For three days in a row, a group of experts joined Xiaohongshu, which indeed had a certain positive effect.
But it only adds tens of thousands of users to Xiaohongshu, which is completely out of proportion to the price paid by Xiaohongshu.
Just when Mao Wenchao was getting angry, a hot search suddenly appeared on Weibo.
#小红书, your moral integrity is gone#
Chen Dongcheng didn't drop the price so much and went to the scene to tear it up himself.
Spend some money to hire a well-known vlogger, who will post this article.
“The original intention of the Xiaohongshu app is good, and I also want to share shopping notes and strategies. Although it is suspected of plagiarism, I won’t say anything.”
"But the most disgusting thing is that a group of experts who joined not long ago have been discovered by me to have stolen pictures from other places and posted fake notes."
“The most chilling thing is that Xiaohongshu’s management team not only fails to maintain a neutral attitude, but also shields these experts.
They even deleted some of my comments and blocked my account."
The big V listed dozens of photos.
I took a look at all the pictures of the notes posted on the melody account.
The effect of airborne hot searches is to attract a lot of people who want to eat melons.
"My dear, this sister is so ruthless in stealing pictures. She even went to the hotel's official website to steal pictures and said this is her home!"
"It made me laugh so hard. It's okay for this sister not to steal Internet celebrity pictures, but she went to Taobao store to steal pictures. Oh my god, her ability to create photos is amazing!"
"I went to search for the same model of shoes, and they only cost more than 100, and she actually said she bought them for more than 5,000. It's amazing!"
…
When Mao Wenchao received the news, he was in a daze and quickly called Qu Ting: "Ating, have you checked to see if this is true?"
"I checked and found that Melody did have stolen pictures. Basically all the notes were fake. We were deceived."
Qu Ting said with a guilty look on her face that she was also responsible for this matter.
It was her job to supervise the review expert, but as a result, such a big mistake occurred.
Mao Wenchao asked again: "What about the other experts?"
"They all became famous because of the fake notes. We were tricked by Little Blue Book."
Intrigues and intrigues in shopping malls are perfectly normal, and since they take the initiative to find experts, they can't blame others.
"The storm is coming!"
Mao Wenchao was sitting on the boss's chair, feeling like he had no energy left in his body.
He knew with his toes that Zeng Yiming would definitely not let this opportunity go.
What makes him most uncomfortable is that these experts still have to protect themselves.
All the experts they spent half of their money to recruit are banned?
That's not realistic.
Mao Wenchao is holding on to some luck, just in case the fans of these celebrities are still willing to support Xiaohongshu.
Almost immediately following the heated discussion on Weibo, a large number of one-star negative reviews appeared on the Xiaohongshu app in major application stores.
Mao Wenchao finally admitted that they would definitely fall into this trap.
"Ating, make a comprehensive rectification and ban all the accounts of these experts!"
Mao Wenchao almost yelled. He was not targeting Qu Ting, but the group of experts he had brought in at a high price.
What kind of nonsense is this? Everyone is licking their faces and talking about their treatment.
Now something happened, and everyone's true colors were exposed.
During these three days, Chen Dongcheng was not idle either.
Contact a headhunting company and ask them to recommend professional managers in the field of instant delivery.
As Xiaolanshu’s users have accumulated to a certain level, Zeng Yiming plans to launch an e-commerce project.
Chen Dongcheng is very aware of the failures of Xiaohongshu e-commerce in history, and naturally he does not want to repeat the same mistakes.
Chen Dongcheng entrusted Wei Ziliang to register the company.
Gu Canyang made a call and all the procedures were expedited.
"Mr. Chen, the name of your company is interesting."
Wei Ziliang, Yu Jiaci, and Fatty Xu all came to visit the Global Center.
Looking at the renovated one-story office building, I feel a little envious.
"Thanks a lot."
Chen Dongcheng looked at the various documents and business licenses in his hands, and patted Wei Ziliang on the shoulder with satisfaction.
"It's a small matter, the three of us just went to drink tea. Canyang's face was there, so it was very relaxing."
Wei Ziliang waved his hand and asked curiously: "I see that the company you registered operates in the field of crowdsourcing platforms. Is it possible that you want to invest in a food delivery company?"
"Takeaway is currently impossible. It started late."
Now in 14 years, the two giants, Hungry? and Magnesium Tuan, are fighting fiercely.
The food delivery market is booming and everyone is optimistic about this field. It is too late to enter the market now.
The most important thing is that Chen Dongcheng does not have the capital to burn money. The money burned by these companies during this period is about the same as Didi.
