When Xu Tao heard what the big boss said, his face suddenly fell and he was completely wilted.
Not to mention three months, even half a year, Xu Tao may not be able to complete the digital transformation task.
"Forget it, just do your best and hope you don't get spanked too hard."
Xu Tao thought depressedly in his mind. After seeing off the leaders, he returned to the store and saw a group of salesmen whispering to each other. He suddenly became angry.
"You still have the nerve to chatter! What time has it been? Do you know what the boss thinks? You really don’t want to work anymore?"
Many customers who were shopping couldn't help but secretly like Xu Tao as he scolded the salesmen angrily.
They have long been unhappy with these clerks, who are always nagging and their service attitude is extremely poor.
Xu Tao continued to sneer: "Although I don't know how long I can continue to work, you can try. If anyone has trouble with me in these three months, I will definitely not make it easy for him."
In the crowd, there were several division chiefs whose eyes flickered, and it was obvious that Xu Tao was on the verge of rage.
It seems that the pressure on Xu Tao from above is not small, otherwise Xu Tao would not tear off his usual friendly appearance and expose his true nature.
The Gubei store was just the beginning. In one afternoon, they visited nearly ten stores.
Carrefour has invested heavily in Shanghai, opening 31 stores.
From the perspective of the time, this site selection strategy was not wrong.
It’s just that the consumption potential of third- and fourth-tier cities has been increasing year by year in recent years.
At the same time, the market share of first- and second-tier companies has become saturated.
If we continue to blindly expand stores in the first and second tiers, we will only continue to lose money, and the gains will not be worth the losses.
Looking for a restaurant to have dinner in the evening, a few people were still discussing how to make better use of synergy advantages to reverse Carrefour's development decline.
Lu Guangyu suggested: “I think we have to give discounts first to increase the customer flow.
The Super King Meal event launched by Cao Cao Dianping not long ago was very good.
Cao Cao Dianping has more than 100 million monthly active users.
Every day, users leave messages in the app store, asking when another group of lucky users will be drawn.
Carrefour can do a promotional campaign, such as sending out coupons, which will definitely boost the originally weak customer traffic instantly."
Zhu Zijing added with a smile: "The three of us can bear this subsidy together. For example, all users will be given a coupon worth 200-30 yuan. The subsidy is 30 yuan, and each of the three of us will bear 10 yuan. What does Mr. Chen think?"
Chen Wenyuan originally had this idea, but his biggest concern was the losses caused by subsidies.
Now that Lu Guangyu and Zhu Zijing are helping him share the subsidy pressure, he immediately becomes motivated.
"You might as well set this standard higher, such as 100-15, 200-30,...1000-150.
When publicity like this is released, I believe Carrefour's store traffic and sales will usher in a surge."
Chen Dongcheng added: "The transformation of digital stores can be a little slower, but the automatic cash register must be put into use as quickly as possible so that all Carrefour stores can cooperate."
Lu Guangyu and the others looked at each other and felt that this subsidy plan should be more effective, equivalent to a 15% discount on all purchases.
With this wave of publicity, all three companies can benefit.
"There is no problem with Cao Cao Suda. By the way, I have already applied with Director Chen to change Cao Cao Suda's name to Cao Cao Daojia.
Among them, the crowdsourcing delivery business remains unchanged, and a new o2o fresh food delivery platform, Caocao Xianda, has been added."
Lu Guangyu smiled and clasped his fists: "I have to ask you two for help."
“Cao Cao Xian Da…is it similar to mainstream fresh food delivery platforms?”
Zhu Zijing and Chen Wenyuan were both very interested. This was the first time they heard that Cao Cao Suda was going to change his original business.
Lu Guangyu smiled and waved his hand: "It's more or less the same. We're not starting from scratch. The JD Daojia team that we took over before has been engaged in fresh food delivery, but the daily order scale is only 100,000 orders."
Having a fresh food e-commerce team but not using it is a waste of money.
The reason why JD.com gave up its subsidiary JD Daojia was because of insufficient transportation capacity.
The scale cannot be increased, so simply use it as a resource and exchange it for shares.
After changing its name to Cao Cao Daojia, its business covers almost all Daojia business.
Original services such as door-to-door pickup and intra-city delivery will remain unchanged.
Caocao Xianda is the key to completely solving the distribution problems of supermarkets and supermarkets.
It is no exaggeration to say that there is no problem with an average of 200,000 orders per day.
Moreover, Walmart has also agreed to include some stores within the delivery scope of Caocao Home.
Chen Wenyuan took a special look at Chen Dongcheng and found that the big boss didn't say anything, which meant that the big boss was very optimistic about Lu Guangyu's idea.
Chen Wenyuan asked curiously: "Mr. Lu, the leading company in the fresh food distribution market currently is Daily Fresh Food. They use the front-end warehouse model. Do you want to learn from them?"
"The front warehouse model won't work."
Lu Guangyu smiled and shook his head: "The so-called front warehouse is nothing more than taking the traditional model from cold storage to distribution station and then to the doorstep, removing the distribution station link, and transporting products directly from the cold storage to stores in the community. This model looks like
It’s novel, but actually it doesn’t stand up to scrutiny.”
