After arriving in Chengdu, Luo Wen took the team to play for three days, letting go of all the previous depression, and everyone sat together for a meeting.
"I have summarized the experience of the previous two failures during this period. In Zhengzhou, we almost succeeded."
Luo Wen smiled and said: "Why? Because we have grasped the bad nature of businessmen, that is, they are always chasing profits!"
Seeing everyone thoughtful, Luo Wen continued: "We will do this again in Chengdu next time. We will be divided into two groups tomorrow.
One group set out to recruit riders and form a delivery team.
The other group is to expand merchants, or just focus on head stores like in Zhengzhou.”
"Boss, will our actions in Zhengzhou cause concerns to the merchants in Rongcheng?" someone asked hesitantly.
Luo Wen smiled and nodded: "That's for sure, so we have to play bigger. I plan to sign a step-by-step growth plan with them."
Everyone is getting more and more interested, waiting for Luo Wen's answer.
“For example, a store is a leading merchant on Hungry?, and its daily order volume is around 400.
When you come to our platform, if the number of orders is still the same, we will give you a subsidy of 10 yuan per order.
If the number of orders reaches 800, the subsidy will be RMB 15 per order.
For orders over 1,200, a subsidy of 20 yuan will be provided for each order!”
Everyone looked at each other and knew how tempting this plan was.
If there are some stores that can achieve an average daily order of more than 1,200, it means that they will have a guaranteed subsidy of 24,000 per day.
After one month, that’s 720,000!
These days, the gross profit margin of catering is getting lower and lower, and labor costs and rents are constantly rising.
Faced with such brutal subsidies from Didi Takeaway, if you say you are not tempted, that would definitely be a lie.
"Boss, what if someone is really trying to trick us into cheating those merchants in Zhengzhou and won't let go?"
Luo Wen shrugged and said with a relaxed smile: "It's nothing more than signing another commitment agreement. Our publicity plan will last for three months.
If we leave within three months, compensation will be based on the average order volume during the cooperation period."
To put it simply, if Didi Waimai runs away again.
During the cooperation period, if the merchant's daily order volume is 800, he will receive a daily compensation of 12,000.
If you play like this, you will definitely be very miserable if you are hungry.
Who gives them the largest market share in Chengdu and has no means to threaten Cheng Wei, so they can only be forced to follow up with subsidies.
Even the days of Magnesium Tuan takeout and Cao Cao takeout are not easy.
…
Didi Waimai was very well prepared this time, especially with this step-by-step growth plan, which made them unable to resist this temptation.
By doing this, Didi is already breaking market rules.
Compared to the three companies that generally charge more than 8% commission, Didi Waimai has zero commission.
Advertising, distribution and other resources are free for three months after opening.
Even more attractive is the order subsidy.
If we can do 1,200 orders a day, we can get 24,000.
Even if Didi Waimai works for a month and leaves, they can still get two months of compensation, which is 1.44 million!
For a more vivid equivalent, it would be a Porsche Cayenne.
For a time, the hearts of all takeaway merchants in Chengdu were filled with excitement.
The subsidy plan for Didi Takeaway was released, and the three responsible persons in the Chengcheng market all gasped.
Too cruel!
Gan Jiawei received the news and directly gave instructions: "No follow-up."
Magnesium Tuan also chose not to follow up.
Are you hungry before? For the Chengdu market, subsidies were very aggressive.
Now is the time to see how hungry you are to fight this blocking battle.
If they really lose the Chengdu market, it will be difficult for them to raise funds in the future.
Different from Magnesium Tuan takeout and Cao Cao takeout, Are You Hungry is the saddest thing.
They are neither able to call on the government to take action, nor do they have a parent company to establish a travel business to threaten rivals.
They can only grit their teeth and mobilize funds to follow up on the subsidies provided by Didi Takeout.
On the first day Didi Takeaway went online, their flyers were distributed throughout the city.
There are advertisements for Didi Takeout in buildings, buses, and subway stations.
The brutal promotion of 20-19 made Zhang Xuhao smash his phone to pieces.
Kangjia took it for granted and took out a new mobile phone from the drawer of his desk.
He put the phone card in and handed it to Zhang Xuhao.
"I plan to subsidize 200 million."
Kang Jia said calmly: "Rongcheng cannot be lost. The other two families have defended it. If we lose Rongcheng, you will be in danger."
Zhang Xuhao silently lit a cigarette, stood in front of the floor-to-ceiling window and started smoking.
Kang Jia walked behind Zhang Xuhao and sighed: "We have no choice. Didn't you already have a premonition from the day you accepted Ahri's investment?"
"I just think it's a bit ridiculous. We still can't escape the clutches of the giants. Ahri's voice is gradually surpassing ours. It may only be a matter of time before he can sideline us."
Zhang Xuhao sighed: "We are the pioneers of online food delivery, but we can only be ranked third. Lao Kang, I am not willing to accept it!"
"Xu Hao, this is fate. We can't compete with the giants. Just like when we watched the magnesium group enter the takeaway track, we were helpless."
Kang Jia patted Zhang Xuhao on the shoulder: "The threshold for this track is too low, so low that anyone with some capital can dare to enter.
Likewise, the threshold is too high, so high that even Didi is not 100% able to succeed."
"The Hummingbird delivery service I created is about to improve, but Ahri plans to fight for love. It is really in line with their usual strength."
Zhang Xuhao was a little annoyed, but couldn't vent his anger.
Think about the billion dollars Ahri gave him in June this year.
