Chapter 685 Recognized by the boss (5100 words) 1850
Under the gaze of more than 200 people at the scene, Xia Zekai walked onto the stage with firm steps. He walked to Liu Xinsheng and stood next to him.
Liu Xinsheng also smiled and asked: "Mr. Xia, how are you feeling now?"
Xia Zekai looked at Liu Xinsheng seriously and said, "I'm very scared, Xiao Liu, why didn't you tell me about such a big thing in advance? I never thought I would be standing here until now."
At this time, there was a burst of good-natured laughter from the audience, and the atmosphere immediately became cheerful.
He turned around and looked at the table in the front row, and continued: "Just now, under the stage, when you mentioned asking others to share the secret of success, my wife asked me who it would be."
"I also told her for sure that it was definitely not me, because I had not received any notice asking me to share it live before coming up. I had not prepared a manuscript. I was still thinking that such a thing should not happen on such a serious occasion.
I am grateful to the two leaders, Mayor Liu and Mayor Wang, for their love for me!"
His eyes moved from his wife Luo Xiyun to Liu Changhong and Wang Hongsheng, and he said: "So if what I say later is inappropriate, please ask the two leaders and the friends at the scene to show their respect and allow me to
This is an opportunity to say something wrong, because I am just a junior, and I still have a lot to ask and learn from my seniors."
"Pah, pah, pah..."
Before the last note even ended, the scene was reminded of thunderous applause. The applause lasted for a full minute, and then it slowly became quiet.
Not to mention anything else, what Xia Zekai said when he came up was particularly humorous and yet rigorous. The most important thing was that his attitude was very correct. He did not act arrogant and domineering just because he was chosen to go on stage to share.
He was very humble, which also made many "seasoned seniors" in the audience hear Xia Zekai's words and look at his sincere statement, and the unconvinced feelings in their hearts slowly disappeared.
Liu Changhong probably didn't expect that Xia Zekai could resolve a "small disturbance" with just a few words. He was quite satisfied with Xia Zekai's performance.
A warm smile appeared on Wang Hongsheng's face. He trusted Xia Zekai very much. This trust was due to Xia Zekai's life-saving grace for his son and Xia Zekai's long-term success. It created a feeling in Wang Hongsheng's heart that "Xia Zekai relies on Xia Zekai to do things".
spectrum's impression.
At this point, Liu Xinsheng also saw that he was no longer needed to guide the stage. Xia Zekai was completely able to control the stage, so he stepped aside and left the stage for Xia Zekai to perform.
Xia Zekai took a deep breath, thought for a few seconds, and quickly organized the framework to be shared in his mind. He said: "The leader asked me to share about the creation of Jingtong Baby Store on the day of Taobao's Double Eleven promotion.
Recorded experience, I am happy to share my experience."
“I look forward to seeing more companies or products become best-sellers in Qicheng.”
"From the perspective of industrial sales layout, Jingtong Development Co., Ltd. is divided into three parts, namely, self-built direct chain sales channels, online sales channels, and the development of large-scale chain stores such as RT-Mart, Credibility Building, etc.
Comprehensive terminal channels.”
"In terms of production, our company strictly controls quality, strictly controls every detail of product production and services, and is responsible for the company itself and every customer who uses our products."
"This is one of the important reasons why our company's products are well received by customers and are selling like hotcakes."
Everyone under the stage listened carefully.
They also agree with Xia Zekai's sales layout. Historically, if you only develop one channel, you don't know how it will die at the critical moment.
Most of the people here have made their way out of the storm, but among the three channels Xia Zekai just mentioned, the one that best matches today’s ‘new industry’ is the so-called ‘online sales’.
At this time, many people in the auditorium were looking forward to it.
Xia Zekai did not disappoint them and said directly: "Today I will share the online sales of Jingtong Development Co., Ltd."
"I started my business in March last year. Since April, the business has improved significantly. My production at that time, that is, the family workshop-style production I formed myself, can no longer keep up with the demand for products from customers in the surrounding communities, so I
It was moved from the garage to a shop along the street.”
As soon as he said this, the scene was in an uproar. He never expected that it would only take two years for Xia Zekai to start his business and win the title of "Top Ten Outstanding Entrepreneurs in Qicheng".
Many people at the scene initially thought that Xia Zekai was a 'rich second generation', someone who 'inherited the previous generation', or had a great background, but they really didn't expect that Xia Zekai started his business in a garage.
, and it only took two years, which is scary!
Xia Zekai didn't care what they were thinking, and continued: "In May, I felt that my product sales had hit a second ceiling. It was at this time that a warm-hearted elder sister Pan Qin told me why not give it a try.
Taobao sales, that is, the online sales I am going to talk about today." Xia Zekai used a straightforward way of describing his development experience, and did not brag about how great he was right from the beginning.