“First of all, the rental cost of front warehouse is very high.
Although the usable areas are generally not very large, they are basically located in urban core communities.
The rental cost here is several times higher than that of cold storage in the suburbs, and the area saved is swallowed up by the high rent."
“Secondly, although the front warehouse area is small, it cannot be without fresh food cold chain equipment.
Sacrificing these equipment in order to reduce costs can easily lead to spoilage of fresh food."
“Moreover, the operating costs and difficulty of front-end warehouses are also very high, and front-end warehouses require a reasonable network density.
You still need to build it yourself in the early stage, so the initial investment is very high.
If the layout of the front warehouse is unreasonable, it is easy to lose money;
There are many types of fresh products, the product types vary greatly, and the unit price per customer is not high.
There are high requirements for the freshness and delivery speed of food, which makes the operation and management of front warehouses more difficult.
If you are not careful, fresh food will be lost."
“The most important point is that the service radius of the front warehouse is up to 3 kilometers, which requires high accuracy in product selection and stocking.
Once you choose the wrong product, it will cause great losses or spoiled products will be delivered to consumers.
If the inventory is insufficient and the consumer experience is poor, sales will be affected.
This balance is difficult to grasp in the operation of front-end warehouses."
After hearing Lu Guangyu's thoughts, everyone couldn't help but nod.
As expected of a veteran in the workplace, he analyzes problems comprehensively and meticulously.
Daily Youxian can’t be sold anymore, so we have to stick to the front-end warehouse.
Either make it through or die.
Lu Guangyu waited for them to finish digesting what they just said, and continued: "I plan to learn from some of the concepts of daily fresh food and use all stores of Wal-Mart and Carrefour as front-end warehouses. There are many benefits to this.
First of all, supermarket stores have their own cold storage, so the quality of our fresh products can be guaranteed and they will not spoil.
Secondly, we can save a lot of front warehouse rental costs.
As compensation, we will pay admission fees to both supermarkets.
Finally, we can share the supply chain and increase our bargaining power.
It’s hard to tell Wal-Mart, but Mr. Chen shouldn’t refuse, right?”
Hiss, Zhu Zijing and Chen Wenyuan looked at each other and felt how cunning Lu Guangyu was.
Daily Fresh Food is an inspiration to Lu Guangyu.
Using supermarkets as front warehouses and sharing resources such as cold storage and warehousing are very novel ideas.
In particular, the shared supply chain mentioned by Lu Guangyu to increase bargaining power made Chen Wenyuan unable to refuse.
For the same products, Carrefour's bargaining power with suppliers is weaker than that of Wal-Mart and RT-Mart.
If they have a small number of stores and poor sales, the supplier's quotation will naturally be higher.
"I have no problem. All Carrefour stores can be used as front warehouses for Cao Cao Xianda.
As for the rent, Mr. Lu can just give you a symbolic amount."
Chen Wenyuan's performance was very grand. Carrefour followed the same hypermarket model as RT-Mart.
The space of many stores has always been wasted.
Now that Lu Guangyu has taken over these idle areas, it is also a good thing for Carrefour.
"Mr. Lu, Cao Cao Xianda's settlement method cannot be cheaper than the other two companies."
Zhu Zijing smiled and said: "When you complete the app, we, Cao Cao Payment, will cooperate with the subsidy."
"No problem, we are brother companies, we should help each other."
Lu Guangyu is very clear about the routines of fresh food e-commerce platforms. In the early stage, Cao Cao Xianda did not need to rush to build a supply chain and could just move Carrefour's products to sell online.
When the platform becomes bigger, it will not be too late to bargain with suppliers together with Carrefour.
Wal-Mart is now considered one of the shareholders of Cao Cao Daojia, and may continue to increase capital and shareholding in the future, and will not reject Cao Cao Xianda's front-end warehouse model.
By then, the stores of Wal-Mart and Carrefour will all become front-end warehouses. Although the number of more than 600 hypermarkets is not large, the effect will definitely beat the daily quality.
Daily Youxian's annual sales can exceed 4 billion, and they start to show off.
Cao Cao Xianda has taken over Wal-Mart and Carrefour, and it is very easy to crush them in sales.
Lu Guangyu concluded with a smile: "I plan to characterize Cao Cao Daojia as a leading company in the field of instant retail.
We have strong online traffic channels and more than 600 offline hypermarkets.
There are more than two million crowdsourcing riders for delivery, and delivery will be guaranteed within one hour.
I think any investor would be very interested in a story like this."
With just a simple business integration, Lu Guangyu turned Caocao Suda, which originally only provided intra-city delivery, into a comprehensive company that includes intra-city delivery and a fresh food e-commerce platform.
This kind of prospect is much bigger than simply delivering food.
"Come, let's respect Director Chen and thank him for trusting us and giving us a high degree of autonomy.
I, Lao Lu, have failed before, and I will never forget Director Chen’s trust in me. I offer you this cup!”
Lu Guangyu filled the cup with Maotai and raised the cup with a sincere expression.
A scholar dies for a confidant, and Lu Guangyu's previous bad luck completely disappeared after following Chen Dongcheng.
Now he is the helmsman of a popular domestic company.
All of this was naturally given to him by Mr. Chen.