At this time in 2013, the general price of office buildings in Pudong was only about 9/㎡/day.
The price offered by Wang Jiahua was almost twice as much.
Standing in front of the floor-to-ceiling windows, looking at the scenery of the Huangpu River and the Jinmao Tower next door.
The Global Center is indeed quite dramatic.
The World Financial Center, which was supposed to be completed in 2001, was dormant until 2008 due to the East Asian financial crisis.
Unexpectedly, what followed was an even more difficult U.S. subprime mortgage crisis, which almost brought the global financial center to a complete demise.
This impact still exists today. Chen Dongcheng has seen the tenant information of the World Financial Center.
Today, there has been a lack of wealthy American companies among the tenants of this landmark building in Shanghai.
Most of them are German, Swiss, RB and large state-owned enterprises.
Located in the CBD area of the city center, it is a rare asset with unlimited appreciation, and every detail reflects exquisiteness and high-end.
It can be said that there was no shortage of tenants at Global Center 11 years ago.
However, the island group’s decision to sell in bulk is undoubtedly a suicidal move for such a super-high-quality skyscraper.
The only blame to blame is that the parent company behind the skyscraper is heavily in debt.
The developer, Shima Kuni Mori Building Group, was initially burdened with high debts of more than US$7 billion.
Pointing to the fact that the economic recovery of the island countries is far away, it has become inevitable for them to sell some of their assets to alleviate the imminent financial situation.
That is to say, there is insufficient funds on hand, otherwise Chen Dongcheng would like to purchase an entire floor, at least he will not lose money.
For those big companies, it only costs more than 200 million to buy an entire floor. Why should they spend 50 million a year to rent?
At the beginning of the operation of the World Financial Center, Shimao Mori Group's qualification requirements for tenants were not low.
It has a set of strict review qualifications and is determined to create Shanghai’s “financial magnetic field”.
Unfortunately, due to its serious debt, the industry requirements for tenants were gradually relaxed.
The financial industry is no longer unique, steel, trading and other industries have entered the industry one after another.
But even so, tenants like Chen Dongcheng who don't even have a formal company can enter the market.
Only the small landlords represented by Wang Jiahua have particularly loose requirements for tenants.
For this group of small property owners, as long as unqualified tenants like Chen Dongcheng and others can accept the rent they offer, they can arrange to view the property.
Chen Dongcheng stood by the window for ten minutes when he saw Xie Jingyu walking over with a calm smile on his face.
"Director Chen, fortunately, Manager Wang agreed to my price of 15/㎡/day."
Chen Dongcheng was a little surprised when he heard this, and looked at Wang Jiahua, who was a little unhappy, walking over.
"Mr. Chen, you really found a good secretary."
Wang Jiahua smiled bitterly: "When will we sign the contract?"
"Just now."
Chen Dongcheng nodded to Xie Jingyu.
Wang Jiahua took out the contract from the briefcase he carried with him and introduced the specific payment method and property fee situation to Chen Dongcheng.
As the most expensive office building in Shanghai, the property fees of Global Center are surprisingly high, as high as 45/㎡/month.
"Director Chen, the owner requires a three-month deposit. The specific payment method is up to you. You can pay it once a month or quarterly."
Companies that can afford to rent offices in the Global Center are either the top 500 companies in China or some financial companies.
The good business environment has also contributed to the high rents in Global Center.
Chen Dongcheng said in a very calm tone: "Just pay quarterly."
"Okay, then take a look at the contract. You need to pay a total of 2.12 million."
Wang Jiahua filled out the contract and handed it to Chen Dongcheng.
Chen Dongcheng glanced at it a few times and signed directly.
[Number of steps: 58650 steps]
Chen Dongcheng looked calm on the outside, but he was panicking inside.
Quickly convert the number of steps, and then add the remaining money spent before, the total reaches 2.55 million.
Okay, okay, just enough.
After a while, Wang Jiahua received a transfer reminder from the bank.
"Mr. Chen, I won't interrupt you anymore. You can do your business first."
As soon as Wang Jiahua left, Xie Jingyu asked: "Director Chen, who do you want to see recommended by the headhunting company now?"
"Well, tell him to come directly, and you go down to pick him up."
Xie Jingyu responded and then called the manager recommended by the headhunting company.
The 750-square-meter office area is now very empty. Chen Dongcheng sits directly on the desk in the largest office.
After waiting for a while, I met the manager recommended by the headhunting company.
Zeng Yiming is just forty this year and has a rich resume.
Previously served as Vice President of a company with a valuation of one billion.
"Do you know the company Xingyin Technology?"
"Xingyin Technology?"
Zeng Yiming thought for a moment before remembering this company.
"I'm quite impressed with their company. They seem to be making a product called Xiaohongshu, which is an overseas shopping guide.
It just so happens that the company I worked for before was in a similar direction, but they were serving customers, while we were serving domestic enterprises."
Chen Dongcheng asked again: "The next development direction of our company is consistent with that of Xiaohongshu. How do you think the community and e-commerce should be connected?"
Zeng Yiming looked solemn, knowing that this was the key to this interview.
"I think the most important thing in a community is authenticity. If we create a community model based on user-generated content, we must pay attention to the authenticity of the content!"
"Oh, tell me."
Chen Dongcheng gestured with interest to Zeng Yiming to continue.
“We should focus on content and brand aggregation in the early stages of development. At this stage, we can only share shopping content.
But community users must be “real” consumer users, and the participation of purchasing agents is prohibited.”
“I feel that only using a shopping sharing strategy for “real” users will not affect users’ enthusiasm for sharing information in the community.
On the contrary, they may be more willing to share some of their daily or shopping experiences on this authentic platform.”
"Other users may see these guides and easily find the best way to buy, which will greatly enhance their favorable impression of the platform."
"In addition, our number of users may be smaller in the early stage. We can support some celebrities through operations and promote user stickiness through high-quality content."
Zeng Yiming said that his mouth was dry, and then he waited for Chen Dongcheng's answer.
Chen Dongcheng feels that Zeng Yiming's thinking is still very correct, and Xiaohongshu basically agrees with what he said.
To find a person in charge of the company, of course you need to find someone with strong abilities. The most important thing is to find a manager who understands the concept of community.
"The company has just been established. The monthly salary is 50,000 yuan. After the A round of financing, we will give you a salary increase. What do you think?"
"Thank you, Director Chen, for giving me this opportunity."
Zeng Yiming agreed without hesitation,
The annual salary will increase sooner or later, but the most important thing is the position of CEO.
In his previous company, Zeng Yiming would never have been able to climb to the CEO position.
As for the company's prospects, companies that can rent in the Global Center are at least much more reliable than other start-up companies.
The boss has money, which is the most important thing for a start-up company.
How many companies are in the angel round? Judging from Chen Dongcheng's appearance, the company must not be short of start-up funds.
Zeng Yiming just remembered that he hadn't asked the name of the company yet.
"Director Chen, what is our company's name?"
"Little Blue Book."
Zeng Yiming recited it several times, with a strange expression on his face.
Doesn’t Director Chen have any grudge against Xiaohongshu?