Just as Zhang Wenzhong was in trouble, Metro quickly convened a board of directors to formally discuss cooperation with China's Cao Cao Group.
Koch introduced in great detail the monopoly position Cao Cao has achieved in the Chinese market.
As well as Carrefour and Wal-Mart's stores entering the Caocao Daojia platform and achieving outstanding results after digital transformation.
Suddenly, the German headquarters suddenly became excited.
After some discussion, I agreed with Koch's proposal.
Decided to establish a joint venture with Cao Cao Retail, giving Cao Cao Retail a dominant position.
However, they also asked to retain some German executives and adopt a Sino-German mixed management and operation model.
Especially the procurement process must be left to the European team.
They only charge a certain brand licensing fee every year, which is directly deducted from sales.
Koch has been able to climb all the way from chief financial officer to global chairman, and his investment vision is quite ruthless.
This time the stake was sold, and Koch proposed to strategically invest part of the funds in Cao Cao Daojia.
He is very optimistic about this company, which already has a leading position in the field of instant delivery.
Even Ahri is no match at all, and there is no doubt about her potential.
With Wal-Mart, Carrefour, and Metro, Cao Cao is very confident.
In contrast, RT-Mart, which Ali supports, is somewhat unable to support itself.
"This guy is quite discerning."
Chen Dongcheng does not doubt the future development prospects of Cao Cao's family.
Compared with outside supermarkets, the cooperation is not close and firm enough.
However, if Carrefour and Wal-Mart are not shareholders, or are subsidiaries of the company, they will naturally fully support Cao Cao's business.
As for Lu Guangyu, who is in charge of Cao Cao's family, he is eager to have investors enter the market.
What’s more, it’s Metro, the second largest retailer in Europe.
This is totally a win-win business!
Koch finally made it to China and was not in a hurry to leave.
Koch personally visited several Carrefour and Wal-Mart stores and was very interested in the conveyor chains hanging above the supermarkets.
Cao Cao Daojia’s renovation of its supermarket stores naturally also includes storage space.
The re-planned cold storage area is larger and is enough to meet the demand for online orders.
Cao Cao Daojia’s technical department will also make data-based adjustments based on customers’ consumption categories.
For example, there will be statistics on which fruit categories consumers near Carrefour's Gubei store are more interested in and the specific daily sales volume.
Carrefour only needs to make targeted adjustments to its purchase volume based on the data fed back by Cao Cao.
After the visit, Koch repeatedly lamented: "China's retail industry has changed too much. We in Europe also need to learn from it. Warehousing space is fully utilized. This model is worth promoting."
Koch was originally very confident in this cooperation.
After a careful visit, I am extremely satisfied with the partner I found this time.
Koch witnessed with his own eyes that the staff in the sorting area skillfully removed the products required for the order from the conveyor chain, put them into shopping bags, and handed them to the waiting riders.
The jacket or T-shirt on the back of the rider has Cao Cao's logo, which is easy to recognize.
Koch specifically observed the sorting area for ten minutes and found that the order volume was very impressive.
Even when the mall is not very popular, there will still be order reminders from time to time.
For businessmen, it is shameful if the labor force cannot be fully utilized.
After visiting several stores with his own eyes, Koch had no doubts about the investment.
The valuation of Cao Cao Daojia is not high, only 2.5 billion US dollars.
For Metro, which had just sold its business in China and made a fortune, this was a piece of cake.
Koch signed an investment agreement on behalf of Metro Group and planned to invest US$100 million in this company, which he was quite optimistic about.
…
Metro Group officially announced that they would entrust their business in China to Cao Cao Retail and establish a joint venture with Cao Cao Retail, but the leading rights would be transferred to Cao Cao Retail.
Caocao Retail's external stance is that it will not adjust Metro's senior positions for the time being.
Kande still serves as CEO of Metro China.
Not only that, Metro Group also announced an investment of US$100 million in Cao Cao Home to deepen cooperation with Cao Cao Group.
