Chen Dongcheng groped his chin and began to consider whether to take down Metro as well.
Chen Dongcheng was really impressed with the matter of selling his body at Metro.
At first, Chen Dongcheng went shopping with his girlfriend.
Similar to the popular Costco abroad, Metro is also a warehouse-style membership-based supermarket, and you can only enter the store with a membership card.
When it first entered China, it only targeted B-end customers such as catering companies, small and medium-sized retailers, and government agencies.
It was not until 2013 that Metro opened individual membership registration.
But, this company is quite talented, and it doesn’t just focus on B-end customers.
I just watched the C-end market grow stronger day by day, but I just refused to actively embrace it.
I really have to lament how stupid the Germans are.
If Metro had embraced the C-end market earlier and captured the hearts of consumers, it would have become extremely popular long ago, and there would be no chance for Costco to become popular later.
Feeling deep in his heart, Chen Dongcheng couldn't remember the specific details of the Metro transaction. He only remembered that Wumart won the deal in the end.
“What is the approximate valuation of Metro’s business in China?”
"About 1.7 billion euros."
"So high?"
Chen Dongcheng was stunned for a moment. He remembered that there seemed to be very few Metro stores.
And he only sticks to first- and second-tier cities, and is very indifferent to third- and fourth-tier cities.
"Dr. Chen, the main reason is that Metro has a lot of its own properties, and they are concentrated in first- and second-tier cities. With Metro's warehouse-type model, you can imagine how valuable the properties it owns are."
Chen Wenyuan spread his hands and could only say that the German guy was really good at it.
Who would have thought that with such a small size, Metro would have a higher valuation than Carrefour.
A warehouse-style membership-based supermarket like this has very stringent requirements for properties.
The area must be large enough, tens of thousands of square meters is the basic requirement.
Such a large area is still in a first- and second-tier city. If it is not a self-owned property, the rent will be extremely expensive.
Otherwise, it can be said that the Germans have foresight.
By hoarding a number of high-quality properties in advance, people will not panic at all despite the rising rents of domestic commercial properties every year.
Chen Dongcheng couldn't help but frown, Metro was indeed a piece of fat, and it was the kind of person who would eat people to death even if they wanted to pay for it with their own lives.
"Besides us, who else is interested?"
"There are too many. Ahri, Yonghui, Tengxun, Suning, Wumart, Vanke...anyone with some strength wants to get involved."
Chen Wenyuan couldn't help but smile bitterly. Just name one, they are all well-known giant companies.
With so many giants interested, even if Metro sells itself, the final transaction price will definitely be painful for everyone.
"Ali also made an offer?"
Chen Dongcheng raised his eyebrows and asked with a smile.
He and Ah Li really met each other everywhere.
But think about Ali’s previous investment in Sun Art Retail, which has revealed its ambition to get involved in the supermarket sector.
"You also make an offer, so let's hold on to it first. Anyway, Metro won't be in a hurry. It will have to go through at least two rounds of bidding."
Chen Dongcheng knew without thinking that they would definitely have to fight to the death to win Metro.
Since Ah Li is also interested in Metro, Chen Dongcheng will get involved no matter what.
"I decided to establish a wholly-owned subsidiary, Caocao Retail, with direct capital injection from the group."
"Carrefour is under Cao Cao's retail umbrella and has opened small stores and fresh food store business lines."
"Chen Wenyuan also serves as the CEO of Caocao Retail and reports directly to me."
After Chen Dongcheng announced his appointment, he looked at Chen Wenyuan.
"Your first priority is to continue to consolidate the market in third- and fourth-tier cities and continue to open stores."
"There's no need to rush things on Metro's side, the group will help you solve the financial problems."
"I understand, please don't worry."
Chen Wenyuan nodded, suppressing the surprise in his heart.
This is a subsidiary company that starts with Cao Cao, and is on the same level as the president of Carrefour.
Especially since he reports directly to Chen Dongcheng, this is a treatment that only a few companies under the group can have.
Persons in charge of companies such as Keep and Xiaolanshu can only report to Hong Jun.
This is the difference.
This also shows that Chen Dongcheng attaches great importance to Cao Cao's retail sales.
Lift Cao Cao's retail sales directly to the same level as Cao Cao Entertainment, Cao Cao Group Buying and other companies.
I have to say that Chen Wenyuan really threw Chen Dongcheng a difficult problem.
Although Chen Dongcheng does not intend to stick to first- and second-tier cities, Metro is really good.
Chen Dongcheng is very aware of how popular Costco is abroad.
Even when Costco entered the country, it was not acclimated to the local environment, but became very popular.
It can be said that Metro’s failure lies in its excessive insistence on B-side business.
For example, when Costco enters China, its positioning is very accurate.
Directly targeting ordinary C-end consumers, it is very popular.
Market feedback also proves that this kind of warehouse-style membership-based supermarket has a promising future.
Instead of waiting for Costco to enter the domestic market, it is better to win Metro first and gain a foothold in the domestic market in advance.
The scale of Metro itself is not much worse than Costco.
The same global supply chain system can fully guarantee supply and product quality.
This is exactly what Chen Dongcheng needs very much.
A global unified procurement system cannot be built overnight.
In addition, the newly added small stores and fresh food stores this time are also to enrich the business lines.
The area of a small store is generally controlled at about 500 square meters, with low investment costs and easy replication.
The specific implementation is handled by Chen Wenyuan, while Chen Dongcheng is only responsible for steering the ship.
Metro's valuation is estimated to be as high as 2 billion euros by a group of giants.
Thinking of this, Chen Dongcheng had to prepare in advance.
…
Originally, Metro's prostitution business was lively enough, but giants such as Ali and Tengxun also expressed interest.
Cao Cao Group, which was originally unwilling to express its position, suddenly made rumors that it would establish a wholly-owned subsidiary, Cao Cao Retail.
First, Carrefour was incorporated into Caocao Retail, and then a formal offer was made to Metro.
This time Metro is completely popular!
Today's three major giants in the Internet circle, ATC, have quoted prices one after another.
Metro’s German executives also never dreamed of it.
For a time, everyone was curious as to who Metro would end up with.
Even ordinary people know that the German giant Metro is for sale.
But at their level, no one will be scared away by the other's name, it's just that they have more money than anyone else.
Tengxun is undoubtedly the richest one, but the others are not weak at all.
If you really want to win Metro, it's impossible without bleeding.
Chen Wenyuan’s status is now different. Cao Cao Retail has also taken over the three-story office building, taking over the floors vacated by Pinduoduo’s withdrawal.
Although the number of employees is still small, once Metro takes over, tens of thousands of employees will be incorporated into the company, and they will easily be able to fill office vacancies.
Under the rush of many giants, Metro's valuation is also rising.
From the initial 1.7 billion euros, it has been raised to 1.8 billion euros.
Metro looked at it and said, good guys, since we are so valuable, there is no need to hesitate.
The second round of bidding started again. At the end of this round, the valuation directly reached 1.9 billion euros.
At this point, some giants have begun to find it too expensive.
For example, Vanke, Yonghui, and Suning have all announced that they will abandon their bids for Metro.
The remaining companies have already made a real splash, and no one wants to give in.
Looking at this situation, the 2 billion euros that Chen Dongcheng originally prepared may not be possible.
At this time, Mr. Chen had just walked out of the door of the Universal Headquarters.
Gu Shouyi personally sent it off, and the two agreed on a loan.
ICBC took the lead and organized several other banking giants to provide a syndicated loan to Cao Cao Group.
The scale is not very large, only one billion euros, but for Chen Dongcheng, it is enough.