382, I am ashamed and brave (for the leader of the alliance
After Wang Huiwen finished watching the live broadcast, he immediately reported it to Wang Xing, not daring to be careless at all.
Cao Cao Dianping launched the Black Pearl Guide, and the popularity has already formed.
Countless people online are eagerly awaiting the release of the guide to provide guidance for all food lovers.
As long as any restaurant can be listed in the Black Pearl Guide, it will not lack attention and diners.
Wang Huiwen could almost foresee the scene of many merchants seeking refuge in Cao Cao's review.
It can be said that Magnesium Tuan’s Achilles’ heel has been pinched by Cao Cao’s comments.
Wang Xing's baby face was very serious, and his fingers were tapping the table rhythmically.
There was silence in the office, everyone had their heads lowered, and there was only a slight sound of breathing.
"Tell me, our opponent has given us another problem. How should we deal with it this time?"
Wang Xing's fingers suddenly froze and he asked aloud.
Everyone looks at me and I look at you, but no one wants to say anything.
"Hui Wen, you speak first."
Wang Xing had no expression on his face and started to order people.
Wang Huiwen's expression was bitter and he spoke slowly.
"Their move caught us off guard. We had internal thoughts about this before. We didn't expect that Cao Cao Dianping would come up with it first.
I think the top priority is to stabilize small and medium-sized businesses and appropriately reduce the commissions charged by stores for in-store consumption.
I think we should launch our own guide and let the two guides compete and not let Cao Cao Dianping gain both fame and fortune."
The Black Pearl Guide is just a concept and is still some time away from launch.
This period of time is the opportunity for the magnesium group to operate.
Wang Huiwen said with a fierce expression: "When necessary, we can kill the chicken to scare the monkeys, so as to prevent those wallflowers from being half-hearted."
Wang Xing nodded and said: "Hui Wen's idea is good, but the details need to be adjusted slightly. We occupy more than 80% of the group buying market share. This is our advantage."
"Any wise businessman will not take the risk of listing Cao Cao Dianping and send someone to keep an eye on Cao Cao Dianping."
"As long as we find that our merchants are online, we will give you a direct warning for the first time and reduce the search weight for the second time."
"The enemy is approaching fiercely. We must make more thorough preparations. We should not remain passive and take the initiative in the takeaway business first."
Wang Hui looked embarrassed when he heard this: "Mr. Wang, the subsidy for takeout is very miserable. We are guaranteed to burn 10 million every day we open our eyes."
"The other two companies are following closely and have no tendency to be intimidated by us at all."
Like food delivery platforms, which have highly overlapping businesses, user loyalty is almost zero.
Even Are You Hungry, who was exposed at the party, has recovered his strength and is following closely.
The three families have always been in a situation of you chasing me and fighting each other.
Fortunately, Hungry?’s expansion in third- and fourth-tier cities is not as fast as that of Meituan and Cao Cao Takeout, leaving it sitting at the third position in the market.
Magnesium Tuan and Cao Cao Takeout are at loggerheads, especially in the vast markets of third- and fourth-tier cities, where local promoters are constantly pushing and shoving each other.
Both sides are tacitly acquiescing to the situation, and will only symbolically mediate if the dispute really gets serious.
There is a tacit understanding, and neither party intends to punish its employees. After all, this is about morale.
Local sales promotion is not that easy to do. Gan Jiawei understands what local sales promotion employees need.
High bonuses and spiritual encouragement are indispensable.
If the company is too timid, how can employees still have the confidence to compete when expanding their businesses?
Even the employees in Caocao's takeaway marketing department heard about the rumor.
The big boss above has spoken. If you don't accept it, just do it.
If something goes wrong, you're stuck with it, but you can't back down anyway.
As long as no one is killed, it's nothing more than medical expenses.
Employees in the marketing department must be passionate, otherwise how can they outperform the other party?
Wang Xing frowned slightly and thought for a while and said: "We have just acquired Mobike and our funds are a little tight. For the next online ride-hailing business, we will need to supplement it with at least several hundred million in funds before we can make a splash."
"I previously increased your monthly subsidy budget to 400 million, and the response seems to be good?"
Wang Huiwen replied with some pride: "That's right. After the subsidy was increased, the order volume in various places has increased. We concentrated subsidies on several cities and suppressed the local Caocao takeout agents miserably."
Takeaway users are generally more realistic and will generally go to whichever platform is cheaper.
But those are usually people from the community or school.
White-collar workers still have different consumption concepts, paying more attention to quality.
Here, Cao Cao’s takeout performance is very good.
Caocao Suda's distribution system has been established for a long time, and some high-quality merchants have joined in, which has stabilized this group of white-collar customers.
The white-collar market can account for 60% of the entire takeout market.
Whoever wins the white-collar market can almost win the world.
Quality + delivery are the two most critical keys to conquering the white-collar market.
Attracting more high-quality merchants and improving delivery speed are what all three companies are working hard to do.
Wang Xing no longer hesitated and issued an order directly: "From now on, our monthly subsidy budget for the takeout business will be officially increased to 400 million, and we will insist on it for one year."
Previously, the magnesium group was also entangled internally with the increasing subsidy budget.
Now that Wang Xing has made the decision, the matter is basically settled.
Within the magnesium group, investors have almost no say, and only Wang Xing has the say.
