For a time, the takeout battlefield was filled with smoke.
The funds of Hungry? and Magnesium Group far exceed that of Cao Cao’s takeaways. The two companies are following up at the same time, and the subsidy war is getting more intense.
The market dividends of first- and second-tier cities have gradually disappeared, and third- and fourth-tier cities have become increasingly critical.
Whoever can control the food delivery market in third- and fourth-tier cities can control Match Point.
Gan Jiawei turned Chen Dong into a company, leaving several senior executives to handle daily affairs.
The others were taken away by him and went straight to third- and fourth-tier cities.
Magnesium Group was able to get started because Gan Jiawei led the team and conquered one city after another.
Now Gan Jiawei plans to use the same approach to copy Magnesium Tuan’s successful model and migrate it to Cao Cao’s takeaway.
It has to be said that Gan Jiawei personally stepped onto the front line, and the original tit-for-tat situation with the magnesium group changed instantly.
For example, in many cities, Magnesium Group will seek to cooperate with local local snakes.
Of course, these locals must have a certain amount of funds.
They handle the early stage incubation market, publicity and subsidies, while Magnesium Tuan only provides platform services.
After they spend money to incubate the market, Magnesium Group will kill the goose to get the eggs.
If one KPI fails, their agent qualifications can be easily deprived.
Gan Jiawei is extremely familiar with the operation of magnesium clusters, which is in line with Wang Xing's consistent style.
Gan Jiawei has no sympathy for these agents.
What's wrong with having money? You have to hang out with the magnesium gang. Do you really think Wang Xing can help you make money?
However, this agent model can indeed save the financial pressure of Magnesium Group itself.
The money-burning war in more than 40 first- and second-tier cities has put every platform under heavy pressure.
There are more than 500 third- and fourth-tier cities, and the population is several times that of first- and second-tier cities.
For the money-burning model, it can be described as a bottomless pit.
Gan Jiawei proposed a more sincere plan for Magnesium Group's agent policy.
According to the division of third- and fourth-tier urban areas, it is divided into five levels: ABCDE.
The deposit for each grade is 20,000 lower than that of magnesium group.
For example, in a fourth-tier city, in an E-level area, you only need to pay a deposit of 50,000 to become an agent for Cao Cao's food delivery.
If you choose to join the magnesium group, you need to pay a deposit of 70,000.
Margin reduction is just one of them.
Even in terms of materials, Cao Cao's takeout is more sincere.
Agents can choose to purchase materials from Caocao takeout or designated merchants, and the prices are in line with market standards.
It will definitely not be like the magnesium group, the same type of insulated box on the market costs up to 255 each, and it has to be sold to agents for 300 each.
The prices for other raincoats, clothing, etc. are industry standard prices.
These conditions are tempting enough, but they are not the most attractive.
Gan Jiawei proposed a very competitive plan, if the agent has to transfer the agent qualification due to financial reasons.
As long as there is no suspicion of violation in the review, Cao Cao Takeout will refund all the deposits paid by the other party.
Compared with the overbearing terms of Magnesium Tuan, Cao Cao's takeaway is more considerate.
The most tempting thing is that Cao Cao Takeaway is willing to advance and retreat together with its agents.
In terms of subsidies, agents will not be borne solely by them.
In the first two years, platform commissions were even waived.
As soon as a few policies were announced, the magnesium group was instantly defeated and had no power to fight back.
The number of people applying for agents instantly exceeded 1,000.
Gan Jiawei selected more than 300 people from among them and conducted face-to-face communication one by one.
Explain some specific support details.
With the addition of this group of local agents, Cao Cao's expansion into third- and fourth-tier cities is getting faster and faster.
It can even reach the speed of opening a city a day.
Loose conditions do not mean complete condonation of agents.
Cao Cao Food Delivery will supervise its agents at any time. Once it is discovered that they are cheating on orders or maliciously defrauding the subsidy amount.
In addition to not refunding the deposit, the agent's qualifications will also be unilaterally and forcibly cancelled.
After these agents returned, they went to great lengths to purchase various materials, recruit riders, and place advertisements.
Almost everywhere there is Magnesium Tuan takeout, there must be Cao Cao takeout.
The two companies are fighting increasingly fiercely in third- and fourth-tier cities.
Are you hungry? We are also actively negotiating with agents interested in joining.
But in the face of Cao Cao's favorable conditions for takeout, their sincerity was somewhat lacking.
After getting rid of these agents, Zhang Xuhao could finally breathe a sigh of relief.
"Dong dong dong."
