Chapter 548 Opening on the First Day (Condensed Edition)
After seeing Zhang Xu, he asked him to get into his blue GL8.
"Today we are driving this car. We will first go to Qiyun Garden Community, pick up my brother and his partner, and then we will go directly to Jicheng on the expressway." Xia Zekai said.
Zhang Xu nodded and said, "Okay."
Zhang Xu is driving today.
Xia Zekai finally has a driver.
Half an hour later, I picked up Xia Zejiang and Shen Jiayi, who had been waiting for a long time, at Qiyun Garden Community and took the Jiqing Expressway straight to Jicheng.
On the way, Zhang Xu asked Xia Zekai if he had decided on which car to choose.
"Forget it, I haven't thought about what to buy. When the time comes, I'll buy whichever car I like." Xia Zekai opened his mouth.
But this method of choosing a car is so arbitrary that even Zhang Xu thinks he is too good at it.
"Boss, it must be possible!" Zhang Xu said.
"By the way, what's your friend's name?" Xia Zekai asked him.
Zhang Xu said: "Sun Yibo, if you have connections in the family, someone else would charge some random fees, but I won't do that."
After Xia Zekai heard this, he smiled and said nothing.
Just listen to this. Maybe the other party doesn't charge any additional fees for Zhang Xu's sake, but it's difficult to say that the car seller doesn't charge some extra 'IQ tax' that you don't understand anything about.
The speed of the car was still 80mph, and the weather was a bit hot in early September. Xia Zekai opened the car window, and the whistling wind poured in through the window, which was particularly refreshing.
The girl and Tongtong in the back seat were chattering and had no idea what they were talking about.
Time passed unknowingly and Jicheng arrived.
After getting off the highway, Xia Zekai turned back and asked his brother: "Should I take you to school directly, or should you follow me to see the opening of a new store?"
It was already past half past ten o'clock. Xia Zejiang and Shen Jiayi looked at each other and said, "Let's go take a look together. Where is it?"
"Do you know where Keyuan Community is?" Xia Zekai asked him.
Xia Zejiang knew where he was as soon as he heard it. He said, "Is it Aunt Yanchun's place?"
"Hey, you know!" Xia Zekai responded and said, "She is the manager of the No. 1 store."
Hearing what his brother said, Xia Zejiang immediately understood what was going on. He was silent for a while and then said, "Then I'll go take a look too."
Shen Jiayi didn't know what was going on, but she always felt that something was going on here. She didn't say anything, thinking that she would ask Xia Zejiang alone when she got back to school.
Zhang Xu didn't know how to get to Keyuan Community, but Xia Zekai knew it. After getting off the highway, he asked Zhang Xu to find a place to stop that was out of the way, and Xia Zekai drove them directly to Keyuan Community.
…
At the same time, opposite Keyuan Primary School to the north of the gate of Keyuan Community, a new store with a bright red decoration style and the name "Jingtong Baby" on the doorstep opened at Jicheng No. 1.
In addition to Zhou Yanhong, there is also a young girl busy in the store.
In addition, Guo Ying has been staying in Jicheng during this period. In addition to this No. 1 store, she has selected three more stores. Relying on the company's strong cash flow, she completed the signing of the lease contract as quickly as possible.
Then I contacted Capita Home Decoration to carry out a unified decoration of the store.
Those three stores were renovated a little later than this one and are not yet completely finished.
Guo Ying now wants to see how this store's sales capabilities are.
It opened at eight o'clock in the morning and set off firecrackers.
After Zhou Yanchun heard from Guo Ying that her nephew Xia Zekai was coming, her original intention was not to open the business in a hurry, but to postpone the time.
But Guo Ying said there was no need, just do whatever you planned, the boss just came over to take a look.
In this way, Zhou Yanchun rented two rows of flower baskets at the Jicheng No. 1 store of ‘Jingtong Baby’, laid out a two-meter-long low-quality red carpet, briefly decorated it, and opened for business.
During the renovation of this store, Guo Ying discussed with Zhou Yanchun and did a lot of publicity, including distributing leaflets and finding an SMS advertising agency to send out free advertisements, which are so-called "junk advertisements."
Or spread it among nearby household groups through QQ groups, etc.
They tried every possible means, tried their best, and waited to test the effect after opening.
After the firecrackers sounded, Zhou Yanchun found that there were not many people outside the door.
Guo Ying also discovered this problem. She clearly remembered that when Lin Ao Community Store first opened, the store was surrounded by all the long-term residents in the community. Tens of thousands of yuan worth of snacks were sold that day, which was amazing!
"I'll go out and take a look!" Guo Ying said.
Standing at the door, she noticed a group of people standing darkly at the door of the elementary school opposite. Upon closer inspection, she saw that they were all parents sending students off.
There are men, women, old and young, and their target position is also this group of people.
