "There should be residue in the raw materials. When melting, the residue was not completely dissolved. When it was poured and molded, it ended up like this."
"Boss Zheng, your company has to strictly control the quality of production. I will arrange for Director Xue and two inspectors to be stationed in our factory to do a good job in inspecting each batch of products. There will be more in the future
If there is any problem, we will communicate in time."
"It's a pleasure to cooperate." Xia Zekai stretched out his hand towards Zheng Ruilin.
"Haha, happy cooperation!" Zheng Ruilin also reached out to Xia Zekai and me.
I have been waiting for this sentence for more than half a month, and the dust has finally settled.
"Boss Xia, let me arrange it and start mass production now?"
Xia Zekai nodded: "Okay, let's do this. I will take a few toilets back to sample them now, and then put them in my shop."
"Boss Zheng, just produce with confidence and boldness. If you can't sell it then it will be my fault." Xia Zekai said calmly.
"Boss Xia, look at what you said..." Zheng Ruilin laughed. He didn't say anything else, which was equivalent to acquiescing to Xia Zekai's statement.
Business is business, no one can pay for you in vain.
…
After reading the samples, Zheng Ruilin wanted to stay with Xia Zekai for dinner again, but this time Boss Xia didn't have time, so he had to go back and make arrangements as soon as possible.
After returning to Jingtong Food Factory, Xia Zekai directly called Zhang San over.
"Boss, are you looking for me?"
Xia Zekai said 'hmm' and asked: "Xiao Zhang, do you know the navy?"
"Navy army?" Zhang San was surprised by the boss's question, but still nodded: "When I used to work, I met a few people who organized the navy army, and I even checked their posts."
"Then you contact them now and post on various major websites to discuss 'Whether it is better to use a children's toilet or a stepped baby seat washer'."
As soon as Xia Zekai said it, Zhang San understood. He asked: "Boss, haven't you already started doing publicity?"
"It's too slow. It will take a while for the articles I write to slowly become popular. We must stir up the popularity in advance and strive to ship more goods and earn more money. Later, when we buy land to build a factory
, so that you can feel more relaxed." Xia Zekai said this.
Ever since he decided to buy land and build his own factory, he felt a lot of pressure all the time.
And after knowing the approximate price of one acre of land from Zhang Xu and Sun Guoqiang, he felt even more stressed.
The price of one acre of land is more than 200,000 yuan. If it is dozens of acres of land, it will be several million, or even tens of millions.
How big is one acre of land?
The factory he is renting now covers a total area of more than 600 square meters. When converted, it is the size of one acre of land.
Totally not worth mentioning.
Xia Zekai thought about it again and again. Currently, the only people who can speed up and catalyze this process are the navy.
Television advertising is also a way, but the advertisements on big TV stations with good effects are too expensive, and the ads on small TV stations with average effects are useless.
With Xia Zekai's little assets, he couldn't afford that amount of money.
After much deliberation, the only option left was the navy.
In the past, Sina was promoting it, and in the middle, there were QQ space logs that diverted traffic for a long time. Later, with the help of trolls, I believe the effect is not bad.
For Xia Zekai, as long as the door is opened, the rest will be easy to expand the results.
"Boss, how much money should we prepare?" Xiao Zhang asked.
"Do you know the current price?" Xia Zekai asked him.
Zhang San scratched his head in embarrassment and said: "I also worked as a troll for a period of time when I was in Beijing. Posts cost 5 cents and replies cost 3 cents. Of course, they are all high-quality posts, not just a few words of reply.
That’s it.”
"Well, that means 1,000 yuan for 2,000 items?" Xia Zekai did the math and said, "Go and contact me first and tell me there is an order worth at least 5,000 yuan."
There were at least tens of thousands of posts, which was already a huge volume. Zhang San quickly contacted them.
His QQ account also has the QQ numbers of several navy administrators, and he sent messages and chatted for a while.
According to the other party, the price will be increased in the near future, but in view of Zhang San's "old cooperative relationship", the order will still be accepted at the original price.
After Zhang San finalized the matter, he went to tell Xia Zekai again, mainly to finalize the 'task list' with Xia Zekai so that the navy could post content.
Xia Zekai also asked him: "Can I post pictures as well?"
"Okay, there will be an extra 10 cents for posting pictures." Zhang San said.
He was so familiar with this that he just opened his mouth.
Xia Zekai pondered for a while and said: "Xiao Zhang, I brought back a few small toilets in the car. Take some pictures and send them to the navy administrator you contacted. Tell him that the sooner the better."
"All popular websites and communities will be launched, and then you will do the same as soon as possible and put the products on the shelves." Xia Zekai said.
Zhang San asked him: "What's the price of the product?"
"In terms of price, children's toilets are priced at 59.9 yuan each, and stepped toilet washers are priced at 69.9 yuan each."
This thing is a one-time consumption, unlike Rongdou. Under normal circumstances, a child does not need to replace one if he buys one.
If the price is too low, there will be no profit. If the price is too high, many families may consider money and be unwilling to pay.
Zhang San didn't pay attention to the issue of cost price. He knew it well, so he nodded and went out to work.
Internet trolls post very quickly.
The effect was visible that afternoon.
Larger portals such as Baidu Tieba, Sina, Sohu, NetEase, Tencent, etc., under various hot articles and events, there are posts discussing whether it is better to buy a children's toilet or a stepped toilet washer.
This directly distorted the atmosphere of the original article.
Imagine that it was originally an article about cosmetics, and there were many women replying with their own experiences in using cosmetics.
But suddenly dozens of messages were inserted: "Excuse me, I want to buy a children's toilet for my child. Does anyone know whether a children's toilet or a stepped children's toilet is better? I don't know how to choose?"
"I think it's better to choose a children's toilet for this. I know there is a company on the Internet that makes a very beautiful one. I just bought one for my son and he likes to use it. But they also buy the stepped children's seat you mentioned.
You can go and take a look at the toilet yourself."
"Who said the children's toilet is good, so I bought the toilet washer for my baby. The toilet washer of his has two steps. My baby is only three years old and can step on it to go to the toilet by himself. That toilet washer
She's still very young, and her butt won't fall down even if she sits on it."
"Then where did you buy it? It's very tiring for my baby to go to the toilet, especially when he poops. I have to hold him and it makes my back hurt!"
"You can just go to Taobao and search for children's toilets. You can also search Jingtong Food Store. They have just launched a new product. I bought it and I am talking about it. It is really useful."
"I know who you are now. The rongdou made by him is also very delicious. It is made from infant formula milk powder. He is a conscientious businessman!"
"..."
It didn't take long for the comment area under the cosmetics to be distorted. People who clicked in to read this article later scrolled down the article and read the comments as usual, and found that the style of painting in the comment area was directly distorted.
The rhythm is off.
Most of the people who pay attention to cosmetics are women, and among women, a larger proportion of mothers discuss cosmetics. When they saw such a new thing suddenly popping up in the comment area, especially if it was related to children, their eyes were immediately attracted.
Already.
The most admirable thing is that these posts also convince most people that they have noses and eyes.
At this time, there are still only a few people who know about the existence of "Internet trolls". Most netizens have just started to learn to surf the Internet, and they still don't understand the ubiquitous products of "Internet trolls" in the dark corners.
