The liveliness of the takeaway market has attracted the attention of many people who eat melon.
Caocao Food Delivery lived up to expectations and topped the free list in the lifestyle section of the Apple App Store in its first week.
In less than a month, the number of orders per day exceeded 500,000, and the development situation was excellent.
Magnesium Tuan and Are You Hungry have already taught the market clearly, and Cao Cao Takeaway took advantage of the cold winter of capital to pick the fruits of victory.
On the one hand, Gan Jiawei strengthens the promotion of Cao Cao's takeaways, and on the other hand, he recruits talents.
Especially for technical talents like engineers, no expense is spared.
Today is the capital winter, and every company is feeling the chill.
Many employees have been fired one after another, and of course the most core people will definitely be firmly in their hands.
However, there is no such thing as a guaranteed job in the Internet industry.
Gan Jiawei seemed to have identified Magnesium Tuan and hired many engineers to come over. Wang Huiwen, the president of Magnesium Tuan's food delivery division, was so angry that he lost his temper.
The secretary looked at the furious Wang Huiwen, shrank back in fright, lowered his head and picked up the documents on the floor.
"Are the employees in the technical department so unable to resist temptation?"
Wang Huiwen said angrily: "We offer them such high treatment, but there is no loyalty at all."
The secretary was trembling, how dare she talk to Wang Huiwen about this.
After Wang Hui finished getting angry, the secretary continued: "Mr. Wang, Mr. Wang hopes that you will prevent employees from changing jobs as soon as possible, so as not to lose people's hearts..."
Naturally, the king was referring to Wang Xing. When the secretary mentioned Wang Xing, a hint of fear suddenly appeared on Wang Huiwen's face.
Although it was very obscure, the secretary was keenly aware of it.
In the magnesium cluster, no one wants to challenge the power of King Xing.
Even Ah Li was driven away, how majestic and majestic it was?
"I understand. In the near future, I will focus on interviews with the core members of the technical department."
Having said that, Wang Huiwen has no confidence at all.
If Cao Cao is really willing to spend a lot of money to buy bones for his takeaway, who can stop him unless Magnesium Group takes the initiative to raise his salary?
But this is a paradox. Magnesium Tuan is not as popular as Cao Cao’s takeout.
Give one a salary increase, will others agree?
Just pull and move the whole body, nothing more than that.
It is impossible to increase salary, we can only talk about ideals and find ways to retain them.
…
Raffles City Plaza.
Heytea finally made its way into the Magic City and opened a store with an area of about 100 square meters.
Heytea opened a total of 20 stores in Pengcheng. In addition to the 3 million invested by Chen Dongcheng at the beginning, Chen Dongcheng injected another 100 million in the later period.
Raising his shareholding to 70% completely established his absolute control over Heytea.
Nie Yunjing struggled for a while, but thinking about the shares held by Chen Dongcheng, he finally gave up on those small ideas.
Introducing other capital, apart from Chen Dongcheng's consent, will also cause his shares to be diluted.
In contrast, Chen Dongcheng was sincere enough to him.
The operation of Heytea is indeed given full authority to him, and only the supply chain is controlled by Sun Ying.
The equity information of Heytea has been changed. Chen Dongcheng holds 70% of the shares and Nie Yunjing holds 30%.
With 100 million in funding, Heytea naturally has the confidence to enter the Magic City.
At the same time, stores were opened in five large shopping malls in Shanghai.
The five stores were renovated and opened at almost the same time.
The news of Heytea's opening has become the focus of heated discussion in many people's circles of friends.
The store in Raffles City was extremely popular, with people queuing up like a long queue.
Customers have to queue for at least an hour and a half to buy a cup, and each person is limited to three cups.
There is definitely support in it, but Heytea is indeed very popular online.
HeyTea's resources are far superior to those of other competitors.
Nie Yunjing's face was full of joy, as the founder who single-handedly brought up Heytea.
He was under a lot of pressure during this period, but fortunately Chen Dongcheng was tolerant enough to him.
There are no excessive profit requirements, just to make the brand famous.
Heytea, with an average price of 25 a cup, is very popular in Shanghai.
It also attracted a lot of media reports, which helped Heytea’s popularity continue to rise.
In the early days of opening, the routine was to buy one drink and get one free.
Let customers taste the sweetness first before you can continue to make money from them.
"Mr. Chen, we can open the business so smoothly thanks to your relationship as a friend."
Generally speaking, when foreign brands enter the Shanghai market, they will inevitably encounter difficulties from some local brands.
Nie Yunjing is ready to manage various departments.
Unexpectedly, everything went smoothly after the opening of Heytea. The ghosts and monsters did not show up at all.
In the magic city, Gu Canyang said, who dares to anger a second generation of this level.
Even when Nie Yunjing went to complete a formality, he was greeted with kind words and compliments by the deputy bureau-level leader.
