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213. Two choices

In April, Chen Dongcheng rarely stayed in school for a whole month.

Not only Lu Bai and the others were surprised, but even the teacher praised Chen Dongcheng several times.

Shenzhen University has undergone a lot of changes in the past two years, and Chen Dongcheng has caught up with the trend.

From Chen Qingquan, the president of the university, to Lu Hongbin, the vice president in charge of the college, they emphasized to the teachers many times that academics are not Chen Dongcheng’s main focus, and more attention should be paid to his entrepreneurial talents.

Chen Dongcheng has no doubts about this kind of privilege. He likes this kind of peaceful and leisurely university life.

After he was reborn, he no longer had to study hard and compete with other hard-working students for precious graduate school places.

In the final analysis, continuing to study is for your own better development.

While on campus, Chen Dongcheng was well aware of Cao Cao's progress.

With the consumption rebates in April and some step conversions, Chen Dongcheng raised 50 million to invest in Cao Cao Suda again.

When he watched Didi and Kuaidi burn money before, Chen Dongcheng had no feeling at all.

Even if tens of millions are burned every week, in his eyes it is just a string of numbers.

But when Cao Cao quickly promoted it, Chen Dongcheng was really in pain.

Every time a city is captured, the cost will not be less than two million.

This is still the case with Hungry? Some merchants are exclusively signed by Magnesium Group and must rely on local promoters to persuade them.

Fortunately, relying on the mature and replicable local promotion model, the number of delivery personnel is increasing day by day.

Some economically developed second-tier cities, such as Hangzhou and Jianye, may have more than 5,000 delivery personnel.

In second-tier cities with poorer economies, the number of delivery personnel may be around two to three thousand.

As of the end of April, the cumulative number of registered riders on Cao Cao Suda has officially exceeded 200,000.

The comprehensive layout in first- and second-tier cities across the country has been basically completed.

Zhou Shaohua and Lu Guangyu successfully joined forces in Zhengzhou, and then Zhou Shaohua flew back to the Magic City to take charge, while Lu Guangyu came to Chen Dongcheng to report.

"Director Chen, fortunately you have fulfilled your mission. Mr. Zhou and I are able to deal with you."

Lu Guangyu worked very hard during this period, leading some of his old subordinates to gnaw at each other. He really risked his life to prove himself this time.

The promotion of Cao Cao's speed was so smooth this time, which is inseparable from the contributions of Lu Guangyu's old subordinates.

They are all experienced local promotion elites, they are just changing the sponsors who fund the promotion.

The promotion of Cao Cao Suda has not stopped, but the speed has slowed down, mainly focusing on merchants in first- and second-tier cities.

"Guangyu, you came from Ali. Now it's very difficult to set up the e-commerce team at Little Blue Book. Do you have a suitable candidate?"

Lu Guangyu was a little surprised. He didn't expect Chen Dongcheng to trust him so much.

Lu Guangyu thought for a while: "I can help Director Chen contact a few people who are interested in changing jobs. You can make a decision after seeing them."

Chen Dongcheng patted Lu Guangyu on the shoulder with satisfaction: "Okay, you have been tired recently. I will grant you two days' leave. Go back and rest first."

Lu Guangyu was extremely efficient and recommended several elites in the e-commerce field to Chen Dongcheng who were interested in changing jobs that night.

Lu Guangyu recommended a total of five people, who happened to be in charge of operations, design, logistics, customer service, and a senior vice president of the e-commerce division.

Chen Dongcheng made separate appointments, and each person's ability was stronger than those Zeng Yiming had interviewed before.

After sending them to the magical capital, Zeng Yiming treated them warmly and arranged accommodation as if they had found a treasure.

He was very worried during this period. Many people may think that e-commerce should be very simple.

Isn't it just a matter of adding a link to the app to let users place orders?

But in fact, the process of e-commerce is very complicated, with many links involved.

From product design, website merchant maintenance, logistics information tracking, and after-sales customer service processing, all require professional talents to complete.

Back and forth, Zeng Yiming also hired thirty or forty e-commerce talents.

Only a few core members are needed to support this team.

Especially for He Qian, the vice president of the e-commerce division who was poached by Chen Dongcheng with a lot of money, and was immediately promoted to the No. 2 employee of Little Blue Book, only ranked below Zeng Yiming.

All the bustle in the world is for benefit, and all the hustle and bustle in the world is for benefit.

As long as you are willing to spend money, there is no talent that cannot be found.



In addition to the smooth progress of Cao Cao's speed, the development of keep also made Chen Dongcheng smile.

The advertisements produced by Karma are truly excellent. As a shareholder, Tencent naturally supports Keep, one of its own companies.