A rapid knock on the door made Zhang Xuhao frown: "Come in."
"Mr. Zhang, something bad has happened. We were named on 3.15!"
"What about the 3.15 roll call...what? We're on 3.15?!"
Zhang Xuhao's expression changed instantly, he put his hands on the table and looked directly at the secretary.
The secretary did not dare to look at Zhang Xuhao and lowered his head and said: "Now the Internet is getting more and more popular about black workshops. We don't know where we collected the photos, audio recordings and videos of the 3.15 party. The public opinion is very unfavorable to us."
"Black workshop?"
Zhang Xuhao's heart suddenly jumped and he quickly ordered: "Inform other executives to go to the conference room quickly."
After speaking, he walked to the conference room first.
By the time they arrived, the scene about Are You Hungry had already been cut away?
However, an employee played the video to them again.
As the first company to be exposed at the 3.15 party, Are You Hungry? It can be said that it is a free advertisement in front of people across the country.
It's just that Zhang Xuhao doesn't want to run this advertisement at all.
He even wished he could give the other party tens of millions to suppress this matter.
“Food is the most important thing for the people, and food safety has always been the issue of greatest concern to people across the country.
Recently we received an anonymous reporting material.
The photos and recordings inside shocked us.
Now please watch the materials provided by this anonymous whistleblower."
As the host Xiao Sa spoke, the big screen at the scene began to play photos.
These photos shocked the audience at the scene and in front of the TV.
Next, there is a video of a reporter applying for an undercover interview as a rider for Are You Hungry?
In the unannounced video, the reporter received a delivery order called "Suke Food".
Photos uploaded from merchants show that the physical store is spacious and bright, the stoves are neat and tidy, and the dishes are rich and diverse.
The registered address is a shop in Building 9, Wanda Plaza, Jianguo Road, Chaoyang.
However, when the reporter took the order to pick up the meal, under the guidance of the shop owner's phone call, he arrived in front of a residential building in Yangzhuang Community, Tongzhou District.
Reporter: "I'm here. Which unit is your home at? Unit one, right?"
"Yes, wait a moment."
After a while, the unit door opened, and a man leaned out and handed the meal bag to the reporter.
"Do you run every day?"
"yes."
"Just run here?"
"Yes."
"Okay, I'll give you a call when the order comes."
The reporter quietly recorded this scene.
In addition to the change of address, this store hidden in a one-bedroom apartment on the first floor of a residential building is completely inconsistent with the bright store photos on the Internet.
Zhang Xuhao said nothing and continued reading with a cold face.
The scene changes again, and in the southeast corner of Tongzhou Wanda Plaza, there is a shop without any plaque.
There is only a computer in the corner of the store office.
After making an undercover investigation, the reporter found out that this is where the managers of Ele.me’s distribution team in Beiyuan area of Tongzhou work.
At ten o'clock in the morning every day, all delivery personnel must hold a morning meeting in front of the store before starting work, and then go out to receive orders.
However, the reporter unexpectedly discovered that one-third of the delivery team did not leave after the meeting every day.
Instead, they all entered the shop and waited in line.
"Brother, why don't you leave?"
"Why go? There will be an order later."
"What list? Isn't this where we work?"
"You look like you've just arrived, and you'll know after a while."
The reporter and a rider were chatting away from one ride to another.
Unexpectedly, I discovered that on the only computer in this store, another staff member was operating on it.
The reporter leaned over and took a sneak peek. What surprised him was that the staff member actually opened the order-taking clients of five "Ele.me" online stores!
They are Jiujiuxiang Bento, Enjoy, Hello Curry, Bangbang Food, and Taipei Heal You.
What the hell is this?
The undercover reporter looked puzzled and quietly observed.
The delivery people waiting in line on the other side also took out packaged lunch boxes from a small window and went out to deliver food.
The manager of this store glanced at the reporter and said, "What are you doing so stupidly? Hurry up and get two orders per person. Send them over as soon as you get them."
"Oh, okay."
The reporter was secretly shocked and accidentally discovered a secret.
After delivering the order, the reporter opened the Ele.me website and found the corresponding store.
The registered addresses of these five stores are different, but they are all vague.
Moreover, none of the five stores uploaded photos of their physical stores.
But what surprised the reporter the most was that, without exception, these five stores were all listed on the homepage for easy search by customers.
Since this is an interview, there must be more shady stories to uncover.
Through some insinuations, the reporter finally figured it out.
It turns out that this is a store opened by five stores together. It can not only allow hungry employees to work, but also open a store to make money.
Looking for an opportunity, the reporter sneaked into the back of the store office.