He has never denied the help he received from his friends during his career development.
He said: "That's when I started studying how to sell my products on Taobao."
"First of all, product quality is a key point. Without face-to-face communication, why should customers buy your products?"
"Even if it is your first purchase, how can you train him to become your repeat customer? There is a prerequisite for this guarantee. Quality must be the priority, and you must not make a one-time purchase."
"I am very confident in our company's product control. From the beginning, I have been using infant formula milk powder as the main raw material."
"Fortunately, all my hard work paid off, and the company's products were gradually recognized by more customers. However, at the beginning of online sales, we also encountered difficulties."
"With a new store, there is no promotion, so how can we get more customers?"
“We must know that when we open a store offline, we may only be able to face customers from one community or several surrounding communities. If we extend it outwards, at most, we will get indirect customers through word-of-mouth of your products and word-of-mouth among customers.
But we have to admit a problem, the scope of this sales is very limited!"
"But if you sell your products online, you will no longer be limited to one community, or even one city or county, but will face all Internet users across the country at the same time..."
When he said this, someone raised his hand and interrupted Xia Zekai's speech.
This was an unfamiliar face, so Xia Zekai stopped patiently, raised his hand and asked him to speak.
"Hello Mr. Xia, my name is Li Jianming. I am the owner of a company specializing in glass products. I also opened our own Taobao store on Taobao Mall, but our company's maximum daily orders are only a few hundred orders. , the maximum daily turnover was only 10,000 yuan. I would like to ask Mr. Xia how he increased the daily turnover?" The man who introduced himself as Li Jianming stood up and asked the most intuitive question.
This is a level that directly touches the core.
Xia Zekai didn't hold anything back, he just said two words: "Traffic!"
Li Jianming also knew about this, but the problem was that their Taobao store had no traffic.
He continued: "Mr. Xia, I have also tried to let professional people promote my Taobao store for me. I even paid hundreds of thousands of promotion fees for this. During the promotion period, we also used Crown. We also cooperated with the promoter to do the brushing business. In the next few days, because of our large transaction volume, many customers did choose our products."
"But I found that this method does not last long. The popularity of our store remains very short after the promotion, and the investment in promotion costs and our sales are obviously unbalanced. Regarding this, I have always had a headache, but I suffer from the lack of people around me. I’d like to ask someone for advice, how does Mr. Xia attract traffic to your company’s products?”
He asked: "Is it also through massive promotion to attract traffic and open up the market?"
Just think about it and you will know that Double Eleven can reach a turnover of 20 million in one day, so how much did it spend on promotion in the early stage?
Li Jianming felt that it must be a huge number, and he couldn't even imagine it.
Xia Zekai nodded generously: "That's true."
Li Jianming followed: "Based on my own situation, the cost of attracting a huge amount of traffic is not low at all. How does Mr. Xia control this cost?"
When this question was asked, many people at the scene were subconsciously unhappy. Didn't they think this person was trying to cause trouble?
Even Liu Changhong and Wang Hongsheng at the scene frowned slightly and felt a little unhappy.
They also wanted to ask Xia Zekai to introduce the business in this area, so as to attract more companies to invest and fill Qicheng's new blank spot in this area.
We also want to enable more people to learn new ‘knowledge points’, thereby contributing to the structural adjustment of Qicheng’s tertiary industry.
However, Li Jianming has been emphasizing that the cost of promotion is very high, and the promotion effect is not directly proportional to the investment. This idea is extremely vicious!
This is clearly discouraging other people's enthusiasm. What is this?
Isn’t this obviously against our next development idea?
Wang Hongsheng was even a little worried that Xia Zekai would not know how to handle the accident.
But his worries were realized in the next moment to be unnecessary.
"Boss Li, you are right. I believe that among everyone here, you and I are not the only ones who have done online sales. I also believe that there are many people besides you and me who have encountered this confusion."
Xia Zekai did not mean to attack Li Jianming. He even helped Li Jianming from the side. He knew exactly what the problem Li Jianming mentioned was. This is a common problem. Otherwise, where would Taobao's advertising fees come from?
But Xia Zekai is an anomaly, or in other words, in Taobao Mall, there is a group of store owners who run Taobao stores who are anomalies. Their traffic is not bought in the same way as Li Jianming, but created by themselves!
Xia Zekai spent nearly ten minutes to promote his past 'glory' again. He smiled modestly and said: "I once published an article in my QQ space called 'Traffic and Monetization'. I also once more than
I have talked about this topic publicly on multiple occasions, and I will talk about it again today."
"To be precise, the traffic to our Jingtong Baby store is brought by us on our own initiative, rather than bought with money as boss Li Jianming just said. Therefore, in terms of store traffic, our promotion cost is almost zero.
