Didi Chuxing has won the cuff sponsor's quota, and the position that can be used for a jersey has been completely used up.
After all is calculated, Tottenham's annual sponsorship fee is 145 million pounds!
Instantly surpassing Manchester United and becoming the club with the highest sponsorship fee in the Premier League!
The prerequisites for obtaining such a high sponsorship fee were not disclosed to the outside world.
After defeating Bayern, bonuses were distributed on the spot.
Tottenham players receive so much money, so naturally they can't help but post photos on social media.
Tottenham are too rich now, and their commercial value is being developed very quickly.
In the field of football, as long as the record is good, you don't have to worry about making money.
If Tottenham hadn't performed very well in the league this season, they wouldn't have attracted the attention of AIA and Puma.
It is even impossible to increase the sponsorship contract to this level.
After watching the Champions League game, Chen Dongcheng took Guo Jingxuan back to China.
During this period of time, I was tired every day, so that I could erase Guo Jingxuan's resentment.
Chen Dongcheng almost vomited after visiting all the major luxury stores in London.
As long as you have time, you must take 20,000 steps every day, and you will be unstoppable.
Back in Hangzhou, Chen Dongcheng was in Zhou Qiang's office, listening to the other party's report.
Since Baicaowei opened its first flagship store in Shanghai, its offline layout has become faster and faster.
Especially the small store model, after adopting the franchise model, it is like spreading beans and forming an army, and it quickly spreads all over the country.
Although offline revenue currently accounts for less than 20% of total revenue, Zhou Qiang is still very optimistic about Baicaowei's offline model.
"Mr. Chen, regarding the spokespersons, we have been screening for a long time and finally settled on two celebrities, both of whom were relatively popular last year."
Zhou Qiang pointed to the two photos and said: "The actor plans to choose Hu Ge. The popularity was very high last year."
"All three of his major dramas last year were successful, and his reputation among the audience is also very good. It matches our Baicaowei image."
"As for an actress, we think Zhao Liying is more suitable."
"Last year's "A Thousand Bones of Flowers" made her very popular, and her character design is well-received."
Chen Dongcheng glanced at the endorsement fee, which was quite expensive.
The offer from Hu Ge's agent is that the contract will be signed for two years and the annual endorsement fee will be 10 million.
The price of Zhao Liying is similar. Basically, the endorsement fees for artists of this level are at this level.
If Mr. Chen earns so much money, how many steps does Mr. Chen have to walk every day?
It's so easy to earn this kind of money.
"Just choose Hu Ge. The ability of actresses to sell goods is worrisome and they are more likely to have scandals. Hu Ge is more reliable."
Chen Dongcheng made the final decision that the spokesperson of Baicaowei would be Hu Ge.
Zhou Qiang hesitated and asked: "Director Chen, would it be more effective if we invited Hu Ge and Zhao Liying to serve as spokespersons at the same time?"
"Do you want to be ridiculed by netizens that the research and development expenses are not as much as the spokesperson expenses?"
Chen Dongcheng left Zhou Qiang speechless.
Chen Dongcheng said in a serious tone: "You have to remember at all times that we are different from the other two companies. We invest more money in research and development and make more good products to give back to consumers."
Zhou Qiang felt ashamed and said: "My thinking was wrong."
Chen Dongcheng asked again: "If nothing happens next time, the production base is already under construction, right?"
Zhou Qiang replied: "Yes, the local governments in the four cities we invested in are very supportive of us, and the policies and loans they gave us have relieved us a lot of pressure.
And we can create 500 jobs for the locals, which is a big achievement for the city where they are located."
A Baicaowei production base means that 400 million will be invested in it.
Especially since Baicaowei has sufficient funds, Chen Dongcheng transferred the money to Baicaowei's account early to ensure that the construction period of the production base would not be delayed.
Once the other four major production bases are completed, Baicaowei with an annual production capacity of 10 billion will be able to completely leave Three Squirrels and Bestore behind.
Although the self-built factory model is a bit heavy-duty, the quality control is far more reliable than OEM.
Zhou Qiang sounded very excited and longing: "It is expected that the four major production bases will be completed by the end of October next year. By then, all our products will be produced by our own factories, which will not only ensure quality, but also save OEM fees."
If you think about it, Baicaowei's five production bases will start construction at the same time, and if you control the quality well, you will definitely be able to take the largest piece of the cake in the snack market.
The online reputation of Baicaowei is better than that of Three Squirrels and Bestore.
Just because Baicaowei dared to invest so much, it gained the favor of many netizens.
Chen Dongcheng chatted with Zhou Qiang for a while, and Zhou Qiang mentioned something that made Chen Dongcheng instantly alert.
"Director Chen, just a few days ago, Taobao found us and asked us to stop selling products on Pinduoduo, otherwise our search weight will be reduced."
Search weight simply means that consumers search through keywords and match the best categories to consumers based on their needs.
The higher the weight, the higher the ranking, and the lower the weight, the lower the ranking.
For Baicaowei, a snack e-commerce company that relies heavily on online traffic, reducing search weight is equivalent to strangling them by the throat.
