Zhang Lu yawned and when she was about to wash up, she snorted with a strange look on her face.
When Chen Dongcheng brought Zheng Danni to the living room and prepared to have breakfast.
Zhang Lu tilted her head and looked at Zheng Danni with a smile: "Hey, Concubine Zheng looks really good today, her face is very fresh."
"You're such a poor person, is it possible that you are the only one eating alone?"
Zheng Danni snorted proudly, then ate the bread and drank the milk in small bites.
As a fisherman, Chen Dongcheng would not interrupt them.
The more fun you have, the better, but in the end you are not happy.
"How is the decoration of the villa in Sheshan going?"
While eating breakfast, Chen Dongcheng suddenly remembered the villa that was given to Song Fan to design.
"I will go over and take a look when I have nothing to do, but I can't see anything right now. The yard is filled with all kinds of stones."
Zheng Danni's name was also on the villa, so she was naturally very interested in it.
Every now and then, she would pull Zhang Lu over to take a look.
"We are not in a hurry anyway. Tell Song Fan that time is not urgent and we must be careful."
"I know, I will tell him."
Zheng Danni nodded obediently.
That Sheshan villa cost over RMB 100 million including decoration.
Most women would not be able to refuse this gift from Chen Dongcheng, let alone her.
After dinner, Chen Dongcheng called Wei Ziliang and went straight to Jiemo Advertising.
This advertising company is located in a small bungalow in a small alley in the French Concession.
If Wei Ziliang hadn't brought Chen Dongcheng here, he might not have been able to find it.
At the door of the bungalow, stood a man about 1.8 meters tall with a bald head and a beard.
"Young Master Wei, is this Mr. Chen?"
Karma first said hello to Wei Ziliang, and then extended his hand to Chen Dongcheng.
After a brief greeting, Kama led Chen Dongcheng and Wei Ziliang into the small bungalow.
The company is not large in area, but small and exquisite.
Hanging in the corner of the office is a calligraphy work with only the word "老 egg", which Karma calls "the treasure of the house".
"Young Master Wei, Mr. Chen, this was given to me by a close friend of mine. Don't think that the word 'old egg' is a bit tacky.
In fact, it has another meaning, egg means big, and old egg means boss.
This can be regarded as my friend’s best wishes for me to start my own business. I hope our company can produce Lao Egg’s works.”
Chen Dongcheng admired Kama's unabashed ambition.
Although the company is small, it does not mean that Karma's reputation is small.
On the contrary, Karma, a creative company, is really well-known.
Karma himself worked as a creative director in the old 4a advertising company.
To start a business this time, I still have some resources.
"Mr. Chen, Mr. Wei, please have tea."
Kama made tea and poured a cup for Wei Ziliang and Chen Dongcheng respectively.
The taste of the tea is not among the top ten famous teas, but it is still top-notch.
After taking a few sips of tea, Karma spoke: "Mr. Chen, you are Mr. Wei's friend, and I don't want to make you unhappy. Although my company is small, it has its own principles."
"Well, you say."
"I am very grateful to Mr. Chen for taking a fancy to our manuscript. Of course, this is because you paid for it, otherwise we would not have participated in the competition for free."
Shangdong Technology wants to shoot an advertisement and is soliciting creative manuscripts from outside.
Many advertising companies submitted articles, and each one received money.
Karma continued: "We do not promise KPI. You also know that KPI has lost its meaning now. It has been abolished by those advertising companies. It is nothing more than a cat and mouse game."
"Cat and mouse?"
Wei Ziliang was somewhat interested.
Karma explained with a smile: “KPI in the advertising field is a calculation method used by advertisers to measure whether the money spent is worth it.
I won’t explain it to Mr. Wei in detail, but KPI has long lost its credibility.
Especially nowadays, many advertising service providers are falsifying KPIs in order to prove the effectiveness of their services.
In order to identify authenticity and fakeness, advertisers must carry out corresponding technical responses and upgrades.
These indicators were originally used to objectively measure the effectiveness of advertising activities and delivery.
But now it has become a tool manipulated by people with ulterior motives. It is really ironic.
If things continue like this, who else will believe in its authenticity and authority? How will other industries view our advertising industry?
If we don’t respect ourselves, don’t blame others for looking down upon us.”
Chen Dongcheng was a little surprised. He didn't expect that this bald man with a beard was also a sweetheart.
Wei Ziliang understood it as soon as he heard it, but asked curiously: "Then how do you ensure that Mr. Chen's budget can achieve corresponding results?"
“We will provide Mr. Chen’s company with detailed creative concepts and creative scripts.
Of course, with Mr. Wei coming forward, I am willing to give Mr. Chen an extra three-dimensional preview video that is close to the real shot."
When Wei Ziliang heard what Kama said, he felt very good about it.
