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398、Get ready

After Liu Qiangdong lost his composure briefly, he quickly regained his composure and felt increasingly uncomfortable.

JD.com and Pinduoduo are both rivals and allies.

They all have a common enemy, and that is Ahri.

Taobao and Tmall, owned by Ali, previously suppressed JD.com quite miserably.

Fortunately, Liu Qiangdong persevered and relied on years of losses in logistics to establish his position as the B2C boss.

Liu Qiangdong didn't want to worry about the order, so he said directly: "Mr. Chen, you might as well tell me your conditions."

"JD Daojia's business is of little value in my eyes. On the contrary, JD's business makes me more interested."

"Wal-Mart is a shareholder of JD.com, so I think we might as well introduce Wal-Mart as one of the investors."

"Together, we will make Cao Cao Suda bigger and go public in the United States."

Liu Qiangdong burst into laughter: "Mr. Chen is confident, so tell me how to invest to satisfy you."

Chen Dongcheng was not polite and set his own conditions.

"JD.com invested US$100 million to hand over the home business and part of JD.com Group's business resources to Cao Cao Suda."

"In addition, I hope Mr. Liu will come forward and persuade Wal-Mart to invest a sum of money."

Liu Qiangdong smiled: "Are you so sure that Walmart will be interested in you?"

"certainly."

Chen Dongcheng replied with a very confident smile: "Walmart has always wanted to establish its own e-commerce form, but it is not a top-down "Taobao e-commerce" model."

"Instead, they use their stores as base stations to implement an o2o e-commerce model that covers consumer demand in surrounding scenarios."

“For Walmart, which has already established itself offline, what they really lack is a strong distribution link.

It can match their key offline store network with the consumption needs of surrounding consumers online, shortening the time distance between consumers and stores.

Finally, the "last mile" in the closed loop from store to home will be realized."

Chen Dongcheng paused and smiled confidently: "Currently, the only ones in the market who can do this and are willing to accept their investment are Cao Cao and Suda."

Liu Qiangdong nodded from time to time, becoming more and more interested in Chen Dongcheng.

"If I hadn't known that you didn't know Yue Mingde, I would have suspected that you had discussed cooperation in this area in advance."

Yue Mingde is the chief operating officer and president of Wal-Mart China and has great power.

Liu Qiangdong asked again: "How many shares can we get?"

"I can give JD.com 10% of its shares and price the Daojia business and JD.com Group business at US$100 million."

"oh?"

Liu Qiangdong half-smiled: "Your valuation of Cao Cao Suda is US$2 billion?"

Chen Dongcheng smiled and asked: "This valuation is very reasonable, isn't it?"

"Whether it is reasonable or not depends on how you measure it. Based on what you said before, I think this valuation is not unacceptable."

Liu Qiangdong pondered for a moment: "However, 10% of the shares is too small. I want at least 20%."

"I only need one seat on the board of directors. I can help you arrange a meeting with Yue Mingde and help you deal with them."

"Okay, in this case, JD.com needs to spend 300 million US dollars."

"Money is not an issue, what I value is Cao Cao's potential to reach speed."

“With the support of Cao Cao Dianping, Pinduoduo, JD.com, and Walmart, Cao Cao Suda will definitely become the leader in the field of instant delivery.”

Liu Qiangdong is still very satisfied with this investment.

It can not only separate the Daojia business from JD.com, but also win over Pinduoduo. Cao Cao Dianping commented on these two companies.

No matter how you look at it, JD.com is not at a loss.

Simply developing Jingdong Daojia will only lead to a dead end.

Holding together for warmth is the most suitable model for JD.com’s development in the field of instant delivery.

After the two reached an agreement, they called Lu Guangyu and told him the details of the negotiation.

Lu Guangyu's face was full of surprise and he quickly thanked the two bosses.

He was still worrying about new revenue growth channels.

Relying solely on Pinduoduo and Cao Cao’s comments, development will stagnate sooner or later.

Now JD.com has extended an olive branch, suddenly expanding the business boundaries of Cao Cao Suda.

Supermarket distribution is a business that Lu Guangyu has always been coveted.

If Wal-Mart is secured again, Cao Cao Suda's business lines will be richer, and the story he can tell investors will be more attractive.

Just the shareholders standing behind it are enough to amaze the outside world.



Cao Cao Suda took the initiative to announce the news to the outside world and announced the completion of the latest round of financing.

Jingdong Group will price its home delivery business and part of its resources at US$100 million, with an additional investment of US$300 million.

After the investment was completed, JD.com acquired 20% of Cao Cao Suda’s shares and became the second largest shareholder.

Soon, reporters came to interview. JD.com said that this was the best choice from the perspective of the group's business development.

On the other side, Lu Guangyu, Chen Dongcheng, and Liu Qiangdong met with Yue Mingde, the president of Wal-Mart China.

Yue Mingde is an old white man who came from Wal-Mart Europe.

Don't look at Wal-Mart, which has a market value of hundreds of billions of dollars and is in great glory.

Walmart China has been in chaos.

The top management frequently changes managers at Wal-Mart China, and Yue Mingde is already the third CEO.

The employees below are not optimistic about how long Yue Mingde can last.

Walmart's home in North America has been disrupted by Amazon, and its performance in North America continues to be sluggish.

The performance of the Asian region is crucial to their annual financial reports.

Yue Mingde, who just took office last year, has his first task to increase Wal-Mart's revenue in China and expand new revenue-generating channels.

The growth of traditional offline stores is almost saturated. There is only one way for Yue Mingde to embrace e-commerce.