It also allows us to retain most of the profits..." At this point, Xia Zekai paused for a moment, and said: "This statement is also wrong. It should be said that the cost is still very large. After all, in order to attract traffic, I dig out every day.
I thought about all kinds of hot spots and hot topics, wasting tens of millions of brain cells, and finally achieved the achievements of Jingtong Baby Store today."
This statement made the people present laugh again.
Xia Zekai didn't care, he continued: "As for how to attract traffic, I don't think I need to elaborate on this. Friends who are interested can follow my QQ space. Every article of mine that attracts traffic is posted on
It’s in the space log…”
"Of course, it was also because at that time my personal talent was really good, and I was very popular among my friends. A friend of mine who used to work at Sina also reprinted my article at that time. While reprinting, it also
Sina brought more traffic to my store, and after a year and a half, I developed this group of customers into loyal fans of Jingtong Baby store..."
"So to be more precise, my traffic does not simply come from Taobao Mall itself, but from external traffic. I think everyone here who is interested in this can study it carefully. We can also discuss it at the meeting.
Discuss in detail later.”
Li Jianming was filled with emotion. He didn't expect that Xia Zekai really broke through their "core" things. If you listen carefully, you will think that what Xia Zekai said is nothing. They are all very simple things. But if you think about it carefully, you will find that these things are really
It's not simple. At least Xia Zekai would have never thought of it unless he said it.
Later, he may foolishly spend huge amounts of money and attract some unreliable traffic.
While Li Jianming was thinking wildly, Xia Zekai brought the topic back to the topic again. He continued to talk about the necessity of online development.
When talking about most of it, Xia Zekai thought for a long time and then said: "Actually, I don't agree that pure online development will definitely lead to success. Maybe you can see that I am successful now."
"But I am aware of this problem at this stage, so I am now actively starting to open offline direct chain stores. I look forward to the near future when I can completely connect online and offline and work side by side...
"
Xia Zekai spoke eloquently for more than half an hour. Many people present admired his eloquence and also acknowledged that he shared a lot of useful information today.
The people in the audience forgot that it was almost 12 o'clock, and they were happy to listen to these new things.
What Xia Zekai said about the logistics and express delivery industry that is paired with online sales also attracted the attention of some people in the audience.
These people are able to start a company. They are not stupid. Many of them are even too shrewd. When Xia Zekai said this sentence, they themselves could think of many aspects.
For example, Xia Zekai said that "logistics and express delivery" will become the key to restricting online sales in the next step, and many people have begun to think about this matter.
Others secretly said that it was a pity that they understood these things too late, and it was too late to get to know Xia Zekai.
If they had realized this situation a few years ago, or had known Xia Zekai a few years ago, some people would have dared to pay a sum of money on the spot and do it first.
After Xia Zekai came off the stage, the audience burst into warm applause again.
Liu Changhong even stood up and reached out to Xia Zekai to shake hands with him.
This means that he is very satisfied with Xia Zekai's performance just now.
After Wang Hongsheng waited for them to shake hands, he also stood up and shook hands with Xia Zekai, encouraged him a few words, and hoped that he would do better in the future.
Lu Zongbing, who was at their table, hugged Xia Zekai and said directly: "Brother Xia, what you said is so good and easy to understand. I understood everything."
"-_-||" Xia Zekai felt a little unable to hold on, was Lu Zongbing praising him or hurting him.
But one thing was that Xia Zekai did feel the change in Lu Zongbing's attitude towards him.
When we first met, they were both 'Boss Xia' and 'Mr.
Senior.
Wouldn't this become a year-end friendship?
"Mr. Lu..."
Xia Zekai still wanted to say a few words of courtesy, but before he could finish his words, Lu Zongbing waved his hand to suppress him: "Choose a degree, I like you and think you are a trustworthy person, just call me Brother Lu, Lu
It’s always too raw or something.”
Liu Derong from Lanjun Medical said next to him: "You see, this is Lao Lu's true temperament. Brother, please sit down quickly. You will have to drink two more drinks with some old brothers in a while."
"There are still brothers and sisters, do you want to drink?" Liu Derong had already turned to ask Luo Xiyun.
At this time, Luo Xiyun's eyes were filled with Xia Zekai's carefree figure on the stage. When Liu Derong asked her if she drank, she still shook her head: "I'm allergic to drinking."
"You can't drink if you have allergies. Brother Xia will do it for you later. Today is such a happy day, so I have to drink two more drinks." Liu Derong did not force her, and turned around to blast Xia Zekai.
After all, Sun Xu was not as good-tempered as Lu Zongbing and Liu Derong, but he also expressed his goodwill.
At this time, Qi Jiahui, who represented the 'foreign investment', was a bit hard to talk to. Whether it was Lu Zongbing, Liu Derong, or even Sun Xu, they were all serious bosses in Qicheng.
