Zhuhai Xishanju Game Studio is the most famous game studio in China.
It has a history of more than 20 years. With its strong R&D strength and deep understanding of game cultural connotations, graphics, music, etc., Xishanju has produced a total of 11 classic game products, many of which are still talked about by players today.
, especially the "Swordsman Love" series, which is called the number one brand of Chinese games by the media, has extremely strong vitality and appeal among domestic games.
This is a rare conscientious game studio. Of course, it is not a company. It is just a studio under Kingsoft that specializes in making games.
For a long time, the reputation of this game studio has not been very good.
It is not as loud as TiMi, Photon and other game studios under the Penguin Empire, let alone comparable to internationally renowned game giants such as Blizzard and Nintendo.
But this game studio has always adhered to one belief, which is to use games to create and deliver happiness, and their vision is to become a world-class game company.
With a history of more than 20 years, the games it has created have become more and more classic, and have firmly attracted a large number of game fans and players. Although it is not well-known, it still has a good reputation in terms of performance.
"Haha~ It's such a big hit~ The games we developed now have more than 700,000 game players."
Guo Weiwei, the general person in charge of the virtual game "Martial Arts", took the latest data and shouted loudly in the office area with great excitement.
This time, "Martial Arts" is really popular, completely popular, not only in China, but also around the world.
Among the millions of virtual users around the world, 700,000 people are playing the game "Martial Arts", including more than 100,000 foreign game players. This game has received rave reviews and attracted a lot of attention.
After hearing Guo Weiwei's words, the entire office area burst into applause like a tide.
Although everyone already knows that this game is very popular, and basically everyone with a virtual helmet is playing this game, the specific data has not been released until today.
After hearing this number, everyone knew clearly that this time, they really succeeded.
The game is a big hit, which means that everyone’s hard work during this period has not been in vain, and the late nights have not been in vain. More importantly, everyone knows that if this trend continues, when the bonuses are distributed at the end of the year, everyone will have cramps in their hands counting the money.
.
The games produced in the past were not very popular, and everyone's income was pretty good. Now the game is very popular and is open to the world. There is no doubt that the next thing Xishanju Game Studio will receive is flowers and endless flowers.
banknote.
As if he knew that the data would be released today, Jinshan's big boss, Boss Lei, also walked in with a smile on his face. Hearing Guo Weiwei's words, he also smiled all over his face.
Boss Lei is a legendary figure. He once had the opportunity to invest in a certain treasure, but he did not cherish it. He also had the opportunity to invest in a certain penguin, but he also did not cherish it.
It can be said that if he seizes these two opportunities, he will have no problem becoming the richest man in the world.
Of course, for Boss Lei, missing these two opportunities does not prevent him from becoming a legendary figure. He has also been very successful in the field of mobile phones.
Jinshan was originally a company that Boss Lei invested casually, and it has not brought much benefit to Boss Lei. It can only be said to be barely enough, so-so. Perhaps this is a way for him to commemorate the years he has struggled.
But this time, with the popularity of the virtual game "Martial Arts", Boss Lei's net worth has also been rising slowly, soaring at an unimaginable speed.
Now every day, people come to him to discuss cooperation in virtual games. This game is so popular that it is also favored by many prominent institutions. Various investment institutions from all over the world come to his door every day.
Hope to invest in his Jinshan.
"Everyone has worked hard during this period. This month, I will give everyone an initial half-year bonus~"
Boss Lei was still very generous and directly announced that he would give everyone a half-year bonus. Suddenly, the entire office area was reminded of bursts of cheers.
Arriving at Guo Weiwei's office, Boss Lei also began to listen carefully to Guo Weiwei's report on the relevant data of the game "Martial Arts".
"Boss, as of now, 10 days after the virtual world was launched, we already have more than 700,000 users, including more than 150,000 overseas users."
Guo Weiwei handed a piece of data to Boss Lei and explained in detail.
