She discovered a very important point. Most of the customers who came to buy Soft Beans, Pocky chocolate bars and biscuits were very generous when buying snacks for their children, but when they bought snacks for themselves, they were very picky and reluctant to part with them.
.
"This shouldn't be the case. During the previous survey, customer participation was quite high. The problem is definitely not just about the price." Guo Ying disagreed with this statement.
Moreover, the dried fruits sold in supermarkets and shopping malls are more expensive than their dried fruits, but people who should buy them still buy them, and the sales are pretty good.
Even those small shops in farmers’ markets sell pretty good dried fruits.
She thought hard and felt that they had gone into a misunderstanding and hadn't thought it through for a while.
There were many people in the store and it was a bit chaotic. Several times, people came to Guo Ying to ask about the prices of products, interrupting her train of thought.
Guo Ying had no choice but to come out of the store, found a quiet place in front of the store entrance, and sat on the steps next to her, thinking hard.
In the QQ work group on the mobile phone, several messages will pop up every once in a while, all of which are reported by the store managers of other branches on the sales situation.
The sales situation of most stores is not ideal, but the sales of a few stores are still good from the reporting results.
Among these stores with acceptable sales, the No. 1 store in Xinyuan Community in Jicheng has the best sales. The store manager is Xia Zekai’s aunt Zhou Yanchun. According to her, the No. 1 store in Xinyuan Community has been selling since the morning.
The sales of dried fruits in the store have always been very good, and the feedback from customers has been very good.
Although not as many people buy dried fruits as those who buy products such as Rongdou and Pocky, the sales volume has always been stable. In addition, the unit price of dried fruits is relatively much higher, so the actual sales volume is not bad.
"Manager Zhou, what's the difference there?" Guo Ying asked directly in the work group.
But Zhou Yanchun said: "The store has been selling very well since the morning, and I have not done any discounts or promotions."
"That's not right. I'll go over and have a look." Guo Ying couldn't wait any longer. Even though she was more than a hundred kilometers away, she couldn't stop her determination to go and see the scene in person.
She also discovered that the stores that just said that the sales of dried fruits were good were all chain stores in Jicheng, so there must be something wrong with them.
She just wanted to figure out what the difference was.
Without understanding this matter clearly, Guo Ying could no longer eat.
Thinking of this, she went back to the store directly and said to the store manager Liu Ye: "Liu Ye, you continue to keep an eye on the sales of dried fruits in the store. I will go to Jicheng to have a look."
After saying that, he drove away.
Liu Ye was still thinking of saying a few words to her, but before he could speak, Cha Ying could not be found.
…
Yicheng, the third branch of Jingtong Food Factory, Zhang Xu drove on the highway all the way and took more than two hours to reach his destination.
After parking the car, he went directly to the office building.
Li Mumu was busy when he suddenly saw Zhang Xu appearing in his office. He was particularly surprised and subconsciously asked: "Manager Zhang, when did you come back from abroad?"
"I just came back the day before yesterday, and then my boss came to talk to me about work. Mr. Li, I just learned that you are going to be promoted. You will need to take care of your younger brothers more in the future." Zhang Xu is very flexible and can speak eloquently.
When Li Mumu heard what he said, he knew that the boss had indeed talked to him, so he said: "Brother Zhang, you are too polite. Let's support each other and make progress together."
"Hehe, this time I am favored by the boss and benefited from Mr. Li. When I just learned the news the day before yesterday, I was very nervous and uneasy." Zhang Xu said.
He said: "I'm afraid that if I can't do this well, I'll end up losing face to my boss and Mr. Li."
To be honest, Li Mumu was looking forward to him coming so that he could return to Qicheng to fulfill his greater ambitions.
In the following time, Li Mumu was very serious about handing over the work to Zhang Xu. He did not dare to be careless and told Zhang Xu clearly about any situation to prevent other troubles later.
…
Qicheng, Jingtong Development Co., Ltd.
Xia Zekai was patrolling the workshop. After Lu Huan focused on tracking the third phase of the construction project, he went to the workshop every day.
Rongdou, Pocky, and other crisp biscuits have not changed much. He focused on going to Workshop 6 to see the dried fruits produced.
The reconstructed fully automated production line for dried fruits can complete the drying, ingredients, frying, and packaging of dried fruits at once.
Pistachios are being produced now. Xia Zekai went to the place where the finished products were placed and grabbed a handful. He pinched open the half-open shell and took a bite. The nuts inside were very crisp and tasted good. He didn't know how they were sold in the store.
The sales department never gave him feedback. Xia Zekai was confused, but he was not in a hurry.
He knew very well that this was a new product to test the market, and it was impossible to sell out as soon as it was launched.
Now he can only slowly wait for the results. In the early stage, he relies on the product itself to open up sales. Once it is confirmed that customers in the market will buy it, and when the later product production capacity is increased, he will spend as much money as possible to increase advertising investment.
