"Mr. Chen, I didn't expect you to take the initiative to find me."
Pan Ke, president of UNIQLO Greater China, looked a little surprised, but he understood Chen Dongcheng's intention in an instant.
Chen Dongcheng sat down with a smile and looked across from him calmly.
"Pan is always a smart person, so he can naturally guess the purpose of my visit."
"Mr. Chen probably wants our Uniqlo to enter Pinduoduo, right?"
Pan Ke was not surprised at all and first made Chen Dongcheng a cup of tea.
He worked hard at Uniqlo for ten years before climbing to the position of president of Greater China.
But if you want to secure this position, hard work alone is not enough. You must find ways to improve Uniqlo's performance in Greater China.
But offline revenue is basically saturated.
Only online channels can bring new growth to Uniqlo's revenue.
However, Ali’s Tmall dominates the online clothing field, and Pan Ke has also made moves to enter JD.com.
But facing the powerful Ahri, Pan Ke finally gave up.
Choose to break the contract and stay on Tmall honestly.
"Mr. Pan, it has been three years since you last cooperated with JD.com, right?"
Chen Dongcheng asked with a smile: "I wonder if Uniqlo's online revenue has increased to the satisfaction of Mr. Pan in the past three years?"
“Not bad.”
Pan Ke smiled bitterly and shook his head: "With all due respect, Mr. Chen, although Pinduoduo is determined to improve its reputation, there is still a big gap between Tmall and Tmall that Ali has built over the years. We are entering Pinduoduo at this time.
It’s not necessarily a good thing.”
After all, Pan Ke is still worried that joining Pinduoduo will affect Uniqlo's image.
Clothing brands spend hundreds of millions on advertising every year, for what reason?
It’s not just about creating a good reputation and capturing the hearts of young consumers.
Although Pan Ke guessed Chen Dongcheng’s intention, he did not plan to enter Pinduoduo.
"Mr. Pan, I am very aware of your concerns. You have worked at Uniqlo for so many years. Although you are diligent enough, it does not mean that the island country will not be tempted to transfer you, right?"
Chen Dongcheng was not in a hurry, but instead asked a nonsensical question.
"Mr. Chen, no matter who sits in my position, he will not make the decision to join Pinduoduo easily."
Pan Ke can't get into trouble. When he passed JD.com, he was obviously much more cautious.
"Well, shall I make a bet with Mr. Pan?"
"Oh? What kind of bet?"
Pan Ke was a little curious.
Although he also admired Mr. Chen in front of him.
But it is absolutely impossible for him to take such a big risk and be the first to side with Pinduoduo.
"Mr. Pan is very well-informed. He should know about Ahri's recent suppression of Galanz, right?"
Chen Dongcheng said with a smile: "Let's bet on whether Galanz will fight to the end. Today is the third day, and there should be a result."
"Where's the bet?"
Pan Xiao smiled but did not agree first.
"If you fight to the end, I win. If Uniqlo comes to Pinduoduo, I will give you a subsidy of 100 million."
"Then what if Mr. Chen loses?"
Pan Ke's heart skipped a beat, but he still suppressed it.
"Of course Pinduoduo has no chance to work with Uniqlo, so this time I came here in vain."
Chen Dongcheng shrugged his shoulders, looking particularly free and easy.
"Okay, then I'll take a gamble with Mr. Chen!"
Pan Ke rolled his eyes and responded generously.
Bet with Chen Dongcheng, no matter he wins or loses, he will not lose.
Besides, if Galanz really fights to the end, Ahri will really have a headache.
At best, Uniqlo is just joining in the fun, and there may be other brands that are not willing to be outdone.
He didn't believe it. How could Ahri block all their brands?
What's more, Chen Dongcheng spent 100 million to subsidize their Uniqlo!
That’s 100 million!
Although UNIQLO has money, how can he turn away people who offer money on poles?
Just as these thoughts flashed through Pan Ke's mind, he saw Chen Dongcheng sitting opposite him suddenly smiled, took out his cell phone and gave it to him for a look.
"Mr. Pan, I win."
Pan Ke was stunned, took the phone, and saw Galanz’s official Weibo posting again.
The lawyer's letter stamped in red is particularly eye-catching.
The words are also very tough. This is the rhythm of fighting Ahri to the end!
"Mr. Chen, Galanz should receive more subsidies, right?"
Pan Ke returned the phone to Chen Dongcheng, narrowed his eyes, and asked thoughtfully.
They are all unprofitable, and he does not believe that Galanz can be so stupid.
"Of course, Pinduoduo has always been very generous to our friends."
"Ganz is the first brand to take the initiative to stand up, and I plan to give them a subsidy of 200 million yuan."
Chen Dongcheng nodded calmly. There is no benefit. How can Galanz be so confident with hard steel?
"really."
Pan Ke still couldn't help but shake his head and sigh, this is the key to his success.
Even he would be tempted when faced with a subsidy of 200 million yuan.
Not to mention that Ahri has already bullied him, so it would be strange for Galanz not to resist.
"Mr. Chen, give me three days and we will prepare the supply of goods. Please contact Pinduoduo to connect with our technical department. Our Uniqlo will announce on Weibo today that it will officially enter Pinduoduo."
Pan Ke no longer has worries in his mind. With Galanz charging forward, Uniqlo and they are no longer alone.
In fact, the sooner you join the team, the better.
Those wavering brands may only be for soup.
"Mr. Pan really did not disappoint me. I believe that the cooperation between Pinduoduo and Uniqlo will not be abandoned halfway like JD.com. I still have something to do, so I will treat Mr. Pan to dinner next time."
Chen Dongcheng took over Uniqlo, which was a good start for the clothing brand, and he suddenly felt relieved.
"Okay, then I'll see Mr. Chen off." Pan Ke stood up and saw him off.
…
While everyone was still watching the show, Uniqlo stepped forward again and officially announced its presence on Pinduoduo.
This time, many of Ali’s brands are completely unable to sit still.
Among clothing brands, Uniqlo is definitely the most representative.
Now that even Uniqlo has been taken care of, will other brands still have difficulties?
More and more brands are beginning to proactively contact Zonghui.
The person in charge of this big pavilion is very happy and joyful recently.
The business line of Dabaiguan was initially established after a 618 campaign.
But the drawback is that although the categories are complete, the depth is not enough.
To put it bluntly, there are not enough merchants settled there.
But this cannot be changed overnight.
Zong Hui, who was already prepared to work hard, suddenly found those brands that had been hesitant before and took the initiative to contact them and inquire about their subsidy budget.
It's not surprising that there are only one or two brands, but suddenly dozens or hundreds of brands have joined in, and even fools know what's going on.
"Eh? Ruhan's cocktail party?"
Zong Hui looked at an invitation letter, thought for a while, and sent it to Chen Dongcheng.
Chen Dongcheng, who received the news from Zong Hui, also expressed his confusion. He was very familiar with this company.
Although he didn't remember it clearly, he remembered that Jiang Fan, Prince Ali, was at this cocktail party.