This also made Nie Yun Jingshen feel lucky, thanks to the fact that he was holding Chen Dongcheng's thigh.
otherwise……
Chen Dongcheng smiled lightly and nodded: "These are all trivial matters. You only need to run Heytea well, and no one in the city will cause trouble for you."
Nie Yunjing nodded understandingly and said with a smile: "Mr. Sun's store in Zhengda Plaza, Mr. Chen, please go and have a look."
Chen Dongcheng diverted to Supermarket Plaza. The queues at Supermarket Plaza were not inferior to those at Raffles City.
There are those who join in the fun, those who come here because of their reputation, and some who pay for them.
In short, Heytea really became an instant hit in Shanghai.
The clerk was so busy that his legs went weak. Sun Ying stood not far away, holding a small notebook and seemed to be memorizing something.
“It’s quite popular, similar to the one at Raffles.”
Sun Ying was startled, turned around and saw that it was Chen Dongcheng, and then patted her chest lightly.
"It's you. It scared me to death. Who suddenly ran up to me and talked."
The assistant beside him blinked his eyes.
She didn't understand the relationship between Mr. Sun and the handsome guy in front of her.
She is a newcomer who has just joined the company. During this period, she followed Sun Ying everywhere and gained Sun Ying's trust.
But this was the first time I met the big boss Chen Dongcheng.
Sun Ying looked at the crowd of people who still insisted on queuing despite the bright sun.
"This is all due to the reputation we accumulated in Pengcheng before. Many people drank it when they went to Pengcheng before. Coupled with the strong publicity, it has become so popular today."
The two of them talked and walked into the store. Someone asked dissatisfiedly: "Why don't they queue up?"
"They are our bosses."
The female clerk smiled and replied: "Please wait a moment. Three cups of cheese milk caps will cost you 46."
Each person is limited to three cups, and with buy one get one free, almost every customer in line will choose to buy three cups at once.
Sun Ying took Chen Dongcheng to visit the store. Heytea has a very subtle technique in choosing the location, which is to be as close to the big brands as possible.
For example, many Heytea stores are opened next to Prada stores. To put it bluntly, they follow Prada's style.
When consumers see Heytea’s store next to Prada, they will subconsciously think that Heytea’s store is of high quality.
The price is a bit more expensive, which is normal.
Having just received an investment of 100 million from Chen Dongcheng, Heytea can definitely afford the rent in this location.
Moreover, the brand's style is enough, and consumers will also check in and attract people.
In this way, Heytea has almost locked up the spots vacated by foreign brands like Haagen-Dazs.
There are many high-quality business districts, and many brands want to enter them and set up landmarks and Internet celebrity stores there.
Basically, only Heytea can get the best position in the shopping mall by relying on its strong brand potential.
Yidian is going to open next to Prada, and I guess Prada won't be renting it next year.
Products like Gu Ming are cheaper, costing 8 yuan a cup. Users probably just punch in and leave, so they can’t afford Prada.
Sun Ying's assistant ran over and asked for two cups of milk tea from the staff, and brought them over secretly, for fear of causing dissatisfaction among others.
Users queuing outside could keep their eyes on the inside. The assistants brought these two cups of milk tea under various angry looks.
"Try it and see. There should be no loss of taste, right?"
Sun Ying handed Chen Dongcheng a straw and drank a cup of Bobo tea.
When she is usually bored, Sun Ying would often try the drinks herself.
She has tasted all the new flavors of Heytea or those under development.
Chen Dongcheng took a sip, and it tasted the same as the first drink.
It seems that Nie Yunjing’s early training for store clerks is quite good.
"The taste is very good. I plan to move Heytea online. What do you think?"
Sun Ying reacted quickly and asked: "You mean you want us to launch takeout business?"
"Well, I have a company called Cao Cao Takeout, have you heard of it?"
Sun Ying smiled and nodded: "A few days ago, a sales manager from several takeout platforms contacted us and wanted us to try to accept some takeout orders, but Nie Yunjing refused."
The reason for Nie Yunjing's refusal was simple. He was afraid that launching takeout online now would divert Heytea's offline customer traffic.
The continued hot queuing scene offline is the key to creating hot topics.
It is normal for him to have this concern.
"HiTea will launch takeout online sooner or later, but it's just a little earlier now. As long as we control the number of stores in Magic City, HeyTea's traffic will not decrease."
Although Chen Dongcheng said so, he has decided to let Heytea counterattack on the line. Cao Cao's takeaway needs Heytea's traffic too much.
It is no exaggeration to say that a Heytea store can easily sell thousands of orders a month.
Sun Ying thought for a while and said: "We have done research and found that the size of the Magic City can accommodate at least fifty stores without distracting the customer flow too much."
You should know that Heytea is in Pengcheng, but it only opened 20 stores before moving its location.
But in Shanghai, after conducting research, the marketing department made a plan for fifty stores.
There are five stores in the first batch to open in Shanghai, and other stores are also being located.
As long as there is a suitable store, Heytea's marketing department will take it over without hesitation and then decorate it.
