The first floor of Cao Cao Building is now converted into the HeyTea Magic City branch office.
Nie Yunjing is now a dazzling new star in the business world, and the Heytea he founded is even better than the established tea companies like Tianwo.
But in front of Chen Dongcheng, Nie Yunjing was still so respectful.
Because he has a heart of awe and knows who he is with, he can be arrogant.
No matter who you are with, you must put your tail between your legs.
"Mr. Chen."
"sit."
Chen Dongcheng pointed to the sofa in front of him with a very friendly smile.
Nie Yunjing breathed a sigh of relief, sat down on the sofa and asked, "Did you ask me to come?"
“It’s time for Heytea to conduct a new round of financing.”
Chen Dongcheng said concisely and concisely.
Nie Yunjing was stunned for a moment, then echoed: "I have always had this plan, and I plan to mention it to you in a while."
HiTea has only raised two rounds of financing so far, both of which were invested by Chen Dongcheng.
The A-round financing is 3 million, and the B-round financing is 100 million.
By the C round, Heytea’s profit model has become very clear.
Every store is profitable, but the amount is different.
Cooperate with well-known companies online to expand traffic advantages, and offline production queues are booming.
As long as Heytea's new store is opened, there is no one without waiting in line for more than an hour.
Almost everyone’s circle of friends cannot avoid the presence of Heytea.
Especially for many young people, it is normal to post on WeChat Moments with a cup of tea in hand.
Chen Dongcheng smiled and asked: "What do you think is a more appropriate valuation for this round?"
"I?"
Nie Yunjing was a little surprised. Generally, valuations should be determined by investors.
But when I thought about it for a moment, I realized that this might be a test for Chen Dongcheng.
Nie Yunjing thought carefully for a while and tentatively reported a number.
"What do you think about raising US$50 million and setting the post-money valuation at US$500 million?"
Chen Dongcheng nodded with satisfaction, Nie Yunjing was still somewhat self-aware.
But if it were valued at US$500 million, Chen Dongcheng would be too lazy to see him now.
The [King of Unicorns] badge that appears after upgrading is not that easy to get.
Even if Chen Dongcheng has money, the potential of the company he invests in must exceed the threshold of a unicorn company.
Otherwise, Chen Dongcheng could easily get this badge by investing in any company.
"Fifty million US dollars can only be said to be a pretty good startup company. I would rather see a new unicorn company born."
Nie Yunjing's heartbeat accelerated when he heard it, and he couldn't help swallowing.
Chen Dongcheng stopped beating around the bush and said directly: "I will invest 100 million U.S. dollars in your investment. After the investment, Heytea will be valued at 1 billion U.S. dollars."
Although I had just guessed, I really thought Chen Dongcheng said the three words "unicorn".
Nie Yunjing couldn't contain the excitement in his heart at all.
Only those who have started a business know how unattainable these three words are.
The promotion of every unicorn company is hard-won.
For example, Chen Dongcheng managed to keep it in the early stage, but has not yet negotiated D-round financing.
If you want to be promoted to a unicorn, you don’t know how long you have to wait.
In contrast, Heytea's development speed far exceeds that of most startups.
"Thank you Mr. Chen."
Nie Yunjing expressed his gratitude from the bottom of his heart. When Heytea started, he never thought that such a day would happen.
Although Chen Dongcheng took a lot of his shares, without Chen Dongcheng's money, Heytea would not be where it is today.
Besides, even if it is continuously diluted, Nie Yunjing still holds 19.71% of the shares.
According to the valuation offered by Chen Dongcheng to Heytea, Nie Yunjing instantly became a "billionaire".
Anyone else would be so excited when they suddenly hear that they have half a foot in the circle of billionaires.
Chen Dongcheng waited until Nie Yunjing regained his composure before saying: "I will transfer the money to the company's account as soon as possible. Heytea also needs to increase the speed of opening stores in first- and second-tier cities to complete the market layout before competitors."
After Nie Yunjing calmed down, he completely regained his senses.
“Now that we are well-known, many commercial centers have taken the initiative to discuss cooperation with us.
Not only can they give us the best location, but the rent can also be compromised."
This is the advantage of building a brand. Heytea continues to occupy the hot spots offline through hot queues.
It is particularly popular among young people’s social circles, and there are so many people queuing up to check in that it’s like a long queue.
With its extremely high popularity and exquisite bourgeois decoration, even if Heytea is placed next to a store like Prada, it will not cause dissatisfaction.
Nowadays, these big luxury brands are beginning to be close to young people.
Although young people cannot afford it with their salary, it does not prevent them from overdrafting their credit cards.
Heytea is one of the favorite brands among young people, and these big brands are even more affectionate towards Heytea than ever before.
Nie Yunjing set the option pool of Heytea not high, only 10%, of which 2% was awarded to Sun Ying.
Although the two of them put together the option pool together by taking out their shares, Chen Dongcheng had no objections to this at all.
Not long after Nie Yunjing left, Sun Ying walked into the office.
Compared to when she was in the coffee shop before, Sun Ying has a stronger aura now, exuding a shrewd and courageous temperament.
"sit."
Sun Ying gently stroked the hem of her skirt and asked with a smile: "You promised to invest 100 million US dollars in Heytea?"
"HiTea still needs to take bigger steps."
Chen Dongcheng smiled and nodded.
The reason why he feels so reassured about Heytea is because he has Sun Ying as his own person within Heytea.
Sun Ying controls Heytea's supply chain system, which is equivalent to holding Heytea by the throat.
In addition, as a woman, Sun Ying is friendly to others and has a high prestige in the company.
