The three returned to Century Tower and announced the good news of the relocation to the employees.
“Damn, that’s awesome, one of our subsidiaries actually owns an entire independent building!”
"It's too big. I'm already swollen. Please give me a slap."
"Damn it, are you really hitting me?"
"Thumbs up to Mr. Chen! This wave of relocation is simply 666!"
"That's right, the workstations are a little tight now, so this move is just right."
…
The employees were chattering and had no hesitation at all about moving to the Guozheng Center.
It's not that Century Tower is bad, but the environment and conditions of Guozheng Center are better.
Some people are worried that if they move to the Guozheng Center, there won’t be enough canteens.
We can’t let employees from the other two companies come to Pinduoduo’s office building to dine, right?
"As for the canteen, you can rest assured that Director Chen has decided to outsource the canteen of Guozheng Center to Compass Group.
From now on, everyone can eat four meals a day at the company, all of which are free."
After Zhuang Manting finished speaking, the employees even howled like wolves.
"Oh my god, I'm so happy."
There is no need to go into too much detail about how expensive things are in the Magic City.
Make money in the magic city and spend it in the magic city. I want to take it home.
Now the company directly provides four meals a day.
Calculated in one day, you can save at least one or two hundred.
After a month, that's three to four thousand.
Although it is easy to make money in Shanghai, how difficult is it to save three or four thousand?
When the good news of the relocation spread, the employees became more energetic at work.
Zhuang Manting and the others discussed specific details with the decoration company and how to highlight the different corporate styles of several companies.
Just communicating these details wastes a lot of energy.
Fortunately, we contacted the top decoration company in the industry.
The designer changed the draft several times and finally delivered a design that satisfied all three parties.
Once the design is finalized, all that's left is decoration.
Decorating a headquarters office building is quite time-consuming.
Anyway, they are not in a hurry to move in and let the decoration company keep improving to avoid having to rework in the future.
…
Gubei Carrefour.
As one of the first batch of stores to be renovated, the original store manager Xu Tao has been replaced.
It's not that Chen Wenyuan didn't give Xu Tao a chance, but Xu Tao's ability was not good enough.
Chen Wenyuan is even more dissatisfied with the process of store digital transformation.
Song Ke, the original director of the Purchasing Department, took over Xu Tao's position and became the new store manager of Gubei Carrefour.
After Song Ke took office, he was almost in a desperate situation.
The speed of digital transformation has been accelerated all of a sudden.
Song Ke is dark and thin, in his early forties.
Among the directors of many Carrefour stores in Shanghai, only Song Ke was chosen by Chen Wenyuan.
First, he was promoted to acting store manager.
When Song Ke's results satisfied Chen Wenyuan, the code was removed.
"Dr. Chen, Gubei Carrefour has now begun to accept some orders from Cao Cao Xianda. The online delivery model is very feasible."
Chen Wenyuan took Chen Dongcheng to visit the Carrefour store that was undergoing renovation.
Billboards about Cao Cao Xian Da can be seen everywhere in the store.
The slogan of one-hour delivery within three kilometers is particularly attractive.
Many customers were even recommended by the salesperson to download the Caocao Xianda app, where they can purchase goods in the mall and entrust delivery personnel to deliver them.
This is naturally very convenient for some customers who don’t drive.
Just take the bus home quietly, and when you get home, the rider will deliver the goods to your door.
Not to mention that as new users, Cao Cao Xianda will also provide several coupons to entice them to place orders.
“Except for the initial stage, many stores have been slow to access online delivery.
As the contact time increased and I became familiar with the process, my efficiency immediately improved.
As far as I know, Wal-Mart’s stores in Guangdong Province have experienced an astonishing increase in online orders.”
Chen Wenyuan has resigned from Wal-Mart, but through the words of some former colleagues, Wal-Mart is increasingly interested in online ordering and offline delivery models.
The most obvious move is that Walmart decided to expand the online model to all southern stores starting from the pilot store in Guangdong Province.
At the same time, Wal-Mart is actively contacting Lu Guangyu and wants to inject another capital into Cao Cao's home.
Previously, they only invested US$50 million tentatively.
Having tasted the benefits of online delivery, the supermarket giants suddenly wanted to strengthen their voice.
However, Cao Cao is not short of money now.
The US$350 million previously given by JD.com and Walmart has not been used much yet.
Lu Guangyu also has some ambitions. He wants to wait until all Wal-Mart stores in the south are connected for a period of time before discussing investment with Wal-Mart.
If you accept investment now, there is not much room for valuation growth.
If only the order size of all Wal-Marts in the south increases.
Even if Cao Cao Daojia's valuation is higher, Walmart won't mind.
When we walked to the sorting area, there were many riders wearing Cao Cao Home uniforms checking the products.
After confirming that it was correct, he immediately picked up the shopping bag and left quickly.
This scene was repeated more than a dozen times during the few minutes Chen Dongcheng and Chen Wenyuan observed.
Usually there is a salesperson in the store who is responsible for picking up and putting them into uniform packaging bags.
Finally, in the sorting area, the rider will check it again.
After two procedures, it is guaranteed that there will be no delivery errors.
“After we launched Cao Cao Xian Da, the unit price of online orders was around 70 yuan.
Stores like Gubei Carrefour that were renovated earlier have a daily order volume of around 2,000.
After connecting to Caocao Xianda, Gubei Carrefour's sales per square foot increased by about 10%."
