When I returned to the office, I had a casual chat with Kama, and Kama stood up to leave.
Zhuang Manting came over with several documents and sat down next to Chen Dongcheng.
"If you look at these pieces of information, they are all new players who have recently entered the Internet fitness track."
Chen Dongcheng took it and took a look.
Oh, they are all very familiar figures.
Super Orangutan, Lok Sports, and Gudong, which finally woke up from selling bracelets and switched to the B-end market.
Chen Dongcheng took out the keep one year in advance, which naturally allowed others to see the prospects of the Internet fitness track.
There are keep’s achievements as a template, and capital is willing to listen to their stories.
When Internet companies generally raise funds, before the C round, as long as you can tell a good story, it is easy to get the favor of capital.
Before the C round, it was generally based on the number of users and traffic.
It just so happens that keep can achieve this perfectly, which is also the most coveted feature of other companies.
It will be different when you wait until the C round. You have to come up with a business model that can make real money visible to the capital.
Zhuang Manting concluded: "There are no particularly noteworthy opponents at the moment, they are all newbies."
Chen Dongcheng shook his head and pointed at the super gorilla: "This family needs special attention."
"Super gorilla?"
"The shared fitness warehouse they are currently building, although the concept is good, is currently not highly recognized by users."
Chen Dongcheng did not answer Zhuang Manting, but asked her: "Do you think the gym should get an annual pass?"
"Of course you have to do it. The annual card can lock in users in advance, which has many benefits and reduces the pressure of store opening costs."
"Then now if there is a gym that does not require you to apply for an annual membership and pays per use, and the fitness services provided are far superior to those of gyms on the market, will you be tempted?"
Zhuang Manting was stunned for a moment and asked: "Then how do you make money?"
"There are many ways to make money. For example, courses adopt a one-time charging method. A 60-minute class charges 45 yuan. You can think of this model as a retail business. The courses are products, but the production and delivery of the goods are done at the same time.
occur."
This model coincides with the new retail concept proposed by Lao Ma.
Many people are hesitant to apply for an annual card, but single payment is still very attractive to them.
Zhuang Manting instinctively felt that this novel model could pose a fatal threat to keep.
"In that case, this company must be captured, otherwise if they are allowed to develop, they will pose a great threat to us."
"Leave this matter to me and I will create a complete ecosystem for keep."
Chen Dongcheng left Shangdong Technology and came to a shopping mall in a somewhat remote location in Longgang District.
A completely yellow container with an orangutan spray-painted on it.
The container is divided into eight sports compartments of uniform size.
It's a pity that although many people stopped to watch and take a few photos.
But there are only a few people who dare to go in and exercise in front of everyone.
Although this model is good, it is indeed a bit early.
The shared fitness market education is not sufficient, and failure is inevitable.
Chen Dongcheng took a few glances and sentenced this shared fitness cabin to death.
…
Liyuan Road.
Unlike other plots of land, the environment on Liyuan Road is obviously more comfortable.
Tall and lush trees block the sun, and pedestrians on the road can finally slow down.
The crisp sound of bells came from not far away. It turned out that a customer opened the small iron door of the coffee shop and walked out.
The garden surrounded by green plants is small in area. There is a pebbled path leading directly to the store, and there is also a wooden floor in the courtyard.
When the weather is cool, drinking a cup of coffee in the garden, with the mottled light and shadow playing on the table, is extremely comfortable.
The coffee shop is painted entirely with white paint and looks very low-key, and the interior is intentionally made with mottled gray walls.
There are four or five small tables in the hall, as well as two rooms with different decorations, which is very warm.
“Welcome.”
Sun Ying smiled and raised his head to say hello, but was suddenly startled.
"Have a matcha cake and a latte."
Chen Dongcheng was sitting on a high chair opposite the bar. There was a fearless cat on the high chair next to him, looking at Chen Dongcheng curiously.
"Meow."
"His name is Tangyuan, a cat I adopted."
"sweet dumpling?"
Chen Dongcheng touched it a few times and found that glutinous rice balls were the favorite of the coffee shop. He turned over and lay lazily with his eyes half-closed.
Sun Ying laughed very happily when she saw that Chen Dongcheng liked glutinous rice balls so much.
After a while, he handed Chen Dongcheng a cup of coffee and a matcha cake.
"Hey, it's quite delicious."
Chen Dongcheng took a bite of the matcha cake, and Sun Ying paired it with some fruits cut into small pieces.
The appearance is beautiful and the taste is not bad. No wonder the store is so popular.
