The world over there is gloomy and bleak, and many idle netizens really like to watch the war dramas between these Internet companies.
As long as a monopoly is not formed, they will only be the ones to take advantage.
"Hurry up, Magnesium Group is rising, you are about to go public, you can't be beaten by a newly established company, right?"
"There are so many magnesium balls that are so bad. Many merchants were asked to sign exclusive contracts. I didn't agree and just narrowed the delivery range for me. Damn it, Grandma Wang Xing!"
"Magnesium Group is indeed a bit excessive. I hope other companies will emerge. With the sanctions imposed on Magnesium Group, it is absolutely undesirable for one company to become dominant."
“Hello bikes are better, no deposit required, everyone come and ride!”
"Upstairs, 50 cents a piece, add WeChat, everyone can make money together."
…
When you are tired after get off work, scrolling through Douyin and Weibo has become the norm for contemporary young people.
Competing for fragmented time has become the main task of each platform.
The performance of short videos in the past two years has been even better.
The average monthly usage time of users consuming short videos is close to 13 hours, which is gradually squeezing the usage time of news and other platforms.
But no matter how you calculate it, everyone only has 24 hours in a day.
Whether it is WeChat, Weibo, Douyin or Kuaishou, they are all competing for these precious 24 hours.
Short videos take up a lot of users’ time and naturally become a hot topic.
If 2016 is the first year of short video, 2017 is the year of short video platforms.
Hundreds of short video platforms are fighting together, no less than last year’s live broadcast war.
After investment institutions paid attention to the field of short videos, they raised funds one after another, which has the potential to make short videos popular.
Compared with live broadcasts, short videos have greater potential and are more popular for a longer period of time.
When it comes to the leading products among short video platforms, they must be Douyin and Kuaishou.
Kuaishou focuses on young people in low-tier cities and small towns, while Douyin focuses on urban youth.
It seems that there is a clear distinction between Jing and Wei, and the water in the well does not interfere with the water in the river.
This is not the case.
Whether young people in small towns or young people in cities, the total population is there.
Sooner or later, after the dividends subside, there is only one path ahead of Douyin and Kuaishou.
Use your own style to assimilate users of another platform.
Chen Dongcheng is more inclined to develop along the route of urban youth, and information flow advertising is the general trend.
With Kuaishou's development route, it is destined not to be favored by too many big names.
Car companies such as Bentley and Porsche will basically not advertise on Kuaishou as long as they are not smart, because the gap in brand tone is too big.
Douyin's profit model is very clear. It focuses on information flow advertising and e-commerce diversion. The live broadcast business has not yet been launched.
If you want to stabilize your top position, Douyin is burning money at a very fast pace.
Fortunately, Mr. Chen is still holding on and has no idea of making Douyin independent for financing.
Once Douyin raises funds independently, it will need to take into account the opinions of other investors on many matters.
Especially like Teng Xun, Chen Dongcheng dares to be 100% sure.
Tengxun will definitely want to get involved and strengthen its voice in the short video field.
Tengxun cut off its Weishi business line and invested in Kuaishou, betting that Kuaishou could become the leader.
In the current market structure, Kuaishou has indeed become the industry leader as Tengxun expected.
But when it comes to brand tone, Tengxun also has a headache.
Kuaishou's route of encircling cities from rural areas is correct, but cooperation with brand owners is very difficult.
Even the slightly more stylish brands are not interested in advertising on Kuaishou.
As a result, Kuaishou has hundreds of millions of users and can only rely on live streaming to monetize.
The level of commercial value development is ridiculously low.
Chen Dongcheng launched Douyin in advance and now has his own media mouthpiece.
Magnesium Tuan felt the pain and was forced to fight, waiting for Chen Dongcheng's offer for Mobike.
…
A single-family office building next to Manning International in Liangma River is where Mobike operates.
Speaking of domestic Internet companies, more than half of the top ten have their headquarters in Beijing.
Beijing’s Internet talent pool has always ranked first among all cities in the country.
The leading position has never been shaken.
Last year's statistics showed that there were as many as four million Internet practitioners in Beijing, more than three times that of Shanghai.
It is not surprising that Internet companies are gathering in Beijing.
Mr. Chen, who controls Cao's shares, came to visit, and the etiquette on and off Mobike was very good.
All the senior executives lined up at the door to greet him.
It’s no secret that Mobai wants to sell itself.
Especially after the hype like Douyin, everyone who pays a little attention to the Internet knows about it.
Mobai simply smashed the jar and made it clear that the one with the highest price will get it.
Standing in the main position are a man and a woman. The woman is Hu Weiwei, the founder of the most popular beauty on the Internet.
Although Hu Weiwei is one of the founders of the company, anyone who knows a little bit about the inside story knows that Hu Weiwei is equivalent to the person promoted by Li Bin.
The person who really has the say in Mobai is Li Bin.
Li Bin was standing next to Hu Weiwei, a middle-aged man with short hair and a gentle smile on his face.
There are many rumors about Li Bin.
The earliest leader in domestic automotive media, he led Bitauto.com to go public in the United States and achieve financial freedom.
Then he married a beautiful CCTV host, split up Yixin Group and went public in Hong Kong.
Later, he used his circle of friends to support Hu Weiwei to start Mobike and then NIO...
Some people in the outside world even labeled Li Bin as the "godfather of travel", and he was in the limelight.
When Chen Dongcheng came to visit, Li Bin took time to personally greet him no matter how busy he was. This was the most basic respect for both parties to the transaction.