Chen Dongcheng nodded and said: "That's good. Opening a takeout business will put a heavier load on Heytea's employees.
However, Cao Cao’s takeaway side can give Heytea a commission reduction or exemption in the early stage.”
"real?"
Sun Ying immediately became interested.
The commission ratio of food delivery platforms has been increasing.
From 1.1% at the beginning of the year, there are already rumors that it will rise to 8.9%.
No one can afford to blindly spend money on subsidies.
Especially when capital is in the cold winter, Magnesium Group and Are You Hungry have also begun to consider increasing revenue and cutting expenditures.
The former symbolic commissions have officially become history.
When it comes to increasing commission ratios, several platforms have a tacit understanding and are taking action in unison.
Chen Dongcheng said with a smile: "In addition to being free of commission, I can also let Cao Cao Takeaway cooperate with your hype and hold a special Hey Tea event to maximize the popularity."
"If this is the case, then our store employees will be under greater pressure."
Sun Ying frowned, somewhat reluctant to give up this opportunity.
But I feel that accepting takeout orders will make the already busy employees even more tired, which seems a bit inhumane.
"We are all young people, making money is more important than rest.
I think in the past few months, Heytea can use part of its profits to pay more bonuses to its hard-working employees.
After all, we can’t expect our employees to generate electricity for love.”
Chen Dongcheng thought for a while and added: "Moreover, for takeout delivery, the most important thing is not speed, but quality.
I will ask Cao Cao's takeaway company to customize a batch of insulated boxes specifically for tea delivery.
When you are making it, also be careful to separate the milk cap and tea.
Otherwise, customers will lose interest in drinking."
Sun Ying was a little ashamed. She only thought that the popularity of Heytea could make money online, but she was not as detailed as Chen Dongcheng thought.
If you really don’t take these into consideration, wouldn’t this be overdrafting Heytea’s reputation?
"I know, we will definitely pay attention."
While Sun Ying blamed herself, she did not forget to remember everything Chen Dongcheng told her.
Chen Dongcheng only looks at the problem from the perspective of consumers.
When Heytea opened its takeout business in his previous life, Chen Dongcheng also enthusiastically ordered several times.
Either the delivery is too slow and no rider is willing to take the order.
Or it is just served and sprinkled into a piece, without any desire to drink.
After explaining the official business, Chen Dongcheng asked casually: "Where do you live in Shanghai?"
"I'm staying in a hotel for the time being. It's right in the middle of several stores. It's convenient for me to run back and forth."
After Chen Dongcheng heard what Sun Ying said, he pulled her out of the store.
The little assistant was a little confused. After regaining consciousness, he quickly picked up the two unfinished cups of tea on the table and chased after him.
The car stopped and stopped all the way and came to a stylish and stylish office building.
The assistant immediately recognized this building, the 21st Century Center Building, located in the core area of Lujiazui.
Sun Ying followed all the way, a little curious about Chen Dongcheng's purpose of bringing her here.
Take the elevator all the way to the penthouse area.
There was a middle-aged man in a black suit waiting there.
"Mr. Chen."
The middle-aged man was sitting on a chair in the lobby. When he saw Chen Dongcheng, he quickly walked over with a smile.
"Manager Zhang, has the apartment been tidied up?"
Chen Dongcheng asked in a casual tone.
"Don't worry, the cleaning has been completed. You only need to change into bedding and you can move in immediately."
The manager named Zhang made an invitation gesture and led the way.
This building has a total of 55 floors, of which floors 42-55 are serviced apartments, delivered in accordance with Four Seasons Hotel decoration standards.
At the same time, owners living here can enjoy all the services of the Four Seasons Hotel at any time.
For example, services such as cleaning the room twice a week and changing bed sheets and bedding.
On the 50th floor, there are a total of seven suites on this floor, and the owners of each suite are celebrities.
After Manager Zhang opened the door, the assistant was completely stunned by the luxury of this house.
The entire house is paved with high-end material floors, and the living room is paved with a huge light gray carpet and matched with sofas of the same color.
Floor-to-ceiling glass windows provide excellent views.
This building is adjacent to Jin Mao Tower and Global Center. Needless to say, the location is needless to say.
The assistant was a little distracted. Aren't these the elite celebrities on TV who can afford to live in luxury houses?
Manager Zhang said appropriately: "Mr. Chen, this apartment has a total area of 380 square meters, with three bedrooms, two living rooms and two bathrooms. It is surrounded by many large shopping malls and the location is perfect. The prosperity of Lujiazui is right at your feet."
After hearing this, the assistant asked nervously: "How much does it cost per month?"
“It’s not expensive, one hundred thousand yuan a month, just pay one deposit and one deposit.
This kind of luxury house is specially built for elites like Mr. Chen."
When Manager Zhang introduced me, he didn’t forget to flatter me.
Sun Ying was okay, but the assistant was completely confused.
One hundred thousand a month!
One year's salary of hers is one month's rent of her boss?