Zhou Qiang looked angry: "I suspect that the other two are responsible. Since the No. 1 store has completely gone cold, Pinduoduo has become our third largest e-commerce platform with the highest sales share, second only to Taobao and JD.com."
"Although the other two are also opening stores on Pinduoduo, they do not receive as much weight and advertising resources as us, and they may be jealous of us."
Baicaowei is a company owned by Chen Dongcheng. It is normal for Zhuang Manting to ask the technical department to provide more advertising resources.
For the same advertising resources, Baicaowei spent only half as much as Three Squirrels and Bestore. This gap is evident.
Chen Dongcheng was not surprised that Taobao did this, but he was a little regretful that Taobao moved faster.
If it had been another half year, Pinduoduo would have completely become a phenomenon.
Chen Dongcheng asked: "What are you going to do?"
Zhou Qiang hesitated: "Currently, among our sales channels, Taobao accounts for the largest proportion, nearly half.
From a business perspective, we should continue to strengthen our cooperation with Taobao."
Given the choice between two options, few people dare to bet on Pinduoduo.
Compared with the giant Taobao, Pinduoduo is as weak as a baby.
Chen Dongcheng did not force it. What Baicaowei needs most right now is to stabilize the current situation and strive to make profits.
The two companies next door have already started lining up their listings, and Baicaowei will not be able to start the listing process until 19 years at the earliest.
"I will contact Pinduoduo, but I can try another way."
“You find an employee to register an online store with your personal identity on Pinduoduo, and Baicaowei’s products will still be sold on Pinduoduo at the same price.”
"If Taobao asks, you will send a lawyer's letter and sue Pinduoduo. This is nothing more than wrangling."
"Your sales will not be affected, and Taobao will not deliberately embarrass you."
Chen Dongcheng thought for a while and gave a suggestion.
Zhou Qiang thought for a moment, his eyes brightened: "Dr. Chen, your suggestion is good. I think we can try Taobao's bottom line."
Last year, Baicaowei turned a profit for the first time.
Although the profit is only a few million, it is already a very good signal.
Zhou Qiang invested tens of millions in research funds to develop more new products.
The gross profit margin of nuts is extremely low, and Baicaowei plans to stay away from this hot pit.
"I still have something to do, you should be busy first."
Chen Dongcheng stood up and left, looking a little worried.
Is Taobao’s move this time an attempt to completely crack down on Pinduoduo, or is it an unintentional move?
No matter what Taobao’s attitude is, Pinduoduo must be cautious.
The sinking markets of third-, fourth- and fifth-tier cities and villages and towns across the country are Pinduoduo’s core base areas and must not be lost.
…
Cao Cao Century Building.
23rd floor.
Pinduoduo headquarters.
In the eyes of Pinduoduo’s internal employees, they are definitely the rich second generation of start-up companies.
Look at other companies that have to be crowded into small offices when starting a business.
The oldest group of Pinduoduo employees worked in small western-style buildings when they first started.
The employees who were recruited one after another were moved directly to Century Tower. Those with a high happiness index did not want to leave.
In the conference room, the executives sat together.
Chen Dongcheng is sitting in the main seat, and on his left is Zhuang Manting.
Listening to the discussions among the executives, what kind of response should be adopted in the face of Taobao's suppression.
"Dong dong dong."
Chen Dongcheng knocked on the table and interrupted the noisy crowd: "Let me just say a few words."
Everyone immediately shut up and moved their eyes to Chen Dongcheng, waiting for the big boss to speak.
“I don’t think Taobao can beat us, for two reasons.”
Chen Dongcheng said: "First of all, we have enough traffic.
Whether it is Tengxun, which has become a shareholder of Pinduoduo, or its sister companies Douyin, Little Blue Book, and Cao Cao Pay.
They can all increase traffic entrances for you, and from this point of view you are no worse than Taobao."
Everyone nodded, and Tengxun invested in Pinduoduo. This is the key for Pinduoduo to continue to share links on WeChat and play the group-building model.
Douyin, Xiaolanshu, and Caocao Pay are all sister companies, and the role of traffic portals cannot be underestimated.
"Secondly, Taobao abandons small sellers because the profit margins they contribute are too low."
“Only by migrating brand retail directly from brand owners can we support Tmall’s high traffic costs and commission ecosystem.”
"But we are different. We are stupid. We can achieve commission-free and low traffic costs, but Taobao cannot."
"We can bet that after lowering costs, more merchants will be willing to move their businesses to our platform."
"Taobao must also understand this truth, so it is so eager to suppress us."
Chen Dongcheng looked at everyone and continued: "The more they pay attention to it, the greater the threat it represents to us. This is a good thing."
“Taobao is no longer the platform that started off by relying on cheap prices, so I would use a more neutral description.
It is already the king of the e-commerce world, with a high threshold and a majestic palace.
All kinds of parasitic servants and guests make it difficult for him to change."
"In other words, Ahri has gained so much that every reform they make means losing."
"For every same choice, Taobao's price is much higher than ours."
Chen Dongcheng paused and said with a smile: "So, we don't need to worry about Taobao's suppression at all.
By doing this, they send a signal to the outside world that we have the potential to overthrow them."