I found that there was another room of about ten square meters inside, and two aunties were processing food.
All the takeaway food sold online in these five stores is actually produced in such a small kitchen.
After observing for a while, the reporter suddenly realized that there were two large freezers outside the shop, which contained pre-processed frozen vegetables wrapped in plastic.
When someone ordered a meal, the two aunties took out the corresponding variety from the freezer, took it to the kitchen at the back, and put it in a large electric hot water pot to heat it.
If the electric pot cannot be defrosted, put it in the microwave on the countertop.
Wait for the frozen vegetables to thaw before putting them into lunch boxes.
The delivery person then wraps it in a plastic bag with the word Ele.me printed on it and delivers it to the ordering customer.
The reporter recorded all this process and then turned to talk to the store managers of the five stores.
"Store manager, how many orders can we take?"
"More than 400 orders."
"One day?"
"You think it's a month."
The camera turned again, and the reporter contacted the marketing manager of Yanjiao and asked to open a store.
The marketing manager is a young man who is very energetic.
“If you have a physical store, you may pay a little less.
If you really don’t have anything, and it’s like a black shop to put it bluntly, we can help you.”
The reporter said calmly: "I don't have a physical store."
"That's not a problem. Just think of a name and I'll help you communicate with the customer service staff. The store can be opened in a few hours."
Sure enough, with the help of this marketing manager, the reporter successfully opened a casual food restaurant online.
By the time you see the video, it's basically over.
But at the end of the show, I don’t know what the 3.15 party program crew was thinking, but they broadcast an accompanying recording by Gan Jiawei.
Among them is the conversation between Cao Cao Suda's deliveryman and the store owner.
Delivery man: "Brother, why haven't you launched Cao Cao's takeout?
I see that they have been subsidizing quite a lot recently. If you open a store with them, you should be able to make more money, right?"
Store owner: "Don't mention it, their review is too strict, I was passed at the first check.
It's impossible to open a store without a business license, let alone health requirements.
Anyway, we’re selling no less on Hungry Are You and Magnesium Tuan, so it doesn’t matter if we miss them.”
Without comparison, there is no harm.
The host Xiao Sa concluded: "Food safety issues are urgent, and we call on online food ordering platforms to severely crack down on illegal workshops.
All unqualified stores will be taken offline to provide consumers with a healthy ordering environment.
Let consumers eat happily and with confidence."
"At the same time, we would like to praise Cao Cao for his takeaway.
During the reporter’s interview, Caocao Takeaway was the only food ordering platform that did not have these problems.”
“I hope other platforms will follow Cao Cao’s example and work together to build a harmonious ordering environment.”
It would have been better if he didn't add these few words. Zhang Xu punched the table heavily in anger.
This is a party that attracts the attention of people all over the country, and it can be called a nightmare for all enterprises.
Zhang Xuhao is even more aware of how far the reputation of "Are You Hungry" will decline after the show is broadcast?
"Who is in charge of the Beijing area?"
An executive raised his hand tremblingly: "It's me."
Zhang Xuhao said with a cold face: "You didn't know these things before?"
"I didn't expect that the next person would do something so bold."
The executive lowered his head with shame on his face.
Zhang Xuhao's anger was filled: "From now on, I don't want to see you again, do you understand?"
"Mr. Zhang, I..."
"roll!"
The executive's expression changed several times, but he finally sighed and left the meeting room.
Other senior executives are even more insecure, fearing that they will be named by the angry Zhang Xuhao.
"I will immediately form a special team. Kangjia, you will personally serve as the team leader. All unqualified restaurants will be taken offline immediately. I will not give anyone any face."
Although Zhang Xuhao is inexperienced, it does not mean that he is stupid.
If he could develop Hungry to this extent, he naturally knows how much trauma this incident has caused to Hungry.
"Don't worry, Mr. Zhang, our public relations department will issue an emergency public relations plan as quickly as possible to reduce the severity of the situation."
Guo Xiangdong, the vice president in charge of the public relations department, immediately expressed his position.
Zhang Xuhao trusted Guo Xiangdong and nodded and said: "No matter how big or small this matter is, as long as we do a good job in crisis public relations, we can get through the difficulties."
After the meeting, the executives were busy.
Kang Jia handed Zhang Xuhao a cigarette with a worried look on his face: "We may suffer heavy losses this time."
"Oh, I don't believe it at all if there are no other two families behind this."
Zhang Xuhao slowly exhaled a puff of smoke and said with a fierce expression: "No matter how they play, I will accompany them to the end."