"Understood." Wang Hui heard that they nodded quickly and replied.
Inside the magnesium cluster, there is only one word of obedience to King Star's orders.
Those who disobey will either get out or be suppressed.
…
Zhang Tao is indeed handling cooperation matters with many merchants.
It didn’t take long for some of the merchants who had taken the initiative to come forward to join in. They began to lose faith.
One is an exception. If there are several like this in succession, it means they are being targeted.
After a little inquiry, you will know the reason for this matter.
Zhang Tao was in the conference room and said with a smile: "It seems that Wang Xing can't sit still anymore and directly forces the merchants to make choices."
"But we have to admit that Wang Xing's attitude towards businesses is still very correct."
Li Jing, the person in charge of Cao Cao's review business promotion, suddenly sighed.
"I have been reflecting on what we did wrong?
We were defeated so easily by Wang Xing, but later I found out that we took the merchants too seriously."
Zhang Tao said nothing, everyone was listening to Li Jing's analysis.
“In the past, we paid too much attention to merchants and tried every means to earn advertising fees from merchants. This is true.
But we have overlooked one point: businesses also have a bottom line.
Our annual KPI assessment forces employees to work like crazy to expand businesses, but our own order volume has not increased.
Over time, merchants are unwilling to spend money because they cannot see an increase in turnover.
At the same time, we have done very little development for consumers.
In contrast, our competitor Magnesium Group has been frantically seizing supply chain ports.
Merchants who directly bought the bottom forced us to give up our market share.
To give the simplest example, the person in charge of the Jianye area reported to me that Jianye’s duck blood vermicelli soup is particularly famous.
The most popular fly restaurant is found over at Magnesium Tuan.
We directly contracted the other party's order and signed an exclusive agreement.
After that, traffic and other resources were used to not only meet the merchant's requirements for order volume, but also hit us.
Similar methods, magnesium pills have been used too many times.
But we haven't taken it seriously and are still trying to suck blood from the merchants.
As for our only comment output worth showing off, Magnesium Tuan copied it from top to bottom.
If we take away our advantages, even if the content is not as rich as ours, the difference is not big."
Li Jing lamented: “In addition, when I was at Magnesium Group, I found that they attach great importance to technical personnel.
Many users have reported that our user experience is always stuck and the interface is not smooth enough, which are all areas we have neglected."
The originally cheerful atmosphere became a little dull, but everyone was thoughtful.
After being merged by the Magnesium Group, and then being eliminated from the game, Li Jing was the one who studied the Magnesium Group the most.
Know your shame and then be brave.
Since the enemy is waiting to defeat you, there is no shame in learning from the opponent's strengths and then defeating the opponent.
The most embarrassing thing is to be defeated again using the same method.
Zhang Tao coughed lightly and nodded to Li Jingding: "Mr. Li's speech was inspiring. We have made too many mistakes in the past. I hope we will not be knocked down by the same stumbling block this time."
Li Jing said knowingly: "Don't be too discouraged, I'm just saying this because I don't want to fail again. I think everyone has the same idea as me and Mr. Zhang.
The Black Pearl Guide must be done, and it must be done well.
I will personally be responsible for the selection of restaurants in the Black Pearl Guide and strive to be fair and impartial to the greatest extent. This will be our magic weapon to defeat the Magnesium Group."
Zhang Tao smiled and answered: "The Black Pearl Guide has become very popular on the Internet recently, which means that our ideas are still recognized.
The next hardest part should be the marketing department. Regarding hotel and tourism and other businesses, we must also step up our layout and not let down Director Chen’s hopes.”
The two companies clashed again, and the takeout business refused to give up any ground.
Gan Jiawei's ability makes Zhang Tao extremely reassured.
Zhang Tao specializes in group buying business including in-store and home delivery services, which is his old profession.
In order to do a good job in the hotel and air ticket business, Zhang Tao used his connections to recruit a senior executive from Ctrip to supplement his combat capabilities in this area.
It can be said that Cao Cao’s review has been heavily prepared and has been prepared for a long time.
He has just shown his strength and has already frightened the enemy.
Mr. Chen received good news at this time and rushed to London to participate in the team's championship parade.
Tottenham faced Real Madrid in the quarter-finals and were sent home in disgrace.
But in the Premier League, Tottenham are still so strong and even won the championship two rounds ahead of schedule.
According to Premier League regulations, if the championship is won early, the trophy can be collected at home in the final round.
Countless Tottenham fans have gone crazy.
Who has the smallest number of tickets at White Hart Lane, only 30,000?
Not at all fanatical Tottenham fans.
Especially since this is the first time Tottenham has won the Premier League trophy.
It means something different to all fans.
A football ticket is worth thousands of pounds.
Many fans even planned to cheer outside the stadium with the fans inside the stadium.
Unable to bear the enthusiasm of the fans in the final round of the game, Marotta simply set up broadcast equipment outside the stadium.
It is convenient for fans outside the stadium to watch the games in the stadium simultaneously.
Beer and food are available on site for free on the day.
Tottenham have never won a championship since the English Football League was converted into the Premier League.
Even before the reconstruction, the championship trophy was won in 1961.
It’s been 56 years!
How many Tottenham fans have grown from teenagers to gray-haired old men, but what remains unchanged is their deep love for the team.
These lovely and loyal fans alone are worth a little effort from the club.