Things have to be done step by step, Xia Zekai is not in a hurry.
Guo Ying drove fast and finally arrived at Jicheng Xinyuan Community. When she came here, she had already missed the noon rush hour. There were many marked parking spaces on the roadside, so she stopped at one of them.
Just walked towards the store.
As soon as she walked to the door, she saw that the customers coming out of the store were carrying bulging plastic bags containing various snacks.
There are boxed beans and Pocky biscuits, bagged sandwich biscuits, and bagged dried fruits.
She didn't rush in. After observing carefully for a while, she found that it wasn't just some people who had dried fruits in their bags, but many people who had one or two bags in their bags. It looked like they were buying some to try out.
She was confused. Could it be that Jicheng's customers preferred dried fruits?
This idea was driven away by him as soon as it came up. Are you kidding? How could it be possible? There must be something here that he hasn't noticed yet.
With doubts in her mind, Guo Ying entered the store and heard the voice of store manager Zhou Yanchun greeting customers.
"Auntie, this is a new product of dried fruit that has just been launched in our store. Please try it. How does it taste?" Zhou Yanchun held a plate in her hand, which contained peeled pistachios and peeled cashews.
Pecans with their skins peeled off, and strange-flavored peanuts.
It's just delicious when you smell it, let alone when you eat it.
Guo Ying stood behind Zhou Yanchun and watched quietly.
"Auntie, just try it. It'll be fine. It's free to eat a little." Zhou Yanchun said with a smile.
The smile on her face was so sweet that she couldn't bear to refuse.
This is what she has learned from being optimistic and upbeat during those years of hard work.
When the old lady heard what she said, she picked up a few grains, tasted them, and chewed a few mouthfuls. A smile appeared on her face. It was obvious that she was very satisfied: "It's really delicious. Which one is it? I'll buy it."
I took two bags home and gave them to my family to try."
"Auntie, that's right here, but I suggest you buy one pack and take it home to taste. It tastes pretty good. Or you can buy two packs at a time and change the flavors later. That's also good." Zhou Yanchun said politely.
said.
After finishing speaking, he pointed out to the old lady some of the things she had just tasted, and then went to greet the next guest.
Guo Ying was thoughtful when she saw this scene.
She remembered that in supermarkets where food, fruits or dried fruits are sold, there will be a covered plastic box. The plastic box is filled with processed diced fruits, diced food or dried fruits. There are toothpicks next to it for people to pass by.
Customers can try whatever they want.
Some customers will buy some after trying it and thinking it tastes good.
Unexpectedly, Zhou Yanchun would use this skill in their store.
"Store manager Zhou!" Thinking of this, Guo Ying really wanted to know what the problem was, so she called Zhou Yanchun.
Zhou Yanchun was chatting with customers just now, and she really didn't notice when Guo Ying came over.
After seeing her, Zhou Yanchun asked her with a smile: "Manager Guo, when did you come?"
"When you asked the old lady to try some dried fruits, I just came over." Guo Ying said.
She said: "Manager Zhou, I just took a look and found that the sales in our store are very good."
"It's okay. After customers try it, most of them will buy one or two packs to take home for a taste. Some customers buy more," Zhou Yanchun said.
“But I still find it too expensive and don’t want to buy it.”
Guo Ying nodded: "This is normal. Manager Zhou, how did you think of letting customers try it?"
Zhou Yanchun thought for a while and said: "I have been covering it up for a while. At that time, some customers kept asking if the products in our store were delicious. I told them they were delicious, but they didn't believe it."
"What can I do? Later, I took it upon myself to open two bags of products as a trial product every day. The same was true for the dried fruits this morning. As soon as the products came, I opened one bag. When a customer came over, I let
They try it, and most people will buy some after trying it."
"Have you told anyone else?" Guo Ying asked her.
Zhou Yanchun nodded and said: "When several store managers came to me to discuss sales growth techniques, I also shared this little technique with them."
"Manager Zhou, you did a good job." Guo Ying understood a little bit.
Dried fruits are a new product, and the unit price is expensive. Many customers are not sure when they want to buy them. Is this product delicious?
Don't spend thirty or forty yuan to buy another loneliness.
Thinking of this, she quickly sent a message in the work group, and all the stores took out a few bags of dried fruits for customers to try for free to see if there was any impact on sales.
The results are obvious, sales have increased significantly.
It is no longer like before where people ask all the time, but in the end not many transactions are made.
Guo Ying had been in Jicheng and was not in a hurry to go back. She waited until it was getting dark and saw that the feedback in the group was generally good. Although she did not buy a lot, the situation was much better than in the morning, so she felt relieved.
.
Once you know the problem, you have a solution.
What makes Guo Ying find it most incredible is that the solution is right under her nose. It is not even a secret method at all. It also means turning decay into magic. But no one in the stores in Qicheng can come up with this.
