Zeng Yiming has always been vigilant about Xiaohongshu.
After hearing Xiaohongshu's actions, Zeng Yiming predicted in front of several supervisors: "Mao Wenchao is probably going to be in trouble this time."
Several supervisors agreed: "Yes, we have been preparing for so long before we dare to launch the e-commerce platform. They probably realized the crisis by doing this."
Zeng Yiming summed up with a smile: "We now need to sort out the closed business loop from communities to e-commerce, and watch how they commit suicide."
He Qian smiled and suggested: "I think we can find more watermen to lead the rhythm, so that Xiaohongshu's reputation will completely explode."
The supervisors looked at me with some suspicion. As expected of the two bosses of the company, their hands were really dark.
Zeng Yiming nodded: "This is a good idea. Mr. He, please ask more about which channels Xiaohongshu cooperates with.
If there are distributors with bad records, we will prepare the materials in advance and let them have a good drink."
"clear."
After Zeng Yiming finished talking about Xiaohongshu, he continued: "Director Chen has invested 130 million in Xiaolanshu, which is equivalent to more than 20 million US dollars."
The boss has strong financial resources, and the employees below him also feel at ease.
Zeng Yiming said with a smile: “Many venture capital investors have been pursuing us recently, which has caused many employees in the company to feel a little restless, including Mr. He and I.
Today I want to emphasize that the company is not considering accepting any investment at present, and Mr. Chen has enough funds to support our development."
After Zeng Yiming finished speaking, everyone in the conference room breathed a sigh of relief.
Since the big boss doesn't plan to accept financing, they can just follow the orders with peace of mind.
For a week, He Qian kept asking for news, but he didn't hear which Japanese channel Qu Ting had negotiated a cooperation with.
However, under Xiaohongshu’s official Weibo, Xiaohongshu claimed that they had reached cooperation with brands such as Kao.
He Qian was puzzled, and the same was true for Zeng Yiming. Could it be that he had gone to find a distributor from another country?
…
June 28.
Xiaohongshu used the few remaining funds to carry out a wave of subsidies.
The e-commerce platform that was launched in a hurry almost copied Little Blue Book.
Fortunately, few users care about plagiarism. As long as the price is cheap, it is enough for them.
Kao diapers come in 4 packs of S size and 82 pieces. The price after subsidy given by Xiaohongshu is 300 yuan, which is 100 yuan cheaper than that of Xiaolanshu.
Zeng Yiming and He Qianqian looked at each other, wondering where Mao Wenchao found such cheap supplies, but they knew that there was definitely something wrong with it.
He Qian placed an order using his mobile phone. What surprised He Qian was that although Xiaohongshu's logistics information had not been updated.
But only one day later, he received the express delivery.
He Qian opened the express delivery and took out the diapers inside, almost dying from laughter.
Although the packaging of the diapers is almost exactly the same as Kao's, the texture and the logo on it are very different from the genuine ones.
This can also deceive uninformed consumers.
People like He Qian have personally visited Kao manufacturers and been taken to visit by distributors, so they can tell the authenticity at a glance.
After Zeng Yiming listened to the congratulatory report, he asked other employees to use their respective accounts to buy a few packs. Not surprisingly, they were all fake.
If you sell fake goods at the subsidized price of genuine goods, the profit is quite enviable.
Zeng Yiming signaled He Qian to prepare for action. He had reported the situation to Chen Dongcheng and was waiting for the next instruction.
"You can find a well-known big V to expose this matter..."
After Chen Dongcheng hung up the phone, he couldn't help but shake his head: "Why bother? It would have been great to accept my investment in the first place."
Zeng Yiming received instructions to contact several well-known bloggers and provide them with sufficient benefits.
Let them uncover the last fig leaf of Little Red Book.
Mao Wenchao was immersed in the joy of reporting from his subordinates.
With the launch of e-commerce, the number of new users of Xiaohongshu and the sales on the e-commerce platform have continued to rise.
Although Qu Ting was a little worried, she saw that Xiaohongshu had a chance to survive and deceived herself: "It's okay. Taobao sells a lot of fakes, so it won't necessarily be affected much."
Mao Wenchao waved his hands to his subordinates, indicating that they should continue their work.
After being suppressed by Little Blue Book for a long time, the dark clouds above my head are finally dispersing.
Walking to the floor-to-ceiling window, he couldn't help but feel complacent.
Mao Wenchao pointed to the three artifacts not far away, namely the three landmark office buildings in the Global Center.
"Ating, when we get the next round of investment, we can also work there. Isn't Little Blue Book right there?"
Qu Ting shook her head and objected: "The rent there is too expensive and the investors won't allow it."
When Mao Wenchao heard the investor asked, "What did Xu Xiaoping say?"
"When I called you before, I always said I didn't have time. This time Xu Xiaoping said he would come to see you as soon as possible after returning to China."