But he doesn't know much about 3D preview videos.
"What's the use of that 3D preview video?"
Karma explained with a smile: "There are two main points. One is to facilitate Mr. Chen to preview the work intuitively, so that he can be confident in the success of the work.
The second is to facilitate Mr. Chen to make judgments in advance and minimize the risk of production failure.
I believe that as long as Mr. Chen can understand the 3D preview before shooting, he will definitely be able to understand the actual shots even more clearly."
Wei Ziliang looked at Chen Dongcheng, waiting for Chen Dongcheng's answer.
"My budget is 10 million. Of course, I am not satisfied with your ideas and I will keep rejecting them."
Karma's eyes suddenly lit up: "Don't worry, Mr. Chen, I will try my best to satisfy you."
"I need you to make a TV commercial for me, about two minutes long.
After that, I will be on the subway, satellite TV, major video platforms and advertisements."
"TV commercial?"
Karma nodded: "Mr. Chen's budget is indeed very high. If we don't do TV advertising, we probably won't be able to spend it all."
"Do you have a shooting team to work with?"
"Yes, I have connections in Ogilvy before, so please don't worry about the production team.
As long as you are satisfied with our creative script, after paying us the advance payment.
We will produce the aopy as quickly as possible for you to review."
Kama and Chen Dongcheng spoke very quickly, and Wei Ziliang was confused when he heard it: "What is aopy?"
“AOPY is the first-review version after production is completed. Nowadays, advertisements have to add special effects and undergo post-production.
So aopy is a work without any post-processing."
After Kama explained to Chen Dongcheng, he looked at Chen Dongcheng again, waiting for the young man's reply.
"If you start preparing now, how long will it take to complete this ad?"
What Chen Dongcheng is most concerned about is the issue of time.
The Internet fitness field is not peaceful now, and several new platforms have been launched.
keep became popular, and it suddenly made the entire Internet fitness track popular.
Naturally, Chen Dongcheng and others are not the only ones who have vision and ability.
Therefore, keep’s advertisement must not only be beautiful and shocking, but also fast.
"Mr. Chen, are you in a hurry?"
"Very urgent."
Karma thought for a moment: "I can finish it for you in one and a half months at the fastest.
If you can provide us with some keep product positioning and information about the Internet fitness market, I will be confident that I can hand over the finished film to you a few days in advance."
Usually after Karma and others sign a creative agreement, the first thing they do is nothing else.
First, collect Party A’s product information and positioning, and then formulate a promotion strategy.
This step alone will take five days to complete.
If Chen Dongcheng could provide this information, they would save themselves the trouble and just formulate a promotion strategy in two days.
"One and a half months..."
Chen Dongcheng thought for a moment, but this time was still acceptable: "Okay, you can prepare a creative agreement, and we will sign it right away."
"good."
Kama quickly asked someone to prepare an agreement. They have many such agreements ready-made. It is enough to just fill in some keep information.
Chen Dongcheng signed his name at Party A's office, and then Karma and the others could start work.
For a TV commercial, there may not be much real shooting time.
The early creative submission, the production department's modifications, and the post-production are the most time-consuming.
With Wei Ziliang around, Karma also revealed to Chen Dongcheng that the cooperating production team was from abroad.
When he was at Ogilvy, he had collaborated with the other party many times.
Now that Kama is out to work alone, the other party is willing to take over Kama's work.
Including some of Karma's previous works, as well as the previous works of the production team.
Chen Dongcheng also looked at it for a while and found that it was indeed a masterpiece.
"Young Master Wei, I didn't expect Mr. Chen and you to know each other. I will be the host tonight and you and Mr. Chen will choose a place."
Karma knows about Shangdong Technology. After all, when submitting the manuscript, it is not nonsense to not understand Shangdong Technology and keep.
Karma knew that the Chen Dongcheng in front of him was an upstart in the Internet circle, and could be said to be one of the youngest billionaires.
For such a person, it is not surprising to meet Wei Ziliang.
Wei Ziliang is a very loyal person. With him here, Kama is not worried that Chen Dongcheng will break the contract.
It is not easy for an advertising agency to run well.
Karma doesn’t know how many times he has seen someone who was deceived by Party A or unilaterally breached the contract and canceled the filming.
It allows him to relax and create, and strive to satisfy Chen Dongcheng with his creativity.
Wei Ziliang gave Chen Dongcheng a look and said politely: "Old Zhang, why are you so embarrassed? Your company has just started, I will make arrangements tonight."
"This is not possible. Mr. Chen, Party A, and I, Party B, have to hug Mr. Chen's lap."
Wei Ziliang said half-heartedly: "You said it's really cold in this magical city at the end of February, so it would be nice to have some hot pot.
Lao Zhang, I happen to have a Huang Gongzi coupon, so it’s no need to blame it.”