It seems that it has rescued Hungry, which is strapped for funds, but in fact it has further sidelined Zhang Xuhao.
Just by looking at the seats on the board of directors, Ahri has one more seat, and you can guess the other party's ambitions.
Ahri has never been satisfied with being a financial investor. They are going to nibble away at it step by step and swallow it in the last bite.
"There is no room for loss in the battle for Chengdu. Even if all the funds are used up, we cannot lose."
Zhang Xuhao has a hunch that the battle in Chengdu may be a key node in the food delivery track.
…
On the first day of Didi Takeaway’s launch, the number of orders exceeded 100,000!
Not only consumers, but also businesses are in a carnival.
There are several merchants with orders exceeding 1,000.
There are many orders with orders exceeding four or five hundred.
Luo Wen's expression remained unchanged. He had experienced a brutal taxi fight, and this was all trivial.
When Didi was burning money the most, it burned 40 million in one day!
What is that concept?
Money is no longer money, just a string of numbers.
“Boss, when the results came out on the first day, those merchants who were still hesitating couldn’t sit still.
We don’t have enough manpower anymore, can you ask Mr. Cheng to bring in another group of people?”
Some subordinates came over excitedly to report that this time they finally felt the hope of winning.
"Wait a minute, let me see what you can do if you are hungry."
Luo Wen smiled and said: "Let brothers work harder, we will get double wages in these few months."
"Okay, then I'll inform the brothers."
The subordinate left, and Luo Wen slowly lit a cigarette.
Looking at the busy traffic outside the window, I feel calmer and calmer.
Are you hungry? The response was faster than many people on the Didi delivery team expected.
On the one hand, anyone who betrays his business will be severely suppressed.
On the other hand, all remaining merchants will be given the title of loyal merchant.
The role of a loyal merchant is not small, and the subsidy plan received is no worse than Didi Takeout.
Instantly, the number of orders for Are You Hungry increased?
Breakfast, afternoon tea, lunch, supper...
There are many categories, are you hungry and bombarded with subsidies indiscriminately?
Twenty million was burned in one day, and the smell of money floated over the city of Rongcheng.
This battle jumped directly from a local big move in the Chengdu market to a fierce battle between the food delivery giant and the taxi giant.
Cheng Wei had suffered two consecutive defeats before, and when he was furious, he only sent four words to Luo Wen: "Fight to the end."
Luo Wen took a look and just smiled.
He knew Cheng Wei's temper all too well, he was notoriously stubborn.
As long as the investors don't call for a halt, Didi's strength can knock Hungry to the ground.
Orders for Cao Cao's takeout and Mei Tuan's takeout have dropped sharply.
Many merchants have jumped ship and joined Didi’s food delivery lineup.
This war is destined to go down in history. Didi Waimai’s step-by-step quotation plan has sent countless merchants into a carnival.
Consumers don't care, and some even order from both companies.
Anyway, the prices are very favorable, and you have to feel comfortable harvesting wool.
What Luo Wen is most worried about is that the above-mentioned suspension has not happened, and the subsidies of the two companies have become more and more unscrupulous.
Didi has plenty of ammunition. Are you hungry? It just completed a billion-dollar financing not long ago.
In the early days, Didi Takeout did have great advantages.
Their market share is small, and each order subsidizes merchants 15 yuan, riders 15 yuan, and consumers 18 yuan.
Their loss per order is about 48 yuan. Even if there are 100,000 orders per day, the loss is about 5 million.
But in the later period, the number of orders increased, and the loss figure suddenly increased.
Half a month later, Didi Takeout's average daily orders reached 260,000, with a daily loss of nearly 13 million.
At least Hungry? At least it has commissions and advertising resources as profit channels, so the pressure can be reduced.
With an average daily order of 260,000, Didi Takeaway’s market share is close to Hungry, which is only 400,000.
In just half a month, it directly caught up with the original number one market share.
Although the subsidy war is too fierce, the effect is also leveraged.
When the employees were having a dinner to celebrate, they noticed that Luo Wen looked a little sad and curiously asked: "Boss, what's wrong with you?"
"I'm afraid Mr. Cheng won't be able to handle it."
"How could it be possible? Isn't it the subsidy that Mr. Cheng makes us risk our lives for?"
Luo Wen shook his head, took a sip of wine and said: "In our company, Mr. Liu has a closer relationship with investors. Mr. Cheng arranged for me to be in charge of the takeout business, and he was also under a lot of pressure."
This is a bit related to the intrigue above, and Luo Wen stopped talking briefly.
Luo Wen’s hunch was not wrong, as Didi Takeaway’s market share exceeded Hungry?
A late-night phone call from Cheng Wei completely silenced Luo Wen.
"Awen, we lost, come back."
Cheng Wei's voice was a little tired, and the helplessness he revealed made Luo Wen despair.
"We just had a meeting. Ahri secretly interviewed several shareholders, held a board meeting, and asked us to stop meaningless subsidies."
Ahri is one of Didi's shareholders. Although he doesn't have many shares, people who can't stand Ahri are very eloquent.
In addition, many investors are really not optimistic that Didi will enter a track with very serious losses despite its continuous losses.
After a discussion and a vote, even if Cheng Wei's group continued to insist, they still could not surpass the opposition.
The final result is that Didi can do food delivery, but it cannot compete with the three giants in China.
Didi can do food delivery in Brazil and other regions, and investors will not object.
But that's nonsense, and it's a perfunctory way of giving Cheng Wei face.
Seeing the takeout market becoming more and more prosperous, but unable to get involved, Cheng Wei felt angry and helpless.