Only through online orders can Wal-Mart's performance in China be improved.

Yue Mingde has already been carefully considering, including Wal-Mart opening a store on JD.com, as they gradually test the waters online.

Now that Cao Cao has appeared, for Yue Mingde, it is simply a chance of survival from a desperate situation.

Cao Cao Suda is responsible for distribution, instantly making up for Wal-Mart's weakest link.

Walmart can also use the online ordering and offline delivery model to increase some order volume and boost sluggish sales in China.

After hearing Lu Guangyu's description, Yue Mingde made his decision directly.

"We can invest, and the valuation will refer to JD.com's standards. Our strategic investment is 50 million US dollars."

Out of caution, Yue Mingde did not directly replenish Cao Cao's position in Suda.

With an investment of US$50 million, I only held 2.5% of the shares and could not even get a seat on the board of directors.

"No problem. As for funds, Cao Cao Suda is not short of money now. What we are short of is more business volume."

Lu Guangyu directly asked what he was most concerned about: "I want to know how many stores Walmart is willing to open to us in the early stage?"

"In Huaxia District, we have a total of 420 stores. The first batch of 40 pilot stores are concentrated in Guangdong Province. What do you think?"

Yue Mingde is still relatively conservative and will first use one-tenth of the stores as a pilot project.

If it is really effective, it will not be too late to move other stores online one after another.

Even if the effect is average, it is nothing more than a failed investment.

Wal-Mart has a huge business and cannot afford to lose money.

Lu Guangyu understood what Yue Mingde meant and nodded with a smile: "We have no problem."

"This is Chen Wenyuan, the person in charge of our hypermarket in Huaxia District. He will discuss cooperation matters with you in detail."

Yue Mingde pointed to an Asian face next to him and introduced with a smile: "Wenyuan is a Singaporean Chinese. It will be more convenient to communicate with you."

Chen Wenyuan smiled at Lu Guangyu and Chen Dongcheng and began to explain some of his thoughts on cooperation.

For example, the first batch of 40 stores to open will reserve a picking area of ​​about 80 square meters.

Walmart employees will prepare the goods in advance according to the order, and have the goods ready as quickly as possible to facilitate the rider to pick up the goods, etc.

Lu Guangyu nodded repeatedly, this was a very good suggestion.

It can be seen that this Chinese Singaporean is quite capable.

Chen Dongcheng kept looking at Chen Wenyuan with strong interest in his eyes.

If he remembers correctly, this Chen Wenyuan is the fourth CEO of Wal-Mart China.

It’s just that he is still serving as the younger brother of European guy Yue Mingde.

Including Wal-Mart opening a store on JD.com, it was also Chen Wenyuan’s suggestion.

If Yue Mingde performs poorly and is taken down by the US headquarters, Chen Wenyuan will definitely be the first choice for the job.

As for the level of this person, Chen Dongcheng only remembered that there were media reports at the time.

Chen Wenyuan led Wal-Mart to achieve its best performance in history in the past five years.

Chen Dongcheng silently stared at Chen Wenyuan, his heart moved.

As for poaching Chen Wenyuan, where should he be assigned?

That's another thing Chen Dongcheng is planning recently.

After finalizing Wal-Mart's investment, Lu Guangyu also breathed a sigh of relief.

JD.com, Walmart, Pinduoduo, and Cao Cao Dianping are four powerful allies standing behind Cao Cao Suda.

This lineup is already much stronger than Dada, which was listed in the United States in history.

At least at the time of Dada, Pinduoduo did not help with the food delivery business.

Just relying on JD.com and Wal-Mart, Dada dared to go public in the United States.

The foundation that Chen Dongcheng laid for Cao Cao's Suda was far more solid than that of Dada at the same time.

"Director Chen, do you think we should make the news about Wal-Mart's investment in us public?"

Lu Guangyu couldn't wait to announce the news to the company's employees to boost morale.

"It can be announced, but sooner or later it will have to be known to the outside world."

Chen Dongcheng nodded with a smile and patted Lu Guangyu on the shoulder: "Be prepared for the connection. Maybe after Wal-Mart, another heavyweight supermarket will connect with us."

"Heavyweight supermarket?"

Lu Guangyu was stunned for a moment, then watched Chen Dongcheng get into the car and leave.

He knew that his boss had cleared Didi stocks not long ago and raised a fund, which was when he had the most money.

Even the originally high-profile magnesium group has become a bit timid recently.

Subsidies were made secretly, not daring to provoke Chen Dongcheng.

Since the boss didn't tell me, he will know sooner or later, so there is no need to be so anxious.

At this time, Mr. Chen has sent out elite soldiers and generals to conduct the first wave of contacts.

The person to contact is Carrefour, which is very famous in China.

Similar to Wal-Mart, Carrefour's performance in China is very average and even suffers serious losses.

Carrefour even posted a loss of 30 million euros in 2016.

It really made the senior management of the French headquarters furious, and then frightened.

The competition among supermarkets and supermarkets has become increasingly fierce, and the entry of many e-commerce companies has made life for these traditional stores even more difficult.

Halfway through this year, Carrefour's performance has not shown any improvement, but is increasingly on the decline.

The loss this year is expected to reach 1.2 billion, and it is even more unrealistic to expect blood transfusions from the French parent company.

Carrefour Group's performance is also deteriorating, and survival is Carrefour's only way out.

Chen Dongcheng is determined to win Carrefour China.

Carrefour has more than 200 stores, which is a very considerable business volume for Cao Cao Suda.


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