After spending two days in Sanya, we took a flight back.
The experience of these two days made Wei Ziliang and the others feel itchy.
During the day, sunbathe, fish, drink some beer, and play basketball.
At night, the yacht is floating on the sea, eating dinner carefully prepared by the chef, and drinking in front of the moonlight. Isn't it more than relaxing?
Especially when they saw their friends around them equipped with airplanes and yachts, the three of them couldn't help but follow suit.
Feadship's yacht was not among their considerations.
Their cheapest yacht costs 200 million.
For them, even if they have the money to buy it back, it is still a burden.
Chen Dongcheng had no experience in buying cheap yachts, so he could only let the three of them figure it out on their own.
…
Chen Dongcheng rushed to attend the opening ceremony of Baicaowei's first Magic City store.
Baicaowei returned to open offline stores after six years. Some people ridiculed it, while others praised it.
If you knew you were going to go back to offline, why did you go all-in online in the first place?
In any case, after Baicaowei was acquired by Chen Dongcheng, it has begun to show signs of improvement.
The new production headquarters is being built in an orderly manner, and Baicaowei is ahead of the other two in this regard.
For example, Three Squirrels and Bestore have always adopted the OEM model. Quality is difficult to control and they are frequently punished.
Baicaowei's general manager Zhou Qiang and many senior executives were busy greeting the guests.
Hanging around in the mall, you don't see me when you look down.
Maybe there will be an opportunity to cooperate with the other party at some point, at least on the surface it will be good for you and me.
One of the guests smiled and said: "Mr. Zhou, congratulations. Your company's entry into Shanghai is a good omen for listing on the Shanghai Stock Exchange."
"Thank you for your award. Going public is the dream of all our Baicaowei employees. If we have the opportunity, we will definitely not miss it."
Zhou Qiang answered very modestly. He opened his first store in Shanghai in a sense to go public.
This year Baicaowei will not only open stores offline, but also achieve profitability.
A-share listing requires profits for three consecutive years, and Baicaowei suffered small losses in the previous two years.
If you want to be listed domestically, you must increase revenue and reduce costs.
There were a lot of guests visiting on the first day of opening, and many of them came to join in the fun for Chen Dongcheng's sake.
As soon as Baicaowei came to Shanghai, she was assigned to the first floor of Cao Cao Century Building.
This kind of treatment is a proper direct descendant.
Zhou Qiang is indeed very close to Cao Cao, such as the cooperation between Baicaowei and Cao Cao's takeout.
Acquiring new customers through the takeout platform gives Baicaowei a new source of profit.
In addition, sales on Pinduoduo are very impressive.
Baicaowei has not yet received any warning from Ahri and can continue to sell on Pinduoduo for a while.
Soon, managers from several companies affiliated to Cao Cao arrived, and the guests at the scene even looked at each other and chatted with each other.
"Tsk tsk, this Cao Cao is not easy to control. He is simply a giant beast armed to the teeth."
"Well, takeout, logistics, distribution, and finance are all involved. Who knows which field they will extend their claws to next."
"It's not scary to have many subsidiaries. The most terrifying thing is that these subsidiaries can cooperate with each other to maximize resources."
"Stop chatting so much. Go up and say hello. I'm late and there's no room."
Some people continue to discuss, and some have already taken action.
Zhou Qiang talked with Cao Cao's men with a smile on his face.
Lu Guangyu from Cao Cao Suda, Gan Jiawei from Cao Cao Takeout, and Zhu Zijing from Cao Cao Finance.
The fact that they could come in person has given Zhou Qiang enough face.
Lu Guangyu smiled and joked: "Mr. Zhou, today is a great day for you, Baicaowei. We can't take the spotlight."
"Hey, we are all brothers. There is no way to overshadow the guest. You are here just to give face to Mr. Chen and to me, Lao Zhou."
Zhou Qiang looked at his watch and saw a male employee quickly walked up to him and whispered something into his ear.
Zhou Qiang nodded with a smile and looked at the door: "Director Chen will be arriving soon. Please come with me to greet him."
Lu Guangyu and the others looked a little surprised, they did not expect Chen Dongcheng to come in person.
It seems that the big boss still values Baicao Wei very much.
They walked to the door, and Chen Dongcheng happened to walk in.
"Dr. Chen."
"Mr. Chen."
Not only Lu Guangyu and the others, all the guests present would also say hello politely when they saw Chen Dongcheng.
When Chen Dongcheng meets someone he looks familiar with, he will say hello: "Thank you for coming, and please forgive me for any inconvenience."
If you meet someone you are meeting for the first time, extend your hand enthusiastically and say with a smile: "We are friends now. I hope there will be more opportunities for cooperation."
A person's name, the shadow of a tree.
The Cao Cao Group is now booming, and Chen Dongcheng is the real helmsman, so he is naturally respected wherever he goes.
Many people looked sideways along the way, and the flower baskets sent by guests were lined up hundreds of meters away.
At first glance, it is full of momentum.
At ten o'clock in the morning, the Baicaowei store held a ribbon-cutting ceremony.
Important guests and invited leaders came to the stage to cut the ribbon.
Zhou Qiang stood on the stage with an excited tone: "After six years, Baicaowei is back offline. This does not mean that we took the wrong path before.
It means that we should serve every consumer with a more sincere attitude.
To this end, we have invested in a new production base.
It is to control Baicaowei’s product quality from the source and strive to be the first in the industry.”
After Zhou Qiang’s speech, it was officially cut.