There wasn't even any open space inside the house, and the courtyard outside was almost full.
"It seems that Mr. Xue's design for you is quite good."
"Yes, when Sister Xue's design draft was given to me, I felt very surprised. Many customers who came to the store said that the style of our store is very artistic, and many girls came to take photos and check in."
Sun Ying quit her job as a teacher and felt like she had a new lease of life.
I study how to make coffee every day, chat with the customers who come to the coffee shop, and live a comfortable life.
There was a small sofa in the store with several Winnie the Poohs placed on it. Chen Dongcheng sat on the sofa and lay down for a while.
"Dr. Chen, Miss Liu is here."
Xie Jingyu walked into the coffee shop with a woman with short hair, walked to Chen Dongcheng and gently woke him up.
The warm afternoon sunshine matches the soft music in the coffee shop.
Chen Dongcheng couldn't help but feel sleepy while sitting just now, so he snoozed for a while.
"Hello, Miss Liu."
"Just call me Tiaotiao, Mr. Chen. I heard from Secretary Xie that you want to invest in us?"
Chen Dongcheng smiled and nodded: "As far as I know, you are planning to open a gym in Bao'an District recently?"
"How did you know?"
Tiaotiao was a little surprised, but did not deny it: "We are indeed negotiating, and the conditions offered to us by the other party are very attractive."
"Isn't the rent very cheap and the decoration time given to you is very long?"
Tiaotiao was completely confused. If it hadn't been for the fact that only a few of their founders had been working on this matter, and they were all very close friends, she would have thought there was a traitor among them.
"Ma'am, your coffee."
Sun Ying was a little curious about Tuotiao's identity, so after delivering the coffee, she quietly observed from a short distance away.
He stirred the coffee nervously and looked at the young and overly young investor in front of him: "Mr. Chen, you might as well say what you have to say."
"I invest in you, you help me make money, and I am willing to give you US dollars. You should understand the difference between US dollar venture capital and RMB venture capital, right?"
Of course Tiaotiao understands. Since you want to start a business, you must know some basic information.
The characteristics of Meijin VC are patience and experience.
RMB VC is mostly money from the domestic rich generation or institutions.
They invest in companies that make money quickly and have considerable profits.
If JD.com and Ali had taken RMB VC back then, these two companies would not have survived to this day.
Tiaodiao is very clear about their development model, which has nothing to do with short-term profits.
The most suitable one for them is Meijin VC, but the problem is that Meijin VC doesn't care about their story at all.
The failure of the shared fitness cabin had a great impact on them.
Chen Dongcheng was sure that the beating would make his heart beat faster, and he sipped his coffee in a leisurely manner.
"Mr. Chen, I want to know how much you plan to invest in us and what price we need to pay?"
Tiaotiao hesitated for a moment, planning to listen to Chen Dongcheng's conditions first before making a judgement.
"I can give you one million US dollars, and you need to hand over 40% of the shares."
The conditions offered by Chen Dongcheng were just at their bottom line.
Guaranteeing their control and obtaining considerable funds.
Tiaotiao almost responded, but her reason still allowed her to restrain her impulse.
"Mr. Chen, do you want more shares?"
"Is it much?"
Tiaotiao looked a little embarrassed. They just fell down in the shared fitness cabin and decided to change their minds.
I plan to abandon the development idea of shared fitness cabins and try to test the fitness market starting with group classes.
Everything is unknown, and the funds received from the angel round have been almost spent.
If the Bao'an store is destroyed, it will really be a dead end.
The biggest difficulty with Tiaotong is that the venture capital institutions that invested in the angel round do not intend to invest any more money.
The Bao'an store is their last chance to use their remaining funds to fight against the odds.
But like many entrepreneurs, no one wants to lose control of the company.
If you want to develop and grow, it is normal to take VC money.
How many shares will be left in the end really just depends on luck.
If you encounter a moderate VC that can tolerate their founding team, if you encounter some VCs with bad records, there are countless examples of founders being kicked out.
In the end, Tiaotiao didn't agree, and planned to try Bao'an store first.
Sun Ying came over to clean up, and Chen Dongcheng smiled and praised: "Your coffee making skills have improved."
"Fortunately, I have enough time to study every day. This kind of life is really good."
After finishing cleaning up, Sun Ying sat across from Chen Dongcheng and asked curiously: "Is that your friend just now?"
"No, a potential company founder."
"Did the negotiation fail?"
