Chapter 537 Wife and Children Are Waiting For You To Come Home (1000
Everyone knows that when a new law is just born, it must be the most stringent in supervision. At this time, no one is willing to stroke the beard of the law enforcement department.
If you go up against the wind and are really dealt with, you can only consider yourself unlucky.
Ashtrays can be used for a long time. The third-party service staff worked tirelessly to deliver large bags of plastic ashtrays one by one to small restaurants, small hotels, roadside restaurants, big hotels and other places. As time goes by,
As time goes by, the intensity of this kind of qualitative and intangible advertising is not small.
In addition, there are advertising posters for the 'Yi Chu' driving platform that are posted all over the streets, on telephone poles, on the exterior walls of buildings, even in corridors, in hotel toilets, in shopping mall toilets, etc.
Together, we have achieved quite a bit of results.
During this special period, many people have learned that there are various professional company platforms for driving services.
And this thing seems to have come into being in conjunction with the law of "criminalizing drunk driving", which makes people have to seriously consider what is the background behind it?
But no matter what, the platform ‘Yi Chuxing’ is slowly starting to gain traction among the public.
At first, some drunk people tentatively called the number "Yixing". Unexpectedly, the other party actually answered the phone, and then asked if they needed services. For those who needed services, they asked for details.
address, and then the customer service backend called the nearest driver.
The person who requested the driving service waited until the driver came over and politely asked if their name was the same as the person who placed the order to confirm whether the driving service was needed.
At this time, everyone here looked at each other, and it actually worked.
What made them even more excited was that the driver told them that the platform had just started to be promoted, and there were great discounts. Registering for an account on the driving platform would give them direct red envelopes.
If you use the service of the driving platform, you will also get corresponding discounts when checking out.
For example, if you spend ten yuan or more, you will get three yuan off, if you spend fifteen yuan or more, you will get five yuan off, if you spend twenty yuan or more, you will get ten yuan off, etc...
The variety of various discounts makes people feel a little dazzling, but it is actually happening at this moment.
In the cities where Yichu has been promoted, drunk people start to tentatively call "driver service" every day, which also makes the popularity of "Yichu" rise rapidly with the usage.
But this is not enough. Pure offline promotion still has little effect, and the ratio between promotion and retention is still too small. Online promotion and even advertising must be carried out.
After Liang Rubo thought quietly, looking at the daily volume of hundreds or thousands of orders on the Yitrip platform, he decided to discuss it with everyone after much thought.
On this day, Liang Rubo sent a message to the ‘Yixing Shareholders Group’: “All the bosses are here!”
"exist!"
"I am here!"
After a while, Xia Zekai, Zhang Yiming, Yang Bin and Yu Shuping all responded.
"Old Liang, what's the matter?" Zhang Yiming asked him.
Xia Zekai was also puzzled: "Something happened again?"
"No, we have encountered difficulties in publicity. Our offline publicity is still not very effective. I am thinking that we should start promotion online or find well-known celebrities to endorse us." Liang Rubo said this.
He stated all the aspects he considered in one breath.
Yu Shuping quickly said: "Can we start promoting it online? How about I put it on Weibo for publicity?"
To be honest, Yu Shuping has been waiting for this day. He thinks that after this wave of publicity is over, he will resign from his meager salary. With shares in the 'Yixing' driving platform, he is not afraid of sitting on his hands anymore and is still thinking about it.
Should we go home and rest for a while first?
Yang Bin also said: "I want to find a way to promote it from the Sina portal website."
"Well, I'm just worried about whether there will be any influence on Brother Xia?" Liang Rubo learned from the experience of Yang Bin and Yu Shuping. He asked: "If we promote it now, it should have no impact on Brother Xia!"
Xia Zekai wrote "OK" and said: "Let's promote it. It's okay now. It doesn't matter even if the public knows about it. At most, I will come forward to explain."
"That's good! I'll start arranging promotion here." Yang Bin was very direct.
Yu Shuping also said: "Then I will also start arranging promotion."
At this point, he added: "How about we shoot a short video first, make a situational advertisement, and insert the usage of 'Easy to Travel' into it, so that others can know what is going on after seeing it."
"Otherwise, using dry words to describe it will not be of much use." Yu Shuping made a suggestion.
He said: "No one will like to read your tirade."
His suggestion was immediately responded to in the group.
Three Stooges is better than Zhuge Liang, let alone five people in the group.
After setting this tone, they each expressed their opinions and used their own strengths.
"This is easy to do. Sina.com has an advertising production team. How about I contact you?" Yang Bin was the first to agree.