Mao Wenchao had an idea: "Ating, tell Xu Xiaoping that we are in urgent need of money. Let's see if Zhen Fund can make an exception and lend us a sum of funds in advance. We will use our own shares as collateral."
Qu Ting was a little confused: "Borrow money? Wouldn't it be better to directly use Xu Xiaoping's funds?"
"Ating, don't you and I still know where this batch of goods came from?"
Mao Wenchao's eyes were calm: "Even if the problem of fake products is exposed, we still have to find someone to back us up."
"Are you crazy?"
Qu Ting said in horror: "Aren't you afraid that the capitalists will cause trouble for you?"
"What are you afraid of? Is it possible that you can still kill me?"
Mao Wenchao said nonchalantly: "This is an opportunity. Xu Xiaoping, an old fox, will definitely be tempted."
Mao Wenchao plans to set up a trap for Xu Xiaoping. Whether he can get through it or not depends on whether Xu Xiaoping can control his greed.
Qu Ting had no choice but to call Zhen Fund.
Xu Xiaoping wants to see the core transaction data of Xiaohongshu.
Today, Xiaohongshu’s sales have reached 20 million, and are still increasing every moment.
"He agreed and lent us three million US dollars as a private person. After returning to China, he will attract several venture capital investors to invest in our B round."
Qu Ting hung up the phone, feeling that Mao Wenchao was playing with fire.
If you are not careful, you can easily burn yourself.
The crazier Mao Wenchao became, the calmer he became, so it was no surprise that Xu Xiaoping would agree.
With the successful experience of Xiaolanshu, even if Xiaohongshu has some plagiarism issues,
But it seems that Xiaohongshu has also made great achievements in social networking and e-commerce.
Given a valuation of tens of millions of dollars, it is easy to obtain capital recognition.
If Mao Wenchao has three million US dollars, he dares to continue playing with Little Blue Book, and he can ensure that Little Red Book's popularity remains intact.
Xu Xiaoping agreed to temporarily lend them three million US dollars.
Mao Wenchao was finally able to relax for a while and took out his phone to check Weibo.
Suddenly, a Weibo post on the hot search list made Mao Wen super stunned on the spot.
# Shocking! The diapers sold by Xiaohongshu are all fake!#
This Weibo post that landed on the hot search list instantly attracted a large number of people who wanted to eat melons.
The blogger who posted on Weibo posted several photos with text explanations.
"According to the observation of this blogger, the address and logo of the diapers sold by Xiaohongshu are slightly different from the genuine ones. If this blogger hadn't had a keen eye, it would have been easy to be deceived."
"The workmanship of the diapers is even more worrying. They are completely at the level of small domestic workshops. How can they be as skin-friendly and breathable as the Kao brand?"
"Finally, Xiaohongshu, your conscience has been eaten by a dog? Infants and young children are so fragile, how dare you sell fakes. Are you really not afraid of God's punishment?"
Three paragraphs, coupled with a few photos, made Mao Wenchao feel as if he was struck by thunder.
The rhythm of the Internet is easily influenced by trolls, and a large number of angry melon-eaters are added to it.
Xiaohongshu’s official Weibo was instantly occupied by a barrage of curses.
“This is an extremely unscrupulous platform and we call on relevant departments to come forward to deal with it!”
“Xiaohongshu, Xiaohongshu, just bought more than ten packs of diapers for my son. I’m still wondering why they are so cheap.
Thanks to the blogger for being exposed, otherwise wouldn’t my son have been tricked to death by his own father?”
"Where is the official Xiaohongshu? Come out and explain a few words?"
"Excuse me. E-commerce platforms in the world are generally shady. Which one doesn't have fake products?"
"Others can tolerate fakes, but even diapers for infants and young children are fake. I can't tolerate this!"
…
Qu Ting received the news and complained.
After all, she and Mao Wenchao gave the order together, so we can't blame Mao Wenchao alone.
Mao Wenchao tremblingly picked up a cigarette and lit it slowly.
Looking out the window, I don't know what I'm thinking.
Qu Ting sighed and was about to speak.
At this time, an employee ran over anxiously.
"Sorry, Mr. Mao and Mr. Qu, the customer service company we cooperate with quits!"
"What's going on?" Qu Ting asked quickly.
The male employee recounted the matter as quickly as possible.
Except for Qu Ting who was a little surprised, Mao Wenchao seemed very calm.
"You go ahead and get busy. The company is not yet at the stage of bankruptcy."
Mao Wenchao's voice was so cold that the male employees were so frightened that they quickly nodded in response.
Mao Wenchao was finally not so cold towards Qu Ting and showed he didn't care.
"The customer service company is a bunch of shit. Isn't it just bad reviews? Would I be afraid?"
When those experts joined Xiaohongshu before, they brought a lot of bad reviews to Xiaohongshu.