Kama's lips twitched when he heard this. He has been in the magic city for so many years.
Mr. Huang has been there twice, but I haven’t heard of any coupons there.
"That's Mr. Huang, please contact Mr. Wei, and we'll have a healthy hotpot tonight."
Kama's face remained calm, and the small hotpot was worth 5,000 per person.
It hurts me to death to support such an idiot.
Wei Ziliang smiled and called Mr. Huang: "Sister Huang, Mr. Chen, I, and Mr. Zhang from Jiemo Advertising will go over tonight. You can leave the box upstairs for us."
"Eh? Lao Zhang, you still have a red and white machine here!"
After hanging up the phone, Wei Ziliang came to a corner of the office in a familiar manner.
There is a red and white machine here connected to the TV, and there are a few small stools.
"The bungalow I rent is a bit small, but it still needs to give everyone time to relax."
Karma helped adjust it, and then handed each of Chen Dongcheng and Wei Ziliang a controller: "This is an out-of-print good thing, and it contains classic games."
The Famicom is a Nintendo game console, and it contains a lot of classic games.
Super Mario, Contra, MapleStory...
Chen Dongcheng and Wei Ziliang played here for a while, and Kama was here to talk with them.
The company is not big, so other employees looked here curiously.
"Oh my god, Party A is so handsome, I really want to contact him!"
"Mr. Zhang is very naughty to us. If you ask for his contact information, at least Mr. Zhang will be fine."
"These two handsome guys are both good. Sisters, which one should you try?"
"Hey, hey, hey, that's too much. Why don't you consider us male compatriots who get along day and night?"
"Tch, you are not handsome and have no money, how can you afford to support me?"
The atmosphere of Jiemo Advertising is very good, it is a small but sophisticated creative company.
There isn’t as much intrigue as the big advertising agencies.
When Chen Dongcheng was playing games, Kama was beside him talking about his ideals.
Contrary to popular belief, he has little intention of accepting investment.
I just want to develop my own small company in a down-to-earth manner, which Chen Dongcheng admires very much.
Of course, this is not without its disadvantages.
Once Party A breaches the contract, Jiemo Advertising will feel uncomfortable.
If the production does not continue, the hired filming and production team will be unhappy.
Even the hearts of people within the company will be scattered and it will be difficult to lead them.
Kama knew this very well, so he took the initiative to entertain Chen Dongcheng and Wei Ziliang to avoid the risk of Party A's breach of contract.
Compared with that kind of risk, it only costs a few dollars to treat guests to dinner.
Party A's father's experience was excellent, and Kama, as a veteran, made the atmosphere at the wine table not cold at all.
"Mr. Chen, I, Lao Zhang, would like to toast you again. I have always believed that advertising requires talent as well as diligence.
But diligence determines the lower limit, while talent determines the upper limit.”
Karma held the wine glass and said with a rosy face: "We at Jiemo Advertising have just gathered some geniuses. I guarantee that for this case of Shangdong Technology, we will use our imagination and brainstorm to satisfy Mr. Chen and the users!
"
"I believe you can do it, and our cooperation will not stop at the first time."
Chen Dongcheng clinked the goblets with Kama. In fact, he believed more in the trajectory of history.
Since Jiemo Advertising has successfully produced advertisements for keep, Chen Dongcheng would of course choose the lowest-risk method.
Karma's eyes lit up: "Mr. Chen, what do you mean?"
“I want to build keep into a brand. For example, when it comes to sportswear, the first thing that many people think of is Nike.
I hope that whenever someone thinks of fitness apps, the first thing that comes to mind is keep.”
Karma thought for a while and said: "Mr. Chen, according to your goal, at least three brand advertisements are needed."
"So, this cooperation will determine whether I can continue to hand over the two future advertisements to you."
Karma looked serious: "Don't worry, Mr. Chen, I will follow the entire production process to ensure that the quality of the advertisement will satisfy you."
Kama stood up and toasted Wei Ziliang with a glass of wine, thanking him for being the middleman.
Without Wei Ziliang, Karma would not dare to do anything boldly, for fear of being cheated by Party A's breach of contract.
"Mr. Chen, I toast you with this glass. Thank you for giving me this opportunity. I won't say too many words. I will definitely make you satisfied with the work."
Karma drank another glass of red wine and looked at Chen Dongcheng sincerely.
"I look forward to your work."
Chen Dongcheng smiled and took a sip. It was normal for Party A’s father to take a sip, but the price dropped when he drank with him.
Kama didn't mind either, sat down with a smile, and continued to lick Party A's father in different ways.
The purpose was just one, to let Chen Dongcheng hand over the subsequent commercials to him before filming.
Karma doesn't like ordinary small cases.
Only powerful customers like Chen Dongcheng are the ones Karma is most willing to lick.