Zhang Yiming said: "I can do what I can do here. Anyway, the requirements for advertisements are not high, as long as they can be understood clearly!"
Xia Zekai said: "Since we have to do it once, it is best to make it beautiful all at once, and then find a popular TV series or variety show to insert advertisements."
"Our goal now is to publicize it and let people know about it as widely as possible."
Xia Zekai posted a picture of him laughing and laughing, saying: "When the popularity goes out, capital will come. Then I won't need to teach you what to do."
Xia Zekai's idea is right, and everyone understands it.
Then we discussed the creativity and plot of the advertisement.
Several people were talking at random, one by one and I was talking one by one. In the end, they actually pieced together a complete situational advertisement.
The content of the advertisement is roughly like this.
A few married middle-aged men had not seen each other for a long time. One of them organized a gathering for them to have a drink in a retro-themed hotel. After they were very drunk, the organizer settled the bill.
Several old men were holding their car keys and preparing to drive home.
The old man who had just paid the bill said, "You all should stop driving. Leave your car here, take a taxi back, and come back tomorrow."
But several other old friends refuted him and said: "How much horse urine did you drink just now? My driving skills are amazing, so I will definitely have no problem driving back."
No matter how much the organizer tried to persuade him, nothing happened. At this moment, his cell phone suddenly rang. He was stopping a few old friends from driving and it was inconvenient to answer the phone, so he turned on the speaker phone.
Then a woman's tired voice came from the phone and asked him: "Husband, are you still drinking?"
"Honey, we just finished drinking and are getting ready to go home. They have to drive back. I'm trying to persuade them to take a taxi back."
"Husband, our neighbor just drank and drove and killed someone two days ago. He himself was admitted to the ICU. We don't know how much it will cost. You must persuade them not to let them drive. Give it to them.
They said they still have a sister-in-law and a child at home waiting for them to go back!"
After the woman's voice came out on the phone, several people who had been clamoring to drive immediately stopped walking out. Then one of them put the key in his pocket: "Don't open it, don't open it."
Okay, let’s take a taxi.”
"Waiter, do you have a taxi phone number?"
At this time, a waiter wearing a hotel uniform came over. After asking about the situation, he said with a smile: "Brothers, let me introduce to you the 'Yi Travel Driving Service', which is a newly opened driving platform.
The drivers registered on the platform are all veteran drivers with more than three years of experience and no problem with their skills. They are dedicated to driving the car back to the big brothers who are inconvenient to drive and delivering people home safely..."
"Moreover, they have just opened a new platform. Registered members will also receive red envelopes, which can be withdrawn to Alipay, and can also be used to offset the cost of driving."
When the man who just paid the bill heard this, he asked, "Then how are we going to find them?"
The waiter in the hotel pointed to the ashtray on the table and said, "Brothers, just call the number on the ashtray. A driver will be here in ten to eight minutes at most."
Then several people called the number on the 'Yixing' driving platform.
Seven or eight minutes later, five drivers wearing blue vests from "Yi Xing" came over at once, and each drove a car to send several drunken old friends back.
At the end of the situational advertisement, another line of text is printed on the screen: "It's time to travel, we will drive you attentively and send you home safely!"
"marvelous!"
After several people finished simulating this scene advertisement, Liang Rubo couldn't help but applaud and admire it.
Yang Bin and Yu Shuping also nodded: "It's great to drive carefully and get home safely!"
"That's it, Lao Liang, I have to work harder for you and be more attentive." Xia Zekai said.
Liang Rubo waved his hand: "Brother Xia, you are serious. This is not a big deal."
"Okay, hurry up and act quickly. Once the advertisement is released, I will put this short video on my Weibo and QQ space accounts." Xia Zekai said bluntly.
Unexpectedly, he took the initiative to ask for it this time.
Several people also sent messages asking him: "Boss Xia, can you do it? It won't have any bad impact on you!"
"Don't worry, what impact does this have? The country has set the tone. I am also complying with the country's policy requirements. This is a good thing!" Xia Zekai said.
In the following period, everyone performed their own duties and worked hard to promote "Yi Travel" in their own circles.
The filming of the commercial was also surprisingly fast.
We already have the creative idea and all the plots have been discussed. We just need to find people to star in it.
In the end, after much deliberation, they did not contact celebrities, but found a few middle-aged men who were more suitable for their situation.
Don't mention anything else, it's easy for people to fall in with their aura of being a family breadwinner.
And this really doesn’t need to be a celebrity to perform.