But these parents are standing at the entrance of the primary school, and there is a faint shout. Is this an instruction from the school?
"Boss, are you selling melted beans here?" Guo Ying was still watching outside when a woman in her thirties entered the store.
She was wearing a white short-sleeved T-shirt and her long hair was tied into a braid. She looked around as soon as she entered the door.
Zhou Yanchun greeted him personally: "Sold, we have two sizes and many different flavors. Girls, come here to take a look."
She is older than the customer who just entered the store.
This woman didn't care about being called a girl. She followed Zhou Yanchun towards the shelves and said as she walked: "I saw you sending messages in the QQ group the other day. The one you sell is the same as the 'Jingtong Food Store' online."
They all sell the same brand."
"Sister, I'm still an old customer. Let me tell you, not only do we sell the same brand, we are also owned by the same company. That store on Taobao is our company's online store. You can take a look at it. I make the decision. I have to call you today.
15% off.”
Hearing what Zhou Yanchun said, the woman who entered the store was happy: "So that's it. I said I have never encountered your physical store. Have you just opened to Jicheng? Then I will be in your store from now on."
After buying it, it’s still a bit troublesome to wait for it to be delivered by online express delivery.”
Even though she was dressed inconspicuously, she really spent money without blinking an eye. She didn’t want the original flavored beans, but carrot and strawberry flavors. She took 10 boxes at once.
Zhou Yanchun also said to her: "Sister, you can take less. Come and get it next time after you finish eating. It will be fresher this way."
"It's okay, the two children at home are very happy, and I can't afford to buy too much." The woman who entered the store talked about her children, and a smile spread unconsciously on her face.
She said: "The melted beans you make are so delicious, they like to eat what you make."
"Before, I thought the express delivery was slow, and my two children were in a hurry to eat. I also bought them other brands, but they didn't work. I took a few bites and then threw them away." The mother was helpless.
After a while, someone came to the door again. As soon as she spoke, she knew that she had read the information in the group. When she entered the door, she asked what discounts there were for the opening. She wanted to buy more Pocky.
"Girl, you choose what you want first, and I will definitely give you a discount." Zhou Yanchun has done too many jobs. Although he doesn't make any money, he still knows how to talk to others.
Just say what your customers like to hear.
Guo Ying looked in from the door for a while, watching Zhou Yanchun skillfully communicate with customers, chatting and laughing, the smile on her face never broke.
A little girl recruited nearby has been helping with weighing, labeling, and other chores.
Guo Ying was relieved.
She looked at the entrance of the primary school opposite for a while. The crowd was still there, but parents were already coming here one after another.
She also targeted one of the parents who came over and asked him what was going on there.
I heard this parent say: "The teacher in my daughter's class told me about the children's schooling. It's a mess."
"Tell me, do the teachers in these schools have nothing to do every day? We parents are asked to do this and that. If we can do it, why do we need teachers to do it?" He was quite angry.
"Okay, let me tell you, sir, what do you want to buy?" Guo Ying also greeted.
"You still have Pocky, give me some more and give them away," the student's parent said.
…
"This is it. I'll find a place to park first." Xia Zekai drove to the entrance of Keyuan Community. There were painted parking spaces on both sides of the road. When he saw an open space, he blocked it.
"Brother, look what the people in line in front are doing." Xia Zejiang pointed to a place not far ahead where about twenty people were queuing up and asked.
Xia Zekai was not clairvoyant, so he rolled his eyes at his brother: "How do I know?"
"Where is our store?" Xia Zejiang filtered out his brother's contempt and asked again.
"How would I know? I've never been here before. Anyway, I'm here." Xia Zekai said this.
Xia Zejiang in turn despised him fiercely. He didn't even know where his own store was now, but he had the nerve to say so.
They got out of the car, and Xia Zekai took the girl and Tongtong out of the back seat. Unexpectedly, Tongtong shouted that he needed to pee as soon as he got off the car.
"Dad, hurry up, I can't hold it in anymore." Tongtong shouted.
Xia Zekai's claws were numb. On the street, there was nothing he could do. He carried his second child to a tree pit on the side of the road and said, "Pee here."
Tongtong looked around and around. People were coming and going. She was a little embarrassed, but she couldn't hold it in any longer.
Xia Zejiang and Shen Jiayi held the girl's hand and went forward to look for her with Zhang Xu.
After walking for more than thirty meters, they stopped at the queue: "Brother, this is it!"
Zhang Xu had already seen Guo Ying who was busy inside, and he waved hello to Guo Ying.
"Good guy, there are so many people queuing up." Xia Zejiang sighed.
You can't wait in line. No one can get in.
After Xia Zekai brought Tongtong over and saw the situation in the store, he felt relieved.
This store is small, but looking at the current situation, it has been quite popular since it was so successful on the first day it opened, but I don’t know if it can maintain it in the future.