It's the real big three of bat who are playing, and the other children can only stand aside.
Chen Dongcheng is aiming at the field of instant delivery, and to be precise, he uses Dada as a template.
However, the name has changed. The company's name is Cao Cao Suda.
Find a restaurant at noon and take Wei Ziliang and the others to have a meal to express their gratitude.
Returning to the Global Center in the afternoon, Chen Dongcheng met the candidates recommended by the headhunting company.
"Zhou Shaohua, holds a master's degree in logistics management from MIT and worked as a product manager at Oracle in Silicon Valley."
Chen Dongcheng looked at the information provided by the headhunting company and observed Zhou Shaohua in front of him.
He is not tall, about 1.75 meters.
Wearing a Ralph Lauren blue and white striped polo shirt, blue jeans, and New Balance sneakers.
No matter how you look at him, he is not an unusual person, but in the eyes of Chen Dongcheng, he is completely different.
Character: Zhou Shaohua
Skills: Business management expert (3%), Logistics expert (25%)
"I'd like to hear your thoughts on instant delivery."
Chen Dongcheng closed the information provided by the headhunting company and put it next to him.
Zhou Shaohua straightened his body, looked directly at Chen Dongcheng and said: "In the field of food delivery, the main players now are Ahri and Tengxun.
Although the two food delivery platforms they support have each established a delivery team, in my opinion the crowdsourcing model still has great potential."
“As food delivery platforms spend more and more money on subsidies, it is inevitable that the food delivery industry will enter a stage of rapid development.
Their original delivery team was simply unable to meet the delivery demand caused by the sharp increase in orders.
In this case, we need to set up a crowdsourcing platform.
In order to solve the problem of insufficient transportation capacity, they will definitely transfer some orders to us.
As long as we can get some orders from their platform, it will be enough for us to get through the initial development stage."
The so-called crowdsourcing platform uses crowdsourcing to utilize idle human resources in society to solve the real-time delivery problem of the last three kilometers of o2o.
However, the positioning of the crowdsourcing model is part-time.
The constraints and management of the platform are not strong. Some people who advocate freedom prefer this way of working.
"Last question, how do you solve the problem of insufficient riders?"
Zhou Shaohua came prepared and spoke eloquently: "I will go to two places to recruit people. One is the delivery station, at the door of KFC, McDonald's and other stores with delivery teams.
The other is near urban villages and factories, where low-income people who own electric vehicles and can work part-time jobs gather.
Once the stall is set up, I will have someone turn on the radio and pull out the flag.
It says that the daily income is 150 yuan, and they will receive washing powder, oil, rice, etc.
At that time, local pushers will hold small speakers and shout: Install the app and you can take things home."
Hey, this is a really good idea.
It is undeniable that these things are quite tempting to low-income groups.
Zhou Shaohua noticed the change in Chen Dongcheng's eyes: "At the beginning, I plan to let the local salesperson take the delivery person to pick up the order.
After the delivery person is familiar with the process, he can ensure good delivery and spread the word of mouth.
All people with delivery capabilities in this area will join in."
"Well, what are your salary requirements?"
Zhou Shaohua was startled, and then he realized that the person opposite him was satisfied with him, and he quickly said: "Industry standards are fine, and the treatment of start-up companies is not so good, so I can accept it."
"A monthly salary of 50,000 yuan, the rent company will reimburse you, and you will get a BMW 5 Series. Is this salary okay?"
Zhou Shaohua nodded quickly: "Your treatment is the most generous among all the companies I have encountered."
Salary is a form of recognition for Zhou Shaohua.
What he needs most is the opportunity to act independently, otherwise he will always be just a vice president.
Chen Dongcheng stretched out his hand to him: "Cao Cao will need you to pay more attention in the future. The company will be working in the Global Center in the early stage. You can start recruiting workers tomorrow."
Zhou Shaohua sighed deeply at Chen Dongcheng's vigorous and resolute actions, and quickly shook hands with Chen Dongcheng: "Okay."
"Let's go, I'll take you to meet Mr. Zeng. There will be many opportunities for you to cooperate in the future."
Chen Dongcheng took Zhou Shaohua to meet Zeng Yiming, and the two shook hands and exchanged greetings.
When Zeng Yiming heard that Zhou Shaohua was building a crowdsourcing platform, he somewhat understood what Chen Dongcheng meant.
He planned to join a welfare society online, but was rejected several times by Chen Dongcheng.
The small blue book stall is so big that it can easily expose the problem of weak foundation.