Even if he discovered that Sun Ying was trying to win people's hearts, Nie Yunjing turned a blind eye.
As long as Nie Yunjing doesn't rebel, Sun Ying will still support him.
If Nie Yunjing had other intentions, Sun Ying would use thunderous means to quickly take over the company.
Sun Ying talked about several problems that have been bothering her recently.
"If we continue to adhere to the direct sales strategy, the increasing number of employees will seriously increase our costs.
And with the popularity of new tea drinks, the price of raw materials has been rising."
Chen Dongcheng waited for Sun Ying to finish speaking and replied calmly: "Currently, Heytea cannot open franchise stores.
Even though the management cost of a directly-operated store is higher, it is very important for us to manage it uniformly and create a brand image.
As for raw materials.
With the money you just got, you can proactively find upstream suppliers and use your financial advantage to counter them.
If domestic tea is not good, then buy tea from abroad."
Sun Ying smiled and said: "You and Nie Yunjing coincide with each other on this point. He has the same plan, but he has always been short of funds.
Now we have enough funds to support a group of tea merchants.
Purchase from them regularly to reduce costs from the source.
I will pay more attention to the procurement aspect to prevent some people from taking kickbacks."
Chen Dongcheng was naturally reassured by Sun Ying: "With you here, I feel relieved."
Sun Ying suddenly felt warm in her heart, and the fatigue during this period seemed to completely disappear with these words.
"Then I'll leave first. Yunjing called me just now. He probably wanted to counterattack those suppliers. I'll report to you if anything happens."
"Go ahead."
Chen Dongcheng sent Sun Ying to the elevator door, but Sun Ying stopped him and refused to let him continue.
Back in the office, looking through the floor-to-ceiling windows, I happened to see Sun Ying leaving in a car.
After sitting there for a while, someone knocked on the door again.
After Chen Dongcheng asked someone to come in, he looked up and saw that he was still an old acquaintance.
"Why are you here?"
Chen Dongcheng looked at Cheng Wei, quite surprised.
"Why, you don't welcome me?"
Cheng Wei asked with a smile. He looked much fatter than before.
Didi no longer has to live the hard life of poverty. As the leader of Didi, Cheng Wei's treatment in all aspects naturally follows suit.
Chen Dongcheng smiled and shook his head, motioned for Cheng Wei to sit down first, and poured a cup of tea for Cheng Wei.
"Tell me, what brought you here?"
Cheng Wei took the tea cup, closed his eyes and took a sip, and said with a sigh: "Tsk, tsk, as expected, your office is full of good tea. I miss you, why don't you come over and see you?"
"Come on, I'm not a beauty."
Chen Dongcheng smiled and said: "Let me guess, the company under my name that can establish a relationship with Didi is Grab or Qingju Technology?"
"Oh, you are such a thief, I knew I couldn't hide it from you."
Cheng Wei put down the teacup, put his right leg on his left leg, and leaned back, the aura of a boss growing stronger and stronger.
"I have something to do with both companies when I come here. Among Grab's current shareholders, your shareholding ratio ranks second.
Liu Qing just led the team to secure a financing deal not long ago, and we plan to acquire your shares."
"Not for sale."
Chen Dongcheng answered very simply.
Cheng Wei smiled bitterly and said: "I said you should hesitate and give me some face!"
"Now is not the best time for me to sell."
When Cheng Wei heard that there was something going on, he asked, "What do you mean?"
"Literally speaking, if Didi is still interested in Grab after several rounds of financing, I can consider transferring the equity I hold to you."
After Chen Dongcheng finished speaking, Cheng Wei fell into deep thought.
He knew Chen Dongcheng's vision very well. He was able to invest in grab earlier than them. It must be said that he had a very vicious vision.
Didi paid a heavy price to forcibly swallow up Uber China in exchange for its monopoly position in the country.
It is precisely because of this strategy that this round of financing went so smoothly.
Just by looking at the list of investors in their F-round, you can understand something.
The simultaneous investment of Tengxun and Ahri is rare in the domestic Internet circle.
Here we have to admit Liu Qing’s financing ability.
A financing amount of US$4.5 billion, a bank loan of US$2.5 billion led by China Merchants Bank, and a debt investment of US$300 million from Kang'an Bank.
With so much funding in hand, Cheng Wei is naturally eager to expand Didi’s boundaries.
The taxi-hailing software market in Southeast Asia immediately became his first choice for expansion.
But Grab is the leading taxi-hailing software in Southeast Asia, so it is unavoidable.
Since it cannot be avoided, then find a way to increase your shares in grab.
SoftBank, which was number one, did not dare to move and could only contact Chen Dongcheng, who was the second largest shareholder.
Cheng Wei planned to skip grab first and asked: "Since you don't plan to sell your equity now, will you always accept our investment in Qingju Bicycle?"
"What's the point of just investing? Are you interested in buying Qingju Bicycle for fun?"
Chen Dongcheng suddenly threw a nuclear bomb at Cheng Wei, which stunned Cheng Wei on the spot: "You want to sell green orange bicycles?"
"Why can't it be sold?"
Chen Dongcheng began to confuse Cheng Wei: "First of all, Didi needs to further develop in the field of travel.
Qingju Bicycle can enrich Didi’s travel scenarios and analyze travel big data.
Secondly, I heard that Magnesium Group has made some moves, and they seem to have great ambitions in the travel field."
Cheng Wei frowned immediately. He had long regarded the travel field as his home base.
No matter who dares to reach out to this field, Cheng Wei will definitely chop off his hand.
However, Chen Dongcheng's proposal really made Cheng Wei a little tempted.
It doesn’t seem impossible for Didi to buy Qingju Bicycle.