Boss Lei took the data and looked at it carefully. He really didn't expect that virtual games would be so popular.
Just one game has attracted more than 70% of virtual users. He knows very well what this means. It means that as long as the momentum of this game can be maintained, this game will be a mountain of gold and a mountain of silver.
Bring yourself lots of wealth.
"In 10 days, 700,000 game users around the world brought us more than 700 million Chinese dollars in revenue..."
Guo Weiwei took the financial data and reported the report with a smile.
"Wait~700 million Chinese dollars?"
Boss Lei paused slightly, and then asked incredulously, "This number can't be wrong, right? How can you make money?"
"There is nothing wrong with this number. We have checked it again and it is absolutely correct."
"Our games implement a point card system or a monthly subscription system, but in this area, our income is actually not much. The real income is actually from selling clothes in the game. We are actually a company that sells clothes, not a game.
of enterprises.”
Guo Weiwei smiled and nodded, then said jokingly.
"A business that sells clothes?"
When Boss Lei heard this, he was confused and didn't know why.
"You can't actually make much money by selling point cards and monthly subscriptions, but I don't sell equipment in the game. What we sell are all kinds of clothes. These clothes don't have any attribute bonuses in the game.
Its only function is to make the game characters look more handsome, more beautiful, and more stylish."
"Actually, it's a bit like selling skins, except that we sell clothes in the game."
Guo Weiwei smiled and explained the profit model of the game "Martial Arts". One is the selling point card, which is not a free game.
Xishanju Game Studio, which has 20 years of game production experience, knows very well that attracting players for free and then selling equipment to affect the balance of the game is the stupidest way.
The really smart one is Penguin Empire. The game is free to play, but things like skins require money. Selling skins does not affect the balance of the game, but it makes the game characters look more attractive.
Relying on this trick, the Penguin Empire game became a great success.
Originally, Guo Weiwei was planning to make it free, but he didn't have much confidence at the beginning, so he also set up a point-based card or monthly subscription. The price is not expensive, and people who sell virtual machines will definitely not care about the price.
The most important way to make money is to follow the example of Penguin Empire and sell clothes, shoes, pants, mounts and other peripheral things in the game.
Unexpectedly, the game "Wulin" was a huge success. Now there are only 700,000 game players, and it has brought 700 million in revenue to Xishanju in just 10 days.
If there are 7 million game players, then this number needs to be multiplied by 10, and these 10 days can bring in 7 billion Chinese dollars in revenue.
If this game can have more than 70 million game players globally, this means that there may be tens of billions of revenue every day.
Will it be difficult to achieve 70 million game players worldwide?
It is not difficult at all. Once the virtual world is fully launched, with the current strong attraction, it can easily attract hundreds of millions, even hundreds of millions, or one billion players. All this is possible.
Once that time comes, Boss Lei can't help but get excited just thinking about how much wealth this game can bring him.
"It's good to sell clothes~"
Boss Lei had a smile on his face and couldn't help but praise happily.
"The field of virtual games is really promising. It seems that the focus will shift to this field in the future. The mobile phone industry is destined to be slowly eliminated with the emergence of virtual machines."
Boss Lei thought carefully in his mind, and soon he made a new decision.
He saw the huge wealth contained in the field of virtual worlds and virtual games. It was just a game, and it was just selling clothes in the virtual game.
He can already foresee how much wealth this game will bring to him in the future. Once the virtual world becomes popular, billions of users around the world will easily attract hundreds of millions of game players. Don't make this money too easily.
.
"A game company that sells clothes ~ interesting!"
Boss Lei couldn't help but laugh. He seemed to have grasped the core of the virtual game at once, which was to turn his game company into a company that sells clothes. This description couldn't be more accurate.
"Guo Weiwei, I will inject more capital into your game. We must win more game users in the future and create a better game experience."
ps: Selling clothes and skins seems to be the ultimate profit model of the game~