The delivery aspect alone can only be outsourced to other platforms.
With Cao Cao Suda, Xiao Lanshu can completely cooperate with the other party.
They are responsible for online sales, and all distribution problems are solved by Cao Cao Suda.
Zeng Yiming became even more enthusiastic about Zhou Shaohua. There was too much room for cooperation between the two companies.
It would be unrealistic to ask Zeng Yiming to organize his own manpower.
With just the small amount of money Xiaolanshu has, if we just recruit some delivery people, we will be short of funds.
Zhou Shaohua was taken to an office assigned to him by Zeng Yiming.
The office area is about 800 square meters, which is enough for Zhou Shaohua and others to complete the initial transition.
"Mr. Zhou, are you satisfied here?"
Zeng Yiming looked at Zhou Shaohua and nodded, knowing that this environment was to his liking.
“So satisfied.”
Zhou Shaohua smiled and nodded: "We will have a relatively small number of people in the early stage. I plan to recruit a few programmers to build the simplest app first, and start recruiting people after it goes online."
"How much start-up capital does Mr. Chen plan to give you?"
"Ten million is enough for us to last for a while."
Zeng Yiming was a little surprised: "It seems that Director Chen really pays enough attention to you."
"Yeah, it's a rare opportunity, so I'll go back first. I'll contact my old department and try to bring a few more people over to set up the stall first."
Zhou Shaohua said hello and hurriedly recruited people.
The establishment of Cao Cao's Suda is just a pebble, insignificant to many people.
But only Chen Dongcheng knew the potential of Cao Cao's rapid advancement in the future.
An interesting part of Dada’s history is that at the end of 2015, Dada established a takeaway platform called Pai Fun.
Are You Hungry?, Magnesium Tuan, and Baidu Food Delivery. I never dreamed that Dada, which started its business relying on them, would dare to launch its own food delivery platform.
There is no doubt that Dada's move has been planned for a long time.
His ambition to establish his own business was exposed.
At that time, Dada, which had more than one million food delivery riders, relied on handing out leaflets to each rider, defeating the three major platforms and ranking first in the free list in the Life section of Apple's App Store.
Being blocked is a given. Blocking on the three major platforms actually plays a role, but it cannot be said to be particularly large.
The main reason is that Dada does not have strong enough capital support.
If Dada had held one billion US dollars in ammunition, the ending would have definitely been rewritten.
Maybe the last oriole is really Dada.
Chen Dongcheng planned to lie dormant for a while, waiting for the three of them to be seriously injured.
We have also cultivated the takeout market and will launch our own takeout platform when the time comes.
That scene must be very exciting.
Zhou Shaohua still has some abilities. First of all, he recruited four capable people from his old company, all of whom he had worked hard to cultivate.
Setting up a company from scratch is very laborious, but fortunately Zhou Shaohua was able to endure the hardship.
I personally took charge of the interviews, recruited more than ten engineers, and developed the app first.
It doesn’t need to be too complicated in the early stage, as long as it can meet the map positioning function.
Regarding the specific process, Chen Dongcheng also gave some opinions when they were discussing it.
Mainly using Dada as a template, starting with the flower delivery market.
Regarding deposit collection, Zhou Shaohua made an interesting proposal.
First collect a deposit of 300, and then recruit delivery people to deliver the first few orders at will.
But once the delivery exceeds ten orders, you must undergo offline interview training.
At the same time, strict screening of delivery personnel is carried out, with reference to third-party credit assessments to prevent delivery personnel with criminal records from joining.
Chen Dongcheng didn't take it seriously at first, but later he heard that Zhou Shaohua planned to use the deposit to earn interest. This was obviously a business model!
And it’s a business model that Chen Dongcheng is particularly familiar with.
Chen Dongcheng looked at Zhou Shaohua with a strange look on his face. He didn't expect that he would have discovered a talent: "Your suggestion is not bad. When there are more people, we can do what you want."
Through Zhou Shaohua, Chen Dongcheng remembered the shared bicycles that were messed up by the bosses before his rebirth.
That is the most typical business model of using deposits to make money.
At that time, a lot of capital came into the game with checks, but in the later period, small and medium-sized shared bicycle companies couldn't stand it anymore, and this business model was exposed.
It’s not easy for people to understand this pattern. Chen Dongcheng remembers that Didi seemed to be involved.
After all, what everyone values is the huge deposit pool.
Chen Dongcheng quietly recorded the shared bicycles in his notebook.
You must seize every opportunity you get after being reborn. These are the key points for you to make a fortune in the future. You must not miss it.