Tengxun Video gives keep corresponding exposure on the homepage.

The slogan "Self-discipline gives me freedom" appears in subways, bus shelters and building advertisements.

In addition, online Weibo and keep launched a new round of hype.

The plan of everyone looking for the most beautiful keeper, the results are no worse than last time.

The reward of three 500,000 cars is very attractive.

The number of followers on Sundong Technology’s official Weibo soared, and when the list of winners was announced, Weibo almost went down again.

After investing no less than 30 million, Peng Zhijian was a little surprised and embarrassed by the results.

At first, he didn't quite approve of Chen Dongcheng taking such a risk and investing half of the funds raised in advertising.

Whoever gives Chen Dongcheng more shares has absolute control.

Facts have proved that Chen Dongcheng's decision was correct.

Keep is nicknamed by many people as a novice traffic harvester.

Keep is taking the path of online traffic. The original 30 million registered users have doubled through this event.

Stimulated by the good news, Peng Zhijian took the initiative to contact Chen Dongcheng and planned to let Chen Dongcheng start the B-round financing as soon as possible.

"Mr. Chen, we at Tengxun are firmly on your side. Recently, many Internet fitness startups have approached us, but I have rejected them all."

Peng Zhijian sipped the tea gently and complimented Chen Dongcheng in an unobtrusive way.

"I don't see the potential to surpass Mr. Chen in any of them. I won't lose the big watermelon like Mr. Chen and pick up other small sesame seeds."

"Mr. Peng deserves the award, but the fact that keep is the leader in online traffic will not change. Other competitors can only choose the small track of offline gyms."

Chen Dongcheng and Peng Zhijian were chatting casually when they suddenly thought of Super Orangutan.

After meeting Tiao Tiao at Sun Ying Coffee Shop, Chen Dongcheng also contacted him several times.

Tiaotiao didn't plan to take out too many shares so early and was busy opening the Bao'an store with a few partners.

Chen Dongcheng doesn’t remember the specific reason for the failure very clearly. It seems to be a rent and property issue.

The failure of Super Orangutan’s first store almost brought their founding team to a standstill.

In front of Peng Zhijian, Chen Dongcheng would definitely not talk about the potential of offline gyms.

"Mr. Chen, you should have spent the money raised in the A round. It's time to start the B round of financing."

Peng Zhijian brought another surprise to Chen Dongcheng: "In addition to us, there is an investment institution that entrusted us to express its recognition of Mr. Chen."

"Which one?"

"Huaxin Industrial Fund."

Chen Dongcheng raised his eyebrows, extremely surprised: "They would be interested in Sundong Technology?"

Peng Zhijian smiled and nodded: "They usually only invest in unicorn companies with potential in the technology circle, and it just so happened that Shangdong Technology caught their eye."

They were both engaged in investment. Peng Zhijian was quite familiar with CEFC and briefly analyzed CEFC's investment strategy with Chen Dongcheng.

Since last year, Huaxin Industrial Fund has begun to lay out holding investments, focusing on holding investments in core industries such as industrial environmental protection, medical services, tourism and leisure business services.

An investment strategy supplemented by minority equity investment in emerging industries such as technology, Internet, and biotechnology.

Buy a company, reorganize it and carry out various operations such as mergers and acquisitions, and then the market value of the company will increase.

This investment method is called holding investment, and it is a high-level approach in the field of private equity investment.

It can be said that investing in Internet companies is a sideline of CEFC Industrial Fund.

As long as you make money, don't force control.

Didi almost accepted investment from CEFC Industries before, but was blocked by Chen Dongcheng.

I didn’t expect that it would be my turn to be invested by CEFC this time. It’s really a turn of events.

After some thought, Chen Dongcheng agreed to join Huaxin.

First of all, there is no doubt about Huaxin’s background, and secondly, they are rich.

It is strange that a fund that can play a holding investment style is short of money.

"Then I would like to congratulate Mr. Chen in advance. If CEFC leads this round of investment, our Tengxun will continue to invest."

Peng Zhijian is very optimistic about Chen Dongcheng. In his opinion, there is no other competitor that can compare with keep in the Internet fitness track.

"Thank you, Mr. Peng, for your approval. I plan to raise US$30 million in round B, and the post-investment valuation will be US$200 million. What do you think, Mr. Peng?"

Peng Zhijian did not hesitate and nodded readily: "No problem, it's within our acceptable range."

"What about Huaxin?"

"They were late entrants to the game, and Mr. Liu from CEFC is also very optimistic about Shangdong Technology. This valuation is acceptable to everyone."

Chen Dongcheng and Peng Zhijian discussed the specific share division in the office, and the final result was that CEFC led the investment and invested 15 million US dollars.