"Mr. Chen, please give me some advice this time."
Li Bin walked forward enthusiastically and shook hands with Chen Dongcheng.
Chen Dongcheng smiled and replied: "Mr. Li is a senior in the industry. I have long thought about having the opportunity to visit Mr. Li."
"Haha, it's not too late now, isn't it?"
Li Bin laughed and introduced Mobai's senior management team to Chen Dongcheng, briefly mentioning each person's resume.
Chen Dongcheng led more than ten people, had his own think tank, and hired a professional team to make the situation complete.
Mobike employees looked worried and discussed among themselves who the company would be sold to.
But they can only discuss and discuss, and the right to speak is only in the hands of those shareholders.
In the conference room, Li Bin accompanied Mr. Chen to his seat.
Hu Weiwei began to introduce Mobike’s market share, financial expenditures, and debt situation.
Yes, bike-sharing companies are generally in debt.
It is common to default on payment to suppliers.
Similar to Mobike, it has misappropriated many users' deposits, and the debt is less than 200 million US dollars.
Chen Dongcheng is considered the first player in the field of shared bicycles, so he is naturally aware of the hoops involved.
Li Changqing from the think tank and others learned about the situation with Mobike's founder, general manager, and chief financial officer before making an offer.
But everyone knows that this price must exceed the US$1.8 billion of magnesium group.
However, the final amount is unknown.
Li Bin sat next to Chen Dongcheng and asked with a smile: "Mr. Chen, I wonder how much your company plans to quote?"
"Mobike ranks third in the shared bike market, has excellent damage control, and the degree of debt misappropriation is not high. I think the US$2 billion offer is more reasonable."
$2 billion?
Li Bin felt a little regretful: "It would have been better if Mr. Chen had not been involved in this business before."
He knew clearly in his mind that Chen Dongcheng was just making an argument.
Including this negotiation, it is just a show for the outside world to see.
The king star on the other side of the magnesium cluster must also be clear, but I still have to pinch my nose to recognize it.
Unless he can deal with the stubborn donkey of Ofo Dai Wei, the only other option is to acquire Mobike.
Li Changqing and the others were quarreling with Hu Weiwei's senior management team, while Chen Dongcheng and Li Bin were chatting and laughing.
When talking about the sale of Qingju Technology to Didi, Li Bin couldn't help but feel envious.
“I took the initiative to contact Cheng Wei and wanted to sell Mobike to them.
I know that Cheng Wei will definitely not miss the high-frequency travel port of shared bicycles.
However, Cheng Wei and the others were too ambitious and looked down upon Mobike, which had the third largest market share.
In the end, Mr. Chen took advantage of this."
"It's not a bargain. Didi's acquisition of Qingju Technology is a good thing that benefits both parties."
Chen Dongcheng didn't talk much and said frankly: "Mr. Li is a smart man and should know my intentions. The most I can do is help this much."
Li Bin solemnly thanked: "Mr. Chen's kindness will be remembered by all our Mobike shareholders."
If Chen Dongcheng hadn't intervened like this, Magnesium Group could have secured US$1.8 billion and acquired Mobike.
Now that Li Bin and the others have the capital to raise the price, they will naturally not miss this good opportunity.
At noon, Mobai found a big hotel nearby.
The two parties had a nice meal and wine, and there was no atmosphere of quarreling at all.
In the afternoon, the same group of people were performing in the conference room.
Chen Dongcheng and Li Bin went to the office to chat for a while, while Hu Weiwei poured tea for the two bosses and waited on them.
Li Bin is a very shrewd person, has deep connections, is very purposeful in doing things, and is a typical egoist.
"Mr. Chen, what do you think of electric vehicles?"
Chen Dongcheng's eyes narrowed slightly. They are all smart people and can understand what the other person means in just one sentence.
Mr. Chen smiled lightly and said: "There is a prospect and a story, but it is difficult to make a profit."
“Incisive.”
Li Bin sighed and gave a thumbs up: "Mr. Chen, in my opinion, the development prospects of electric vehicles are extremely bright.
The future will be a trillion-level market.
Moreover, the state’s subsidies for electric vehicles are getting stronger and stronger.
If Mr. Chen has funds, he might as well invest some in this market."
Li Bin met Chen Dongcheng, but he didn't intend to come in vain.
He wondered if he could trick Chen Dongcheng into becoming an investor in Weilai Automobile.
It doesn't matter how much you invest, what matters is Mr. Chen's identity.
The youngest Forbes billionaire in China will bring a lot of popularity to NIO.
Chen Dongcheng pondered for a moment and slowly shook his head: "Mr. Li, I'm very sorry. I have limited funds and my company's business has suffered serious losses. I'm sorry that I can't participate in the bright future of NIO."
Chen Dongcheng naturally knew how short of money Li Bin was.
It is no exaggeration to say that if you want to build a car, you don’t have two billion US dollars to achieve anything.
Don’t look at the investors on Weilai’s books who are more famous than the others, such as Tengxun, Sequoia, Gao Zhen, JD.com’s Liu Mian blind...
But that's all telling stories and bragging.
After Weilai went public, shareholders fled in panic, and Gao Zhen continued to reduce their positions.
Li Bin is not a practical person at all. He only wants to take advantage of the popularity of the Internet, but does not put solid effort into the product.
If he had Musk's determination to live in the factory and supervise the production of Model 3, Mr. Chen would still be interested in investing.
Now, if Weilai wants to get Mr. Chen's investment, there is only two words: no way.