Chen Wenyuan was a little surprised: "The traditional offline retail model is suffering unprecedented impact, and our idea of laying out online is correct."
Without the excitement of online orders and only looking to offline stores, how could Gubei Carrefour be as busy as it is today?
This visit is different from the last time, and the mental outlook of the employees has changed.
There are fewer and fewer employees chatting, almost all of them are busy.
It can be seen that Song Ke's management level is stronger.
Carrefour also offers various benefits for hard-working employees.
High temperature allowance, shuttle bus transfer, lunch and dinner provided.
There is high-level supervision at the top and store managers at the bottom.
The originally lifeless store gradually gained a little more vitality.
Comparing the changes before and after, Chen Dongcheng is also particularly satisfied.
In addition to the Gubei store, Carrefour's other 30 stores in Shanghai have also successively connected to the Caocao Xianda platform.
With the Magic City region taking the lead, access from other regions will become easier.
Walmart may have some resistance, but Carrefour is different.
This is the benefit of being a dad.
The two major businesses of Cao Cao Daojia are working together.
The riders responsible for delivery all put on new uniforms.
The figures of Cao Cao's home rider are filling the streets and alleys.
Delivery of food, express delivery, door-to-door pick-up, there's nothing they don't do.
The number of riders registered on Cao Cao Daojia alone has exceeded three million.
Among them, the vast majority are crowdsourced riders.
Do one job and earn one job.
Although the income is not very stable, the advantage is freedom.
During this time, Chen Wenyuan, in addition to flying around the country, inspected existing stores and selected locations for new stores.
A large part of his attention is focused on Xuchang, Henan.
In Xuchang, JD.com is fighting back and forth with Pang Donglai.
Fat Donglai has enjoyed a good reputation for many years, and even its store in Xinxiang was so popular that it was forced to close after only opening for an hour.
But there was one thing that Fat Donglai never expected.
The age of consumers is getting younger, and those born in the 1990s or even the 2000s are increasingly becoming the main force in the consumer market.
Facing the education of e-commerce platforms, some people may be too lazy to go to the supermarket.
Simply move your fingers at home and a rider will deliver the goods to your door.
Isn’t this kind of experience quite delicious?
With the size of JD.com, spending tens of millions in Xuchang is just like playing games, but it will make Pang Donglai feel like he is facing a formidable enemy.
Pangdonglai has not been listed on the market, has not raised funds, and its employees’ benefits are high.
To maintain such high labor costs, profitability is a must.
As long as it is not profitable, this illusory utopia will eventually be shattered.
Now JD.com is using money to destroy Fat Donglai’s utopia.
Jingdong can not make money in the supermarket field.
Even if he loses 50 million, Pang Donglai can survive.
So if JD.com subsidizes 500 million yuan, can Fat Donglai really survive?
Not necessarily visible.
Of course, JD.com will not just spend 500 million in Xuchang.
That's a bit of a loss.
Carrefour's two stores in Xuchang opened one after another, half a month apart.
The decoration of the supermarket is simple, and Carrefour is in a hurry.
The construction team also worked in three shifts, working day and night.
The store in Jian'an District was the first to open. This store covers an area of 7,000 square meters.
From the beginning of the design, equipment such as conveyor chains was used.
The store manager is Ding Yuan, a strong executive specially selected by Chen Wenyuan from Carrefour's talent pool.
The store in Jian'an District has attracted much attention as soon as it opened.
Carrefour appears on all major buses in Xuchang and in advertisements in the city center.
Chen Wenyuan even sat in the Magic City, controlling the battle situation in Xuchang and making adjustments at any time based on the latest developments.
On the opening day, there are more than a thousand categories, all with special discounts.
The people of Xuchang who had been waiting and watching suddenly couldn't sit still.
The place was very popular and the crowds were full.
As a last resort, Ding Yuan immediately called for help and asked the police to come over to maintain order.
Chen Wenyuan was not surprised at all that this happened.
Some cooking oils, originally priced at fifty or sixty, are now on sale at the opening, and you can get them for just over thirty.
A 2L bottle of Coke only costs three or four yuan.
YiTi Vinda toilet paper, ten rolls, original price 39, current price 15.
…
There are many products at the lowest prices in the city.
After getting the news from JD.com, Pang Donglai guessed Carrefour's plan.
What depresses Fatty the most about coming here is that both JD.com and Carrefour are very courageous.
Persimmons have to be pinched hard!
Challenge them right from the start, as if other opponents are not worth mentioning.
Fat Donglai was forced to choose to follow up on subsidies.
Otherwise, no matter how good the service is, when real money is involved, the service can only be regarded as secondary.
When it comes to bargaining power with suppliers, Pang Dong Lai may not be Carrefour’s rival.
After all, Carrefour purchases uniformly across more than 200 stores.
As Carrefour accelerates its layout in Henan.
Even the prices of local suppliers in Henan are already at the same level as Pandong.
This is a bit subtle.
Originally, Fat Donglai could earn a dollar from a bottle of drink.
Not only does Carrefour not make a penny now, it also subsidizes consumers a penny.
How to play Fat Donglai?
We must follow up. Who knows how long Carrefour’s subsidy will last?
Never underestimate the power of small favors like these.
Having the same price may seem unattractive, but if everything is cheap, there will definitely be no shortage of customer traffic.
Many uncles and aunts can take a bus across half the city for a dollar cheaper than eggs.
Carrefour opened a store to capture their psychology and create a scene with full customer flow.