In the end, Mao Wenchao took care of it. Just find some trolls to get some good reviews and you can cover it up.
After all, as long as you have money.
Even if there are overwhelming negative reviews, the platform can still develop.
After all, there will always be people who are greedy for petty gains.
Mao Wenchao thought for a moment and said: "Don't worry about the customer service side for now. We will send a few employees here to serve as customer service personnel temporarily. Let the customers scold you as much as you want. If it takes more than one minute, we will hang up."
Qu Ting nodded: "This is the only thing we can do."
"Also, Xu Xiaoping, please stay calm and use the official Weibo to reply, saying that this incident will be dealt with seriously."
Qu Ting asked: "Then the user wants a refund?"
"What refund?"
Mao Wenchao sneered: "If they hadn't taken advantage, would they have been tricked by us?"
Qu Ting feels bad, but if she wants a refund, the factory that previously provided the supply will definitely not agree.
"What's the sales volume?"
Mao Wenchao suddenly asked.
"There are thirty million."
"That's almost it. We'll deduct 70% and send them back the rest."
Qu Ting was stunned: "That's not good. We agreed before that we would get 30% of the rebate."
"What's wrong with it? Do I still need to tell them about the quality of the gadgets they produce?"
Mao Wenchao snorted: "I bear the curse, but you still have the nerve to only give me 30% of the rebate."
It is obviously a domestically produced small-scale processing factory, but Xiaohongshu sells it for 300, but in fact it can be done at a cost of 50.
Therefore, even if Mao Wenchao deducts 70%, the factory will still make a profit.
It's just not as huge a profit as Mao Wenchao described at the beginning.
Anyway, the money is in Xiaohongshu's account, and the factory settlement has to wait for Xiaohongshu to remit the money.
Mao Wenchao's skills are indeed not authentic, but the factory is not a good guy either.
They were just like a nest of snakes and rats, so they each made a fortune, but Mao Wenchao made more.
Mao Wenchao knew that this was quick money, and it was enough to get this kind of opportunity once.
Qu Ting was a little surprised: "You don't plan to stop doing it, do you?"
"Of course I will continue to do it. Maybe there will be a group of fools willing to take the bait."
Mao Wenchao smiled and asked: "Ating, how do you plan to spend the 4 million?"
Qu Ting looked at Mao Wenchao with a complex expression, knowing that Mao Wenchao had changed.
No longer as ambitious as before, I plan to develop Xiaohongshu well.
Instead, he thought about developing Xiaohongshu into a tool to earn profits for him, which was a bit boring for a while.
Qu Ting shook her head: "I haven't thought about it."
Some puns, Qu Ting never thought that Mao Wenchao would become like this.
This was completely different when we first started the business together.
The dream has been extinguished, and Qu Ting is thinking about leaving.
Having known each other for many years, the two of them were already familiar with each other's thoughts.
Mao Wenchao was silent for a moment and asked, "Are you planning to leave?"
"I have thought about it."
"As a friend, I support you, but if you think about it, if you walk out of this door, you may never make money so fast again."
Mao Wenchao completely thought about it, since he couldn't defeat Little Blue Book.
Then you might as well take advantage of the value of Xiaohongshu and accumulate more wealth for yourself.
Qu Ting's desire to leave became more and more intense, so Mao Wenchao transferred the money to Qu Ting's account.
No matter whether he leaves or stays, Mao Wenchao feels that he has done the most benevolent and righteous thing.
Qu Ting finally left. She originally invested 200,000 yuan in starting the business, but now she has gained 4 million yuan.
It seems like a 20-fold return, but Qu Ting is a bit confused.
Because these four million were earned so dirtyly that Qu Ting was a little disgusted.
Mao Wenchao had anticipated Qu Ting's departure.
At this time, he was too lazy to care about that.
As long as the company survives, he will continue to receive wealth.
Xu Xiaoping's three million US dollars arrived in his account and was immediately injected into the company by Mao Wenchao.
Investors' money cannot be used for personal use, Mao Wenchao knew very well.
Mao Wenchao has accumulated tens of millions of dollars for himself just from his last diaper, and he can't help but be tempted by other products.
After all, he is still too young.
His reputation has been ruined, but a few fools are still willing to buy from him.
Starting from consumers’ rights protection, in the past seven days, Xiaohongshu has been delaying and not giving an accurate reply.
Some consumers have given up, so they should spend money to learn a lesson.
The vast majority of consumers began to read reviews in major app stores, and trolls fanned the flames, provoking the anger of more netizens.
The Apple App Store issued a statement and decided to remove the Xiaohongshu app indefinitely.
This operation made Mao Wen super dumbfounded this time.
In order to compete with Xiaolanshu for users and the market.
Xiaohongshu has never developed an Android app.
Now that Apple's App Store has played such a trick, Mao Wenchao's dream has been completely shattered.