After several sets of combo punches were released one after another, the entire retail market was boiling.
Who would have thought that in the face of a group of powerful opponents, it would be Cao Cao Retail, which was just established, that took over Metro.
Ah Li and Teng Xun were surprised when they heard the news, but they could accept it.
One controls RT-Mart, and the other invests in Yonghui.
Although I am greedy for Metro, I am not in a hurry.
Only Wumei makes Zhang Wenzhong really go crazy.
In order to win Metro, Zhang Wenzhong took the initiative to ask for help and got a large loan.
Now that Metro has directly announced that it will sell itself to Cao Cao for retail, what will he do?
I had just been released from prison and was about to make a big splash, but I was interrupted immediately.
Zhang Wenzhong felt aggrieved.
The most important thing.
Although Wumart is developing well in the north, it urgently needs Metro, an influential company in the south, to merge with it to expand its market share in the supermarket sector.
In particular, Koch praised Cao Cao Daojia’s market position and development prospects in interviews with reporters.
Zhang Wenzhong, who was looking forward to Duodian Mall, suddenly became furious.
With the investment of the second largest retailer in Europe, Caocao Daojia has completely taken off and has officially applied for listing on Nasdaq, waiting for Nasdaq to send a team for review.
"asshole!"
Zhang Wenzhong naturally didn't need to hide it in front of his younger brother Zhang Bin.
Pushing everything on the desk to the floor, he gasped.
"Brother, calm down the fire, what should we do next?"
Zhang Bin was also shocked. He did not expect that after being released from prison, Zhang Wenzhong, who seemed calm and calm, would become so violent.
"Although our group's profits are pretty good, we cannot slack off, especially in the southern market. We have missed several good opportunities for rapid expansion."
Zhang Wenzhong got angry and regained his composure. The more he thought about it, the more depressed he became.
First Carrefour, then Metro.
Both multinational giants were captured by Cao Cao Retail, directly allowing Cao Cao Retail to complete its accumulation from 0 to 1.
What makes Zhang Wenzhong envious the most is that there is no conflict between Carrefour and Metro.
One is an ordinary hypermarket, and the other is a warehouse-style membership supermarket targeting mid-to-high-end consumers.
It can even be said that the advantages of combining the two outweigh the disadvantages.
Currently, with two major foreign brands, the rise of Caocao Retail is unstoppable.
Zhang Wenzhong began to be extremely wary of Cao Cao's retail sales.
"The only thing we can do now is to continue to open stores. The group's expansion cannot stop. I plan to find the right time in the next two years to apply for listing."
"Still going to the Hong Kong Stock Exchange?"
Zhang Bin asked curiously.
"Yes, I have to get up wherever I fall."
Zhang Wenzhong nodded solemnly, and Wumart withdrew its shares from the Hong Kong Stock Exchange. That was the most unforgettable moment in his life.
From that moment on, he made up his mind.
Sooner or later, he will return to the Hong Kong Stock Exchange and let those who underestimate Wumart take a good look.
"Uh, brother, um, we'd better not go to the Hong Kong Stock Exchange in the next six months."
Zhang Bin remembered something and couldn't help but remind him.
"Huh? Why?"
Zhang Wenzhong raised his eyebrows, his younger brother really had no discernment.
Shouldn't he be flattering now?
"Recently, Cao Cao Group Buying is about to go public. All companies that originally planned to go public in the near future plan to wait a little longer. The Hong Kong Stock Exchange is expected to be sucked dry by Cao Cao Group Buying."
Zhang Bin couldn't help but shudder. Compared with Cao Cao Group, his own Wumart was too weak.
Just like Cao Cao Group Buying, a subsidiary of Cao Cao Group, going public.
The capital market generally predicts that its market value will be no less than US$50 billion, which is seven times the current market value of Wumart.
If it weren't for his brother to hold the power alone, Zhang Bin would really like to give some advice to his brother who wants to compete with Chen Dongcheng. Can we stop thinking about it?