The ribbon cutting is over and the new Baicaowei store is officially open for business.
The people who were already standing outside and watching walked into the store curiously.
This Baicaowei store covers an area of more than 300 square meters.
The store is planned to have a snack area, rest area, and checkout area.
It is simply unrealistic to open this kind of offline store and expect to make more money in the early stage than online.
The biggest function of this kind of store is to export the brand to consumers and strengthen brand awareness.
Baicaowei hired a well-known company in the industry for its store decoration.
For young consumers, this is no longer just buying snacks.
It's more like a new species, integrated into their lives.
This kind of store with an area of more than 200 square meters was named Baicaowu by Zhou Qiang.
Smaller stores with an area of about 40 to 50 square meters are called Baicao stores.
The functions of the two are different. The function of Baicaowu is to increase brand awareness and combine offline people with online traffic.
Baicao store is the real money-making tool.
Baicao Shop is open to the outside world for franchising, which is a very good investment method for those who have spare money and are not too generous.
If you want to go public, you don't just rely solely on performance. Telling good stories will be more helpful to Baicaowei.
Zhou Qiang took the list of applicants to join and reported the good news to Chen Dongcheng.
"Director Chen, there are currently more than 500 people applying. It seems that our brand awareness over the years is still there.
The investment in Baicao Shop is not large, so it is suitable for young people who are just preparing to start a business but are worried about failure."
Compared with reckless entrepreneurship, taking advantage of others is the mainstream approach for most entrepreneurs.
Baicaowei has been famous for so many years. Although it made some mistakes, its turnover lags behind the other two.
However, it still firmly maintains its status as the third level of casual snack e-commerce.
Normally you don’t see the effect, but this time it’s particularly crucial.
Many people who pay attention to Baicaowei immediately became interested when they saw the franchise information released on Baicaowei's official website.
Compared with the other two brands, Baicaowei's momentum of remaking Shanhe made them look forward to it, and they planned to give it a try.
"In addition to the processing plant in Hangzhou, we can successively invest in some factories in East China, North China and other places.
Increase the proportion of self-produced products, don’t just shout slogans.”
Zhou Qiang smiled bitterly and said: "Dr. Chen, I understand everything you said.
But if we follow what you said, one production base will be calculated as 400 million.
If we use our limited funds on this, we will definitely continue to lose money this year."
"I will solve the funding problem for you, all you need to do is lead the team to select a location.
Based on the annual production capacity of each production base of 2 billion, to meet sales of 10 billion, we need five production bases."
Chen Dongcheng was even willing to spend more than one billion to buy a yacht.
If a business like Baicaowei is run well, it is easy to make money.
Moreover, the benefits of doing business are very great. On average, a production base, even with automated processes, requires at least 500 employees.
With five production bases and employees at the headquarters, Baicaowei can provide the equivalent of 3,000 jobs.
This is the best guarantee for Chen Dongcheng.
Anyone who wants to touch him must consider the consequences.
If you include Cao Cao's group, there are tens of thousands of people waiting for Chen Dongcheng's expenses.
If anyone touches him, it will be equivalent to cutting off the jobs of tens of thousands of people.
No one who is really smart would do such stupid things.
Zhou Qiang's face was overjoyed: "If you say that, then it's no problem for me. I will bring you the location as quickly as possible and send it to you when the time comes."
OEM is an unspoken rule in the snack industry.
Even the employees inside Baicaowei dare not eat their own products on the e-commerce platform at will.
Does anyone know which company it is made from and whether the mold content in the nuts exceeds the standard?
Zhou Qiang suddenly got a big order of 1.6 billion. Although he looked excited, he didn't dare to be careless at all.
Skip the popular cities directly, and pass if the support policies are not favorable enough.
Try to locate the production base in third- and fourth-tier cities with convenient transportation.
Four production bases signed the agreement at the same time, and Baicaowei has made many appearances during this period.
For consumers, being able to eat healthy things is the most important thing.
Otherwise, no matter how cheap it is, it will kill you.
The other two platforms appear to be hesitant. Three Squirrels and Bestore are both planning to go public.
Rushing to build a production base at this time will definitely affect their profitability and be detrimental to listing.
When Baicaowei was developing the Baicao store franchise business with great fanfare, it was also investing in its production base.
The three squirrels and BESTORE made a tacit understanding and disappeared.
It seems as if Baicaowei is the dominant snack e-commerce company.
Zhou Qiang has accepted countless interviews during this period, but he always firmly adheres to the perspective of benefiting consumers.
Investing in a production base is a huge cost burden for any company.
Baicaowei's doing this is equivalent to going against the general trend of the industry, in order to ensure the safety of consumers from the source.
Many netizens have become fans of Baicaowei Lu. Compared with the other two silent brands, Baicaowei has undoubtedly demonstrated its responsibility by doing so.
"Support Baicao flavor, I will only buy Baicao flavor when buying snacks from now on."
"A conscientious businessman, I found mold in Three Squirrel's nuts before, but I asked customer service but they still didn't admit it."
"The crows in the world are as black as before, and Baicaowei had a lot of problems before.
But looking at Baicaowei’s recent actions, I still decided to support Baicaowei, at least they have the determination to change.”
After a wave of operations, Baicaowei did not invite celebrities or place advertisements, but it accurately gained a group of loyal users.
This wave of operations can be said to have put the other two companies in a dilemma.
Follow, affecting the listing.
If you don’t follow, word-of-mouth and public opinion will all be in favor of Baicaowei.
Baicaowei, which was originally lagging behind, has surpassed them!