"Well, some people always have to suffer pain from a fall before they can accept reality."
Chen Dongcheng called Zhuang Manting to release the news. Keep planned to go offline in a large scale to seek to monetize its traffic.
This is a kind of invisible pressure. In the past, keep was aloof and dominated the online traffic.
These new entrants are very smart to find new ways to change the traditional gym, and they have also won the favor of a lot of capital.
What Chen Dongcheng has to do is to first give a signal to the capital that intends to invest so that they start to hesitate.
Can these new entrants develop under the pressure of keep?
If you can't, it's better not to invest.
Lest the project die in the end and the investment is wasted.
In any case, as long as Keep spreads the news, the capital it plans to invest will definitely be cautious and cautious, and it is inevitable to wait for a while.
This is the advantage of being a single company. In the field of Internet fitness, keep is the well-deserved leader.
The other younger brothers are forced to take the offline route, but if the big brother also takes the offline mode.
For these start-up companies, this is undoubtedly the top of Mount Tai.
Keep's traffic is too scary for them.
A user base of 30 million is an unattainable barrier for every new entrant.
"Yingying, I'm leaving first."
Stay until five o'clock in the evening when the coffee shop closes.
The roasters and baristas in the store are also girls. Say hello to Sun Ying and take the first step.
Chen Dongcheng felt a little emotional, this is the benefit of having no shortage of money to spend.
If it were another coffee shop, I would probably wish to open it 24 hours a day to make money.
Sun Ying changed out of her work clothes, revealing a white T-shirt and a blue denim skirt underneath.
Her fair and glowing thighs were a bit dazzling when exposed to the sun.
"Would you like to come and sit at my house?"
"Is it convenient?"
"My parents usually live in Futian District. For the convenience of commuting, I rented a house in Nanshan."
Chen Dongcheng thought that he was a big man but a coward.
"Let's go then, take my car?"
"How boring is that? Take my car today?"
Sun Ying was carrying a small bag and pointed at the mini not far away.
When Chen Dongcheng thought about it, it was only a twenty-minute drive, so there shouldn't be any problems.
Fasten your seat belt before getting in the car to save your life.
Sun Ying was so amused that she started up the mini very skillfully, which finally made Chen Dongcheng feel relieved a little.
It only takes ten minutes to drive from Peninsula Garden to Zhonghai Sunshine Rose Garden if there is no traffic jam.
But it is unrealistic to expect no traffic jams in Pengcheng. It is quick to get there in half an hour.
Chen Dongcheng wanted to drive his own Koenigsegg, but he didn't have much chance.
If it gets scratched, someone has to be sent from the capital to repair it, which is really troublesome.
Leave it in the garage for now, then take it out for a spin when you feel like it.
After parking the car, Sun Ying took Chen Dongcheng around the community.
To Chen Dongcheng's expectation, the greening in this community is very good, with the greening area approaching 60%.
"We're here, come in and sit down."
Sun Ying entered the password to open the door, and Chen Dongcheng followed him in.
The area of this house is not large, just over fifty square meters, which is quite suitable for one person to live in.
"These are slippers."
Sun Ying got a pair for Chen Dongcheng, then tied her hair into a ponytail and turned on the air conditioner in the room.
After Chen Dongcheng changed his shoes, he walked to the sofa and sat down.
Although the room size is a bit small, it is small and exquisite.
"Come, eat some fruit."
Sun Ying held a plate of cut pineapples and thoughtfully stuck toothpicks on the pineapples.
"Thanks."
Chen Dongcheng ate a few pieces and asked, "Is that Meng Xuan not bothering you anymore?"
"No, I heard from my friend that he seemed to have left Pengcheng and finally got rid of this madman."
Sun Ying was a little lucky that she knew Chen Dongcheng, otherwise she would have been driven crazy by Meng Xuan.
"That's good."
Chen Dongcheng nodded, and the room became silent again.
Sun Ying turned on the TV and turned to look at Chen Dongcheng: "If you want to eat something tonight, I'll make it for you."
"Do whatever you want, I'm not picky about food."
Sun Ying nodded: "Then I'll do it. You watch TV first."
After a while, the sound of water running came from the kitchen, and then the rhythmic sound of chopping vegetables.
This experience is very novel. There are really few women around Chen Dongcheng who can cook.
In other words, Zhuang Manting's craftsmanship is pretty good, and the rest have little interest in the kitchen.
It's okay to clean up and let them cook, but what they cook is probably dark food, which Chen Dongcheng wouldn't dare to eat.