Tengxun followed up with an investment of US$10 million, and Fatty Xu contributed US$5 million.

The amount of financing is not very large, and Peng Zhijian said that Tengxun will receive the funds as quickly as possible after review.

After seeing off Peng Zhijian, Chen Dongcheng came to Bao'an District.

Stop for a while in front of the Super Orangutan store and sit in the Bentley to observe the store.

After sitting in the car for almost half an hour, there was no deviation from Chen Dongcheng's memory. There was indeed something wrong with this store.

"Fuck, why didn't my grandson tell me in advance, what should we do now? We spent so much money on decoration and move out now?"

As soon as I walked in, I heard a man complaining loudly.

Just as Tiaotiao was about to persuade the other party, she heard the sound of the bell hanging at the door and quickly looked over with a surprised look on her face: "Mr. Chen?"

"Is it convenient to chat?"

"It's convenient. Come with me."

Tiaotiao sighed and led the way: "Keqi, go get Mr. Chen a glass of water."

"oh."

Keqi wore a vest and had bulging bulges from exercise. From the first glance, he seemed to love working out.

"Give."

Keqi handed the water glass to Chen Dongcheng.

Chen Dongcheng politely thanked him and sat on the sofa in the rest area.

Only the faint sound of running could be heard not far away, and the whole gym was very quiet.

Quiet is not a good adjective for a gym.

The busier the gym is, the more money it makes, and the quieter it means death is not far away.

"Mr. Chen, I made you laugh. Are you coming this time?"

"Aren't you going to accept my investment yet?"

Chen Dongcheng was a little anxious, but he didn't show it at all on his face: "Your store has a lot of problems. I heard some at the door just now. The rent has not been negotiated?"

"The grandson lied to us. He was the second landlord. Now the real landlord has returned from abroad and asked us to vacate the house immediately. They have no intention of letting us open a gym."

Keqi muttered in an angry tone, revealing a key piece of information to Chen Dongcheng.

Tiaotiao glared at Kitchi: "You are the only one who talks too much."

"With all due respect, you have failed twice in a row, so you don't have much money in your hands, right?"

Tiaodiao smiled bitterly and nodded: "The money from the angel round has been used up, and our partners have also used up all the money they raised."

"Now I have two options for you, one is one million US dollars and 40% of the shares, and the other is three million US dollars and 60% of the shares."

Keqi was a little surprised. He didn't expect that someone would be so persistent and willing to give them money at this time.

"Tiaotiao, choose three million US dollars, the shares are worthless."

Keqi's voice was a little urgent, and he was really scared.

All the money I have saved over the years has been invested in Super Orangutan, but I have yet to see any returns.

Now Chen Dongcheng is willing to take money. According to Keqi's idea, the more he can take, the better.

Tiaotiao looked at Chen Dongcheng with a complicated expression. She also knew that Chen Dongcheng was so persistent and must be very optimistic about the development of the super gorilla.

No matter how reluctant she is to give up, she still has to accept capital investment.

In the Internet age, it has long been beyond the reach of ordinary people.

Only with capital money can you develop quickly and form a considerable business model.

"Mr. Chen, please wait for a few minutes. We will have a meeting to study it."

After Tiaotiao said this, she looked at Chen Dongcheng nervously, fearing that he would be dissatisfied.

"Please."

Chen Dongcheng nodded, knowing that no matter which one Tiaotiao and the others chose, he would be the biggest winner.



In a small conference room.

To be precise, it should be the coaches lounge.

The six founders of Super Orangutan got together and Tiaotiao told several others about Chen Dongcheng's two options.

Seeing that everyone was silent, Keqi was the first to speak: "Let me tell you, we have invested so much, and getting more money at this time is the most important thing. Three million US dollars, how many stores will we be able to open?"

"But if we take out 60% of the shares now, will the super gorilla still be ours?"

"Is it that important? You see, so many founding teams don't have as many shares as we do. Why don't we still manage the company well?"

After a heated discussion, everyone finally turned to Tiao Tiao. The person they all believed in the most was Tiao Tiao.

Tiaotiao frowned, hesitated for a long time, and sighed: "Then let's take the second option. I hope this Mr. Chen is not a strong investor."

As my friends said, one million dollars is not enough for anything.

After opening two stores, it will be gone. Then you will have to ask Chen Dongcheng for money. It is better to get three million US dollars at a time.

I calculated in my heart that three million US dollars would be enough to open ten stores.

As long as Super Orangutan builds its reputation, it will surely gain the favor of more capital.

Chen Dongcheng, who was sitting in the rest area, heard the rapid footsteps and knew that he would not return disappointed today.

"Mr. Chen, let's choose the second option."


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